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Real Estate Software Market by Deployment, and Geography - Forecast and Analysis 2022-2026

  • Published: Aug 2022
  • Pages: 137
  • SKU: IRTNTR40543
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The real estate software market share is expected to increase by USD 5.22 billion from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 9%.

This real estate software market research report provides valuable insights on the post-COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers real estate software market segmentation by deployment (cloud-based and on-premises) and geography (North America, Europe, APAC, South America, and the Middle East and Africa). The real estate software market report also offers information on several market vendors, including Altus Group Ltd, AppFolio Inc., Autodesk Inc., Bentley Systems Inc., CDK Global Inc, CoStar Group Inc, CREATIO EMEA Ltd., Dassault Systemes SE, Fiserv Inc., Fortive Corp., IFCA MSC Berhad, International Business Machines Corp., LanTrax Inc, Microsoft Corp., MRI Software LLC, Oracle Corp., RealPage Inc., SAP SE, Yardi Systems Inc., and Yonyou Hong Kong Co. Ltd among others.

What will the Real Estate Software Market Size be During the Forecast Period?

Real Estate Software Market Size

Download Report Sample to Unlock the Real Estate Software Market Size for the Forecast Period and Other Important Statistics

 

Real Estate Software Market: Key Drivers, Trends, and Challenges

Based on our research output, there has been a positive impact on the market growth during and post-COVID-19 era. The growing middle-class population is notably driving the real estate software market growth, although factors such as the increasing popularity of open-source real estate management software may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the real estate software industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Real Estate Software Market Driver

The global real estate software market is expected to benefit heavily from the increasing middle-class population in developing countries in Asia, South America, and MEA. Factors such as the rapidly increasing economic activities in developing economies such as China, India, Argentina, Indonesia, and South Africa have resulted in the countries witnessing a significant increase in the per capita income. The increase in the GDP per capita in China, India, and Indonesia is contributing to an increase in the disposable income of the population. Rapid industrial, manufacturing, and economic developments in these countries, owing to urbanization, are resulting in a major share of the population opting for long-term investment opportunities. This is also resulting in the rapid growth of the real estate industry in these countries.

Key Real Estate Software Market Trend

The use of blockchain technology in real estate management software is another factor supporting the real estate software market share growth. The global real estate software market is currently witnessing rapid technological advances that can help overcome the challenges associated with the transparency of data and processes. Blockchain technology is an efficient way for the real estate sector to increase transparency in each level of activity. Blockchain technology ensures that every record is encrypted and that ledgers are hackproof. With the help of blockchain technology in real estate transactions, payments can be received instantly, even after working hours. Blockchain technology eliminates the need for a middleman involved in transactions and ensures smooth and fast transactions. It helps in reducing fraud in the real estate sector by conducting thorough background checks.

Key Real Estate Software Market Challenge

The global real estate software market is expected to face a heavy threat from the increasing popularity of open-source real estate management software. Open-source software is freely available on the Internet and can be downloaded easily. Users can opt for open-source software instead of paid software solutions. In addition to being transparent because of the availability of source code, open-source software offers cost benefits and scalability. This software is lucrative for end-users. Organizations with limited budgets opt for open-source software instead of paid software. Open-source software also provides users with various benefits that are offered by a paid software solution. For instance, source codes are available for users, and real estate companies can identify and eliminate defects before implementing the software. Companies can test this software before implementation to check if they match the requirements and modify it according to their needs.

This real estate software market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the real estate software market as a part of the global application software market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the real estate software market during the forecast period.

Who are the Major Real Estate Software Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

 

  • Altus Group Ltd
  • AppFolio Inc.
  • Autodesk Inc.
  • Bentley Systems Inc.
  • CDK Global Inc
  • CoStar Group Inc
  • CREATIO EMEA Ltd.
  • Dassault Systemes SE
  • Fiserv Inc.
  • Fortive Corp.
  • IFCA MSC Berhad
  • International Business Machines Corp.
  • LanTrax Inc
  • Microsoft Corp.
  • MRI Software LLC
  • Oracle Corp.
  • RealPage Inc.
  • SAP SE
  • Yardi Systems Inc.
  • Yonyou Hong Kong Co. Ltd

 

This statistical study of the real estate software market encompasses successful business strategies deployed by the key vendors. The real estate software market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.

