Enjoy complimentary customisation on priority with our Enterprise License!
The sauces market size is estimated to grow by USD 28.79 billion at a compound annual growth rate (CAGR) of 5.41% between 2022 and 2027. Growing demand for ethnic cuisines is the key factor driving the growth of the market. Consumer preferences have evolved over time, resulting in various trends and changes in the production of condiments and sauces. One of the biggest changes is the growing demand for natural, organic, and sustainable products. Another trend that has emerged is the preference for ethnic flavors and ingredients, as people are increasingly exposed to diverse cuisines from around the world. Additionally, the demand for plant-based or vegan condiments and sauces is growing, indicating a greater shift in consumer preference for plant-based diets. Hence, the demand for ethnic-flavored sauces is expected to fuel the growth of the global sauce market during the forecast period.
To get additional information about the market, Request Free Sample
The market is thriving, driven by various factors contributing to its growth. In the foodservice sector, including cafes and quick-service companies, there's a rising demand for diverse sauce options like teriyaki and curry sauces, catering to different consumer tastes. The organized foodservice sector, particularly in emerging nations, is witnessing increased adoption of sauces, especially in convenience and ready-to-eat meals. With flavor enhancers and a variety of options such as dips, BBQ, and hot sauces, the market offers versatility to consumers. Moreover, innovative package designs, including squeeze bottles and single-serve sachets, enhance convenience and appeal, further fueling market expansion.
The market is witnessing significant growth within the foodservice industry, driven by consumer demands for convenience and ready-to-eat foods. Health and wellness trends, alongside globalization and cross-cultural influences, are shaping consumer tastes and preferences for flavors. From traditional ketchup and mayonnaise to ethnic sauces like salsa, teriyaki, and curry, the market caters to diverse gastronomic and cultural tastes. Restaurants, cafes, and quick-service companies are leveraging a variety of condiments, dips, and flavor enhancers to enhance their offerings. With a focus on package designs, including squeeze bottles and single-serve sachets, the market is meeting the needs of both established and emerging nations.
The emergence of private-label brands is one of the key market trends. Private-label products are cheaper than corresponding branded products. These products are popular among budget-conscious consumers and are gradually gaining market share in the packaged food segment. Continuous product launches and innovations help private-label products grow in the global sauce market.
In addition, private sauce brands compete on packaging innovation. To expand the consumer audience, many private fish sauce companies have partnered with packaging manufacturers to develop advanced packaging for their products. Hence, the rise of private labels in the food and beverage market will contribute to the growth of the market during the forecast period.
Stringent regulations in food and beverage industry are a challenge that affects the growth of the market. These rules and regulations are designed to market, sell, and label sauces and other condiments. These policies relate to licensing, new player participation, product shelf life, and certain regulatory issues. In the US, the FDA is the essential authority that controls the manufacture and distribution.
Furthermore, for new sellers, compliance with such regulations is difficult and can hinder their entry into the market. The European Food Safety Authority (EFSA) manages the regulations of the food and beverage industry in Europe relating to the manufacture, labeling, and marketing of food products. As a result, strict regulations in the food and beverage industry will hinder the growth of the global sauce market during the forecast period.
In the market, the product segment is influenced by various factors, including the foodservice industry's demand for ready-to-eat foods and evolving health and wellness trends. Globalization and cross-cultural influences have also played a significant role in shaping the diverse range of sauces available worldwide. One notable trend is the increasing emphasis on flavors and global cuisines, driven by consumers' desire for gastronomic and cultural tastes from around the world. This has led to the popularity of sauces like mayonnaise, which serves as a versatile condiment in various cuisines. Additionally, the demand for ethnic sauces such as salsa and curry sauces has surged as consumers seek to explore different flavor profiles and culinary experiences. These sauces add depth and authenticity to dishes, catering to diverse palates and preferences. Furthermore, with the rise of health-conscious consumers, there is a growing interest in sauces that not only enhance flavors but also provide health benefits. Manufacturers are incorporating flavor enhancers derived from natural sources to meet consumer demand for healthier options. Overall, the product segment of the market reflects the dynamic interplay between foodservice industry demands, health and wellness trends, globalization, and consumers' evolving gastronomic preferences, offering a wide array of flavorful and culturally diverse sauces to meet diverse consumer needs.
The market share growth by the table sauces segment will be significant during the forecast period. In the global market, there are many kinds of table sauces such as ketchup, sweet sauce, chili sauce, and seafood sauce. They come in different forms including solid, paste, and liquid form. Growing consumer demand for quick recipes is expected to drive the market for table sauces, especially ketchup.
The table sauces segment was valued at USD 52.90 billion in 2017 and continued to grow until 2021.
