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The outdoor thermometer market size is estimated to grow by USD 48.7 million at a CAGR of 4.37% between 2023 and 2028. The outdoor thermometer market is experiencing significant growth, driven by the rising demand for highly efficient digital outdoor thermometers. These advanced devices offer accurate temperature readings and additional features such as humidity and barometric pressure readings, making them increasingly popular among consumers. Furthermore, the increasing product visibility and accessibility through online retailing platforms have expanded the market reach, enabling customers to easily purchase thermometers from the comfort of their homes. However, the high cost of manufacturing outdoor thermometers, including raw materials and labor, poses a challenge for market players. Despite this, the market is expected to continue its growth trajectory due to the increasing awareness of energy efficiency and convenience in temperature measurement solutions.
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The market is a significant segment within the broader Thermometer industry, focusing on measuring and displaying outdoor temperatures. These thermometers are essential for various facilities such as house, heat pumps, heating systems, and industrial applications like heat & power plants and ventilation heating. Outdoor thermometers come in both Analog and Digital forms, with the Digital segment gaining popularity due to its advanced features. Weather Forecasting Thermometers, Clock Thermometers, and Smart outdoor thermometers are popular types, catering to diverse user needs. Retail chains and engineers rely on these tools for temperature monitoring in various applications. With the advent of advanced technology, Real-time data tracking, connectivity, and smart thermometers featuring Bluetooth technology have become increasingly common. Weather patterns and environmental conditions are significant factors driving the market growth. Traditional mercury devices are gradually being replaced by these smart solutions. Smart technology in home weather monitoring systems and combined heat and power plants often integrates remote sensors and Wi-Fi connectivity to enhance air conditioning and energy efficiency, supported by research and academic institutions for laboratory and industrial purposes, while regulatory and legal factors ensure safe use of mercury-based thermometers and compliance with standards, with products available through online stores for both indoor and outdoor activities.
The rising demand for highly efficient digital outdoor thermometers is driving growth in the market. One of the important parameters that may influence the effectiveness of thermometers is their accuracy in temperature measurement and control. In liquid-filled thermometers, the temperature is recorded on a ruler scale that is printed on the glass tube inside which the mercury is allowed to shrink or expand to denote changes in the temperature.
On the other hand, a digital thermometer uses a thermistor, thermocouple, or other sensors that can measure small temperature changes and display them in decimals. The demand for digital thermometers is increasing as they provide accurate temperature measurements, which will contribute significantly to the growth of the global outdoor thermometer market during the forecast period.
The adoption of innovative marketing strategies by companies is a key trend in the market. Companies are using various business strategies such as mergers and acquisitions (M&A), distribution partnerships, and improved customer service to boost sales, which can help them expand their business and strengthen their market position. The increasing demand for outdoor thermometers is encouraging leading vendors to expand their geographic reach, which can boost market growth.
Moreover, the new acquisitions will allow the company to step up its distribution capabilities and meet growing demand from regions that have not yet been explored. Therefore, the different business strategies adopted by market vendors will increase the sales of outdoor thermometers, hence, fueling the growth of the market during the forecast period.
The high risk of mercury contamination is a major challenge in the market. Liquid-filled glass thermometers are the most frequently used and traditional type of outdoor thermometer. These thermometers use mercury as the preferred liquid, as it can expand or shrink with temperature changes. Improperly releasing metallic mercury from thermometers into the environment can result in harmful consequences.
Though mercury thermometers are inexpensive, durable, and accurate, these products pose various safety and environmental hazards. Thus, the potential risks of mercury contamination could have a negative impact on the demand for these thermometers and reduce their sales. This will become a major challenge to the growth of the global outdoor thermometer market during the forecast period.
The market share growth by the retail chains segment will be significant during the forecast period. The market for indoor temperature instruments worldwide is characterized by a significant role played by the retail chain segment. With the increasing demand for outdoor thermometers, retail chains have become an essential channel for customers to access a wide range of outdoor thermometer products.
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The retail chains segment showed a gradual increase in the market share of USD 123.80 million in 2018. Retail chains enable customers to check outdoor thermometers physically before making a purchase. Brick-and-mortar stores enable customers to have a tactile experience of products, which is missing on the Internet site, while at the same time allowing them to experiment with those products. It is expected to increase the demand for outdoor thermometers in the retail chain segment, which will propel the growth of the retail chain segment of the global outdoor thermometer market during the forecast period.
