Sexual Wellness Market by Product, Distribution Channel, and Geography - Forecast and Analysis 2021-2025

  • Published: Sep 2021
  • Pages: 120
  • SKU: IRTNTR71003
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The sexual wellness market has the potential to grow by USD 32.02 billion during 2021-2025, and the market’s growth momentum will accelerate at a CAGR of 10.86%.

This sexual wellness market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers market segmentation by product (sex toys, condoms and contraceptives, erotic lingerie, personal lubricants, and others), distribution channel (offline and online), and geography (North America, Europe, APAC, South America, and MEA). The sexual wellness market report also offers information on several market vendors, including Adam and Eve Stores, Church and Dwight Co. Inc., Doc Johnson Enterprises, Karex Berhad, KESSEL medintim GmbH, LELOi AB, LifeStyles Healthcare Pte Ltd., Luvu Brands Inc., Reckitt Benckiser Group Plc, and TENGA Co. Ltd. among others.

What will the Sexual Wellness Market Size be in 2021?

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Sexual Wellness Market: Key Drivers and Trends

The increasing number of sexual wellness initiatives and crowdfunding campaigns is notably driving the sexual wellness market growth, although factors such as increase in side effects may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the sexual wellness industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

  • One of the major factors that are expected to drive the growth of the sexual wellness market is a significant increase in the number of sexual wellness initiatives undertaken by various companies and organizations.
  • These initiatives aim to promote awareness about the importance of sexual health using sexual wellness products such as erotic lingerie, condoms and contraceptives, and sex toys.
  • Some vendors that offer female sex toys are focusing on crowdfunding campaigns to launch new versions of female sex toys.
  • Such sexual awareness and wellness initiatives, as well as crowdfunding campaigns, may encourage people to use sex toys and increase the sales of sex toys, which will drive the growth of the sexual wellness market. 
  • The increasing therapeutic uses of sexual wellness products will fuel the growth of the sexual wellness market size.
  • Doctors suggest individuals use sex toys, such as genital vibrators, for therapeutic purposes to relax their vaginal muscles.
  • Medical conditions, such as endometriosis in women, have been resolved using sexual wellness products like intrauterine devices (IUD).
  • While sex toys are often used for recreational purposes, they can also aid in improving sexual functions in people with conditions such as multiple sclerosis and diabetes.
  • Sex toys can increase arousal in women and relieve stress, which is accompanied by hormonal changes, especially for women during menopause and act as a stress buster.

This sexual wellness market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Who are the Major Sexual Wellness Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

 

  • Adam and Eve Stores
  • Church and Dwight Co. Inc.
  • Doc Johnson Enterprises
  • Karex Berhad
  • KESSEL medintim GmbH
  • LELOi AB
  • LifeStyles Healthcare Pte Ltd.
  • Luvu Brands Inc.
  • Reckitt Benckiser Group Plc
  • TENGA Co. Ltd.

 

This statistical study of the sexual wellness market encompasses successful business strategies deployed by the key vendors. The sexual wellness market is fragmented and the vendors are deploying growth strategies such as expanding their product offerings and launching their products on online platforms to compete in the market.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The sexual wellness market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies. 

Which are the Key Regions for Sexual Wellness Market?

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34% of the market’s growth will originate from APAC during the forecast period. China and Japan are the key markets for sexual wellness in APAC. Market growth in APAC will be faster than the growth of the market in other regions.

The increasing availability of sexual wellness products and the growing disposable incomes of people will facilitate the sexual wellness market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

What are the Revenue-generating Product Segments in the Sexual Wellness Market?

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The sexual wellness market share growth by the sex toys segment will be significant during the forecast period. The sex toys market is growing due to the changing perception of individuals in society. Additionally, the increasing exposure that sex toys are getting in the mainstream media is also increasing their adoption. 

This report provides an accurate prediction of the contribution of all the segments to the growth of the sexual wellness market size and actionable market insights on post COVID-19 impact on each segment.

 

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What are the Key Factors Covered in this Sexual Wellness Market Report?

