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The printing and writing paper market size is forecast to increase by USD 9.64 billion at a CAGR of 2.06% between 2023 and 2028. The growth rate of the market depends on several factors such as the emergence of various types of printing and writing paper, the increasing demand for inkjet printing paper, and the demand for printed catalogs.
The report includes a comprehensive outlook on the Printing and Writing Paper Market, offering forecasts for the industry segmented by Product, which comprises printing paper and writing paper. Additionally, it categorizes Distribution Channel into offline and online, and covers Regions, including APAC, Europe, North America, South America, and Middle East and Africa. The report provides market size, historical data spanning from 2018 to 2022, and future projections, all presented in terms of value in USD billion for each of the mentioned segments.
Printing and Writing Paper market forecast 2024-2028
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Inkjet printing paper contains a special coating that helps enhance print quality. For instance, printer ink is transparent, so inkjet papers are made brighter than normal printing paper so that the paper does not interfere with the vividness of the printed image, thereby enhancing the image clarity. The demand for inkjet printing paper is generated from the increasing use of business cards and office and commercial printing purposes, which require a high-quality print of images and texts on printed papers.
Moreover, with the evolving inkjet printing technology, there is a demand for specifically designed paper that can hold remarkable ink color with incredible consistency on press. Many major market players offer inkjet printing papers to cater to the growing demand for such reliable printing paper. The increasing demand for specially designed paper, such as inkjet printing paper, is estimated to drive the growth of the global printing and writing paper market during the forecast period.
Recycled paper is the major raw material for most paper mills in developing and developed countries. The major applications of recycled paper are printing and writing paper, newsprint paper, and other packaging products. With the growing environmental concerns, market players are manufacturing printing and writing paper from recyclable materials. The global demand for recyclable commodities is increasing because of the rising awareness of the adverse effects of plastics and other non-recyclable materials on the environment.
As a result, paper products, including printing and writing paper, are widely being recycled. In addition, the awareness about using recyclable paper products among corporates is pushing the vendors of printing and writing paper to manufacture recyclable products. International Paper offers recycling services for printing companies. Thus, such demand for recycled printing and writing is expected to drive market growth during the forecast period.
Price wars among the global printing and writing paper market players are gradually leading to a decline in profits and, subsequently, becoming a major challenge to the market. Paper products produced by different companies are mostly undifferentiated. Therefore, the competition in the market is intense. In such a scenario, product prices are fixed based on competitors' prices rather than costs incurred during product manufacture or profit objectives.
As a result, market players either sell their products at low prices or slash prices by offering discounts. This hampers profits generated in the overall printing and writing paper market. Moreover, the prices of raw materials such as wood pulp and chemicals used for manufacturing paper have increased and led to a further slump in profit margins. Declined profits may impede the growth of the global printing and writing paper market during the forecast period.
The printing paper segment will account for a major share of the market's growth during the forecast period.?The various types of printing paper available in the market include inkjet printer paper, laser print paper, and matte paper. Globally, the demand for printing papers is being driven by the rising demand for printed book covers, magazines, and catalogs. The growing demand for personal catalogs is increasing the demand for printing papers. Retailers are increasingly opting for multichannel marketing to connect with customers and increase sales, which requires mailing printed catalogs.
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The printing paper segment was valued at USD 66.53 billion in 2018. Moreover, multichannel shopping has emerged as a new trend in retail marketing. Printed custom catalogs encourage multichannel purchases. Inter Ikea Systems BV is one of the companies that send printed catalogs to its customers. The growing demand for printed paper for various applications such as catalogs, digital printing paper, printing bills, and cover pages for books is expected to drive the growth of the printing paper segment of the global printing and writing paper market during the forecast period.
Based on the distribution channel, the market has been segmented into offline and online. The offline segment will account for the largest share of this segment.?The offline segment includes the sales of printing and writing paper through various brick-and-mortar stores, such as departmental stores, supermarkets, hypermarkets, specialty stores, and exclusive company-operated outlets. Offline stores enable direct interaction between customers and retailers. Furthermore, the increasing number of mergers and acquisitions (M&A) between manufacturers and distribution partners is also expected to contribute to the growth of the segment. Specialty stores account for a major portion of sales in the global printing and writing paper market. Thus, such factors will drive the growth of the offline segment of the global printing and writing paper market during the forecast period.
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APAC is estimated to contribute 60% to the growth by 2028. Technavio’s analysts have elaborately explained the regional trends, drivers, and challenges that are expected to shape the printing and writing paper market growth analysis during the forecast period. The demand for printing paper and writing paper is increasing from schools and offices, governments, and other businesses in the APAC region. China, India, Japan, and South Korea are the key leading countries in the regional printing and writing paper market. China is the largest market for printing and writing paper products in this region.
Furthermore, the demand for printing and writing paper products in APAC is generated from offices and schools. Increased demand for recycled printing and writing paper is supporting the growth of the regional printing and writing paper market. Various types of printing and writing paper, including uncoated freesheet paper and uncoated mechanical paper, are used for making products such as books, high-quality posters, magazines, and catalogs. This is expected to drive market growth in the APAC region during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
We also have detailed analyses of the market’s competitive landscape and offer information on 20 market companies, including:
Asia Pulp and Paper APP Sinar Mas., Asia Symbol Shandong Pulp and Paper Co. Ltd., Domtar Corp., InterlogChile, International Paper Co., ITC Ltd., Legion Paper, Marusumi Paper Co. Ltd., Mativ Holdings Inc., Monadnock Paper Mills Inc., Mondi Plc, Nippon Paper Industries Co. Ltd., PG Paper Co. Ltd., Sappi Ltd., Stora Enso Oyj, Suzano SA, UPM Kymmene Corp., WestCoast Paper Mills Ltd., and Shulman Paper Co. Inc.
Technavio printing and writing paper market research report provides an in-depth analysis of the market and its players through combined qualitative and quantitative data. The analysis classifies companies into categories based on their business approaches, including pure-play, category-focused, industry-focused, and diversified. Companies are specially categorized into dominant, leading, strong, tentative, and weak, based on their quantitative data analysis.
The printing and writing paper market analysis and report forecasts market growth by revenue at global, regional & country levels and analyzes the latest trends and growth opportunities from 2018 to 2028.
Printing And Writing Paper Market Scope |
|
Report Coverage |
Details |
Page number |
168 |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 2.06% |
Market Growth 2024-2028 |
USD 9.64 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
1.7 |
Regional analysis |
APAC, Europe, North America, South America, and Middle East and Africa |
Performing market contribution |
APAC at 60% |
Key countries |
US, China, India, Japan, and Germany |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
3M Co., Asia Pulp and Paper APP Sinar Mas., Asia Symbol Shandong Pulp and Paper Co. Ltd., Domtar Corp., InterlogChile, International Paper Co., ITC Ltd., Legion Paper, Marusumi Paper Co. Ltd., Mativ Holdings Inc., Monadnock Paper Mills Inc., Mondi Plc, Nippon Paper Industries Co. Ltd., PG Paper Co. Ltd., Sappi Ltd., Stora Enso Oyj, Suzano SA, UPM Kymmene Corp., WestCoast Paper Mills Ltd., and Shulman Paper Co. Inc. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, market research and growth for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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