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The global pouches market size is estimated to grow/decline by USD 15.38 billion between 2023 and 2028, exhibiting a CAGR of 6.2%. The cost-effectiveness and aesthetic appeal of stand-up pouches segment have revolutionized the food & beverages industry, offering durability and stability during transportation in various transportation vehicles. In the global packaged food market, food cartons play a vital role alongside packaged goods and packaged drinks. These factors propel the expansion of the pouch market, driven by affordability and simplicity of use catering to shifting lifestyle tastes.
Portable snacks, influenced by advancements in food technology, thrive with their compact design, meeting the demands of modern consumers. As consumer preferences evolve, the industry adapts, emphasizing aesthetic appeal and cost-effectiveness while maintaining durability and stability during transportation, ultimately enhancing the overall customer experience.
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The food and beverages segment is estimated to witness significant growth during the forecast period. Pouch packaging offers numerous benefits for food and beverage companies, including lightweight design, convenient storage, and extended shelf life for perishable goods. In the food sector, pouches are commonly used for packaging snacks, sauces, condiments, baby food, pet food, and ready-to-eat meals.
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The food and beverages segment was the largest and was valued at USD 19.37 billion in 2018. In the beverage industry, pouches are utilized for packaging various liquid products such as juices, energy drinks, alcoholic beverages, and water. The versatility of pouches enables manufacturers to offer products in different sizes and shapes to cater to diverse consumer preferences. Moreover, pouch packaging is often preferred for its lightweight nature, which reduces transportation costs and carbon footprint compared to traditional rigid packaging formats. Therefore, with increased consumer demand for convenience, portability, and sustainability in food packaging, the food and beverage industry will remain a key driver of innovation and growth in the market during the forecast period.
Based on the type, the market has been segmented into stand-up, flat and spout. The stand-up?segment will account for the largest share of this segment.?Stand-up pouches are used for the packaging of a variety of products that include food products such as cookies, snacks, cereals, spices, soups, sauces, ready-to-eat (RTE) meals, pet food, and non-food products such as chemicals, detergents, and pharmaceutical products. Pharmaceutical packaging should be shelf-stable and safe and have the ability to endure sterilization; such properties are offered by aseptic stand-up pouches. For example, cardiovascular implants are mainly packed in stand-up pouches. The several advantages of stand-up pouches are expected to positively influence the growth of this segment during the forecast period.
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APAC is estimated to contribute 42% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional market trends and analysis, and drivers that shape the market during the forecast period. The pouches market in APAC is growing at a steady pace. Developing economies such as China and India are expected to emerge as major revenue contributors to the packaging market in APAC, primarily due to rapidly expanding end-user industries such as e-commerce, FMCG, and personal care. APAC has a growing e-commerce industry in countries such as China, South Korea, Singapore, and Australia.
In addition, the growth of the fresh food market in APAC is mainly attributed to the increase in spending on meat products, the rising retail distribution, and the growing consumer awareness about organic food products. Also, the online fresh food market is gaining momentum in APAC and will grow further during the forecast period. Moreover, with urban consumers focus on food safety, the demand for high-quality food is increasing in the region. Hence, the growing need for fresh food products will boost the demand for pouches in APAC during the forecast period.
The Pouches Market witnesses a surge driven by the increasing demand for spacing-saving packaging, particularly in the food & beverages industry. A notable trend in this market is the rising adoption of intelligent packaging technology, which enhances cost-effectiveness and aesthetic appeal. However, the industry faces challenges due to the growing threat from substitutes such as trays, cartons, vacuum packaging, and cans.
Despite this challenge, stand-up pouches remain a popular choice due to their durability, stability, and convenience. With the global packaged food market expanding and consumer lifestyles evolving, there's a continuous need for innovative packaging solutions. As consumer preferences shift towards ready-to-eat meals and portable snacks, the flexible packaging products market experiences growth, driven by advancements in food technology and a desire for compact design and simplicity of use.
Increasing demand for spacing-saving packaging in logistics and warehousing is notably driving market growth. The global demand for consumer products has been increasing rapidly for the past few years, mainly due to the increased consumption of these products in developing economies such as India and China. Manufacturers, importers, exporters, and logistics providers use warehouses to stock processed and semi-processed products and materials to meet the rising demand from end-user industries. Flexible packaging products are commonly used during logistics and warehousing operations. Growing intercontinental commerce, along with the increasing logistics and warehousing activities, encourages vendors to employ new strategies to improve the efficiency of packaging.
Moreover, compared with conventional packaging solutions, pouches such as stand-up pouches use less packaging material, which reduces the number of trucks required for transporting products. Therefore, manufacturers are focusing on supplying their products regionally and globally to remain competitive in the market. The resurgence of the global economy has increased trade volumes between countries. Increasing global trade and the demand for logistics and warehousing will positively impact the packaging industry, which, in turn, will drive the demand for pouches during the forecast period.