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive sexual wellness market growth during the next five years
  • Precise estimation of the sexual wellness market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the sexual wellness industry across North America, Europe, APAC, South America, and MEA
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of sexual wellness market vendors

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Sexual Wellness Market Scope

Report Coverage

Details

Page number

120

Base year

2020

Forecast period

2021-2025

Growth momentum & CAGR

Accelerate at a CAGR of 10.86%

Market growth 2021-2025

$ 32.02 billion

Market structure

Fragmented

YoY growth (%)

12.09

Regional analysis

North America, Europe, APAC, South America, and MEA

Performing market contribution

APAC at 34%

Key consumer countries

US, China, UK, Japan, and Germany

Competitive landscape

Leading companies, competitive strategies, consumer engagement scope

Companies profiled

Adam and Eve Stores, Church and Dwight Co. Inc., Doc Johnson Enterprises, Karex Berhad, KESSEL medintim GmbH, LELOi AB, LifeStyles Healthcare Pte Ltd., Luvu Brands Inc., Reckitt Benckiser Group Plc, and TENGA Co. Ltd.

Market Dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and future consumer dynamics, market condition analysis for forecast period,

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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Executive Summary

Market Landscape

  • Market ecosystem
  • Value chain analysis

Market Sizing

  • Market definition
  • Market segment analysis
  • Market size 2020
  • Market outlook: Forecast for 2020 - 2025

Five Forces Analysis

  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • Threat of rivalry
  • Market condition

Market Segmentation by Product

  • Market segments
  • Comparison by Product
  • Sex toys - Market size and forecast 2020-2025
  • Condoms and contraceptives - Market size and forecast 2020-2025
  • Erotic lingerie - Market size and forecast 2020-2025
  • Personal lubricants - Market size and forecast 2020-2025
  • Others - Market size and forecast 2020-2025
  • Market opportunity by Product

Market Segmentation by Distribution channel

  • Market segments
  • Comparison by Distribution channel
  • Offline - Market size and forecast 2020-2025
  • Online - Market size and forecast 2020-2025
  • Market opportunity by Distribution channel

Customer landscape

Geographic Landscape

  • Geographic segmentation
  • Geographic comparison
  • North America - Market size and forecast 2020-2025
  • Europe - Market size and forecast 2020-2025
  • APAC - Market size and forecast 2020-2025
  • South America - Market size and forecast 2020-2025
  • MEA - Market size and forecast 2020-2025
  • Key leading countries
  • Market opportunity by geography
  • Market drivers
  • Market challenges
  • Market trends

Vendor Landscape

  • Overview
  • Landscape disruption

Vendor Analysis

  • Vendors covered
  • Market positioning of vendors
  • Adam and Eve Stores
  • Church and Dwight Co. Inc.
  • Doc Johnson Enterprises
  • Karex Berhad
  • KESSEL medintim GmbH
  • LELOi AB
  • LifeStyles Healthcare Pte Ltd.
  • Luvu Brands Inc.
  • Reckitt Benckiser Group Plc
  • TENGA Co. Ltd.

Appendix

  • Scope of the report
  • Currency conversion rates for US$
  • Research methodology
  • List of abbreviations

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

TechnavioINFORMATION SOURCES

Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases
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TechnavioDATA ANALYSIS

Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts
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TechnavioREPORT WRITING

Qualitative

  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis

Quantitative

  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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The sexual wellness market growth will increase by $32016.55 million during 2020-2025.
The sexual wellness market is expected to grow at a CAGR of 10.86% during 2020-2025.
Technavio has segmented the sexual wellness market by product (Sex toys, Condoms and contraceptives, Erotic lingerie, Personal lubricants, and Others) ,distribution channel (Offline and Online) , and geographic (North America, Europe, APAC, South America, and MEA).
Adam and Eve Stores, Church and Dwight Co. Inc., Doc Johnson Enterprises, Karex Berhad, KESSEL medintim GmbH, LELOi AB, LifeStyles Healthcare Pte Ltd., Luvu Brands Inc., Reckitt Benckiser Group Plc, TENGA Co. Ltd. are a few of the key vendors in the sexual wellness market.
APAC will register the highest growth rate of 34% among the other regions. Therefore, the sexual wellness market in APAC is expected to garner significant business opportunities for the vendors during the forecast period.
The key factors driving the sexual wellness market growth are:
  • Increasing number of sexual wellness initiatives and crowdfunding campaigns
The sexual wellness market vendors should focus on grabbing business opportunities from the sex toys segment as it accounted for the largest market share in the base year.
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