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The Europe sports nutrition market size is estimated to increase by USD 3,672.51 million between 2022 and 2027. The market size is forecast to grow at a CAGR of 8.53%.
One of the key factors driving the market is the rising inclination toward fitness owing to increasing awareness of lifestyle-related conditions. There is a growing awareness regarding lifestyle-related disorders such as obesity, among consumers in Europe which has encouraged them to focus on fitness activities. As a result, there is an increasing adoption of different fitness regimes, and several consumers have started actively participating in fitness and sports activities. The growing number of gyms and health clubs is a reflection of the rising inclination toward fitness among European consumers. In addition, there is a rise in sales of products through gyms and fitness centers in the region which is positively impacting the market. Hence, such factors are expected to drive the market during the forecast period.
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A key factor shaping the market is the increase in the number of fitness centers and sports clubs. There is an increasing awareness and trend among individuals for fit and healthy participation in gyms, sports, and health clubs in Europe. Additionally, there is a growing popularity and priority among athletes and bodybuilders, which is significant in the market.
Moreover, the increasing awareness regarding the consumption of healthy and nutritional diets among consumers of all ages is positively impacting the market. Hence, such factors are expected to drive the market during the forecast period.
The risk of product contamination is one of the key challenges hindering the market. Despite the several benefits offered by the products attract consumers, there is a growing concern regarding the risk of contamination which can impact consumer confidence and create health issues. Sports nutrition products are highly prone to contamination due to factors such as leaching, microbial growth, and improper packaging.
Moreover, the main cause of contamination can be due to factors such as the lack of knowledge regarding storage, handling, and packaging. In addition, it is a significant challenge to control such issues in the supply chain which is negatively impacting the market. Hence, such factors are expected to hinder the market during the forecast period.
The global retail growth will fuel the offline segment which, in turn, will increase the market during the forecast period. Some of the main distribution channels that are significantly contributing to the offline segment include supermarkets and hypermarkets. The sales of products in the offline segment is driven by the growing retail industry and the establishment of numerous retail outlets. There is an increasing preference for this segment among consumers as it offers a wide range of products to choose from and provides them with the convenience of finding everything under a single roof. Hence, such factors are expected to fuel the segment which in turn will drive the market during the forecast period.
Personalized shopping assistance will fuel the online segment which in turn will drive the market growth during the forecast period. There is an increasing preference for e-commerce platforms among consumers for the purchase of products as it allows customers to access regional and global brands of sports nutrition. Additionally, this platform enables customers to opt for multicultural sports nutrition, which boosts cross-regional flavors. The rise in internet and smartphone penetration across the globe has fuelled the growth of this segment. Factors such as personal shopping assistance and convenience are fuelling the growth of this segment which in turn will drive the market growth during the forecast period.
The non-protein sports nutrition segment is estimated to witness significant growth during the forecast period. This segment comprises carbohydrate, fiber, and vitamin-based powders, bars, and gels. There is an increasing preference for carbohydrate-based nutrition bars among cyclists and runners as it helps to increase their endurance during and after participation in sports. As per research, ultrarunners need to consume at least 1.05 ounces to 2.11 ounces of carbohydrates per hour of running to improve their endurance capacity.
The non-protein segment was the largest segment and was valued at USD 2,744.11 million in 2017.
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Thus, there is an increasing preference for gels and bars by such ultrarunner athletes as they act as the fastest way to boost energy. Gels and bars are essentially manufactured from carbohydrates and are available in various flavors, including lime and raspberry, and with additional substances, such as caffeine. The increasing availability of carbohydrate gels and bars is fuelling the growth of this segment. For instance, in France, carbohydrate-based products are usually offered in the form of energy gels and bars. Hence, such factors are expected to fuel the growth of this segment which in turn will drive the market during the forecast period.
The increasing adoption of the protein powder segment among diet-conscious people will increase the market growth during the forecast period. The protein powder segment is manufactured by the processing of protein extracts and concentrates from different sources such as rice, egg, milk, peas, and hemp. The rising preference for veganism among people has encouraged market players to include vegan protein powders mandatorily in their product offerings. Some of the vegan protein products available in the market include HarvestPro from Glanbia, Soy Protein Isolate and Pea Protein Isolate from Myprotein (The HUT Group), and PROTEIN ISOLATE 2 from Ultimate Nutrition Inc. (Ultimate Nutrition). There is an increasing preference for protein powder among diet-conscious people due to its low sugar content. Hence, such factors are expected to fuel the growth of this segment which, in turn, will drive the market during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The Europe market report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market report forecasts market growth by revenue and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
The sports nutrition Market in Europe is experiencing robust growth fueled by the health-conscious population's increasing demand for fitness products and functional food and beverages. With a focus on plant-based nutrition and alternative proteins, consumers are turning to protein bars, dietary supplements, and sports drinks to support their active lifestyles. Fitness products shops are witnessing a surge in sales of products tailored to meet the needs of athletes and enthusiasts alike. As interest in non-animal-based food products grows, the market is evolving to offer a wide range of plant-based options, catering to the diverse preferences of health-conscious individuals across Europe's dynamic landscape.
Europe Sports Nutrition Market Scope |
|
Report Coverage |
Details |
Page number |
161 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 8.53% |
Market growth 2023-2027 |
USD 3,672.51 million |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
8.08 |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Abbott Laboratories, Ajinomoto Co. Inc., BellRing Brands Inc., Glanbia plc, Grenade UK Ltd., Hormel Foods Corp., Iovate Health Sciences International Inc., Kruger GmbH and Co. KG, Lonza Group Ltd., Mondelez International Inc., MusclePharm, Nestle SA, OTE Sports Ltd., PepsiCo Inc., Post Holdings Inc., TORQ Ltd., Tripoint GmbH, Ultimate Nutrition Inc., Universal Nutrition, and NUTREND D. S., a. s |
Market dynamics |
Parent market analysis, Market forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
Customization purview |
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