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The sexual enhancement supplements market size is estimated to grow at a CAGR of 10.58% between 2022 and 2027. The market size is forecast to increase by USD 835.06 million. The growth of the market depends on several factors, including the availability of supplements in multiple dosage forms, the availability of sexual wellness products online, and the high prevalence of ED.
This sexual enhancement supplements market report extensively covers market segmentation by distribution channel (offline and online), product (male and female), and geography (North America, Europe, Asia, and Rest of World (ROW)). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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The availability of supplements in multiple dosage forms is notably driving the market growth, although factors such as the availability of substitutes in the sexual enhancement supplements market may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
One of the key factors driving growth in the sexual enhancement supplements market is the availability of supplements in multiple dosage forms. The global sexual enhancement supplements market is predominantly led by sexual enhancement supplements that are available in multiple dosage forms, such as capsules for oral use, creams, sprays, gels, lotions, and liquid formulations. The major vendors in the market, such as Aytu Bioscience Inc., Leading Edge Marketing Inc., Doc Johnson Enterprises, and Reckitt Benckiser Group Plc, are marketing a wide range of sexual enhancement supplements in multiple dosage forms. The availability of supplements in multiple dosage forms helps in adjusting the supplement dose as per the patient's requirement and increases the acceptance of and adherence to these products, thereby increasing the user base.
For instance, older adults generally opt for sprays, creams, gels, or lotion formulations over tablets due to the presence of other comorbid conditions usually associated with oral drugs for various lifestyle diseases such as diabetes, obesity, and hypertension. This reduces the pill burden on these consumers. For instance, Leading Edge Marketing offers a wide range of supplements for both men and women in different dosage forms, such as Prosolution pills, ProSolution gel, VigRX Delay spray, VigRX oil, and MaxoDerm cream. The availability of a wide range of such offerings across various dosage forms offers customers enough flexibility to choose the right supplement, which increases the user adherence ratio. This is expected to augment the growth of the market during the forecast period.
The rapid growth of e-commerce is a sexual enhancement supplements market trend that is expected to have a positive impact in the coming years. The global sexual enhancement supplements market is currently witnessing the increasing adoption of e-commerce as a means of the distribution and sales of sexual enhancement supplements. The e-commerce sector is expected to witness exponential growth in the coming years, mainly due to the benefits offered by e-commerce solutions, including the convenience for patients that are not willing to purchase sexual enhancement supplements from retail or hospital channels.
In addition, the rising prevalence of ED in men and other sexual abnormalities in both men and women has led to an increase in the demand for sexual enhancement supplements, which further expands the gap between the demand and supply of these supplements. This accentuates the need for e-commerce during the forecast period.
The availability of substitutes will be a major challenge impeding the sexual enhancement supplements market during the forecast period. The availability of substitute products, such as lubricated condoms, sex toys, and erotic lingerie, negatively affects the purchase propensity of customers, leading to a decline in the adoption of sexual enhancement supplements. The use of sex toys is common among lesbians, gay, bisexual, or transgender people, who are collectively referred to as the LGBT community, in English-speaking countries.
The growing societal acceptance of the LGBT population has further increased the demand for sex toys, which is a suitable alternative to sexual enhancement supplements. Lubricating condoms and erotic lingerie are potential substitutes for sexual enhancement supplements such as lubricating gels for dry vaginas and the essential oils, creams, lotions, and sprays used for arousal. Thus, the availability of substitutes is expected to limit the growth of the market during the forecast period.
The market report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Sexual Enhancement Supplements Market Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Atlantic Essential Products Inc.: The company offers sexual enhancement supplements such as fruit berry powders and multivitamin pills. Also, the company manufactures wholesale supplements for private-label distribution and sale.
The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The market share growth by the offline segment will be significant during the forecast period. Offline distribution channels play an important role in the sexual enhancement supplements market, and companies that leverage this channel effectively can increase their market share and brand recognition. The offline segment will be impacted positively during the forecast period. Thus, the offline segment is expected to witness moderate growth compared with the online segment during the forecast period.
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The offline segment was valued at USD 635.03 million in 2017 and continued to grow until 2021. Offline distribution channels are an important aspect of the sexual enhancement supplements market. These channels refer to the traditional method of selling products through physical stores, such as health stores, pharmacies, and supermarkets. Offline distribution channels provide several advantages in the sexual enhancement supplements market, like a wider reach in physical stores as they are accessible to consumers who may not have access to the Internet or prefer to purchase products in person.
In the sexual enhancement supplements market, offline distribution channels are commonly used as these products may not be available for sale through online channels due to various restrictions imposed by companies (Amazon) and by the government. Additionally, consumers may prefer to purchase these products in person due to the sensitive nature of the product and the desire for privacy.
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North America is estimated to contribute 38% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. In 2022, the urban population of the US was 83.1%, which increased from 73.6% in 1973 to 83.1% in 2022, growing at an average annual rate of 0.25%. As sexual enhancement supplements are popular among the urban population, an increase in the urban population will lead to the growth of the market.
In addition, the prevalence of sexual dysfunction is more common among the elderly population in North America (aged 65 years and above). According to The World Bank Group, in 2022, the population aged 65 years and above in the US was 17.1% of the total population. This population is more susceptible to sexual dysfunction. The consumption of sexual enhancement supplements is more common among the geriatric population. Therefore, the growing geriatric population in countries across North America is driving the demand for sexual enhancement supplements, which, in turn, is propelling the growth of the market for sexual enhancement supplements in North America.
The outbreak of COVID-19 in 2020 impacted the pharmaceutical industry in North America. As a result, growth in the regional sexual enhancement supplements market declined due to the COVID-19 outbreak, leading to restrictive containment measures, including social distancing, remote working, and the closure of several manufacturing units, including those manufacturing sexual enhancement supplements. However, the demand for sexual enhancement supplements rebounded due to the government's initiation of vaccination drives in the North American region. As a result, the demand for sexual enhancement supplements rose in 2022.
The sexual enhancement supplements market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Sexual Enhancement Supplements Market Scope |
|
Report Coverage |
Details |
Page number |
152 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 10.58% |
Market growth 2023-2027 |
USD 835.06 million |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
9.57 |
Regional analysis |
North America, Europe, Asia, and Rest of World (ROW) |
Performing market contribution |
North America at 38% |
Key countries |
US, Canada, Germany, UK, and France |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
Ambic Ayurved India Pvt. Ltd., Atlantic Essential Products Inc., Aytu BioPharma Inc., BioFilm Inc., Church and Dwight Co. Inc., Cyanotech Corp., Dabur India Ltd., Doc Johnson Enterprises, GNC Holdings LLC, Good Clean Love Inc., Herbalife International of America Inc., Hi Tech Pharmaceuticals Inc., Himalaya Global Holdings Ltd., Leading Edge Health Inc., Lovehoney Group Ltd., NOW Health Group Inc., Reckitt Benckiser Group Plc, Vox Nutrition Inc., and Walgreens Boots Alliance Inc. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Product
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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