Enjoy complimentary customisation on priority with our Enterprise License!
The Global Potato Protein Market size is projected to increase by USD 37.74 million from 2022 to 2027. The market is estimated to grow at a CAGR of 6.43% between 2022 and 2027. In 2017 the market size was valued at USD 68.65 million.
The growing demand for protein powders is a major factor driving market growth. The demand for potato protein powders is increasing as they improve health and well-being. Hectic lifestyles and busy schedules have increased the demand for instant sources of protein. Muscle-building enthusiasts consume such powders due to their higher amino acid content and hence these products are becoming very popular among them. Furthermore, active marketing and promotion by gym companies and the introduction of several ready-made protein powders will increase sales in the coming years.
This report extensively covers market segmentation by type (isolate, concentrate, and hydrolyzed), application (meat, supplements, animal feed, and others), and geography (North America, Europe, APAC, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
To get additional information about the market, Buy Report
The increasing popularity of e-commerce platforms for sales is notably driving the market growth, although factors such as risk and side effects of protein supplements may impede the market growth. Our researchers analyzed the data with 2022 as the base year and the key drivers, trends, and challenges. A holistic analysis of drivers, trends, and challenges will help stakeholders in the value chain refine their marketing strategies to gain a competitive advantage.
The increasing popularity of e-commerce platforms for sales is an emerging trend that will support market growth. Online platforms are expected to become one of the most important distribution channels for potato protein sales. Along with clothing and other goods, the share of the grocery business in emerging online stores is growing.
Online shopping provides various conveniences to consumers. It makes shopping easier, saves time, and provides fast delivery services. Offering such products online also helps small retailers improve the visibility and profitability of their products. This is prompting several sellers of natural protein powders to focus on the online-friendly customer segment and move to online stores. Hence, such factors are expected to drive the growth of the global market during the forecast period.
The risk and side effects of protein supplements are major challenges impeding the market. The two most commonly used protein supplements are whey and casein, which are derived from milk. They can cause stomach pain, bloating, flatulence, diarrhea, and vomiting in people who are lactose intolerant as they are high in lactose. In addition, as some protein supplements are designed to be used before or after exercise excessive consumption can cause weight gain if not accompanied by an exercise program.
Furthermore, some flavoured powders also contain artificial sweeteners and additives that can raise blood sugar. Some other side effects of protein supplements include kidney problems and stones, bone loss, hair loss, hormonal disturbances, liver damage, and digestive problems. Thus, insufficient knowledge about these products may lead to side effects and reduce consumption, which in turn slows the growth of the global market during the forecast period.
Customer Landscape
The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Potato Protein Market Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The potato protein market segmentation by application consists of meat, supplements, animal feed, and others. The adoption of meat is rising due to the increased demand for convenience food, and an increase in disposable income is expected to boost the demand for meat which is expected to increase the cattle population and grow meat production which will increase the demand for potato protein to increase the quality of the meat during the forecast period.
The potato protein market segmentation by type consists of isolate, concentrate, and hydrolyzed. The market share growth by the isolate segment will be significant during the forecast period. Isolates consist of bioactive compounds and have minimal carbs and fats, which is beneficial for boosting the immunity system.
For a detailed summary of the market segments Buy Report
The isolate segment was valued at USD 36.91 million in 2017 and continued to grow until 2021. Potato protein isolates are highly processed and contain high protein content, giving them a better nutritional profile. These are primarily produced as food-grade ingredients and are preferred by a majority of key players in the food processing industry. Such factors are expected to drive the growth of the isolate segment in the global market during the forecast period.
For further insights about regional markets, Request a PDF Sample now!
North America is estimated to contribute 35% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
The US in North America was the major revenue contributor to the market. The primary reason behind this is the increase in the health-conscious population in the region. Moreover, the increase in the vegan population base, rising awareness about the health benefits of plant-based protein products, and an increasing number of new product launches are some of the other factors driving the market in North America. These factors will drive the market in this region during the forecast period.
The outbreak of COVID-19 in 2020 increased home delivery services for food and beverage products through e-commerce portals. Additionally, in 2021, the regional government started vaccination programs and also lifted the lockdowns and travel restrictions, which resulted in the gradual resumption of offline stores and online delivery of foods. Due to this, the demand for potato protein witnessed a rise among consumers in the region. Such trends are expected to boost the growth of the potato protein market during the forecast period.
The report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Potato Protein Market Scope |
|
Report Coverage |
Details |
Page number |
156 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Decelerate at a CAGR of 6.43% |
Market growth 2023-2027 |
USD 37.74 million |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
7.32 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 35% |
Key countries |
US, China, Australia, France, and Italy |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
Bioriginal Food and Science Corp., Cooperatie Koninklijke Avebe U.A., Emsland Starke GmbH, Food Innovation Online Corp., Free From That, Kerry Group Plc, KMC amba, Lyckeby Starch AB, Meelunie BV, Omega Protein Corp., PEPEES SA, PPZ SA, Roquette Freres SA, SUDSTARKE GmbH, and Tereos Group |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this report to meet your requirements. Get in touch
Get lifetime access to our
Technavio Insights
Cookie Policy
The Site uses cookies to record users' preferences in relation to the functionality of accessibility. We, our Affiliates, and our Vendors may store and access cookies on a device, and process personal data including unique identifiers sent by a device, to personalise content, tailor, and report on advertising and to analyse our traffic. By clicking “I’m fine with this”, you are allowing the use of these cookies. Please refer to the help guide of your browser for further information on cookies, including how to disable them. Review our Privacy & Cookie Notice.