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Europe Sex Toys Market by Product and Distribution Channel - Forecast and Analysis 2022-2026

  • Published: May 2022
  • Pages: 120
  • SKU: IRTNTR70393
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According to Technavio's analyst, the sex toys market share in Europe is expected to be valued at USD 3.08 billion by 2026 with a progressing CAGR of 6.85%.

This sex toys market in Europe research report extensively covers sex toys market segmentation in Europe by:

  • Product - Adult vibrators, Dildos, Erection rings, and Others
  • Distribution Channel - Offline and Online

The sex toys market in Europe report also offers information on several market vendors, including BMS Enterprises, Crave Innovations, Doc Johnson Enterprises, FUN FACTORY GmbH, HYTTO PTE. LTD., JOYDIVISION international AG, LELOi AB, LifeStyles Healthcare Pte. Ltd., Lovehoney Group Ltd., Luvu Brands Inc., Pipedream Products LLC, Rocks Off Ltd., Suzon and Monte, TENGA Co. Ltd., The Aneros Co., and WOW Tech International GmbH among others.

What will the Sex Toys Market Size in Europe be During the Forecast Period?

Europe Sex Toys Market Size

Download the Free Report Sample to Unlock the Sex Toys Market Size in Europe for the Forecast Period and Other Important Statistics

 

Sex Toys Market in Europe: Key Drivers, Trends, and Challenges

The rising popularity of sex toys is notably driving the sex toys market growth in Europe, although factors such as the risks associated with sex toys may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the sex toys industry in Europe. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Sex Toys Market Driver in Europe

  • One of the key factors driving growth in the sex toys market in Europe is the rising popularity of sex toys.
  • A wide variety of sex toys is available in countries across Europe.
  • The growing awareness about sexual well-being among individuals and changing perceptions among users are the major factors that are driving the adoption of sex toys in European countries.
  • The ease of accessibility to the Internet has led to an ever-growing penetration of smartphones in various countries across the region.

Key Sex Toys Market Trend in Europe

  • The rising awareness of the health benefits of sex toys is a sex toys market trend in Europe that is expected to have a positive impact in the coming years.
  • Sex educators, as well as researchers, are emphasizing the role of sex toys in therapy.
  • People are increasingly becoming aware of sex toys and the health benefits associated with their use.
  • Women preferably opt for sex toys post-childbirth and gynecological surgery to keep the vaginal tissue flexible. For men with erectile dysfunction, a range of options such as penis pumps, constriction bands, and penis rings are available to achieve orgasm.
  • Sex toys help in reducing stress and anxiety, as sexual activity results in the release of endorphins in the body, which relieves stress and pain. Therefore, the growing awareness about the health benefits associated with sex and the use of toys among people will drive their demand across Europe.

Key Sex Toys Market Challenge in Europe

  • The risks associated with sex toys will be a major challenge for the sex toys market in Europe during the forecast period.
  • Though sexual wellness products, including sex toys, are increasingly being accepted socially across European countries, consumers are concerned about the potential risks associated with these products.
  • The spread of sexually transmitted diseases (STDs) and blood-borne infections increases with the use of shared or unclean sex toys.
  • Various chemicals, such as plastic, rubber, vinyl, and nitrile, are used to manufacture sex toys. The direct contact or interaction of these chemicals with intimate areas of the skin may cause rashes, pain, irritation, and inflammation.
  • The potential risks associated with sex toys may limit their uptake by consumers, which may hamper the growth of the sex toys market in Europe.

This sex toys market in Europe analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the sex toys market in Europe as a part of the global personal products market within the global household and personal products market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the sex toys market in Europe during the forecast period.

Who are the Major Sex Toys Market Vendors in Europe?

The report analyzes the market's competitive landscape and offers information on several market vendors, including:

 

  • BMS Enterprises
  • Crave Innovations
  • Doc Johnson Enterprises
  • FUN FACTORY GmbH
  • HYTTO PTE. LTD.
  • JOYDIVISION international AG
  • LELOi AB
  • LifeStyles Healthcare Pte. Ltd.
  • Lovehoney Group Ltd.
  • Luvu Brands Inc.
  • Pipedream Products LLC
  • Rocks Off Ltd.
  • Suzon and Monte
  • TENGA Co. Ltd.
  • The Aneros Co.
  • WOW Tech International GmbH

 

This statistical study of the sex toys market in Europe encompasses successful business strategies deployed by the key vendors. The sex toys market in Europe is fragmented and the vendors are deploying growth strategies such as focusing on developing innovative and unique offerings in terms of quality, design, and specifications to compete in the market.

