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Transactional and Marketing Emails Market by Application, End-user, and Geography - Forecast and Analysis 2022-2026

  • Published: May 2022
  • Pages: 135
  • SKU: IRTNTR46574
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The transactional and marketing emails market share is expected to increase to USD 10.11 billion from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 10.37%.

This transactional and marketing emails market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers transactional and marketing emails market segmentations by the following:

  • Application  - Transactions and marketing 
  • Geography - North America, Europe, APAC, South America, and Middle East and Africa

The transactional and marketing emails market report also offers information on several market vendors, including AC PM LLC, Amazon.com Inc., Constant Contact Inc., DMi Partners Inc., Elastic Email Inc., Ignite Visibility LLC, Inbox Army LLC, Intuit Inc., MailerSend Inc., Mailgun Technologies Inc., MH Digital Consulting Group LLC, Netcore Cloud Pvt. Ltd., Oracle Corp., Pepipost, SAP SE, Sendinblue SAS, Sinch AB, SmartMail, Technetto Email Marketing, and Twilio Inc. among others.

What will the Transactional and Marketing Emails Market Size be During the Forecast Period?

Download the Free Report Sample to Unlock the Transactional and Marketing Emails Market Size for the Forecast Period and Other Important Statistics

 

Transactional and Marketing Emails Market: Key Drivers, Trends, and Challenges

Based on our research output, there has been a neutral impact on the market growth during and post COVID-19 era. The growing focus on engaging the audience through email marketing is notably driving the transactional and marketing emails market growth, although factors such as the presence of stringent user data protection regulations may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the transactional and marketing emails industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Transactional and Marketing Emails Market Driver

  • One of the key factors driving the global transactional and marketing emails industry growth is the growing focus on engaging the audience through email marketing. 
  • Marketing emails are becoming primary communication channels and offer an efficient advertising platform for B2C and B2B marketers for expanding the reach of their products and services.
  • The growing focus of SMEs and large enterprises on implementing advanced marketing strategies through the optimum utilization of digital technologies is accelerating the use of marketing email platforms.
  • An increasing number of organizations are adopting marketing email services to manage their marketing campaigns and to directly engage with their audience, which has driven revenue growth in the global transactional and marketing emails market.
  • E-commerce platforms such as eBay, Amazon, Clymb, and Flipkart are utilizing personalized marketing emails significantly to ensure customer conversion by collecting data on products of their interest.

Key Transactional and Marketing Emails Market Trend

  • Growing demand for email optimization for mobile platforms is one of the key transactional and marketing email market trends that is expected to impact the industry positively in the forecast period. 
  • The use of mobile phones and smart devices has increased exponentially across the world. By 2025, the total number of mobile phone registrations is expected to increase by 13.72% in comparison to 2018.
  • The growing penetration of smartphones has led to a significant share of customers using smartphones to access their emails.
  • Owing to the increasing use of mobile-based applications to view emails, the demand for optimizing these emails to ensure compatibility with the range of mobile hardware platforms and software is increasing.
  • When viewed on mobile phones, interactive and responsive templates do not allow the user to adjust the images, owing to which, the image may stretch. As a result, the demand for the integration of appropriate features that can help to address such adjustments is increasing, which is driving new developments in email optimization for mobile phones.

Key Transactional and Marketing Emails Market Challenge

  • One of the key challenges to the global transactional and marketing emails industry growth is the presence of stringent user data protection regulations.
  • The personal data of customers is critical for both vendors and business organizations that use transactional and marketing email services.
  • Non-compliance with regulatory requirements can lead to the threat of data leakage.
  • The risk of misuse of customer data and its unauthorized use is also a major concern.
  • To overcome privacy and security issues, regulatory authorities frequently update their regulatory standards that business organizations and vendors must adhere to while offering any services involving the use of customer data.
  • With the increasing number of data leaks, frauds, and phishing activities, providers of application software are now at a greater risk of legal liabilities than before.
  • Non-compliance with such regulations can lead to penalties and legal obligations. As a result, adherence to stringent regulations on data privacy poses a major challenge for market vendors globally.

This transactional and marketing emails market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the global transactional and marketing emails market as a part of the global advertising market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the transactional and marketing emails market during the forecast period.

Who are the Major Transactional and Marketing Emails Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

 

  • AC PM LLC
  • Amazon.com Inc.
  • Constant Contact Inc.
  • DMi Partners Inc.
  • Elastic Email Inc.
  • Ignite Visibility LLC
  • Inbox Army LLC
  • Intuit Inc.
  • MailerSend Inc.
  • Mailgun Technologies Inc.
  • MH Digital Consulting Group LLC
  • Netcore Cloud Pvt. Ltd.
  • Oracle Corp.
  • Pepipost
  • SAP SE
  • Sendinblue SAS
  • Sinch AB
  • SmartMail
  • Technetto Email Marketing
  • Twilio Inc.

