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The rugged tablet market is projected to increase by USD 208.84 million, at a CAGR (Compound Annual Growth Rate) of 4.69% between 2023 and 2028. The growth rate of the market depends on several factors including increasing demand from the defense sector, the growing adoption of rugged tablets by the mobile workforce, and increasing focus on real-time monitoring in automation.
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Increasing focus on real-time monitoring in automation is notably driving the market development. Various industries are rapidly adopting automation to enhance their efficiency and productivity. They focus on real-time tracking of the system and increase customer satisfaction. Automation helps eliminate data entry errors, optimize routing, maintain schedules, and reduce system idle time. This market plays a major role in industrial automation. Rugged tablets with a camera, barcode scanner reader, and other modules provide a quick and easy way to check inventory or containers in the field.
In addition, the tablet connected to a network makes communication faster between locations, bases, and personnel. Other main benefits of these rugged tablets are that they can be reconfigured to meet the changing demands or production turnover. Thus, the implementation in automation will help in efficient management, thereby driving the market during the forecast period.
Rising demand for semi-rugged tablets in developing economies is an emerging trend shaping market growth. This growth will likely be driven by the demand for rugged devices from the commercial, industrial, and government sectors. These sectors are expected to invest heavily in rugged devices. The market has a high potential in countries such as India and China. Most of the industries in developing regions prefer semi-rugged tablets because they are inexpensive compared with fully rugged tablets.
However, while the built-in features remain the same, fully rugged tablets are more expensive because they have better external features, such as a stronger and highly protective chassis. The demand for semi-rugged tablets from the transportation and automotive industries is growing and is expected to increase, which, in turn, boosts the growth of the market during the forecast period.
The availability of rugged cases for consumer-grade tablets is a significant challenge hindering market growth. Rugged tablets are designed to be used in harsh environmental conditions. However, currently, consumer-grade tablets are also claimed to be durable with features such as scratch resistance, dustproofing, waterproofing, and shock resistance. This will adversely affect the market. All the latest consumer-grade tablets are getting launched with the IP67 certification and anti-shock covering. For example, Samsung Electronics Co. Ltd. tablets can withstand a 1.2-meter drop with their protective cover.
In addition, a large number of aftermarket accessories, including shockproof cases and frames, are available for these consumer-grade devices at affordable prices, which will attract customers. Thus, the availability of rugged cases for consumer-grade tablets is expected to adversely affect the market during the forecast period.
The market share growth by the Android segment will be significant during the forecast period. Rugged tablets, designed for robustness and durability in challenging environments, leverage the Android OS to provide a user-friendly and versatile platform. Android-based tablets find applications across diverse industries, including manufacturing, logistics, healthcare, and field services. Within the manufacturing units, rugged tablets with Android OS facilitate real-time data access, inventory management, and process monitoring on the factory floor.
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The Android segment was the largest and was valued at USD 422.76 million in 2018. Further, customization is one of the major driving factors of the segment. Since tablets have more functionalities than their counterparts such as smartphones, many end-users prefer to customize their products as per their requirements. This is one of the major reasons for the high average selling price (ASP) of tablets. The ASP of these rugged tablets is also declining, leading to an increase in demand from end-users and the mass production. The high growth potential is encouraging new players/other vendors to enter the market. For instance, in January 2021, Samsung Electronics Co., Ltd entered the market by launching the Galaxy Tab Active3, a rugged tablet that is ideal for use in the manufacturing, retail, transportation, and public safety segments. Owing to these factors, the Android segment of the market is expected to grow positively during the forecast period.
The semi-rugged tablet segment is growing currently, owing to the low procurement cost of semi-rugged tablets compared with other types. However, the commercial sector is not adopting semi-rugged tablets as anticipated by the vendors because the current commercial environment is not very harsh and demanding. The commercial sector is currently focusing on basic technologies such as shockproofing, rubber-dampened hard cases, and tempered glass for displays. Further, customers need a combination of robust processing, rugged reliability, and fast 5G connectivity speeds. In addition, compared with fully rugged tablets and ultra-rugged tablets, semi-rugged tablets are more durable with the minimum servicing cost. All these factors are expected to fuel the growth of the segment, which, in turn, boosts the growth of the market during the forecast period.
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North America is estimated to contribute 33% to the growth of the global market during the forecast period. Technavio's analysts have provided extensive insight into the market forecast, detailing the regional market trends and analysis along with drivers influencing the market's trajectory throughout the forecast period. North America has always been an important market for vendors because of the high adoption of technology compared with other regions. The industrial and defense sectors in the region have been increasingly adopting advanced technologies to remain competitive in the fast-paced, technology-driven business environment. The region has some of the most advanced and developing economies globally. Thus, North America leads in terms of market demand. The demand comes primarily from the defense and military segment, where robust and shockproof devices are preferred over fancy and fragile products.
In addition, the growth of the logistics and retail sectors in the region has increased the demand in the region. The market in the region is driven by the increasing demand for automation in the industrial sector. End-users require mobile handheld computing devices to remotely track automated systems in real-time. This increasing demand in the industrial sector boosts the growth of the regional market during the forecast period.
The market forecasting report includes the adoption lifecycle of the market research and growth, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth and trends strategies.
Global Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
ASUSTeK Computer Inc. - The company offers rugged tablets such as ASUS Chromebook Tablet CT100PA for learning purposes. ASUS tablet comes with the Wacom EMR Pen.
Dell Technologies Inc. - The company provides the Latitude 7230 Rugged Extreme Tablet, which is equipped with a 12-inch touch screen and 16 GB of internal memory and front or rear cameras as well as dual microphone.
The Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Market analysis and report of qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The global rugged tablet market caters to diverse industries like aerospace & defense, oil & gas, manufacturing, and healthcare, offering adaptability to challenging environmental situations. These smart mobility devices ensure uninterrupted operations with Internet connectivity and a light bodyweight design. High display quality, extended lifespan, and enhanced speed characterize rugged tablets from leading manufacturers, supporting asset lifecycle management.
Features such as dispatch and routing (GPS), customer service, inspections, and work orders streamline operations, while GIS asset location and audits ensure compliance. Real-time monitoring mitigates risks from vibrations, temperature changes, shocks, and water, making them ideal for military practices and demanding industrial environments. The Android operating segment, including the Android sub-segment, drives innovation in technology and features among mobile and tablet manufacturing companies.
The market research report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028.
Market Scope |
|
Report Coverage |
Details |
Page number |
171 |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 4.69% |
Market Growth 2024-2028 |
USD 208.84 million |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
4.3 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 33% |
Key countries |
US, China, Japan, Germany, and UK |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
ASUSTeK Computer Inc., Dell Technologies Inc., DT Research Inc., Emdoor information Co. Ltd., Getac Technology Corp., Honeywell International Inc., HP Inc., Kontron AG, Leonardo S.p.A., Micro Star International Co. Ltd., MilDef Group AB, MobileDemand Corp., NEXCOM International Co. Ltd., Panasonic Holdings Corp., Samsung Electronics Co. Ltd., STMicroelectronics International N.V., Trimble Inc., Twinhead International Corp., Unitech Computer Co. Ltd., Zebra Technologies Corp., and JLT Mobile Computers AB |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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