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The Online Lingerie Market size is estimated to grow at a CAGR of 11.17% between 2022 and 2027. The size of the market is forecast to increase by USD 9,591.64 million. The growth of the market depends on several factors, including cost benefits for retailers operating in the online space, increasing smartphone penetration along with the growing E-commerce industry, and changing consumer preferences along with price discounts, product bundling, and exclusive offers.
This online lingerie market research report extensively covers market segmentation by product (bras, panties, and others), price range (economy and premium), and geography (APAC, North America, Europe, Middle East and Africa, and South America). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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The benefits offered by online retail stores are driving market growth, although the rapid growth of vendors in the unorganized sector may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The global Online Lingerie Market is being driven by the attractive cost benefits of online retail stores and the growth of the e-commerce industry. The wide variety of sizes that lingerie comes in makes it challenging to keep stock in actual stores due to shelf space. Online lingerie stores offer discounts and a wide range of inventory, as well as easy return and exchange policies, which attract more consumers. Additionally, with more women working and having busy schedules, online lingerie stores serve as a boon for women as they make essential personal care items like lingerie easily accessible. These factors are expected to drive the growth of the market during the forecast period.
Moreover, evolving consumer tastes are changing the types of lingerie available in the market, leading to the emergence of different types of underwear in different fabrics, styles, and types. Many brands, including Victoria's Secret, offer special offers and discounts exclusively on online platforms to attract customers, making lingerie shopping cheap and convenient.
The growing popularity of subscription-based services is the primary trend in the market growth.
Online-only lingerie stores are offering subscription services to their customers, requiring them to pay a fixed monthly fee for the product, which is shipped to them. These subscription services also specialize in plus size or non-standard sizes to meet the needs of all consumers. Many online vendors and speciality stores are using technology and data analytics to provide consumers with a comfortable shopping experience and introduce a wide range of sizes.
In recent years, many innovative online-only lingerie retailers have launched web portals worldwide, offering product differentiation points such as broad size ranges, customization, and attractive styles and designs. Established players like Victoria's Secret and PVH Corp have also launched their catalogues and new products on their websites, making it convenient for consumers to purchase the products they want. Additionally, online retailers have launched several measurement apps and associated websites that allow consumers to enter their lingerie measurements.
The rapid increase in the growth of local vendors in the unorganized sector poses a major challenge to the growth of the global online lingerie market. The growing presence of unorganized local vendors is hampering the growth of the global online lingerie market. Competitive prices have made local unorganized providers popular. Low-cost products offered by local unregulated vendors through both offline and online distribution channels have attracted major vendors and have impeded the profitability of Local vendors who also occupy the aisle area of ??the supermarket's athleisure brands. Customers switch from one brand to another due to a lack of brand loyalty. The existence of such unorganized vendors offering lingerie at lower prices compared to online lingerie products threatens the growth of the concentrated market. Such factors are expected to hinder the growth of the market in focus growth during the forecast period.
The global online lingerie market is highly fragmented, with multiple online giants and online-only players. The market is fragmented, so no single provider has a large market share. Dedicated online shops like Victoria's Secret pose a challenge to other players due to their established market position. The presence of various established local brands in the market also hinders the geographic expansion of global players. Due to the low barriers to entry, many online stores from different countries have entered this business, resulting in a smaller market share for each player and a more fragmented market. Market competitors vary by region and product. Vendors primarily compete on parameters such as price, product design, brand awareness, and service. Online lingerie shops offer high and medium-volume services, which are also highly fragmented as they cater primarily to local wallets.
The online lingerie market report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Online Lingerie Market Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Hanesbrands Inc - The company offers manufacturing and online sales services for men, women, and kids' clothing. Its key offerings are women's bras, underwear, tops, bottoms, sleepwear & lounge, legwear, and socks.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The online lingerie market share growth by the bras segment will be significant during the forecast period. The growth of the e-commerce industry embedded with increasing penetration of smartphone by consumers are expected to drive the growth of the segment over the forecast period.
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The bras segment was valued at USD 4,369.50 million in 2017 and continued to grow until 2021. Key markets for this segment include Europe, India, South Korea, the Philippines, and Singapore. Various suppliers in the global online lingerie market offer bras with back straps that are specially designed to give women extra comfort during fitness activities. Customers can purchase such bras based on their breast size and shape through the company's online portal. Online lingerie shopping portals display and demonstrate such bras to women with different breast sizes and shapes to help customers choose the right bra according to their needs. Such value-added features of bras in the global online lingerie market are expected to drive the growth of the segment during the forecast period.
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APAC is estimated to contribute 38% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The growth of B2C e-commerce in major markets such as Japan and China has increased customer confidence in online shopping. Growing demand from young female consumers aged 18-30 is another reason for the rise of the online lingerie market in APAC.
In 2020, the COVID-19 outbreak impacted the economies of various countries in the region. The pandemic has caused so many deaths in China and other countries that it has forced governments to impose lockdown restrictions in the region. However, rolling out of vaccines at a fast pace prompted manufacturing facilities to reopen. This increased the demand for lingerie. With the lifting of lockdown restrictions, supply, and trading activity have also resumed, allowing manufacturers to meet increased demand. Therefore, such factors are expected to drive market growth over the forecast period.
The online lingerie market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Technavio categorizes the global online lingerie market as part of the global apparel, accessories, and luxury goods market within the textiles, apparel, and luxury goods market. The parent market, the global apparel, accessories, and luxury Goods market, includes products and companies engaged in the manufacture/marketing of apparel, accessories, and luxury goods. The market also includes companies offering rental services for apparel, accessories, and luxury goods. The market excludes shoe manufacturers. Our research report has extensively covered external factors influencing the parent market growth during the forecast period.
Online Lingerie Market Scope |
|
Report Coverage |
Details |
Page number |
164 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 11.17% |
Market growth 2023-2027 |
USD 9591.64 million |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
9.46 |
Regional analysis |
APAC, North America, Europe, Middle East and Africa, and South America |
Performing market contribution |
APAC at 38% |
Key countries |
US, China, Japan, UK, and Germany |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
Adidas AG, American Eagle Outfitters Inc, Chantelle Group, Chantelle SA, Etam Developpement, H and M Hennes and Mauritz GBC AB, Hanesbrands Inc., Jockey International Inc., La Maison Lejaby SASU, Lise Charmel, Nike Inc., Noelle Wolf Ltd., Nubian Skin Ltd., PVH Corp., Stockmann Plc, Triumph Intertrade AG, Victorias Secret Stores and Co., Wacoal Holdings Corp., Wolf Lingerie SAS, and Reliance Industries Ltd. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Price Range
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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