Product Insights and News

  • bmsenterprises.com - The company offers sex toys such as dildos, butt plugs, lingerie, vibrators, cupping sets, and sex games.

  • bmsenterprises.com - Through the unified segment, the company offers manufacturing and distribution of adult novelties such as dildos, butt plugs, lingerie, vibrators, and lubes.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The sex toys market in Europe forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Sex Toys Market in Europe Value Chain Analysis

Our report provides extensive information on the value chain analysis for the sex toys market in Europe, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

What are the Revenue-generating Product Segments in the Sex Toys Market in Europe?

Europe Sex Toys Market Market segmentation by region

To gain further insights on the market contribution of various segments Request for a FREE sample

The sex toys market share growth in Europe by the adult vibrators segment will be significant during the forecast period. The adult vibrators segment of the market in focus has grown significantly over the past few years, and it is expected to grow in terms of market value during the forecast period, owing to factors such as the increasing availability of a wide range of products; the rising adoption of advanced technologies such as wireless connectivity; and the growing acceptance of vibrators among women in countries across the region. A wide range of adult vibrators is offered by the vendors in the market, including internal vibrators, external vibrators, and dual-purpose vibrators. Vendors offering adult vibrators are focusing on developing innovative and advanced products to garner significant market revenues. 

This report provides an accurate prediction of the contribution of all the segments to the growth of the sex toys market size in Europe and actionable market insights on post COVID-19 impact on each segment.

 

Sex Toys Market Scope in Europe

Report Coverage

Details

Page number

120

Base year

2021

Forecast period

2022-2026

Growth momentum & CAGR

Accelerate at a CAGR of 6.85%

Market growth 2022-2026

$ 3.08 billion

Market structure

Fragmented

YoY growth (%)

6.28

Regional analysis

Europe

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

BMS Enterprises, Crave Innovations, Doc Johnson Enterprises, FUN FACTORY GmbH, HYTTO PTE. LTD., JOYDIVISION international AG, LELOi AB, LifeStyles Healthcare Pte. Ltd., Lovehoney Group Ltd., Luvu Brands Inc., Pipedream Products LLC, Rocks Off Ltd., Suzon and Monte, TENGA Co. Ltd., The Aneros Co., and WOW Tech International GmbH

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period

Customization purview

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What are the Key Data Covered in this Sex Toys Market in Europe Report?

  • CAGR of the market during the forecast period 2022-2026
  • Detailed information on factors that will drive sex toys market growth in Europe during the next five years
  • Precise estimation of the sex toys market size in Europe and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the sex toys industry in Europe
  • A thorough analysis of the market's competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of sex toys market vendors in Europe

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Country Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market Segmentation by Product
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Distribution Channel
    • Exhibit 06: Executive Summary – Data Table on Incremental Growth
    • Exhibit 07: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 08: Parent market
    • Exhibit 09: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 10: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 11: Market segments
  • 3.3 Market size 2021
    • 3.4 Market outlook: Forecast for 2021-2026
      • Exhibit 12: Chart on Europe - Market size and forecast 2021-2026 ($ million)
      • Exhibit 13: Data Table on Regional - Market size and forecast 2021-2026 ($ million)
      • Exhibit 14: Chart on Europe: Year-over-year growth 2021-2026 (%)
      • Exhibit 15: Data Table on Regional - Market size and forecast 2021-2026 ($ million)

    4 Five Forces Analysis

    • 4.1 Five forces summary
      • Exhibit 16: Five forces analysis - Comparison between 2021 and 2026
    • 4.2 Bargaining power of buyers
      • Exhibit 17: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026
    • 4.3 Bargaining power of suppliers
      • Exhibit 18: Bargaining power of suppliers – Impact of key factors in 2021 and 2026
    • 4.4 Threat of new entrants
      • Exhibit 19: Threat of new entrants – Impact of key factors in 2021 and 2026
    • 4.5 Threat of substitutes
      • Exhibit 20: Threat of substitutes – Impact of key factors in 2021 and 2026
    • 4.6 Threat of rivalry
      • Exhibit 21: Threat of rivalry – Impact of key factors in 2021 and 2026
    • 4.7 Market condition
      • Exhibit 22: Chart on Market condition - Five forces 2021 and 2026

