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The print label market is estimated to grow by USD 11.29 billion at a CAGR of 4.58% between 2022 and 2027. The growth of the market depends on several factors, including the growing demand from the organized retail sector, the increase in demand for sleeve labels, and the growing demand for aesthetical products.
It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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The growing demand from the organized retail sector is notably driving the market growth, although factors such as the recycling of PET plastic may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Market Driver
The growing demand from the organized retail sector is notably driving the market growth. The emergence of supermarkets and hypermarkets has boosted the growth of the global market. China's retail sales have grown over the past few years and are projected to continue the same over the forecast period. The main reasons behind the increase in demand for organized retail in China are government policies aimed at creating tax-free shopping zones that increase domestic consumption, the elimination of provincial and foreign trade barriers, the reduction of import taxes for consumers, and increasing support in cross-border e-commerce.
The concept of differentiation on the shelf has become more important for manufacturers as competition between different consumer brands increases. Therefore, the importance of these increases as they add shelf appeal to the product and attract customers. Organized retail stores are also equipped with advanced technologies that require tag identifiers, further increasing the demand in the organized retail sector. Thus, such factors will fuel the growth of the market during the forecast period.
Market Trend
Increased implementation of barcode technology is an emerging trend in the market. Barcodes are the most important product identification method and the most dominant track and trace technology. They are important in supply chain management because they document and protect a large amount of information, including information about the production date, location, lot number, and expiration date. Therefore, barcode printing act as product security labels.
The demand for barcode printing in the food and beverage industry has increased globally as the industry has opted to print pressure-sensitive using 2D and 3D barcode technology. Mobile phones can recognize and read 2D barcodes with quick response codes. The ability of mobile phones to read 2D barcodes and obtain product information is gradually reducing the demand for special readers in the field of logistics. Edition-based pressure-sensitive can easily use this technology. Therefore, the adoption of 2D and 3D barcodes is a significant trend in the global market. Thus, such factors will drive market growth during the forecast period.
Market Challenge
Recycling PET plastic is a major challenge impeding the market growth. PET plastic is a light and cost-effective polymer material, but its disposal involves many difficulties. The manufacturers face many challenges when recycling these because they are dense and difficult to separate from PET in the recycling stream. Snack food companies prefer these bags because they are lightweight and help reduce shipping volume, are friendly for printing label graphics, and don't take up much space on store shelves. The challenge is that there is no machine to separate these layers before recycling. This type of plastic therefore cannot be recycled, which leads to harmful effects on the environment and, in turn, negative effects on manufacturers.
On the other hand, the rise in demand for PET polymers has led to a shortage of materials worldwide. To overcome this scarcity and tackle the rise in PET prices, companies are recycling used PET bottles and containers. The recycling efforts for PET plastic have gradually led to a decline in the dumping or burning of PET at landfills globally. However, label substrates such as polyvinyl chloride face problems during the recycling process of PET polymers. Due to the same specific density of the container or bottle material, it is a big challenge to separate the labels using the float-sink method. This leads to the issue of separating them from the containers before recycling becomes a major challenge for the market companies during the forecast period. Thus, such factors will hinder the growth of the market during the forecast period.
Market Customer Landscape
The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Aditya Polymers - The company is engaged in manufacturing and exporting a wide range of adhesives for the packaging and woodwork working industry. The key offerings of the company include print labels.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market share growth by the pressure-sensitive segment will be significant during the forecast period. Pressure-sensitive labels are self-adhesive labels that do not require any fasteners, glue, heat, or water to form bands.
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The pressure-sensitive segment was valued at USD 15.58 billion in 2017 and continued to grow until 2021. Paper, coated paper films, and plastic films are the most common materials used to manufacture pressure-sensitive labels. These labels are gaining more traction compared with other labels owing to their numerous advantageous properties. They are convenient to use, are available in various design and graphic options, and are versatile in nature. The application of pressure-sensitive labels is much faster than other label types, which saves time and thereby improves efficiency. Hence, they are rapidly replacing glue-applied labels in food and beverage and healthcare products. Most companies globally are adopting pressure-sensitive label technology as it is expected to replace other types of label technologies soon. Besides, pressure-sensitive labels are of higher quality, are available in various shapes, can deliver multi-purpose imaging, and allow speedy automatic dispensing. Thus, the increasing applications of pressure-sensitive labels will drive the growth of the segment during the forecast period.
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APAC is estimated to contribute 41% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
APAC accounted for a significant market share in the global market in 2021. Lifestyle and demographic changes, especially in the middle-class population in developing countries, are driving the demand for packaged food and beverages. This, in turn, is boosting the demand for packaged food and beverages.
An increase in demand for packaged personal care products will trigger the demand. Hence, the growth of the market in APAC is expected to continue at a rapid rate during the forecast period. On the other hand, there is an increased demand for clean print labels with a better description of the packaged products in APAC.
The report forecasts market growth by revenue at global, regional, and country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
The market is diverse, offering labels made from various materials such as metal and plastic/polymer. Printing techniques include offset lithography, gravure, flexography, screen, letterpress, electrophotography, and inkjet. Labels serve various industries, including household care and consumer electronics, with options like wet-glue labels, linerless labels, multi-part tracking labels, in-mold labels, and sleeves.
Innovations like QR codes cater to the e-commerce industry, enhancing product tracking and consumer engagement. They are also used in other sectors like textiles, with cloth labels providing essential information. The market's growth is driven by the increasing demand for customized and sustainable labeling solutions across industries.
Print Label Market Scope |
|
Report Coverage |
Details |
Page number |
162 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 4.58% |
Market growth 2023-2027 |
USD 11.29 billion |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
4.15 |
Regional analysis |
APAC, Europe, North America, South America, and Middle East and Africa |
Performing market contribution |
APAC at 41% |
Key countries |
US, China, Japan, Germany, and UK |
Competitive landscape |
Leading companies, Market Positioning of companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
3M Co., Aditya Polymers, Ahlstrom Munksjo, market report, Al Ghurair First LLC, Avery Dennison Corp., Barspell Technologies India Pvt. Ltd., Cimarron Label, Concept Labels and Packaging Co., Fuji Seal International Inc., Huhtamaki Oyj, JK Labels Pvt. Ltd., Label Aid Systems Inc., M. R. Labels Co., Mondi plc, Multi Color Corp., Ravenwood Packaging Ltd., Resource Label Group LLC, SATO Holdings Corp., Taylor Label, and The Label Printers LP |
Market dynamics |
Parent market analysis, Market Forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by End-user
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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