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The Global Superfoods Market size is forecast to increase by USD 64.8 billion at a CAGR of 6.82% between 2022 and 2027. One of the key factors driving the superfood market growth is the growing adoption of superfoods. The export of superfoods, such as avocado, blueberry, and cranberry, has been rapidly growing since 2012. Some major countries that export avocados are Mexico, the Netherlands, and Peru. It is also expected that the value-added products based on superfood ingredients will increase rapidly, thus increasing demand for such ingredients. In particular, for achieving consumer-preferred meat such as texture, highly functional protein solutions are useful in improving the texture and density of the meat alternatives. Therefore, the export volume of superfoods and new product launches will be driven by the increasing demand for superfood ingredients during the forecast period. This market research and growth report also includes an in-depth analysis of drivers, trends, and challenges. Our report examines historic data from 2017 to 2021 besides analyzing the current market scenario.
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The market share growth by the superfruits segment will be significant during the forecast period. The term superfruit is used to refer to fruits rich in antioxidants and nutrients. Antioxidants are effective in preventing or delaying cell damage. Exotic fruits, such as acai berries, goji berries, noni, and pomegranate, have significant amounts of vitamins, antioxidants, and phytochemicals that help prevent different health problems, like heart disease and strokes.
The superfruits segment was valued at USD 58.19 billion in 2017 and continued to grow until 2021.
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Each superfruit has unique health benefits. To improve the immune system to fight against COVID-19, consumers increasingly favor a variety of super fruits such as berries, oranges, watermelons, and others. Owing to the numerous health benefits of superfruits, their demand rose in 2022, and hence the market in focus is also expected to be high during the forecast period.
Supergrains and superseeds are used as key ingredients in major restaurants and food service outlets owing to their health benefits. Supergrains are rich sources of fiber, antioxidants, and protein. Superseeds contain proteins, monounsaturated, and polyunsaturated fats. Regular intake of seeds may contribute to the management of blood sugar and appetite, as well as bone mineral density, with a view to reducing risks for obesity and certain cancers. Overall, the superseeds and supergrains segment is expected to record an accelerating year-over-year growth rate during the forecast period owing to the increasing demand for nutritious food.
North America is estimated to contribute 31% to the growth of the global market during the forecast period.
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Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The US is the largest market for superfoods in North America. One of the major factors that is driving market growth in North America is increasing consumer awareness about a wide range of health benefits offered by superfoods. Frequent launches of superfood products significantly contribute to market growth. In 2020, avocados, acai berries, blueberries, and other types of berries were some of the popular and most consumed fruits in the superfruits product segment in the US. Aided by the aforementioned factors, the superfoods market in North America is expected to register an accelerating year-over-year growth rate during the forecast period.
The market offers a diverse range of super ingredients like quinoa, rich in polyphenols, antioxidants, vitamins, and minerals, providing functional and health-based naturally derived products that combat obesity, diabetes, and heart-related conditions. These superfoods, sourced from plant and animal sources, deliver essential phytonutrients and health benefits, catering to the nutritional needs of vegans, vegetarians, and meatatarians alike, amidst adverse weather conditions and evolving lifestyles, supported by a growing consumer base with disposable incomes worldwide, addressing the rising global obesity rates.
The growing prominence of digital influencers is a key trend in the superfood market. The proliferation of internet-enabled smartphones has played a major role in supporting the prominence of digital media as an essential communication and marketing channel for manufacturers in the global superfoods market. Before the digital transformation, food industry experts were the influencers recommending superfood products.
However, to overcome the challenges, several small and local manufacturers of superfoods are increasingly investing in social media campaigns for product promotions and wider marketing outreach. Overall, the rising popularity of social media influencers is expected to extend rapidly in emerging markets, which would boost the growth of the global superfoods market during the forecast period.
The high threat from substitutes is a major challenge in a superfood market. A considerable threat to the global market of superfoods is emerging from substitutes such as Whole foods, functionals, probiotics, and prebiotics. Whole foods are plant-based food products that are unprocessed and unrefined. Functional foods are a type of food product that helps improve health and well-being.
Moreover, there are substitutes available, and those substitutes compete with superfoods in terms of price, availability, and performance. The effortless availability of substitutes at numerous price points with potentially equal health benefits is expected to hinder the growth of the global superfoods market during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The superfoods market report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market is witnessing a surge in popularity as consumers seek super ingredients like quinoa, rich in polyphenols and minerals and sourced from various plant sources and vegetables. These functional and health-based products offer benefits for conditions like diabetes and heart-related conditions, thanks to their abundance of phytonutrients. Despite challenges such as adverse weather conditions, the market caters to diverse dietary preferences, including vegans, vegetarians, and meatatarians, with a focus on nutritional content. With rising disposable incomes and evolving lifestyles, the market addresses concerns such as global obesity rates, attracting a broad consumer base seeking to enhance their diets with nutrient-rich superfoods.
The market is witnessing a rise in demand for functional and health-based naturally derived products, including those sourced from animal sources and suitable for a vegetarian diet. Products like fruit medley, immunity blend, and fiber blend offer various health benefits, while Probiotic blend aids in easy digestion and hydration energy promotes overall wellness. With an emphasis on natural ingredients like Plant botanicals or extracts, Amaranth, and Oats, consumers are seeking options to improve their metabolic rate and combat cardiovascular diseases. Awareness about gluten-free options and the benefits of Omega-3 EFAs for preventing coronary heart disease is increasing. Monitoring technologies support the market growth, with brands like Veggieful and Riced Veggies offering supernutrients like kale chips and quinoa puffs.
The market analysis and report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Superfoods Market Scope |
|
Report Coverage |
Details |
Page number |
164 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 6.82% |
Market growth 2023-2027 |
USD 64.8 billion |
Market structure |
USD Fragmented |
YoY growth 2022-2023(%) |
6.7 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 31% |
Key countries |
US, Canada, China, Germany, and the UK |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Archer Daniels Midland Co., Barleans Organic Oils LLC, Cornish Seaweed Co. Ltd., General Mills Inc., Healthy Truth, ITC Ltd., Navitas LLC, Nirvaanic Life Foods Pvt. Ltd., Nua Naturals, Nutiva Inc., Nutrisure Ltd., Ocean Spray Cranberries Inc., OMG Food Company LLC, Power Super Foods, Rhythm Superfoods LLC, Suncore Foods Inc., Sunfood, Superlife Co. Pte. Ltd., Creative Nature Ltd., and NutriAsia Inc. |
Market dynamics |
Market trends and analysis, Market growth and trends and inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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