Product Insights and News

  • Altus Group Ltd.- The company provides various software for the real state sector under the brand ARGUS. It includes ARGUS Enterprise, ARGUS Voyanta, ARGUS Developer, ARGUS EstateMaster, and ARGUS On Demand.

To make the most of the opportunities and recover from post-COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The real estate software market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Real Estate Software Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the real estate software market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

Which are the Key Regions for Real Estate Software Market?

Real Estate Software Market Share by Geography

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31% of the market’s growth will originate from North America during the forecast period. The US is the key market for real estate software in North America. Market growth in this region will be slower than the growth of the market in the European and APAC regions.

The ever-rising demand for houses in the US will facilitate the real estate software market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

In 2020, the regional real estate sector witnessed a decline in its growth rate owing to the outbreak of COVID-19. Several real estate projects, including commercial and residential ones, were halted by the governments of countries such as the US, Canada, and Mexico. The number of new residential and non-residential units constructed in the US declined significantly in 2020. Similarly, around 500 residential construction projects in Canada were delayed in Ontario in 2020. Therefore, with the decline in the growth of the regional real estate sector, the growth rate of the real estate software market in North America declined during 2020-2021.

What are the Revenue-generating Deployment Segments in the Real Estate Software Market?

Real Estate Software Market Share

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The real estate software market share growth in the cloud-based segment will be significant during the forecast period. Factors such as low initial investments, relatively quick implementation, low cost of maintenance, easy accessibility, and scalability drive the adoption of cloud-based deployment.  Cloud-based deployment benefits real estate construction companies as they can change the subscription according to the ongoing construction projects. Factors such as security concerns, availability of few customizations, and the requirement of the Internet hamper the adoption of cloud-based deployment. Customization of real estate software by end-users is a challenge as it is pre-designed by software companies. 

This report provides an accurate prediction of the contribution of all the segments to the growth of the real estate software market size and actionable market insights on the post-COVID-19 impact on each segment.

 

Real Estate Software Market Scope

Report Coverage

Details

Page number

120

Base year

2021

Forecast period

2022-2026

Growth momentum & CAGR

Accelerate at a CAGR of 9%

Market growth 2022-2026

$ 5.22 billion

Market structure

Fragmented

YoY growth (%)

8.7

Regional analysis

North America, Europe, APAC, South America, and Middle East and Africa

Performing market contribution

North America at 31%

Key consumer countries

US, China, Japan, UK, and France

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

Altus Group Ltd, AppFolio Inc., Autodesk Inc., Bentley Systems Inc., CDK Global Inc, CoStar Group Inc, CREATIO EMEA Ltd., Dassault Systemes SE, Fiserv Inc., Fortive Corp., IFCA MSC Berhad, International Business Machines Corp., LanTrax Inc, Microsoft Corp., MRI Software LLC, Oracle Corp., RealPage Inc., SAP SE, Yardi Systems Inc., and Yonyou Hong Kong Co. Ltd

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.

Customization purview

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What are the Key Data Covered in this Real Estate Software Market Report?

  • CAGR of the market during the forecast period 2022-2026
  • Detailed information on factors that will drive real estate software market growth during the next five years
  • Precise estimation of the real estate software market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the real estate software industry across North America, Europe, APAC, South America, the Middle East, and Africa
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of real estate software market vendors

We can help! Our analysts can customize this report to meet your requirements. Get in touch

1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Deployment
    • Exhibit 06: Executive Summary – Chart on Incremental Growth
    • Exhibit 07: Executive Summary – Data Table on Incremental Growth
    • Exhibit 08: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 09: Parent market
    • Exhibit 10: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 11: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 12: Market segments
  • 3.3 Market size 2021
    • 3.4 Market outlook: Forecast for 2021-2026
      • Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ million)
      • Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ million)
      • Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
      • Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