For a detailed summary of the market segments Request for Sample Report
Fast-growing quick-service restaurants (QSRs) have the potential to drive the table sauce segment globally. This aspect underpinned table sauces, such as mayonnaise, ketchup, barbecue sauce, and chutney. The big players in the QSR industry are Subway IP, LLC (Subway), and McDonald's, which are expanding their operations across the globe. These restaurants use special ketchup for their dishes, which affects consumer registration at their restaurants. Hence, the increasing number of QSRs is expected to fuel the growth of the global sauce market in the table segment during the forecast period.
Culinary sauces, such as pasta and dry sauces, are actively used for culinary purposes. They improve the taste and aroma of foods. In addition, consumers are increasingly favoring improved cooking sauces with high nutritional value due to increasing health awareness. In addition, an increasing number of hotels and restaurants, due to the strong growth of the tourism and travel industry, is expected to strengthen the market for cooking ingredients, especially cooking ketchup. Tourists depend on regional cuisine for their meals and enjoy sampling local and traditional dishes at restaurants. Hence, such factors are expected to drive the global sauce market in the culinary sauce segment during the forecast period.
APAC is estimated to contribute 36% to the growth of the global market during the forecast period.
Get a glance at the market share of various regions View PDF Sample
Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. In APAC, rapid urbanization is expected to play an important role in driving market growth. The increase in the number of dual-income households has increased people's purchasing power and thus increased the demand. Furthermore, with the increase in the number of working women, the market is expected to witness significant growth. Large populations and rapid urbanization in developing countries in the region are expected to boost sauce consumption. China, India, Japan, and Korea are the main sauce-consuming markets in the region. China, the leading country, has experienced rapid consumption, due to the growing demand, such as mayonnaise, soy sauce, and ketchup, in the past five years. Hence, such factors are expected to drive market growth in this region during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The market growth analysis report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market is experiencing dynamic growth fueled by changing consumer preferences towards health and wellness trends. Globalization and cross-cultural influences have diversified consumer tastes, leading to increased demand for convenience and ready-to-eat foods. Key players in the foodservice industry, including cafes and quick-service companies, cater to this demand by offering a variety of sauces like salsa, teriyaki, and curry sauces. BBQ and hot sauces remain popular choices, often available in convenient squeeze bottles and single-serve sachets. Health-conscious consumers seek low-sugar, low-fat, gluten-free, and organic ketchup made from natural ingredients. Packaging options range from pouches & sachets to bottles & jars, with distribution channels spanning store-based and non-store-based outlets across regions like Asia-Pacific, Rest of the World, Italy, Spain, Australia, and South Korea. In the market, the organised foodservice sector is witnessing growth alongside the rising demand for health-conscious and organic sauce options. E-commerce platforms and online food delivery services are playing a pivotal role in facilitating consumer access to these products, with internet platforms serving as key avenues for sales and distribution.
The market is experiencing significant growth, driven by a diverse range of factors. Flavours play a crucial role in meeting the gastronomic and cultural tastes of consumers worldwide. With the increasing trend of globalisation, ethnic sauces have gained popularity, appealing to a broader audience. The foodservice sector, including fast food restaurants and organised foodservice establishments, contributes substantially to the market's expansion. Emerging nations are witnessing a surge in demand for sauces, especially ready-to-eat meals and dips. Flavour enhancers and package designs are key considerations for manufacturers aiming to capture consumer attention in this competitive market landscape. Dressings, with their versatility and appeal, further enhance the market's growth trajectory.
The market research and growth report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Market Scope |
|
Market Report Coverage |
Details |
Page number |
175 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 5.41% |
Market growth 2023-2027 |
USD 28.79 billion |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
5.01 |
Regional analysis |
APAC, North America, Europe, South America, and Middle East and Africa |
Performing market contribution |
APAC at 36% |
Key countries |
US, China, Japan, Germany, and UK |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Campbell Soup Co., Cargill Inc., Conagra Brands Inc., Concord Foods LLC, Fresh Del Monte Produce Inc, General Mills Inc., Haven Row LLC, Hormel Foods Corp., Kens Foods Inc., Kikkoman Corp., Mars Inc., McCormick and Co. Inc., Nestle SA, Newmans Own Inc., Northwest Foods Gourmet, Otafuku Sauce Co Ltd, The Clorox Co., The Kraft Heinz Co., Unilever PLC, and YAMASA Corp. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
Customization purview |
If our market growth and forecasting report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
BUY NOW Full Report and Discover more
We can help! Our analysts can customize this market research report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Get lifetime access to our
Technavio Insights
Cookie Policy
The Site uses cookies to record users' preferences in relation to the functionality of accessibility. We, our Affiliates, and our Vendors may store and access cookies on a device, and process personal data including unique identifiers sent by a device, to personalise content, tailor, and report on advertising and to analyse our traffic. By clicking “I’m fine with this”, you are allowing the use of these cookies. Please refer to the help guide of your browser for further information on cookies, including how to disable them. Review our Privacy & Cookie Notice.