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The organic sanitary napkins market size is projected to reach at USD 3.42 billion by 2028, and will grow at a CAGR of 7.46% during the forecast year. The market size is forecast to increase by USD 1.03 billion. The growth of the market depends on several factors, including the healthy alternative for conventional sanitary napkins, the increased awareness about feminine hygiene, and the rising e-commerce penetration driving sales and adoption of organic sanitary napkins.
Analysis Period | 2017-2027 |
Market Size (2017) Historic Year | USD 2.09 bn |
Market Size (2027) - Forecasted Year | USD 3.42 bn |
Historic Opportunity (2017-2021) | USD 0.18 bn |
Historic CAGR | 2.13% |
Forecasted Opportunity (2023-2027) | USD 1.03 bn |
Market Opportunity Transformation Growth | 63.97% |
Market Opportunity Capitalization | USD 1.22 bn |
This organic sanitary napkins market report extensively covers market segmentation by product (organic menstrual pads and organic pantyliners), distribution channel (offline and online), and geography (North America, Europe, APAC, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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The healthy alternative for conventional sanitary napkins is notably driving the market growth, although factors such as brand loyalty toward conventional napkins may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
One of the key factors driving the global organic sanitary napkins market growth is the availability of healthy alternatives to conventional sanitary napkins. Materials such as plasticizers, synthetic fibers, cellulose gels, and other bleaching chemicals are used to manufacture sanitary napkins that have side effects. The most common complications are cervical cancer, infertility, thyroid dysfunction, hormone dysfunction, ovarian cancer, diabetes, pelvic inflammatory disease (PID), and immune system damage.
Thus, women are exploring healthier alternatives to conventional sanitary napkins. Organic sanitary napkins are not associated with causing such conditions as they are made from natural substances such as cotton and natural fibers such as banana fiber or wood pulp. Such factors are expected to positively impact the growth of the market in focus during the forecast period.
Another key factor driving the global organic sanitary napkins market growth is the use of raw materials besides cotton such as banana fiber and wood pulp to manufacture organic sanitary napkins. Organic sanitary napkins are made from cotton and do not have any plastic. However, leakage and the comfort associated with organic sanitary napkins that are made from cotton could affect their adoption. The introduction of other raw materials, such as banana fiber and wood pulp, to manufacture organic sanitary napkins has addressed this issue. The use of such raw materials makes organic sanitary napkins similar in function to conventional sanitary napkins. For instance, Saathi Pads (Sathi), an Indian company, manufactures eco-friendly sanitary napkins made from banana fiber procured directly from farmers.
The use of such raw materials makes organic sanitary napkins similar in function to conventional sanitary napkins and helps to prevent environmental damage due to the negligible carbon footprint. For instance, Saathi pads, an Indian company, manufactures eco-friendly sanitary napkins made from banana fiber procured directly from farmers. Furthermore, the compost of organic sanitary napkins is reused as manure as it does not have any chemicals which affect the plant or the environment. Such factors will increase the demand for organic sanitary napkins, which will further support the market growth during the forecast period.
One of the key challenges to the global organic sanitary napkins market growth is brand loyalty toward conventional napkins. Consumers are also willing to pay premiums for the brands that they trust. For instance, in India, leading brands such as Procter & Gamble and Johnson & Johnson hold the highest share of the market, which indicates the preference for conventional sanitary napkin brands.
The reach of conventional sanitary napkins is higher as they have had the first-mover advantage (FMA), and product differentiation in organic sanitary napkins is adequate to increase their adoption. In addition, lack of availability and issues such as leakage and comfort is expected to limit the demand for organic sanitary napkins, which will negatively impact the growth of the market in focus during the forecast period.
The market report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Organic Sanitary Napkins Market Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Apropos: The company offers organic sanitary napkins under its brand NatraTouch. Also, the company offers household goods, crafted giftware, ladies fashion accessories and organic products.
The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The market share growth by the organic menstrual pads segment will be significant during the forecast period. Organic menstrual pads are commonly used by women due to their accessibility and variety of designs, such as regular pads, maxi pads, thin pads, and ultra-thin pads. The high level of comfort provided by thin menstrual pads has increased their adoption. Ease and suitability are the key factors that are expected to drive the growth of the global organic menstrual pads market. The increase in the disposable income of people living in emerging countries will further increase the use of organic menstrual pads.
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The organic menstrual pads segment was valued at USD 1,574.35 million in 2017 and continued to grow until 2021. The changing preference of women for organic menstrual pads as a healthy alternative is expected to drive the growth of the global organic sanitary napkins market. Awareness about the health issues associated with the use of synthetic menstrual pads, such as cervical cancer, infertility, and other dysfunctions, is encouraging women to adopt organic menstrual pads. The demand for organic menstrual pads is also increasing due to the use of innovative raw materials, which are used to manufacture them. Hence, the demand for organic menstrual pads is expected to witness augmentation and hence drive the growth of the market in focus during the forecast period.
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North America is estimated to contribute 33% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. In 2022, the organic sanitary napkins market in North America was dominated by the US due to the high purchasing power of people and the early penetration of organic sanitary napkins in the country. The growth of the organic sanitary napkins market in the North American market is expected to be steady during the forecast period. The high disposable income of people living in the region and the high proportion of working women drive the growth of the market in the region.
The market in North America was affected negatively due to the outbreak of COVID-19 in 2020, which resulted in a healthcare and economic crisis. However, the initiation of vaccination drives across North America in the second half of 2020 led to the reopening of industries and the resumption of operations. This led to an increase in the production of organic sanitary napkins since the first half of 2021. Moreover, various factors such as the rise in the number of product launches, the growing acceptance of organic sanitary napkins over traditional sanitary napkins, and the increasing availability of a wide range of organic sanitary napkins products are expected to drive the growth of the organic sanitary napkins market in North America during the forecast period.
The organic sanitary napkins market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Technavio categorizes the global organic sanitary napkins market as a part of the global personal products market within the global household and personal products market. The parent global personal products market covers products and companies engaged in research and development (R&D) and the production of personal and beauty care products, including cosmetics and perfumes. Our market research report has extensively covered external factors influencing the parent market growth during the forecast period.
Organic Sanitary Napkins Market Scope |
|
Report Coverage |
Details |
Page number |
157 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 7.46% |
Market growth 2023-2027 |
USD 1,033.14 million |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
6.5 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 33% |
Key countries |
US, Canada, China, Germany, and UK |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
Apropos, Azah Sanitary Pads, Corman SpA, COTTON HIGH TECH SL, Hannah Health One Inc., Hengan International Group Co. Ltd., Kimberly Clark Corp., Lady Anion, Naturalena Brands, Ontex BV, Rael Inc., Saathi Eco Innovations India Pvt. Ltd., The Honest Co. Inc., TOTM Ltd., Unicharm Corp., Unilever PLC, and The Procter and Gamble Co. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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