    5 Market Segmentation by Product

    • 5.1 Market segments
      • Exhibit 23: Chart on Product - Market share 2021-2026 (%)
      • Exhibit 24: Data Table on Product - Market share 2021-2026 (%)
    • 5.2 Comparison by Product
      • Exhibit 25: Chart on Comparison by Product
      • Exhibit 26: Data Table on Comparison by Product
    • 5.3 Adult vibrators - Market size and forecast 2021-2026
      • Exhibit 27: Chart on Adult vibrators - Market size and forecast 2021-2026 ($ million)
      • Exhibit 28: Data Table on Adult vibrators - Market size and forecast 2021-2026 ($ million)
      • Exhibit 29: Chart on Adult vibrators - Year-over-year growth 2021-2026 (%)
      • Exhibit 30: Data Table on Adult vibrators - Year-over-year growth 2021-2026 (%)
    • 5.4 Dildos - Market size and forecast 2021-2026
      • Exhibit 31: Chart on Dildos - Market size and forecast 2021-2026 ($ million)
      • Exhibit 32: Data Table on Dildos - Market size and forecast 2021-2026 ($ million)
      • Exhibit 33: Chart on Dildos - Year-over-year growth 2021-2026 (%)
      • Exhibit 34: Data Table on Dildos - Year-over-year growth 2021-2026 (%)
    • 5.5 Erection rings - Market size and forecast 2021-2026
      • Exhibit 35: Chart on Erection rings - Market size and forecast 2021-2026 ($ million)
      • Exhibit 36: Data Table on Erection rings - Market size and forecast 2021-2026 ($ million)
      • Exhibit 37: Chart on Erection rings - Year-over-year growth 2021-2026 (%)
      • Exhibit 38: Data Table on Erection rings - Year-over-year growth 2021-2026 (%)
    • 5.6 Others - Market size and forecast 2021-2026
      • Exhibit 39: Chart on Others - Market size and forecast 2021-2026 ($ million)
      • Exhibit 40: Data Table on Others - Market size and forecast 2021-2026 ($ million)
      • Exhibit 41: Chart on Others - Year-over-year growth 2021-2026 (%)
      • Exhibit 42: Data Table on Others - Year-over-year growth 2021-2026 (%)
    • 5.7 Market opportunity by Product
      • Exhibit 43: Market opportunity by Product ($ million)

    6 Market Segmentation by Distribution Channel

    • 6.1 Market segments
      • Exhibit 44: Chart on Distribution Channel - Market share 2021-2026 (%)
      • Exhibit 45: Data Table on Distribution Channel - Market share 2021-2026 (%)
    • 6.2 Comparison by Distribution Channel
      • Exhibit 46: Chart on Comparison by Distribution Channel
      • Exhibit 47: Data Table on Comparison by Distribution Channel
    • 6.3 Offline - Market size and forecast 2021-2026
      • Exhibit 48: Chart on Offline - Market size and forecast 2021-2026 ($ million)
      • Exhibit 49: Data Table on Offline - Market size and forecast 2021-2026 ($ million)
      • Exhibit 50: Chart on Offline - Year-over-year growth 2021-2026 (%)
      • Exhibit 51: Data Table on Offline - Year-over-year growth 2021-2026 (%)
    • 6.4 Online - Market size and forecast 2021-2026
      • Exhibit 52: Chart on Online - Market size and forecast 2021-2026 ($ million)
      • Exhibit 53: Data Table on Online - Market size and forecast 2021-2026 ($ million)
      • Exhibit 54: Chart on Online - Year-over-year growth 2021-2026 (%)
      • Exhibit 55: Data Table on Online - Year-over-year growth 2021-2026 (%)
    • 6.5 Market opportunity by Distribution Channel
      • Exhibit 56: Market opportunity by Distribution Channel ($ million)

    7 Customer Landscape

    • 7.1 Customer landscape overview
      • Exhibit 57: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    8 Drivers, Challenges, and Trends

    • 8.1 Market drivers
      • 8.2 Market challenges
        • 8.3 Impact of drivers and challenges
          • Exhibit 58: Impact of drivers and challenges in 2021 and 2026
        • 8.4 Market trends

          9 Vendor Landscape

          • 9.1 Overview
            • 9.2 Vendor landscape
              • Exhibit 59: Overview on Criticality of inputs and Factors of differentiation
            • 9.3 Landscape disruption
              • Exhibit 60: Overview on factors of disruption
            • 9.4 Industry risks
              • Exhibit 61: Impact of key risks on business

