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The paper notebooks market size is estimated to grow at a CAGR of 8.21% between 2022 and 2027 and the size of the market is forecast to increase by USD 21,820.5 million. The growth of the market depends on several factors, including the emergence of various types of paper, the increasing adoption in the education sector, and product launches.
This paper notebooks market report extensively covers market segmentation by distribution channel (offline and online), end-user (academic institutions and corporates), and geography (APAC, Europe, North America, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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The report includes the adoption lifecycle of the market, spanning from the innovator’s stage to the laggard’s stage. Furthermore, the report includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Paper Notebooks Market Customer Landscape
Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
One of the key factors driving the paper notebooks market is the emergence of various types of paper. The different types of papers available in the market, which are being used for manufacturing paper notebooks, are anticipated to increase the adoption of consumers and drive the market during the forecast period. The various types of papers used for making notebooks are includes, Bond Paper, Endpapers, Parchment Paper, Recycled Paper, Munken, And Wove. Bond paper is a high-quality, tough paper that is made from cotton. It is mostly used in banks and government organizations for documentation purposes.
Endpapers are the first and last cover pages of a notebook, which are used to cover the papers inside the book. They are mostly plain white or any other color of choice and mostly represent the brand logo design of the notebook company. Wove paper is a plain paper mostly found in books where printing is required. Owing to the emergence of various types of paper used for manufacturing paper notebooks, the use of paper notebooks among customers is expected to increase.
Another key factor driving the paper notebooks market growth is the increasing number of M&A. The global paper notebook market is fragmented with the presence of various small-scale and well-established vendors. In the past few years, the number of M&A activities between vendors has increased. Vendors are focusing on new acquisitions to venture into the regional and global markets. Such activities help vendors expand and access new markets, including emerging countries such as India and China, where the demand for paper notebooks is high.
For instance, in December 2020, BIC announced that it had completed the acquisition of Rocketbook for $40 million and a deferred consideration based on Rocketbook s future performance. Moreover, in October 2019, Exacompta Clairefontaine (Exacompta), a subsidiary of Rhodia, acquired Stillman & Birn LLC, a sketchbook cover company. Thus, an increase in the number of partnerships, M&As, and joint ventures between vendors in the stationery industry is expected to drive the growth of the market during the forecast period.
Stringent regulations on paper manufacturing is one of the key challenges hindering the paper notebooks market growth. The paper manufacturing process usually emits harmful gases such as carbon monoxide and methane, which cause pollution and negatively impact the environment. Toxic emissions are one of the major challenges expected to hamper the growth of the market during the forecast period. Stringent regulations on the manufacturing of paper notebooks for environmental safety significantly influence the existing practices and future opportunities in the notebook industry.
Moreover, the regulations are preventive measures, which must be complied with by vendors to reduce the negative environmental impacts of manufacturing paper notebooks. Owing to these regulations, vendors operating in the market incur high production costs and compliance costs associated with the production of paper products such as paper notebooks. This may lead to a decline in the production of paper notebooks and hamper the growth of the market.
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
A Good Company: The company offers paper notebooks such as pocket diary and softcover notebooks. Also, through this segment, the company offers stationery and office products.
We also have detailed analyses of the market’s competitive landscape and offer information on 20 market vendors, including:
Technavio report provides an in-depth analysis of the market and its players through combined qualitative and quantitative data. The analysis classifies vendors into categories based on their business approaches, including pure-play, category-focused, industry-focused, and diversified. Vendors are specially categorized into dominant, leading, strong, tentative, and weak, based on their quantitative data analysis. Technavio report provides an in-depth analysis of the market and its players through combined qualitative and quantitative data. The analysis classifies vendors into categories based on their business approaches, including pure-play, category-focused, industry-focused, and diversified. Vendors are specially categorized into dominant, leading, strong, tentative, and weak, based on their quantitative data analysis.
The offline segment will account for a major share of the market's growth during the forecast period. This segment includes the sales of paper notebooks through various brick-and-mortar stores, such as departmental stores, supermarkets, hypermarkets, specialty stores, and exclusive company-operated outlets. Offline stores enable direct interaction between customers and retailers. Departmental stores can be easily operated in rural areas and are accessible to a wide range of people. Significant growth in the education sector, led by the rising number of educational institutions and increasing student enrolments, is driving the demand for paper notebooks market during the forecast period.
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The offline segment was valued at USD 18,593.03 million in 2017 and continued to grow until 2021. Several companies are offering stationery products through specialty stores and company-operated outlets, owing to the rising demand for stationery products. The increasing number of M&A between manufacturers and distribution partners is also expected to contribute to the growth of the segment during the forecast period. Furthermore, our report provides a brief analysis of the historical and forecast market share and their segments along with the reasons for growth from 2017 to 2027. The growth of this segment is primarily attributed to the increasing adoption of paper notebooks by residential consumers, which is driven by an increase in the global demand for the paper notebooks market during the forecast period.
End-user Segment Analysis:
Based on end-user, the market has been segmented into academic institutions and corporates. The academic institution's segment will account for the largest share of the type segment. Academic institutions are the largest consumers of paper notebooks, including schools, colleges, universities, and coaching centers. This demand is due to the growing awareness of people around the world about the importance of education. Government initiatives and policies to encourage more students, especially women, to start their education in developing or underdeveloped countries such as India, China, and Brazil are expected to spur growth in the educational institution segment. All these factors are expected to increase the applicability of notebooks during the forecast period.
APAC is estimated to contribute 41% to the growth by 2027. Technavio’s analysts have elaborately explained the regional trends, drivers, and challenges that are expected to shape the market during the forecast period.
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The offline segment held the major share of the global paper notebooks market in 2022. It includes the sales of paper notebooks through various brick-and-mortar stores, such as departmental stores, supermarkets, hypermarkets, specialty stores, and exclusive company-operated outlets. Moreover, the increasing demand for paper notebooks from the education sector and various government offices and organizations is expected to contribute to the growth of the market in this region. India, China, and Japan are some of the major paper notebook-consuming countries in the regional market. The use of different types of paper for manufacturing notebooks contributes to the growth of the market.
This report forecasts the contribution of all the segments to the growth of the market. However, the initiation of vaccination drives and the removal of lockdown restrictions restored the supply chain operations in the paper notebooks market in the region in the second half of 2020. Moreover, the reopening of educational institutions will spur the growth of the regional paper notebooks market during the forecast period.
The paper notebooks market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Paper Notebooks Market Scope |
|
Report Coverage |
Details |
Page number |
160 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 8.21% |
Market growth 2023-2027 |
USD 21,820.5 million |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
7.37 |
Regional analysis |
APAC, Europe, North America, South America, and Middle East and Africa |
Performing market contribution |
APAC at 41% |
Key countries |
US, China, India, Germany, and UK |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
A Good Company, Adhikar Paper Industries, AQRAT PRINTING HOUSE, Archies Ltd, Baier and Schneider GmbH and Co. KG, Bamboo India, C. Josef Lamy GmbH, Cimpress Plc, Field Notes Brand, ITC Ltd., JK Paper Ltd, KHANNA PAPER MILLS, KOKUYO Co. Ltd., Luxor Writing Instruments Pvt Ltd., Maharashtra Book Mfg. Co, Monsieur Notebook Ltd, Nuco International Group, Sundaram Multi Pap Ltd, The Hamelin Group, VISHWAS NOTEBOOK MFG. CO., and WestCoast Paper Mills Ltd. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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