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The global pizza market is expected to reach a value of USD 217.15 billion in 2027 at a CAGR of 6.26% between 2022 and 2027. The market has witnessed substantial growth, largely driven by the expanding frozen pizza segment, led by industry giants like Domino's Pizza and Papa John's. This surge is fueled by the convenience and variety of toppings available in frozen pizza offerings. Moreover, the proliferation of digital platforms and online ordering has revolutionized the pizza delivery segment, reshaping consumer preferences and fueling market expansion. This market research and growth report includes key drivers, trends, and challenges during the forecasted period.
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The market reflects a dynamic landscape, with supermarket offerings, gourmet pizzas, and innovative side dishes like garlic bread and French fries catering to diverse consumer preferences. Pizza chains continue to dominate the market, leveraging brand recognition and expanding globalization trends. Moreover, technical advancements have enhanced production processes, while sustainability initiatives drive ingredient sourcing. The market also benefits from the convenience provided by convenience stores, with salads adding to the healthier options available to consumers.
The market has witnessed a significant shift towards catering to vegetarian and vegan preferences, with options like vegan pizzas, plant-based meats, and vegan cheese gaining popularity. Accommodating dietary needs, offerings include gluten-free and whole wheat crusts, along with innovative cauliflower crusts. Traditional favorites like BBQ chicken and Hawaiian pizzas maintain their appeal. Pizzerias and delivery services capitalize on this trend, while supermarkets and convenience stores offer gourmet pizzas for on-the-go consumption. Brand recognition and globalization drive market growth, alongside technical advancements ensuring sustainability in ingredients sourcing and production processes. With options like garlic bread and salad, the market continues to evolve to meet diverse consumer demands.
The increasing pizza consumption in developing countries is driving market growth analysis. In developing countries such as China, India, Brazil, South Africa, and Indonesia, consumer per capita income and urbanization are increasing, leading to lifestyle changes and increased consumption. There has also been a shift towards a preference for European food products such as pizza among the middle class in the countries. Additionally, consumers are choosing more customized versions based on crust type, toppings, sauce, and crust size. Due to consumer demand, some vendors even offer nutritional calculators to appeal to health-conscious consumers. These calculators show total calories and sodium, total fat, carbohydrates, and protein. A growing preference for convenient meals is observed due to hectic work schedules and a greater number of women workers. All these factors indicate a growing demand for fast foods will result in market growth during the forecast period.
The growing popularity of online food orders through portals and mobile apps is a key market growth and trends. Online ordering is more accurate than phone ordering and is also beneficial for take-out restaurants as it ensures that orders are not lost due to peak times and limited staff. Customers prefer this option because of convenient delivery, ease of customization, and the ability to share feedback. Online ordering has expanded the customer base of these restaurants and made the customer experience much more satisfying.
Additionally, online shopping platforms might provide loyalty programs to customers. They can earn points which can be converted into discounts and other benefits and this encourages repeated ordering from their favorite restaurants. Mobile-based ordering is popular, especially among millennials. Hence the shift towards online sales platforms is likely to propel; the growth of the market during the forecast period.
Fluctuation in the prices of food commodities is challenging market growth. The supply of raw materials can be affected by a number of factors, such as adverse weather conditions, national emergencies, strikes, government regulations, natural disasters, supply shortages, or other unexpected events. This can cause the prices of raw materials like wheat, vegetables, tomato sauce, meat, and cheese to fluctuate and reduce profit margins. Manufacturers generally experiment with cheaper substitutes to remain competitive in the market. Additionally, the demand for new product varieties with unique ingredients cannot be met due to a rise in raw material costs. This can result in the loss of customers who prefer more exotic flavors and tastes due to increasing product prices. Hence, the increasing cost of raw materials used in pizza production will be a barrier to market growth during the forecast period.
This market growth report extensively covers market segmentation by distribution channel (quick service restaurants (QSR), full-service restaurants (FSR), and others), type (non-vegetarian and vegetarian), and geography (North America, Europe, APAC, Middle East and Africa, and South America). In the market, distribution channels are diverse to cater to varying consumer preferences and dietary requirements. Pizzerias remain a popular choice, offering a wide array of options, including vegetarian and vegan pizzas made with plant-based cheeses and meats, alongside traditional favorites like BBQ chicken and Hawaiian. Supermarkets also play a significant role, providing convenient options such as frozen pizzas with whole wheat or cauliflower crusts, catering to health-conscious consumers seeking gluten-free alternatives. Additionally, these chains offer widespread accessibility, serving a range of specialty pizzas and sides like French fries and salad to complement the main dish. Ingredients for homemade pizzas are also available through various retail channels, enabling consumers to customize their creations according to personal taste preferences.