            10 Vendor Analysis

            • 10.1 Vendors covered
              • Exhibit 62: Vendors covered
            • 10.2 Market positioning of vendors
              • Exhibit 63: Matrix on vendor position and classification
            • 10.3 BMS Enterprises
              • Exhibit 64: BMS Enterprises - Overview
              • Exhibit 65: BMS Enterprises - Product / Service
              • Exhibit 66: BMS Enterprises - Key offerings
            • 10.4 Crave Innovations
              • Exhibit 67: Crave Innovations - Overview
              • Exhibit 68: Crave Innovations - Product / Service
              • Exhibit 69: Crave Innovations - Key offerings
            • 10.5 Doc Johnson Enterprises
              • Exhibit 70: Doc Johnson Enterprises - Overview
              • Exhibit 71: Doc Johnson Enterprises - Product / Service
              • Exhibit 72: Doc Johnson Enterprises - Key offerings
            • 10.6 FUN FACTORY GmbH
              • Exhibit 73: FUN FACTORY GmbH - Overview
              • Exhibit 74: FUN FACTORY GmbH - Product / Service
              • Exhibit 75: FUN FACTORY GmbH - Key offerings
            • 10.7 HYTTO PTE. LTD.
              • Exhibit 76: HYTTO PTE. LTD. - Overview
              • Exhibit 77: HYTTO PTE. LTD. - Product / Service
              • Exhibit 78: HYTTO PTE. LTD. - Key offerings
            • 10.8 JOYDIVISION international AG
              • Exhibit 79: JOYDIVISION international AG - Overview
              • Exhibit 80: JOYDIVISION international AG - Product / Service
              • Exhibit 81: JOYDIVISION international AG - Key offerings
            • 10.9 LELOi AB
              • Exhibit 82: LELOi AB - Overview
              • Exhibit 83: LELOi AB - Product / Service
              • Exhibit 84: LELOi AB - Key offerings
            • 10.10 LifeStyles Healthcare Pte. Ltd.
              • Exhibit 85: LifeStyles Healthcare Pte. Ltd. - Overview
              • Exhibit 86: LifeStyles Healthcare Pte. Ltd. - Product / Service
              • Exhibit 87: LifeStyles Healthcare Pte. Ltd. - Key offerings
            • 10.11 Lovehoney Group Ltd.
              • Exhibit 88: Lovehoney Group Ltd. - Overview
              • Exhibit 89: Lovehoney Group Ltd. - Product / Service
              • Exhibit 90: Lovehoney Group Ltd. - Key offerings
            • 10.12 WOW Tech International GmbH
              • Exhibit 91: WOW Tech International GmbH - Overview
              • Exhibit 92: WOW Tech International GmbH - Product / Service
              • Exhibit 93: WOW Tech International GmbH - Key offerings

            11 Appendix

            • 11.1 Scope of the report
              • 11.2 Inclusions and exclusions checklist
                • Exhibit 94: Inclusions checklist
                • Exhibit 95: Exclusions checklist
              • 11.3 Currency conversion rates for US$
                • Exhibit 96: Currency conversion rates for US$
              • 11.4 Research methodology
                • Exhibit 97: Research methodology
                • Exhibit 98: Validation techniques employed for market sizing
                • Exhibit 99: Information sources
              • 11.5 List of abbreviations
                • Exhibit 100: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              TechnavioINFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases
              Technavio

              TechnavioDATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts
              Technavio

              TechnavioREPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape
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              Sex Toys Market in Europe market growth will increase by $3.08 bn during 2022-2026.
              The sex toys market in europe market is expected to grow at a CAGR of 6.85% during 2022-2026.
              Technavio has segmented the sex toys market in europe market by product (Adult vibrators, Dildos, Erection rings, and Others) ,distribution channel (Offline and Online) , and geographic (Europe).
              BMS Enterprises, Crave Innovations, Doc Johnson Enterprises, FUN FACTORY GmbH, HYTTO PTE. LTD., JOYDIVISION international AG, LELOi AB, LifeStyles Healthcare Pte. Ltd., Lovehoney Group Ltd., Luvu Brands Inc., Pipedream Products LLC, Rocks Off Ltd., Suzon and Monte, TENGA Co. Ltd., The Aneros Co., WOW Tech International GmbH are a few of the key vendors in the sex toys market in europe market.
              Europe will register the highest growth rate of 100% among the other regions. Therefore, the sex toys market in europe market in Europe is expected to garner significant business opportunities for the vendors during the forecast period.
              The key factors driving the sex toys market in europe market growth are:
              • rising popularity of sex toys
              • Rising awareness of the health benefits of sex toys
              The sex toys market in europe market vendors should focus on grabbing business opportunities from the adult vibrators segment as it accounted for the largest market share in the base year.
              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?
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              • Data on revenue-generating market segments
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