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The organic pet food market size is forecast to increase by USD 3.18 billion at a CAGR of 4.36% between 2023 and 2028. The market for organic pet food is experiencing significant growth driven by several key factors. Firstly, the increasing awareness of the health benefits associated with organic pet food has spurred demand among pet owners who prioritize the well-being of their furry companions. Additionally, a rise in pet ownership rates, coupled with a trend towards premiumization in pet care, has further fueled market expansion. Moreover, the growing demand reflects shifting consumer preferences towards natural and sustainable products. As pet owners become more discerning about the nutritional content of their pets' diets, the demand for organic options continues to rise, contributing to the overall growth and evolution of the market.
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The market is witnessing significant growth due to the increasing awareness among pet owners about the importance of pet health and wellbeing. The trend of pet humanization has led to a shift towards organic and safe, nutritious pet food options. Organic pet food is free from genetically engineered ingredients, synthetic additives, and preservatives. Pet owners are increasingly concerned about common health issues such as skin allergies, arthritis, brain ageing, digestive disorders, and obesity. Organic pet food is rich in essential vitamins, amino acids, and fatty acids that help address these health concerns. The market is driven by the growing demand for organic and natural food for pets, as well as the concern for their safety and wellbeing. Endorsements and commercials featuring celebrity pet owners and social media campaigns have also contributed to the market's growth. However, supply problems and soaring prices can be challenges for the market. Traditional pet food companies are also entering the organic pet food market to cater to the growing demand. Stray and wounded animals are also being rescued and given organic food as part of pet care programs. Transparency regarding the source and production of organic pet food is crucial to build trust and credibility with consumers.
The health benefits of organic pet food are notably driving market growth. The health benefits associated with organic pet food are expected to drive the demand. The major health benefits weight control, reduced allergies and skin irritations, reduced digestion disorders, an increase in physical vitality, and higher life expectancy. It contains more nutrition and lacks bulk fillers. Thus, it aids in weight loss programs in pets.
Also, organic pet food contains high-quality proteins and grains that support the pets immune system, further helping them combat allergies and skin infections. The life expectancy and overall quality of pet life are maximized as organic ingredients in pet food promote the healthy growth of pets. These health benefits associated with organic ingredients will boost the market growth during the forecast period.
Business strategies adopted by the companies are one of the primary growth factors in the market. Mergers and acquisitions add value to the combined entity, open new markets for both entities, and are a cost-effective way to expand the business of the organization and create multiple growth opportunities.
Companies are also participating in several trade shows and pet food festivals to increase the presence of their products among distributors and retailers. Participation in trade shows enables companies to interact with distributors and pet store companies and expand their presence in the market. Such strategies from key companies are expected to drive the growth of the market during the forecast period.
Marketing plays regarding organic pet food labeling are the major challenge hindering the growth of the market. Pet food offerings are changing at a rapid rate, depending on the latest trends. Thus, new formulations like grain-free and USDA-certified organic offerings are constantly increasing to meet demand. Players often use deceptive labeling to disguise their non-organic formulas when marketing both. For instance, brands often sell natural product formulas that are not certified organic.
Products labeled natural without the USDA Organic seal can contain ingredients that were grown or raised with pesticides, GMO grains, or antibiotics. Organic food is expected to be free from chemical residues, antibiotics, and questionable synthetic ingredients. However, many pet food brands labeled natural and USDA Organic contain carrageenan (an ingredient) that causes gastrointestinal inflammation, intestinal lesions, ulcerations, and malignant tumors. This will challenge the market growth.
The market research report includes the adoption lifecycle of the market research and growth, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth and forecasting strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Yarrah Organic Petfood BV - The company offers organic pet food such as Organic adult dry food, Organic grain-free dry dog food, and Organic vegan grain-free dry dog food.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market share growth of the dry organic food segment will be significant during the forecast period. The demand for dry organic food is more compared to wet pet food owing to benefits such as convenience. The measured portions of dry food can be left out all day for a pet to eat at its own pace without worry of spoilage. Also, dry pet food facilitates the maintenance of oral hygiene in pets. These advantages make the dry organic food segment preferable and will facilitate market growth during the forecast period.
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The dry organic food segment was valued at USD 9.14 billion in 2018. Enriching environment as dry foods are often easier to use in food puzzle toys, which can be beneficial in entertaining the pet while pet owners are at work, and controlling food intake for the eager eaters. Thus, the overall demand for dry pet food, along with the increasing trend of feeding organic food, is helping the overall dry organic food market to grow at a higher rate compared to wet organic food. Players are popular for their variety in the dry organic food category.
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North America is estimated to contribute 48% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional market trends and drivers that shape the market during the forecast period. The market is expected to grow in North America during the forecast period, driven by the large interest in pet ownership in countries such as the US, Canada, and Mexico. For instance, the number of US households that own a dog as a pet increased from 43.3 million in 2012 to 90.5 million in 2022. In Europe, France is one of the key markets driving the demand for pet food. The increasing pet ownership is expected to raise the demand for pet food, which will, in turn, drive the growth of the market in the region during the forecast period.
The market growth analysis research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments
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The market is booming as millennials and Gen Z prioritize pet humanisation and health. Growing concerns over health problems in pets drive demand for all-natural ingredients and organic variants. E-commerce platforms make it easier to access premium products from brands like Lily's Kitchen and V-planet, which emphasize plant proteins and alternative proteins such as insects. The focus on dog weight maintenance and breed-specific needs is supported by minerals and avoidance of artificial colours. Veterinary clinics and joint ventures with plant turnarounds are expansions of capacity to meet this rising demand with breed and age of pets. Despite a lack of specific legislation, the market grows through innovative solutions and wiggle biscuits catering to various pet breeds and ages with plant protein.
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Industry Scope |
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Report Coverage |
Details |
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Page number |
185 |
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Base year |
2023 |
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Historic period |
2018 - 2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 4.36% |
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Market growth 2024-2028 |
USD 3.18 million |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
4.11 |
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Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
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Performing market contribution |
North America at 48% |
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Key countries |
US, Germany, China, UK, and Japan |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Avian Organics, Better Choice Company Inc., BiOpet Pet Care Pty Ltd., BrightPet Nutrition Group LLC, Castor and Pollux Natural Petworks, Darwins Natural Pet Products, Evangers Dog and Cat Food Co. Inc., General Mills Inc., Grandma Lucys LLC, Harrisons Bird Foods, Hydrite Chemical Co., Native Pet, Nestle SA, Newmans Own Inc., Organic Paws, PPN Ltd. Partnership, Primal Pet Foods Inc., Raw Paw Pet Inc., Tender and True Pet Nutrition, and Yarrah Organic Petfood BV |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, Market growth and Forecasting, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the market forecast period |
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Customization purview |
If our market forecasting report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Animal Type
8 Market Segmentation by Distribution Channel
9 Customer Landscape
10 Geographic Landscape
11 Drivers, Challenges, and Opportunity/Restraints
12 Competitive Landscape
13 Competitive Analysis
14 Appendix
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