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The ANZ - software testing services market size is estimated to grow at a CAGR of 10.77% between 2022 and 2027. The market size is forecast to increase by USD 1,379.11 billion. The growth of the market depends on several factors, including the need for cost reduction and faster time-to-market, increased adoption of SaaS-based solutions, and a rise in test automation services. Software testing services are used to identify any defects while ensuring the quality of a software product or application. Software testing is one of the important steps in the software development process. It broadly comprises functional testing and non-functional testing.
This software testing services market in ANZ report extensively covers market segmentation by product (application testing and product testing), and end-user (BFSI, telecom and media, manufacturing, retail, and others). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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The need for cost reduction and faster time-to-market is the key factor driving the growth of the market. Reducing operating time and costs is considered the most attractive benefit of software testing services. Companies focus on R&D to develop high-quality products and software. Businesses are largely hiring independent testing providers that specialize in testing services and have the necessary tools for testing. Even companies that have invested heavily in testing tools are struggling due to a lack of trained internal resources to implement these tools.
Moreover, software testing service providers help organizations improve overall efficiency by enabling them to focus on their core competencies and gain a competitive advantage in the ANZ - software testing services market. The time saved by offloading software testing functions to players allows the organization to lower the total time to market, thereby shortening the revenue realization cycle. This is expected to propel the ANZ software testing services market during the forecast period.
The evolution of software testing labs is the primary trend shaping the growth of the market. The on-demand testing service is implemented in the software testing process to manage the end-to-end STLC with low-cost IT solutions. On-Demand Labs is a cost-effective solution that offers a testing environment for software testers on demand. In this model, software testers pay the labs based on the usage of the test lab's services for the test environment.
Moreover, on-Demand Labs, such as Google Cloud Testing Labs, allow mobile app developers to test mobile apps with multiple versions of the Android API. Google Cloud Test Lab provides a testing environment for application developers to manage processes of end-to-end application development. Hence, such developments are expected to drive the growth of the market during the forecast period.
A shortage of skilled software testing professionals is a challenge that affects the growth of the market. Continuous investment in employee training and systematic management of a rising pool of talent are prerequisites for the growth of the industry. Deploying onshore and nearshore hubs to tap local talent, create test labs, and form partnerships with tool or solution providers can create financing challenges for suppliers and negatively affects Australia and New Zealand - software testing services market growth.
In ANZ, the software testing profession has been on the lack of skills for the last few years. In such situations, software testing services provided to ANZ companies must hire software testers from other countries and pay more. This increases costs for players and reduces their profits. As a result, the shortage of qualified software testing professionals remains a challenge for the software testing services provided to ANZ companies, which will impede the growth of the market during the forecast period.
The market share growth by the application testing segment will be significant during the forecast period. The application testing segment of Australia and New Zealand - software testing services market is expected to grow due to the increasing number of applications developed in the future. Application testing is the process of testing the functionality, consistency, and usability of an application. There are three types of applications desktop, mobile, and web applications.
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The application testing segment showed a gradual increase in the market share of USD 1,332.95 billion in 2017 and continued to grow by 2021. Web application testing tests factors such as business logic, application integrity, functionality, data flow, and hardware and software compatibility. In addition, increasing e-commerce spending, rising smartphone penetration, growing preference for smartphone-based applications in daily life, and development of smartphone-based applications for banking are the key factors that are expected to primarily drive the growth of the application testing segment of the market during the forecast period.
The BFSI sector was a major revenue contributor to the Australia and New Zealand - software testing services market in 2022. This segment uses applications and software with complex programming to make optimal security of transactions and personal data. BFSI applications and software also process sensitive financial data. Defects in banking software can lead to huge losses. Therefore, software testing services are essential for this sector. Software and applications used in the banking sector must pass various tests such as security testing, performance testing, database testing, data integrity, regulatory compliance testing, regression testing, and more. Due to the growing number of smartphone-based banking application users, the emergence of AI, blockchain, and other advanced technologies, and stringent banking regulations, ANZ's BFSI sector is expected to see a significant increase in demand for software testing during the forecast period
The ANZ Software Testing Services Market industry report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
ANZ Software Testing Services Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The ANZ software testing services market report forecasts market growth by revenue and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
ANZ Software Testing Services Market Scope |
|
Report Coverage |
Details |
Page number |
162 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 10.77% |
Market growth 2023-2027 |
USD 1,379.11 billion |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
9.65 |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Accenture Plc, Amdocs Ltd., Atos SE, Capgemini Service SAS, Cigniti Technologies Ltd., Cognizant Technology Solutions Corp., Deloitte Touche Tohmatsu Ltd., DXC Technology Co., Expleo Group SAS, HCL Technologies Ltd., Hexaware Technologies Ltd., Infosys Ltd., International Business Machines Corp., LogiGear Corp., Nippon Telegraph and Telephone Corp., Planit Test Management Solutions Pty Ltd., QualiTest Group, QualityLogic Inc., Tata Consultancy Services Ltd., and Wipro Ltd. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by End-user
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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