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The South Africa personal care products market is expected to increase by USD 1.70 billion at a CAGR of 5.53% from 2021 to 2026. This market research report is poised for growth owing to several key factors, notably the increasing emphasis on Afrocentric requirements. As awareness of diversity and inclusivity continues to gain traction, there is a growing recognition of the need to cater to Afrocentric preferences and cultural nuances within various industries. Additionally, the influence of social media and blogging platforms plays a pivotal role in shaping consumer perceptions and preferences. With the widespread reach and engagement potential of these digital channels, businesses are leveraging them to amplify their market presence and connect with diverse audiences, including those with Afrocentric interests. By addressing these evolving market dynamics and embracing cultural diversity, the market research report is well-positioned to capitalize on emerging opportunities and drive its growth trajectory in the Afrocentric segment.
The market forecasting report also offers information on several market companies, including Adcock Ingram Holdings Ltd., AVI Ltd, Beiersdorf AG, LG Household and Health Care Ltd., LOreal SA, Portia M Skin Solutions (Pty) Ltd, The Estee Lauder Co. Inc., The Procter and Gamble Co., Unilever Group, and Wipro Ltd. among others.
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The market has embraced a surge in demand for vegan beauty range and formulations with non toxic ingredients, catering to health-conscious consumers and addressing concerns about health issues, skin irritation, and allergies. Manufacturers are focusing on combating dullness and enhancing appearance through products designed for skin care and hair care. Female user are influenced by targeted advertisements, driving the adoption of these innovative and organic personal care solutions.
This report extensively covers market segmentation by product (skincare products, haircare products, color cosmetics, oral care products, and others) and distribution channel (offline and online).
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The market share growth by the skincare products segment will be significant during the forecast period. The segment consists of two main categories, namely face skincare and body skincare. Products that fall under the skincare products segment include anti-aging skincare, moisturizers, skin-brightening products, wrinkle removers, and others. Consumers demand decent-quality and value-added skincare products at affordable prices. This intensifies market competition due to the presence of international and regional companies.
The market is witnessing a shift towards organic components and non-toxic ingredients, catering to health-conscious consumers. With a surge in demand for vegan beauty ranges, manufacturers are focusing on formulations that address concerns like dullness and promote overall appearance. This trend extends to hair care, where both organic ingredients and synthetic products are prominent. Sales channels vary from specialty stores to pharmacies and beauty salons, appealing to diverse demographics, including male consumers interested in grooming and beard care, and female users influenced by celebrities and media promotion in alignment with evolving living standards. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic's impact on the market. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
One of the key factors driving the market is the growing focus on Afrocentric requirements. As the beauty requirements of different regions vary due to distinct consumer preferences. For instance, L'Oreal has tapped the African market by launching new ranges that are designed and manufactured specifically to meet the needs and requirements of African consumers. Other global brands also emphasize this crucial factor to strengthen their position in the African market. For instance, Suzie Wokabi, an entrepreneur who tapped into the African market with her range of color cosmetics, founded Suzie Beauty (a color cosmetics brand of Flame Tree), to fill in the gaps in the African beauty industry and meet the requirements of African women. Such factors are expected to increase the demand, which will positively impact the market in focus during the forecast period.
Growing health consciousness and awareness of the harmful effects of toxic chemicals used in beauty and personal care products is another factor supporting the market growth. Consumers in Africa seek products that are less harsh and have low chemical composition. Therefore, some companies focus on manufacturing beauty and personal care products without parabens, toluene, formaldehyde, and others. The high use of harsh chemicals in skin care may have adverse health effects, such as skin allergies and skin irritation, and could even lead to skin cancer. Therefore, the market provides significant growth potential for companies to offer natural and organic products.
One of the major challenges to the market is the availability of counterfeit personal care products. These products are made with low-quality raw materials that are contaminated with petrochemicals, bacteria, and other harmful chemicals, which can cause serious damage to consumers. However, the low price of counterfeits and the advent of e-commerce have attracted price-sensitive consumers, increasing the demand for counterfeits. Moreover, differentiating between authentic and fake is difficult for consumers, which will further make the market penetration difficult for global players, impacting their revenue. Such factors are expected to limit the growth of the market in focus during the forecast period.
This market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
The report analyzes the market's competitive landscape and offers information on several market companies, including:
The market forecast report offers in-depth insights into key companies profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
This statistical study of the market encompasses successful business strategies deployed by the key companies. The market is fragmented and the companies are deploying organic and inorganic growth strategies to compete in the market.
The market is witnessing a significant shift towards natural ingredients and eco friendly cosmetics, driven by consumer demand for transparency and clean labels. Consumers are increasingly gravitating towards plant extracts and natural oils in skincare and haircare products, seeking multifunctional and vegan options for their beauty regimen. With a focus on healthy beauty items and convenience, the market is witnessing a surge in product innovation to address various concerns such as hair fall, greying, and pimples. As urbanization and changing lifestyles continue, there is a growing emphasis on hygiene and safe skin practices, leading to the popularity of sanitizers, hand wash gels, and herbal constituents. Social media promotion is playing a crucial role in reaching out to working group women and the smart young community, driving the adoption of organic-based cosmetics like hydrating sulfate free shampoo.
Further, the market is witnessing a surge in demand for a diverse range of products catering to various needs and preferences. Consumers are increasingly inclined towards multifunctional options that offer benefits beyond basic skincare and haircare, such as body cell repairing, wrinkle cure, and reducing symptoms of aging. There's a growing preference for vegan and eco-friendly cosmetics, including plant-based and fruit extract formulations, driven by concerns over side effects and consumer trends towards sustainable living. With a focus on skincare, facial makeup, and hairstyling, consumers are turning to beauty salon chains and pharmacies for their hair and skin products, seeking solutions for concerns like acne, dark spots, split ends, and dandruff. The market is also witnessing a rise in luxury beauty and organic based cosmetics, including hydrating sulfate-free shampoo, to address the needs of discerning consumers.
Market Scope |
|
Report Coverage |
Details |
Page number |
120 |
Base year |
2021 |
Forecast period |
2022-2026 |
Growth momentum & CAGR |
Accelerate at a CAGR of 5.53% |
Market Growth 2022-2026 |
USD 1.70 billion |
Market structure |
Fragmented |
YoY growth (%) |
4.76 |
Competitive landscape |
Leading companies, Competitive Strategies, Consumer engagement scope |
Key companies profiled |
Adcock Ingram Holdings Ltd., AVI Ltd, Beiersdorf AG, LG Household and Health Care Ltd., LOreal SA, Portia M Skin Solutions (Pty) Ltd, The Estee Lauder Co. Inc., The Procter and Gamble Co., Unilever Group, and Wipro Ltd. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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Executive Summary
Market Landscape
Market Sizing
Five Forces Analysis
Market Segmentation by Product
Market Segmentation by Distribution channel
Customer landscape
Vendor Landscape
Vendor Analysis
Appendix
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