    4 Five Forces Analysis

    • 4.1 Five forces summary
      • Exhibit 17: Five forces analysis - Comparison between 2021 and 2026
    • 4.2 Bargaining power of buyers
      • Exhibit 18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026
    • 4.3 Bargaining power of suppliers
      • Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026
    • 4.4 Threat of new entrants
      • Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026
    • 4.5 Threat of substitutes
      • Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026
    • 4.6 Threat of rivalry
      • Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026
    • 4.7 Market condition
      • Exhibit 23: Chart on Market condition - Five forces 2021 and 2026

    5 Market Segmentation by Deployment

    • 5.1 Market segments
      • Exhibit 24: Chart on Deployment - Market share 2021-2026 (%)
      • Exhibit 25: Data Table on Deployment - Market share 2021-2026 (%)
    • 5.2 Comparison by Deployment
      • Exhibit 26: Chart on Comparison by Deployment
      • Exhibit 27: Data Table on Comparison by Deployment
    • 5.3 Cloud-based - Market size and forecast 2021-2026
      • Exhibit 28: Chart on Cloud-based - Market size and forecast 2021-2026 ($ million)
      • Exhibit 29: Data Table on Cloud-based - Market size and forecast 2021-2026 ($ million)
      • Exhibit 30: Chart on Cloud-based - Year-over-year growth 2021-2026 (%)
      • Exhibit 31: Data Table on Cloud-based - Year-over-year growth 2021-2026 (%)
    • 5.4 On-premises - Market size and forecast 2021-2026
      • Exhibit 32: Chart on On-premises - Market size and forecast 2021-2026 ($ million)
      • Exhibit 33: Data Table on On-premises - Market size and forecast 2021-2026 ($ million)
      • Exhibit 34: Chart on On-premises - Year-over-year growth 2021-2026 (%)
      • Exhibit 35: Data Table on On-premises - Year-over-year growth 2021-2026 (%)
    • 5.5 Market opportunity by Deployment
      • Exhibit 36: Market opportunity by Deployment ($ million)

    6 Customer Landscape

    • 6.1 Customer landscape overview
      • Exhibit 37: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    7 Geographic Landscape

