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The sex toys market size is estimated to grow at a CAGR of 11.09% between 2023 and 2028, showing a YOY growth of 10.93%. The market size has surged to increase by USD 23.72 billion within the fragmented during the forecast period. Our report examines historical data from 2018 - 2022, besides analyzing the current market scenario.
The report offers extensive research analysis on the Sex Toys Market, with a categorization based on Products, including adult vibrators, dildos, erection rings, sex dolls, and others. It further segments the market by Distribution Channel, encompassing online stores, retail outlets, and specialty stores. Additionally, the report provides Region segmentation, covering APAC, Europe, North America, the Middle East and Africa, and South America. Market size, historical data (2018-2022), and future projections are presented in terms of value (in USD billion) for all the mentioned segments.
The market is primarily driven by the growing demand for remote-controlled sex toys. Companies in the market are emphasizing on enhancing the end-user's sexual experience by offering products with additional features. Hence, advanced features such as Bluetooth and Wi-Fi connectivity are being incorporated into sex toys. Furthermore, to address distance-related issues, market players are developing products specifically for females that can be controlled by a remote. These sex toys can be controlled from both short and long distances. The products that are used for long distances are mostly operated through the Internet, and vendors have developed apps specifically to control such toys. For example, the Sync remote-control sex toy, offered by We-Vibe, a brand of Wow Tech International, can be controlled from any distance, either short or long. The toy is controlled through the We-Connect app. This app helps the end-users use the product without using their hands. Therefore, the availability of sex toys with advanced features may encourage more people to purchase such models, which will drive the growth of the global market during the forecast period.
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Growing awareness of the health benefits of sex toys is an emerging trend in the market growth. Various researchers and sex educators are highlighting the positive side of using sex toys in therapy. The popularity of sex toys among people is increasing due to their health benefits. Women tend to opt for sex toys to maintain the flexibility of their vaginal tissues, especially after childbirth.
Moreover, other factors like vaginal dryness, atrophy, which can lead to painful sex, and vulval pain conditions such as vulvodynia, can be prevented with the help of sex toys. Similarly, men also enjoy a lot of health benefits from such products. Furthermore, as activities related to sex help to release endorphins in the body, sex toys can, therefore, help in reducing stress and anxiety. Therefore, the growing awareness about the health benefits of sex toys among people will drive the growth of the global market during the forecast period.
Potential health risks associated with using sex toys will impede the market growth. Vaginal sex toys give rise to high risks of vaginal infections. Sex toys are required to be cleaned with water before usage. If they are not waterproof, they must be cleaned with alcohol to maintain hygiene. Sex toys that are not clean can cause sexually transmitted infections (STIs) such as chlamydia, syphilis, herpes, and bacterial vaginosis. Moreover, penetrative sex toys must not be used if there are any cuts, sores, or bleeding around the vagina, anus, or penis. This may cause blood-borne infections such as HIV and hepatitis B and C.
Furthermore, itchiness and rashes can be caused by the chemicals that are generally used to fabricate sex toys such as plastic, vinyl, and rubber. Additionally, raw materials such as Bisphenol A and phthalates that are considered carcinogens are found in sex toys. They can develop various hormone-related and infertility issues, along with issues like breast cancer. Therefore, such factors can hinder the growth of the global sex toys market during the forecast period.
The adult vibrators segment is estimated to witness significant growth during the forecast period. The significant growth of the global sex toys market is attributed to the changing perception of individuals toward sex toys, including vibrators and media exposure. In addition, the adult vibrators market is growing in terms of market size and product offerings. Furthermore, startup companies and key companies have introduced various innovative product offerings.
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The adult vibrators segment was the largest segment and was valued at USD 5.94 billion in 2018. Moreover, technological advances in products have created opportunities for startup companies and new market players to enter the market and expand their businesses. For instance, in September 2022, JIMMYJANE, a luxury intimate wellness brand, collaborated with SELF and launched three new sex toys- the vibrating finger massager, vibrating slimline massager, and vibrating C-ring. In addition, based on the shape and function, adult vibrators are generally classified into three product categories, namely external vibrators, insertion vibrators, and dual-purpose vibrators. Hence, such factors are fuelling the growth of this segment which in turn drives the market growth during the forecast period.
The growing consumer adoption will fuel the dildo segment which will increase the market growth. There has been a significant evolution in the dildo segment in terms of shape, size, material, and color, which has increased the demand for dildos among end-users, especially female users. Moreover, public health campaigns and open discussions about sex-related topics on television and other media channels have created a rapid shift in the attitude of individuals toward sex toys such as dildos. In addition, other factors that have contributed to the growth of this market are rising Internet penetration, the availability of legal pornography videos online, the trend of bachelorette parties in developed countries, and the high availability of sex toys in online stores. Hence, such factors are fuelling the growth of this segment which in turn drives the market growth during the forecast period.
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Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. One of the main contributors to the market growth in North America is the US. In addition, the presence of several vendors in the US, increasing disposable income, changing perceptions about sex toys among individuals, and the presence of online and brick-and-mortar retail channels are increasing the demand for these products, thereby fuelling the growth of the sex toys market in the region. For instance, Promescent, a firm focused on sexual wellbeing and offering a wide array of scientifically supported products, has revealed that it will be introducing a new line of sex toys called Vibe Together on November 2023 in Las Vegas. Hence, such factors are driving the market growth in North America during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Adam and Eve Stores: The company offers sex toys such as sex dolls.
The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The sex toys market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028.
Sex Toys Market Scope |
|
Report Coverage |
Details |
Page number |
165 |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 11.09% |
Market Growth 2024-2028 |
USD 23.72 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
10.93 |
Regional analysis |
North America, APAC, Europe, South America, and Middle East and Africa |
Performing market contribution |
North America at 35% |
Key countries |
US, Mexico, China, Russia, and UK |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Adam and Eve Stores, Bad Dragon Enterprises Inc., Beate Uhse Group BV, BMS Factory, Church and Dwight Co. Inc., Cliq Ltd., Doc Johnson Enterprises, FUN FACTORY GmbH, JIMMYJANE, LELOi AB, Lovehoney Group Ltd., Luvu Brands Inc., Pipedream Products LLC, Reckitt Benckiser Group Plc, Rocks Off Ltd., Tantus Inc., TENGA Co. Ltd., The Aneros Co., VIBRATEX Inc., and WOW Tech International GmbH |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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