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The pureed food market share is expected to increase to USD 3.70 billion from 2021 to 2026, at a CAGR of 5.5%.
This pureed food market research report provides valuable insights on the post-COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers pureed food market segmentation by type (vegetable puree, fruit puree, meat puree, and cereals puree) and geography (APAC, North America, Europe, South America, and Middle East and Africa). The pureed food market report also offers information on several market vendors, including ABC Fruits, Apetit Plc, Ariza bv, Blossom Foods, Cooperatie Koninklijke Cosun UA, David Berryman Ltd., Dohler GmbH, Go Fruselva S.L, Gourmet Pureed, Ingredion Inc., Kanegrade Ltd., Kent Corp., Kiril Mischeff Ltd., LEMONCONCENTRATE SL, Little Spoon Inc., MOM Meal of the Moment, Newberry International Produce Ltd., Shimla Hills Offerings Pvt. Ltd., SICODIS SICA SAS, and The Pure Food Co. among others.
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The rise in health consciousness among consumers is notably driving the pureed food market growth, although factors such as the threat of contamination and toxic ingredients may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the pureed food industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Pureed Food Market Driver
One of the key factors driving growth in the pureed food market is the rise in health consciousness among consumers. Urbanization and consumerism trends have prompted extensive changes in consumer lifestyles and a shift toward healthy eatables. The good health of people is an important factor for the social and economic prosperity of a nation. Consumers are becoming more health-conscious, owing to which they prefer making juices, smoothies, and soups at home over unhealthy foods. Vegetable and fruit puree has showcased increasing demand across the world as it provides the essential nutrients needed for the human body. Food products using pureed food help in weight management, lower blood cholesterol levels, and control insulin and glycemic responses. This is expected to drive the growth of the global pureed food market during the forecast period.
Key Pureed Food Market Trend
The increasing trend for organic pureed is a pureed food market trend that is expected to have a positive impact in the coming years. Organic food products are gaining popularity worldwide as they are produced without using synthetic fertilizers, persistent pesticides, artificial ingredients, and genetic engineering. Organic agriculture is a better method than chemical-based agriculture as it retains soil health and helps preserve the environment. The use of organic pureed food is an ideal way to meet the needs of consumers that are seeking healthy products made with flavorful and organic ingredients. Thus, the increasing trend of organic pureed food will drive the market in focus during the forecast period.
Key Pureed Food Market Challenge
The threat of contamination and toxic ingredients will be a major challenge for the pureed food market during the forecast period. Contamination can happen at any stage of the supply chain, starting from the farm and the production site to packaging, distribution, and storage. The use of artificial ingredients and colors in the products also has a serious impact on the final product. There have been multiple cases when manufacturers of pureed food products have used artificial colors, specifically red, instead of red peppers. Contamination can lead to product recall and negatively impact the revenue and reputation of the manufacturers. Therefore, the threat of contamination and toxic ingredients is a challenge for the global pureed food market and will hamper the growth of the market in focus.
This pureed food market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
Technavio categorizes the global pureed food as a part of the global packaged foods and meats under the global food products segment of the global food, beverage, and tobacco market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the pureed food market during the forecast period.
The report analyzes the market's competitive landscape and offers information on several market vendors, including:
This statistical study of the pureed food market encompasses successful business strategies deployed by the key vendors. The pureed food market is fragmented and the vendors are deploying growth strategies such as focusing on M&A to compete in the market.
To make the most of the opportunities and recover from the post-COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The pureed food market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Our report provides extensive information on the value chain analysis for the pureed food market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
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33% of the market's growth will originate from APAC during the forecast period. China and India are the key markets for pureed food in APAC. Market growth in this region will be faster than the growth of the market in the European and MEA regions.
The rising demand for packaged food and beverage goods along with rising health and nutrition concerns among the consumers will facilitate the pureed food market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
COVID Impact and Recovery Analysis
In 2020, the outbreak of COVID-19 led to lockdowns in the region. Governments across the region imposed restrictions on the movement of vehicles and people, which negatively affected the import and export of pureed food in this region. However, since the second half of 2020, lockdowns have been lifted owing to the initiation of the vaccination drive, which, in turn, helped in the resumption of operations in the market. Moreover, the health impacts of COVID-19 have pushed people to adopt a healthy lifestyle. These factors will increase the regional demand for pureed food during the forecast period.
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The pureed food market share growth in the vegetable puree segment will be significant during the forecast period. Vegetable purees are intensively used in bakeries and in the preparation of beverages. In bakeries, they are added to yeast doughs to create flavorful bread and help in binding consistency. They are used as a natural colorant to improve the appearance and enhance nutritional value by adding vitamin content without adding calories to food items. Such benefits of vegetable purees will drive the demand in the segment during the forecast period.
This report provides an accurate prediction of the contribution of all the segments to the growth of the pureed food market size and actionable market insights on the post-COVID-19 impact on each segment.
Pureed Food Market Scope |
|
Report Coverage |
Details |
Page number |
120 |
Base year |
2021 |
Forecast period |
2022-2026 |
Growth momentum & CAGR |
Decelerate at a CAGR of 5.5% |
Market growth 2022-2026 |
$ 3.70 billion |
Market structure |
Fragmented |
YoY growth (%) |
6.14 |
Regional analysis |
APAC, North America, Europe, South America, and Middle East and Africa |
Performing market contribution |
APAC at 33% |
Key consumer countries |
US, China, India, UK, and Germany |
Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
Key companies profiled |
ABC Fruits, Apetit Plc, Ariza bv, Blossom Foods, Cooperatie Koninklijke Cosun UA, David Berryman Ltd., Dohler GmbH, Go Fruselva S.L, Gourmet Pureed, Ingredion Inc., Kanegrade Ltd., Kent Corp., Kiril Mischeff Ltd., LEMONCONCENTRATE SL, Little Spoon Inc., MOM Meal of the Moment, Newberry International Produce Ltd., Shimla Hills Offerings Pvt. Ltd., SICODIS SICA SAS, and The Pure Food Co. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Five Forces Analysis
5 Market Segmentation by Type
6 Customer Landscape
7 Geographic Landscape
8 Drivers, Challenges, and Trends
9 Vendor Landscape
10 Vendor Analysis
11 Appendix
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