    • 7.1 Geographic segmentation
      • Exhibit 38: Chart on Market share by geography 2021-2026 (%)
      • Exhibit 39: Data Table on Market share by geography 2021-2026 (%)
    • 7.2 Geographic comparison
      • Exhibit 40: Chart on Geographic comparison
      • Exhibit 41: Data Table on Geographic comparison
    • 7.3 North America - Market size and forecast 2021-2026
      • Exhibit 42: Chart on North America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 43: Data Table on North America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 44: Chart on North America - Year-over-year growth 2021-2026 (%)
      • Exhibit 45: Data Table on North America - Year-over-year growth 2021-2026 (%)
    • 7.4 Europe - Market size and forecast 2021-2026
      • Exhibit 46: Chart on Europe - Market size and forecast 2021-2026 ($ million)
      • Exhibit 47: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
      • Exhibit 48: Chart on Europe - Year-over-year growth 2021-2026 (%)
      • Exhibit 49: Data Table on Europe - Year-over-year growth 2021-2026 (%)
    • 7.5 APAC - Market size and forecast 2021-2026
      • Exhibit 50: Chart on APAC - Market size and forecast 2021-2026 ($ million)
      • Exhibit 51: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
      • Exhibit 52: Chart on APAC - Year-over-year growth 2021-2026 (%)
      • Exhibit 53: Data Table on APAC - Year-over-year growth 2021-2026 (%)
    • 7.6 South America - Market size and forecast 2021-2026
      • Exhibit 54: Chart on South America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 55: Data Table on South America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 56: Chart on South America - Year-over-year growth 2021-2026 (%)
      • Exhibit 57: Data Table on South America - Year-over-year growth 2021-2026 (%)
    • 7.7 Middle East and Africa - Market size and forecast 2021-2026
      • Exhibit 58: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
      • Exhibit 59: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
      • Exhibit 60: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
      • Exhibit 61: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)
    • 7.8 US - Market size and forecast 2021-2026
      • Exhibit 62: Chart on US - Market size and forecast 2021-2026 ($ million)
      • Exhibit 63: Data Table on US - Market size and forecast 2021-2026 ($ million)
      • Exhibit 64: Chart on US - Year-over-year growth 2021-2026 (%)
      • Exhibit 65: Data Table on US - Year-over-year growth 2021-2026 (%)
    • 7.9 China - Market size and forecast 2021-2026
      • Exhibit 66: Chart on China - Market size and forecast 2021-2026 ($ million)
      • Exhibit 67: Data Table on China - Market size and forecast 2021-2026 ($ million)
      • Exhibit 68: Chart on China - Year-over-year growth 2021-2026 (%)
      • Exhibit 69: Data Table on China - Year-over-year growth 2021-2026 (%)
    • 7.10 UK - Market size and forecast 2021-2026
      • Exhibit 70: Chart on UK - Market size and forecast 2021-2026 ($ million)
      • Exhibit 71: Data Table on UK - Market size and forecast 2021-2026 ($ million)
      • Exhibit 72: Chart on UK - Year-over-year growth 2021-2026 (%)
      • Exhibit 73: Data Table on UK - Year-over-year growth 2021-2026 (%)
    • 7.11 France - Market size and forecast 2021-2026
      • Exhibit 74: Chart on France - Market size and forecast 2021-2026 ($ million)
      • Exhibit 75: Data Table on France - Market size and forecast 2021-2026 ($ million)
      • Exhibit 76: Chart on France - Year-over-year growth 2021-2026 (%)
      • Exhibit 77: Data Table on France - Year-over-year growth 2021-2026 (%)
    • 7.12 Japan - Market size and forecast 2021-2026
      • Exhibit 78: Chart on Japan - Market size and forecast 2021-2026 ($ million)
      • Exhibit 79: Data Table on Japan - Market size and forecast 2021-2026 ($ million)
      • Exhibit 80: Chart on Japan - Year-over-year growth 2021-2026 (%)
      • Exhibit 81: Data Table on Japan - Year-over-year growth 2021-2026 (%)
    • 7.13 Market opportunity by geography
      • Exhibit 82: Market opportunity by geography ($ million)

    8 Drivers, Challenges, and Trends

    • 8.1 Market drivers
      • 8.2 Market challenges
        • 8.3 Impact of drivers and challenges
          • Exhibit 83: Impact of drivers and challenges in 2021 and 2026
        • 8.4 Market trends

          9 Vendor Landscape

          • 9.1 Overview
            • 9.2 Vendor landscape
              • Exhibit 84: Overview on Criticality of inputs and Factors of differentiation
            • 9.3 Landscape disruption
              • Exhibit 85: Overview on factors of disruption
            • 9.4 Industry risks
              • Exhibit 86: Impact of key risks on business