A digital thermometer is a popular type of outdoor thermometer that has several advantages over conventional analog thermometers. Digital outdoor thermometers are extremely portable and have permanent probes and a convenient digital display. The gradual decline in the demand for liquid-filled analog outdoor thermometers and the growing preference among customers for advanced products have created a favorable market for digital outdoor thermometers. The adoption by end users of these products is also increasing, thanks to features such as rechargeable energy sources and the possibility that temperature readings could be stored for later use. The widespread availability of digital thermometers in the market has a positive impact on the growth of the global outdoor thermometer market. The high availability of digital outdoor thermometer products is increasing their adoption rate, which will contribute significantly to market growth during the forecast period.
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North America is estimated to contribute 39% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The US and Canada were the major revenue contributors to the regional market, owing to the increasing industrial activities, the rising number of product launches, and the presence of both local and global companies. Besides, the presence of global vendors in the US drives market growth in the region.
However, in the industrial sector, the demand for outdoor thermometers is increasing due to the growing number of applications in the chemical, oil and gas, automotive, and metals and mining industries. In the chemical sector, outdoor thermometers provide enterprises with a quick and detailed overview of both electrical and mechanical component temperatures in order to monitor their storage tanks, insulate reactors, or carry out heating tests. Therefore, the growing demand for outdoor thermometers from the industrial sector is likely to drive the growth of the outdoor thermometer market in the region during the forecast period.
The market report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Outdoor Thermometer Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Ambient LLC - The company offers a wide range of thermometers such as Ambient Weather WS YG315 THERMOMETER Replacement Thermometer for WS YG315 which is designed with no moving parts for a longer service life.
BALDR Electronic - The company offers outdoor thermometers such as BALDR WS0341 indoor and outdoor thermometer hygrometer w backlight and BALDR wireless weather station digital thermometer and hygrometer indoor and outdoor touch screen temperature monitor humidity gauge with backlight.
Davis Instruments Corp. - The company offers outdoor thermometers such as Vantage Vue and Vantage Pro2.
The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million " for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.
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The Outdoor Thermometer market is witnessing significant growth due to the increasing demand for temperature monitoring tools in various sectors. Outdoor thermometers measure temperatures in diverse environmental conditions, providing essential data for heating, ventilation, air-conditioning, refrigeration technology, and even heat & power plants. Two primary types of outdoor thermometers are Analog Thermometers and Digital Thermometers. While Analog Thermometers use traditional mercury devices, Digital Thermometers offer advanced technology, real-time data tracking, and connectivity through Bluetooth or Wi-Fi. Retail Chains and Online platforms are major distribution channels for these thermometers.
Furthermore, smart outdoor thermometers, equipped with innovative features like climate change alerts and weather patterns analysis, are gaining popularity among consumers. Industrial applications, such as ventilation heating and cooling technology, require precise temperature monitoring. Engineers rely on these tools to optimize energy consumption and ensure efficient performance. Counterfeit products pose a challenge in the market, emphasizing the need for sustainable, eco-friendly alternatives. The market is expected to grow further as consumers and industries seek reliable temperature monitoring solutions in various applications. Outdoor thermometers play a crucial role in various sectors, from household facilities to industrial applications, making them an essential component of modern infrastructure.
Market Scope |
|
Report Coverage |
Details |
Page number |
165 |
Base year |
2023 |
Historic period |
2018 - 2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 4.37% |
Market growth 2024-2028 |
USD 48.7 million |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
4.11 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
APAC at 39% |
Key countries |
US, China, Germany, Canada, and UK |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Ambient LLC, BALDR Electronic, Chaney Instrument Co., Davis Instruments Corp., Esschert Design BV, Feingeratebau K. Fischer GmbH, Flinn Scientific Inc., Govee, Headwind Consumer Products, Honeywell International Inc., La Crosse Technology Ltd., Maverick Industries Inc., Oregon Scientific Store, Sainlogic High Tech Innovation Co.,LTD, Springfield Instruments Inc., Taylor USA, Teledyne Technologies Inc., ThermoPro, Weems and Plath, and Whitehall Products |
Market dynamics |
Parent market analysis, Market Forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, Market growth and Forecasting, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for market forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Channel
7 Market Segmentation by Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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