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The Smartphone Screen Protector Market size is estimated to grow at a CAGR of 10.23% between 2023 and 2028. The market size is forecast to increase by USD 902.62 million. The growth of the market depends on several factors, including the increasing adoption of smartphones in emerging markets, the growing awareness of the importance of device protection, and the high profit margins associated with smartphone screen protectors. A smartphone screen protector, as the name suggests, is a smartphone accessory that is meant to protect its screen from damage. The global smartphone screen protector market can be segmented by distribution channel into offline and online modes. The market can be further segmented by material type into glass, polyethylene terephthalate, and thermoplastic polyurethane.
This smartphone screen protector market report extensively covers market segmentation by distribution channel (offline and online), type (glass, polyethylene terephthalate (PET), thermoplastic polyurethane (TPU), and others), and geography (APAC, North America, Europe, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2018 to 2022.
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One of the key factors driving the smartphone screen protector market growth is the growing awareness of the importance of device protection. There is a growing awareness among consumers regarding the vulnerabilities their devices face such as scratches, cracks, and impact damage. As a result, it has led to a change in consumer behavior, with more people recognizing the need to invest in protective measures such as screen protectors.
Moreover, one of the factors contributing to this heightened awareness is the rising cost of smartphone repairs and replacements. In addition, modern smartphones are often expensive investments, and repairing or replacing a damaged screen can incur substantial costs. Hence, such factors are positively impacting the market which in turn will drive the market growth during the forecast period.
A key factor shaping the smartphone screen protector market growth is the increasing adoption of anti-blue light screen protectors. There is a growing popularity for anti-blue light screen protectors in response to growing concerns about the impact of blue light exposure from screens on sleep quality and eye health. In addition, these protectors are designed to reduce the amount of blue light emitted by smartphone screens, offering a more comfortable viewing experience, especially in low-light conditions.
Moreover, Belkin International Inc. is a prime example of a company offering anti-blue light screen protectors. In addition, they specialize in screen protectors designed to filter and block blue light, helping users mitigate the negative effects associated with prolonged screen time. Hence, such factors are positively impacting the market which in turn will drive the market growth during the forecast period.
The growing market for counterfeit mobile accessories is one of the key challenges hindering the smartphone screen protector market growth. A broad range of mobile phone accessories, such as screen protectors, are increasingly being sold in the counterfeit market. In addition, the counterfeit mobile accessories market records high growth in emerging economies such as Indonesia, Malaysia, India, and Taiwan in APAC.
Moreover, his demand is fuelled by the increased preference for low-cost products in the region and the high availability of counterfeit products in Chinese, South Korean, and Taiwanese markets. Furthermore, The growth of e-commerce platforms is one of the major reasons for the sales of counterfeit products. Hence, such factors are negatively impacting the market which in turn will hinder the market growth during the forecast period.
The offline segment is estimated to witness significant growth during the forecast period. The offline channel of distribution comprises retail stores that offer consumer electronic products, such as smartphones and smartphone accessories. For instance, the offline distribution channel accounted for over 92.18% of the global smartphone screen protector market in 2021. In addition, it is expected that offline distribution channels accounted for over 92.18% of the global smartphone screen protector market in 2021.
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The offline segment was the largest segment and was valued at USD 997.42 million in 2018. Moreover, an increase in the number of smartphone users has been witnessed in developing economies including India, Indonesia, Brazil, and Mexico. Therefore, with the help of offline retail outlets, smartphone screen protector manufacturers have been able to create a unique experience for customers by providing discounts to customers, allowing product quality checks, providing facilities for product replacement, and offering schemes such as warranties for products in case of any defects in these products. Furthermore, discounted prices and budget-friendly options provided by offline retail stores further drive customer footfall in these stores. Hence, such factors are expected to fuel the growth of this segment which in turn will drive the market growth during the forecast period.
The growing popularity of glass segment among consumers will increase the market growth during the forecast period. There is a growing popularity for glass screen protectors among consumers due to their exceptional durability and clarity. In addition, these protectors are made from tempered glass, a material known for its hardness and scratch-resistant properties. Moreover, the use of tempered glass ensures that the protector can withstand everyday wear and tear, such as keys or coins in a pocket or accidental drops, offering a strong shield for the delicate smartphone display. Furthermore, several well-known vendors offer glass screen protectors for a wide range of smartphone models. For instance, ZAGGs InvisibleShield brand is recognized for its strong and clear glass protectors. Hence, such factors are expected to fuel the growth of this segment which in turn will drive the market growth during the forecast period.
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APAC is estimated to contribute 57% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The rising demand for smartphones is one of the major reasons for the growth of the smartphone screen protector market in APAC. In addition, smartphones are available with high-end features at competitive prices. As a result, it has increased the demand for smartphones in India, Indonesia, Vietnam, China, Sri Lanka, Pakistan, and other countries in APAC. Furthermore, the significant development of the urban population in the region, aided by the rise in the disposable income of people, has subsequently resulted in an increased demand for smartphones among customers. Hence, such factors are driving the market growth in APAC during the forecast period.
In 2020, during the COVID-19 pandemic, the growth of the global smartphone screen protector market witnessed a significant slowdown due to the disruption of the supply chain and the temporary shutdown of factories in countries such as China, India, Indonesia, and Japan. However, in 2021, the initiation of large-scale vaccination drives?lifted the lockdown and travel restrictions, which led to the restoration of operations in manufacturing units. Such factors are expected to drive the market during the forecast period.
The smartphone screen protector market report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Smartphone Screen Protector Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
A Z Infolink Pvt. Ltd: The company offers smartphone screen protector such as Tempered Glass Protector with Anti Glare, Ultra Clear, HD Screen, and Scratch Resistant features.
AGC Inc: The company offers flexible, scratch resistant glass for smartphone screen protector under the brand called Dragontrail.
BGZ brands: The company offers various smartphone screen protectors under the brand called BodyGuardz.
The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The smartphone screen protector market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028.
Smartphone Screen Protector Market Scope |
|
Report Coverage |
Details |
Page number |
163 |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 10.23% |
Market growth 2024-2028 |
USD 902.62 million |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
9.78 |
Regional analysis |
APAC, North America, Europe, South America, and the Middle East and Africa |
Performing market contribution |
APAC at 57% |
Key countries |
US, Canada, China, Japan, and Brazil |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
A Z Infolink Pvt. Ltd., AGC Inc., BBK Electronics Corp Ltd, BGZ brands, Carl Zeiss Stiftung, Clarivue, Corning Inc., FeYong Digital Technology Ltd., Hon Hai Precision Industry Co. Ltd., Mobile Phone Guard, Mous Products Ltd., Nippon Electric Glass Co. Ltd., NuShield Inc., PanzerGlass AS, Spigen Inc., Targus Inc., Tata Sons Pvt. Ltd., Urban Armor Gear LLC, XtremeGuard, and ZAGG Inc. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
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