            10 Vendor Analysis

            • 10.1 Vendors covered
              • Exhibit 87: Vendors covered
            • 10.2 Market positioning of vendors
              • Exhibit 88: Matrix on vendor position and classification
            • 10.3 Altus Group Ltd
              • Exhibit 89: Altus Group Ltd - Overview
              • Exhibit 90: Altus Group Ltd - Business segments
              • Exhibit 91: Altus Group Ltd - Key offerings
              • Exhibit 92: Altus Group Ltd - Segment focus
            • 10.4 AppFolio Inc.
              • Exhibit 93: AppFolio Inc. - Overview
              • Exhibit 94: AppFolio Inc. - Product / Service
              • Exhibit 95: AppFolio Inc. - Key offerings
            • 10.5 Autodesk Inc.
              • Exhibit 96: Autodesk Inc. - Overview
              • Exhibit 97: Autodesk Inc. - Business segments
              • Exhibit 98: Autodesk Inc. - Key news
              • Exhibit 99: Autodesk Inc. - Key offerings
              • Exhibit 100: Autodesk Inc. - Segment focus
            • 10.6 CoStar Group Inc
              • Exhibit 101: CoStar Group Inc - Overview
              • Exhibit 102: CoStar Group Inc - Business segments
              • Exhibit 103: CoStar Group Inc - Key offerings
              • Exhibit 104: CoStar Group Inc - Segment focus
            • 10.7 Fiserv Inc.
              • Exhibit 105: Fiserv Inc. - Overview
              • Exhibit 106: Fiserv Inc. - Business segments
              • Exhibit 107: Fiserv Inc. - Key offerings
              • Exhibit 108: Fiserv Inc. - Segment focus
            • 10.8 International Business Machines Corp.
              • Exhibit 109: International Business Machines Corp. - Overview
              • Exhibit 110: International Business Machines Corp. - Business segments
              • Exhibit 111: International Business Machines Corp. - Key offerings
              • Exhibit 112: International Business Machines Corp. - Segment focus
            • 10.9 LanTrax Inc
              • Exhibit 113: LanTrax Inc - Overview
              • Exhibit 114: LanTrax Inc - Product / Service
              • Exhibit 115: LanTrax Inc - Key offerings
            • 10.10 Oracle Corp.
              • Exhibit 116: Oracle Corp. - Overview
              • Exhibit 117: Oracle Corp. - Business segments
              • Exhibit 118: Oracle Corp. - Key news
              • Exhibit 119: Oracle Corp. - Key offerings
              • Exhibit 120: Oracle Corp. - Segment focus
            • 10.11 SAP SE
              • Exhibit 121: SAP SE - Overview
              • Exhibit 122: SAP SE - Business segments
              • Exhibit 123: SAP SE - Key news
              • Exhibit 124: SAP SE - Key offerings
              • Exhibit 125: SAP SE - Segment focus
            • 10.12 Yardi Systems Inc.
              • Exhibit 126: Yardi Systems Inc. - Overview
              • Exhibit 127: Yardi Systems Inc. - Product / Service
              • Exhibit 128: Yardi Systems Inc. - Key offerings

            11 Appendix

            • 11.1 Scope of the report
              • 11.2 Inclusions and exclusions checklist
                • Exhibit 129: Inclusions checklist
                • Exhibit 130: Exclusions checklist
              • 11.3 Currency conversion rates for US$
                • Exhibit 131: Currency conversion rates for US$
              • 11.4 Research methodology
                • Exhibit 132: Research methodology
                • Exhibit 133: Validation techniques employed for market sizing
                • Exhibit 134: Information sources
              • 11.5 List of abbreviations
                • Exhibit 135: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              TechnavioINFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases
              Technavio

              TechnavioDATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts
              Technavio

              TechnavioREPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape
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              Real Estate Software market growth will increase by $5225.95 million during 2022-2026.
              The real estate software market is expected to grow at a CAGR of 9% during 2022-2026.
              Technavio has segmented the real estate software market by deployment (Cloud-based and On-premises) and geographic (North America, Europe, APAC, South America, and Middle East and Africa).
              Altus Group Ltd, AppFolio Inc., Autodesk Inc., Bentley Systems Inc., CDK Global Inc, CoStar Group Inc, CREATIO EMEA Ltd., Dassault Systemes SE, Fiserv Inc., Fortive Corp., IFCA MSC Berhad, International Business Machines Corp., LanTrax Inc, Microsoft Corp., MRI Software LLC, Oracle Corp., RealPage Inc., SAP SE, Yardi Systems Inc., Yonyou Hong Kong Co. Ltd are a few of the key vendors in the real estate software market.
              North America will register the highest growth rate of 30.56% among the other regions. Therefore, the real estate software market in North America is expected to garner significant business opportunities for the vendors during the forecast period.
              The key factors driving the real estate software market growth are:
              • Growing middle-class population in developing economies
              • Use of blockchain technology in real estate management software
              The real estate software market vendors should focus on grabbing business opportunities from the cloud-based segment as it accounted for the largest market share in the base year.
              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?
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