Sexual wellness market outlook in the US
It has been observed that during 2011, around eight million people across the world belonged to the LGBT community. Technavio’s research analysis on the sexual wellness market in the US has identified the growing LGBT population in the country as one of the major factors that will have a positive impact on the market’s growth in the coming years. During 2015, 379 corporations and employer organizations such as Goldman Sachs, Google, Morgan Stanley, and the Coca-Cola Company took initiatives to urge the Supreme Court to remove state bans on gay marriages. This, in turn, accelerated the purchase of sexual wellness products including enhancement supplements, dildos, and lubricants among the LGBT group. The purchase of these products will further increase due to the easy availability through e-commerce websites and the rising need to augment sexual experiences. According to the sexual wellness industry analysis, Technavio’s market research analysts predict that this market will grow at a CAGR of more than 9% by 2021.
One of the key sexual wellness market trends that will stimulate the growth of the sexual wellness market in the US during the forecast period is the emergence of smart condoms. A large number of consumers are spending on smart condoms that are considered as a prevention tool for STIs and pleasure enhancement product. For instance, the VA w.o.w. condom launched by IXu in 2015, integrated with vibrators and is Bluetooth-enabled. As a result, it can be controlled using cell phones. Such integration of smart condoms with miniaturized electronic sex healthy toys will further boost the purchase volume of sexual wellness products in the US.
Competitive landscape and key vendors
The sexual wellness market in the US is highly fragmented and characterized by the presence of many privately owned and operated vendors. The vendors in the US sexual wellness market are increasingly competing against each other based on factors such as pricing, quality, innovation, features, service, reputation, distribution, and promotional activities.
Key vendors in this market are
- Ansell
- Church & Dwight
- Reckitt Benckiser
- Doc Johnson
Other prominent vendors in the market include Adam & Eve, Ann Summers, BioFilm IP LLC, Bijoux Indiscrets, Calexotica novelties (California Exotic), Caya, Dame Products, Esculpta, EVOLVED NOVELTIES, Fuji Latex, Good Clean Love, GLYDE AMERICA, Intimate Earth, Jimmyjane, LELO, Luvu Brand (Liberator), Lovense, Lovehoney, Leading Edge Health, Lovelife Toys, Pjur, Pure Romance, Sagami Rubber Industries, TENGA, Trigg Laboratories, Veru (The Female Health Company), and The Yes Yes Company
Segmentation by product and analysis of the sexual wellness market in the US
- Sex toys
- Condoms and female contraceptives
- Personal lubricants
- Erotic lingerie
Based on the sexual wellness market forecasts, the demand for sex toys is increasing across the globe due to the changing perception of individuals in the society. The sexual wellness market in the US will continue to witness growth in the sex toys segment due to the rising sales volume of adult vibrators. In addition, the number of vibrator vendors is also going up. This compels them to create product differentiation by focusing on technological innovations.
Segmentation by distribution and analysis of the sexual wellness market in the US
- Retail and specialty stores
- Online stores
The rising self-awareness among consumers about their sexual needs is driving the leading retail stores in the US such as Walmart, Walgreens, and CVS Health to sell sex toys and other sexual wellness products. Furthermore, the sales volume of sexual wellness products including sexual enhancement supplements, personal lubricants, condoms, and adult vibrators through brick and mortar stores will continue to grow throughout the predicted period. This, in turn, will drive the growth prospects of the US sexual wellness market in the retail and specialty stores segment.
Key questions answered in the report include
- What will the market size and the growth rate be in 2021?
- What are the key factors driving the sexual wellness market in the US?
- What are the key market trends impacting the growth of the sexual wellness market in the US?
- What are the challenges to market growth?
- Who are the key vendors in the sexual wellness market in the US?
- What are the market opportunities and threats faced by the vendors in the sexual wellness market in the US?
- What are the trending factors influencing the market shares of the US?
- What are the key outcomes of the five forces analysis of the sexual wellness market in the US?
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