Increasing penetration of intelligent packaging technology is a significant challenge hindering market growth. This technology helps in monitoring the quality of food products during their transportation and storage. It has components that sense the environment and process data pertaining to product storage, usage, and expiry. Intelligent-packaging senses, detects, traces, records, and provides real-time data to indicate whether the state or quality of the enclosed product is optimal. It also provides data about products shelf life and safety. The increasing demand for customer-centricity has led businesses worldwide to focus on upgrading their processes and systems to become smart for improving the overall customer experience.
Furthermore, the growing use of printed electronics is expected to favor the ongoing intelligent packaging revolution in terms of cost reduction and functionality expansion. Hence, the advantages of intelligent packaging are expected to motivate brand owners to adopt smart packaging and achieve customer-centricity, set new standards of quality, and address the challenges faced by traditional methods of packaging. Furthermore, the rise in the penetration of intelligent packaging is expected to create growth opportunities in the market during the forecast period.
Increasing threat from substitutes such as trays, cartons, vacuum packaging, and cans is a significant challenge hindering market development. Several substitutes for pouches are easily available in the market. In addition, trays prevent exposure to air and other gases, thereby ensuring the safety of food products. The demand for cartons is growing because of several reasons, including recyclability. Some of the basic raw materials used for the manufacturing of cartons are paper, timber, pulp, other similar forest materials, and polymer laminate structures. Most of these raw materials can be recycled easily. Paper and paperboard materials are primarily used for packaging, blocking, preserving, bracing, and cushioning products. Tetra Pak Group is a prominent vendor in the carton packaging market.
Moreover, the company introduced the first carton alternative packaging for food products to replace tin cans globally called Tetra Recart, which is designed for less acidic, shelf-stable food products of varied sizes. The highly hermetic paperboard and polymers backup the structure during retorting, while the foil with polymers provides barrier properties. Tetra Recart is normally used for cooking and pasteurizing fruits, vegetables, and confectionery products. The introduction of innovative packaging types like trays and cartons, which are increasingly replacing pouches, poses a challenge to the market growth and trends during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
3M Co - The company offers pouches such as 3M Steri drape instrument pouch OEM 1018NS, 3M Steri drape instrument pouch 9097NS, and 3M Steri drape instrument pouch 1018LNS.
The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including Amcor plc, American-Packaging Corp., Berry Global Inc., CCL Industries Inc., Clifton-Packaging Group Ltd., Constantia Flexibles Group GmbH, Coveris Management GmbH, Dai Nippon Printing Co. Ltd., Huhtamaki Oyj, Mondi Plc, Montana Tech Components AG, Nabtesco Corp., Polymer Packaging Inc., ProAmpac Holdings Inc., Sealed Air Corp., Smurfit Kappa, Sonoco Products Co., Stora Enso Oyj, Tetra Pak Group, UFlex Ltd., and Winpak Ltd.
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The mmarket growth and forecasting research report encompasses the entire market adoption cycle, ranging from the initial innovator phase to the subsequent laggard stage. It emphasizes adoption rates across various regions, determined by penetration levels. Additionally, the market analysis and report outlines essential purchasing factors and factors influencing price sensitivity. This aids companies in assessing and formulating effective market research and growth strategies.
Customer Landscape
The market is witnessing significant growth driven by the increasing demand for convenient and cost-effective packaging solutions in various sectors, such as packaged beverages and packaged food. The market's trajectory is further influenced by the evolving preferences stemming from changing lifestyles and the continuous innovations in food processing techniques. Sustainable packaging solutions are gaining prominence due to rising environmental concerns and regulatory pressures, leading to a notable shift toward materials like bioplastics. The material segment, including plastic varieties like polyethylene (PE), polypropylene (PP), and polyethylene terephthalate (PET), plays a crucial role in shaping the market landscape.
Additionally, treatment types such as aseptic treatment and the diverse product segments, including flat and stand-up pouches, cater to the varying needs of industries such as food and beverage and the personal care and cosmetics industry. The inclusion of features like zipper closure, tear notch closure, and spout closure adds versatility to packaging-options, contributing to the market's overall dynamism.
The market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028.
Pouches Market Scope |
|
Report Coverage |
Details |
Page number |
180 |
Base year |
2023 |
Historic period |
2018-2022 |
Market forecasting period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 6.2% |
Market growth 2024-2028 |
USD 15.38 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
5.35 |
Regional analysis |
APAC, North America, Europe, South America, and Middle East and Africa |
Performing market contribution |
APAC at 42% |
Key countries |
US, Canada, China, India, and Germany |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
3M Co., Amcor plc, American-Packaging Corp., Berry Global Inc., CCL Industries Inc., Clifton-Packaging Group Ltd., Constantia Flexibles Group GmbH, Coveris Management GmbH, Dai Nippon Printing Co. Ltd., Huhtamaki Oyj, Mondi Plc, Montana Tech Components AG, Nabtesco Corp., Polymer-Packaging Inc., ProAmpac Holdings Inc., Sealed Air Corp., Smurfit Kappa, Sonoco Products Co., Stora Enso Oyj, Tetra Pak Group, UFlex Ltd., and Winpak Ltd. |
Market dynamics |
Parent market growth analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period. |
Customization purview |
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