The market share growth by the quick service restaurants (QSR) segment will be significant during the forecast period. QSRs are restaurants that offer specific food items with minimal preparation time and are delivered via express service. This helps them follow standardized, modular, and efficient processes which will result in quick delivery along with maintaining high product quality. They generally offer fast food like pizza and burgers and for the restaurant, it is the most viable due to the high return on investment.
The quick service restaurants segment was valued at USD 76.61 billion in 2017 and continued to grow until 2021.
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Urbanization and low set-up costs have resulted in a greater number of QSRs. For example, in India, Dominos and Pizza Hut are opening new stores in tier 2 and 3 cities with access to a wide customer base due to rising income levels. Hence this segment of the market is likely to witness growth during the projection period.
The full-service restaurant industry segment includes restaurants that prepare and serves pizzas to customers for consumption on the premises. Restaurants with fast food and drive-thru options are hence not considered full-service restaurants. They offer a wider variety of menu options, a casual atmosphere, and personalized servic and pizza restaurant sales by doing so they offer a break from the busy everyday life. They cater to a wide variety of diners by offering gourmet and ethnic dishes as well as continental dishes, sushi, and pizzas. Additionally, technological advances like the use of digital menu displays and mobile apps to order food provide further convenience to the customers. Hence a better dining experience shall increase demand for the FSR segment of the market during the forecast period.
North America is the largest consumer accounting for approximately 41% of the global market.
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Technavio’s analysts have elaborately explained the regional trends around the globe, territories locations and drivers that shape the market analysis and report during the market forecast years. The increasing desire for convenience foods and customization in food products in North America are reasons that drive the demand for pizza products in the region. Various chains like Dominos, Little Caesar, Papa Johns International, and Papa Murphys Pizza are present in the region and are accountable for the increasing the demand in the region, which is expected to grow during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The market report also includes detailed analyses of the competitive landscape of the market and information about 25 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider pizza business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market is experiencing a surge in demand for vegan options, reflecting the growing popularity of plant-based diets. Vegan pizzas, featuring plant-based meats and vegan cheese, along with whole wheat crusts and gluten-free crusts, cater to health-conscious consumers. Traditional favorites like BBQ chicken and Hawaiian (with ham and pineapple) varieties remain popular, while innovative options like cauliflower crusts are gaining traction. Pizzerias and delivery services offer convenience, while the supermarket and convenience stores expand accessibility. Gourmet pizzas satisfy discerning palates, accompanied by sides like garlic bread, French fries, and salad. As the market embraces globalization and technical advancements, sustainability practices and brand recognition play pivotal roles in shaping consumer choices and driving market growth.
The market thrives on its diverse offerings, ranging from artisanal pizzas to frozen meals available in grocery stores worldwide. Originating from Italy, pizza has gained worldwide popularity as a favorite food choice. Crafted with a round, flattened dough base topped with water, yeast, salt, olive oil, mozzarella cheese, seafood, and herbs, it caters to various tastes and cultures. With the rise of door-to-door delivery services like DoorDash and Grubhub, pizza has become a quick and convenient meal option for social gatherings and parties. Its consumption is on the rise, especially in developing economies undergoing rapid Westernization. Leading market players leverage customer preference tracking analytics, robotic automation, and integrated third-party delivery systems to enhance their offerings and expand their reach through marketing campaigns and ghost kitchens.
The pizza market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Market Scope |
|
Report Coverage |
Details |
Page number |
159 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 6.26% |
Market growth 2023-2027 |
USD 56.85 billion |
Market structure |
USD Fragmented |
YoY growth 2022-2023(%) |
5.81 |
Regional analysis |
North America, Europe, APAC, Middle East and Africa, and South America |
Performing market contribution |
North America at 41% |
Key countries |
US, China, UK, Germany, and France |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
Boston-Pizza Royalties Income Fund, California-Pizza Kitchen Inc., CEC Entertainment Concepts L.P., CICI ENTERPRISES LP, Dominos-Pizza Inc., FAT Brands Inc., Godfathers-Pizza Inc., Hungry Howie-Pizza and Subs Inc., La Pinoz-Pizza, Little Caesar Enterprises Inc., Marcos Franchising LLC, Mellow Mushroom Pizza-Bakers, MOD Super Fast-Pizza LLC, MTY Food Group Inc., Pizza-Nova Take Out Ltd., PizzaExpress Restaurants Ltd., Spizzico Italian Kitchen, YUM Brands Inc., Retail Food Group Ltd., and Papa Johns International Inc. |
Market dynamics |
Parent market analysis, Market forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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