Toilet Care Market by Product and Geography - Forecast and Analysis 2021-2025

  • Published: Apr 2021
  • Pages: 120
  • SKU: IRTNTR70564

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The toilet care market has the potential to grow by USD 1.89 billion during 2021-2025, and the market’s growth momentum will accelerate at a CAGR of 5.15%.

This toilet care market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers market segmentation by product (liquid toilet cleaners, toilet rim blocks, and others) and geography (APAC, Europe, North America, South America, and MEA). The toilet care market report also offers information on several market vendors, including Dabur India Ltd., Henkel AG & Co. KGaA, Kao Corp., McBride Plc, Reckitt Benckiser Group Plc, S. C. Johnson & Son Inc., The Clorox Co., The Procter & Gamble Co., Unilever Group, and Werner & Mertz GmbH among others.

What will the Toilet Care Market Size be in 2021?


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Toilet Care Market: Key Drivers and Trends

The expansion of commercial end-users is notably driving the toilet care market growth, although factors such as poor access to proper toilet facilities may impede market growth. To unlock information on the key market drivers and the COVID-19 pandemic impact on the toilet care industry get your FREE report sample now.

  • Construction and expansion of new commercial buildings such as shopping malls, hotels and restaurants, and amusement parks will increase the number of toilets and raise the demand for toilet care products.
  • Ruby Hotels recently announced its plan to add eight new hotels across Zurich, Cologne, Frankfurt, and Shanghai by 2020.
  • Fast-food restaurant company Tim Hortons has announced its plan to open over 1,500 restaurants across China by 2020.
  • Many commercial setup expansion plans will have a positive impact on the sales of toilet care products. This will drive the growth of the global toilet market size over the forecast period.
  • The growing popularity of automatic toilet bowl cleaners is one of the significant global toilet care market trends fueling the growth.
  • Automatic toilet bowl cleaners reduce manual effort and optimize the use of toilet care liquids; thereby reducing the associated labor costs.
  • The hands-free toilet care option in the automatic toilet bowl cleaners eliminates direct handling of toilet care liquids and reduces the risks of toxicity.
  • Because of the advantages of hands-free toilets, automatic toilet bowl cleaners are increasingly being adopted by end-users. This will lead to an increase in the demand for toilet care products.

This toilet care market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. Get detailed insights on the trends and challenges, which will help companies evaluate and develop growth strategies.

Who are the Major Toilet Care Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:


  • Dabur India Ltd.
  • Henkel AG & Co. KGaA
  • Kao Corp.
  • McBride Plc
  • Reckitt Benckiser Group Plc
  • S. C. Johnson & Son Inc.
  • The Clorox Co.
  • The Procter & Gamble Co.
  • Unilever Group
  • Werner & Mertz GmbH


The toilet care market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market. Click here to uncover other successful business strategies deployed by the vendors. 

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

Download a free sample of the toilet care market forecast report for insights on complete key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies. 

Which are the Key Regions for Toilet Care Market?


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49% of the market’s growth will originate from APAC during the forecast period. China and Japan are the key markets for the toilet care market in APAC. Market growth in this region will be faster than the growth of the market in other regions.

Rapid urbanization and the rising number of dual-income households will facilitate the toilet care market growth in APAC over the forecast period. To garner further competitive intelligence and regional opportunities in store for vendors, view our sample report.

What are the Revenue-generating Product Segments in the Toilet Care Market?


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Liquid toilet cleaners are the largest revenue contributors to the global toilet care market. Liquid toilet cleaners are the most preferred toilet care products as they contain powerful cleaning agents that remove stains and kill germs effectively. Additionally, vendors in the toilet care market are focusing on developing toilet cleaners that change their color after removing odor-causing germs. These factors are expected to drive the growth of the segment during the forecast period.

Fetch actionable market insights on post COVID-19 impact on each segment. This report provides an accurate prediction of the contribution of all the segments to the growth of the toilet care market size.



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What are the Key Factors Covered in this Toilet Care Market Report?

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive toilet care market growth during the next five years
  • Precise estimation of the toilet care market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the toilet care industry across APAC, Europe, North America, South America, and MEA
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of toilet care market vendors

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Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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The toilet care market growth will increase by $1894.76 million during 2020-2025.
The toilet care market is expected to grow at a CAGR of 5.15% during 2020-2025.
Technavio has segmented the toilet care market by product (Liquid toilet cleaners, Toilet rim blocks, and Others) and geographic (APAC, Europe, North America, South America, and MEA).
Dabur India Ltd., Henkel AG & Co. KGaA, Kao Corp., McBride Plc, Reckitt Benckiser Group Plc, S. C. Johnson & Son Inc., The Clorox Co., The Procter & Gamble Co., Unilever Group, Werner & Mertz GmbH are a few of the key vendors in the toilet care market.
APAC will register the highest growth rate of 49.34% among the other regions. Therefore, the toilet care market in APAC is expected to garner significant business opportunities for the vendors during the forecast period.
The key factors driving the toilet care market growth are:
  • Emergence of eco-friendly and premium products in toilet care
The toilet care market vendors should focus on grabbing business opportunities from the liquid toilet cleaners segment as it accounted for the largest market share in the base year.
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