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The tarot cards market share is expected to increase by USD 214.34 million from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 3.11%.
This tarot cards market research report provides valuable insights on the post-COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers the tarot cards market segmentation by type (French-suited tarot decks, German-suited tarot decks, Italo Portuguese suited tarot decks, and Non-occult Italian suited tarot decks) and geography (North America, APAC, Europe, South America, and the Middle East and Africa). The tarot cards market report also offers information on several market vendors, including Abusua Pa, Aeclectic Tarot, Art of Play, AzureGreen, Hello Merch, Liminal 11 Ltd, Lisa Sterle, Sage Centauress, TarotArts, Tarotopia, The Tarot Shop UK, and U.S. Games Systems Inc. among others.
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The research studied the historical data considered for years, with 2021 as the base year and 2022 as the estimated year, and produced drivers, trends, and challenges for the tarot cards market.
Key Tarot Cards Market Driver
The growing disposable income of consumers is one of the factors driving the tarot cards market growth. The psychic industry in developed economies such as Canada, Mexico, and the US has already gained momentum. The industry is playing a pivotal role in bolstering the economy of these countries. Factors such as the rising middle-class population and the increasing disposable income of consumers in these countries have increased spending on leisure activities, including tarot card reading.
The millennial population in these countries is growing steadily, and so are their inspirations. These millennials are mostly eager to know their future. Such factors will drive the growth of the global tarot cards market during the forecast period.
Key Tarot Cards Market Trend
The growing online availability of tarot cards is one of the key tarot cards market trends fueling the market growth. E-commerce platforms such as Amazon.com Inc., Walmart Inc. and other online platforms are expected to play a key role in increasing the sales of tarot cards. For online retailers, e-commerce platforms are no longer restricted to connecting with and gaining feedback from customers. Instead, they act as a tool for creating new products, understanding trends and interests, consumer experiences, and tracking brand and product reviews.
Amazon, Flipkart Inc., Snapdeal Pvt. Ltd., and other e-commerce platforms increase awareness and help to share the benefits of tarot card readings globally. Thus, e-commerce is expected to be a key marketing channel for online retailers to increase sales volume. Such factors are expected to fuel the growth of the market in focus during the forecast period.
Key Tarot Cards Market Challenge
Disapproval of tarot reading activities by people who do not believe in such activities is one of the factors limiting the tarot cards market growth. Some countries such as India, Saudi Arabia, Israel, Kenya, and South Africa have very low awareness and knowledge of tarot decks owing to which people do not believe much in tarot card readings. Some people in these countries try to fake tarot card reading just to earn money from the customers, which creates a negative impression on the psychics. Another factor that is majorly hindering is the reality/truth. For instance, in the procedure of tarot card reading, if a customer's reality/truth is to die with a certain cause within a certain duration, the customer will get scared and worried about his/her future. Such factors are expected to hamper the growth of the global tarot cards market during the forecast period.
This tarot cards market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
Technavio categorizes the global tarot cards market as a part of the global leisure products industry within the global household durables market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the tarot cards market during the forecast period.
The report analyzes the market’s competitive landscape and offers information on several market vendors, including:
This statistical study of the tarot cards market encompasses successful business strategies deployed by the key vendors. The tarot cards market is concentrated, and the vendors are deploying growth strategies such as quality, price, service, brand image, distribution, and marketing to compete in the market.
To make the most of the opportunities and recover from the post-COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments while maintaining their positions in the slow-growing segments.
The tarot cards market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Our report provides extensive information on the value chain analysis for the tarot cards market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
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52% of the market’s growth will originate from APAC during the forecast period. China is the key market for tarot cards market in APAC. Market growth in this region will be faster than the growth of the market in other regions.
The rising disposable income of consumers will facilitate the tarot cards market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
COVID-19 Impact and Recovery Analysis
The regional market was adversely affected in 2020 due to the outbreak of COVID-19. However, since H2 2021, the number of COVID-19 cases in the region declined due to the availability of vaccines. Owing to this, the market witnessed high demand for tarot card readings in H2 2021. Such factors are thus expected to fuel the growth of the regional market during the forecast period.
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The tarot cards market share growth in the French-suited tarot decks segment will be significant during the forecast period. The French-suited tarot decks segment in the market is expected to witness significant growth in terms of market share compared with other segments during the forecast period. This is due to the increasing popularity of tarot card readings among psychics globally. Moreover, French cards are popular due to the geopolitical, commercial, and cultural influence of France. Such factors will propel the segment's growth in the near future.
This report provides an accurate prediction of the contribution of all the segments to the growth of the tarot cards market size and actionable market insights on the post-COVID-19 impact on each segment.
Tarot Cards Market Scope |
|
Report Coverage |
Details |
Page number |
127 |
Base year |
2021 |
Forecast period |
2022-2026 |
Growth momentum & CAGR |
Accelerate at a CAGR of 3.11% |
Market growth 2022-2026 |
USD 214.34 million |
Market structure |
Concentrated |
YoY growth (%) |
2.86 |
Regional analysis |
North America, APAC, Europe, South America, and the Middle East and Africa |
Performing market contribution |
APAC at 52% |
Key consumer countries |
US, China, Germany, France, and UK |
Competitive landscape |
Leading companies, Competitive Strategies, Consumer engagement scope |
Key companies profiled |
Abusua Pa, Aeclectic Tarot, Art of Play, AzureGreen, Hello Merch, Liminal 11 Ltd, Lisa Sterle, Sage Centauress, TarotArts, Tarotopia, The Tarot Shop UK, and U.S. Games Systems Inc. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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