 

This statistical study of the transactional and marketing emails market encompasses successful business strategies deployed by the key vendors. The transactional and marketing emails market is fragmented and the vendors are deploying growth strategies such as enhancing their product offerings and expanding their geographic reach to compete in the market.

Product Insights and News

  • Amazon.com Inc. - The company offers Simple Email Service (SES), which is a cost-effective, flexible, and scalable email service that enables developers to send mail from within any application. It supports several email use cases, including transactional, marketing, or mass email communications.
  • postmarkapp.com - The company offers machine translation namely Google Translate which is a high-impact, research-driven product that bridges language barriers and makes it possible to explore the multilingual web in 90 languages.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The transactional and marketing emails market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Transactional and Marketing Emails Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the transactional and marketing emails market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

Which are the Key Regions for Transactional and Marketing Emails Market?

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32% of the market’s growth will originate from APAC during the forecast period. China and Japan are the key markets for transactional and marketing emails in APAC. Market growth in this region will be faster than the growth of the market in other regions.

Rapid growth in the number of email users and rising internet penetration will be driving end-users to opt for digital marketing strategies, such as marketing email services over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

In 2020, the outbreak of the COVID-19 pandemic led the governments in the region to implement partial and full lockdowns across APAC during the first half of 2020. The lockdowns resulted in significant changes in the marketing strategies and policies adopted by business organizations. An increasing number of businesses adopted digital marketing strategies, which spurred demand for transactional and marketing emails. Vendors witnessed a rapid rise in transactional and marketing email subscriptions among new customers, which fueled market growth in 2020. During the forecast period, the growth rate is expected to normalize, owing to growing control over the spread of COVID-19. Vendors are focusing on resuming their routine operations in workplaces by maintaining adherence to COVID-19 guidelines and implementing standard safety practices.

What are the Revenue-generating Application Segments in the Transactional and Marketing Emails Market?

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The transactional and marketing emails market share growth by the transactions will be significant during the forecast period. The growth is attributed to the significant increase in the adoption of online purchases and payment gateways and digitization in the banking and financial sector.

This report provides an accurate prediction of the contribution of all the segments to the growth of the transactional and marketing emails market size and actionable market insights on post COVID-19 impact on each segment.

 

Transactional and Marketing Emails Market Scope

Report Coverage

Details

Page number

120

Base year

2021

Forecast period

2022-2026

Growth momentum & CAGR

Accelerate at a CAGR of 10.37%

Market growth 2022-2026

$ 10.11 billion

Market structure

Fragmented

YoY growth (%)

10.02

Regional analysis

North America, Europe, APAC, South America, and Middle East and Africa

Performing market contribution

APAC at 32%

Key consumer countries

US, China, Japan, UK, Germany, and France

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

AC PM LLC, Amazon.com Inc., Constant Contact Inc., DMi Partners Inc., Elastic Email Inc., Ignite Visibility LLC, Inbox Army LLC, Intuit Inc., MailerSend Inc., Mailgun Technologies Inc., MH Digital Consulting Group LLC, Netcore Cloud Pvt. Ltd., Oracle Corp., Pepipost, SAP SE, Sendinblue SAS, Sinch AB, SmartMail, Technetto Email Marketing, and Twilio Inc.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period

Customization purview

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What are the Key Data Covered in this Transactional and Marketing Emails Market Report?

  • CAGR of the market during the forecast period 2022-2026
  • Detailed information on factors that will drive transactional and marketing emails market growth during the next five years
  • Precise estimation of the transactional and marketing emails market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the transactional and marketing emails industry across North America, Europe, APAC, South America, and Middle East and Africa
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of transactional and marketing emails market vendors

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Application
    • Exhibit 06: Executive Summary – Chart on Incremental Growth
    • Exhibit 07: Executive Summary – Data Table on Incremental Growth
    • Exhibit 08: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 09: Parent market
    • Exhibit 10: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 11: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 12: Market segments
  • 3.3 Market size 2021
    • 3.4 Market outlook: Forecast for 2021-2026
      • Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ million)
      • Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ million)
      • Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
      • Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

    4 Five Forces Analysis

    • 4.1 Five forces summary
      • Exhibit 17: Five forces analysis - Comparison between 2021 and 2026
    • 4.2 Bargaining power of buyers
      • Exhibit 18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026
    • 4.3 Bargaining power of suppliers
      • Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026
    • 4.4 Threat of new entrants
      • Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026
    • 4.5 Threat of substitutes
      • Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026
    • 4.6 Threat of rivalry
      • Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026
    • 4.7 Market condition
      • Exhibit 23: Chart on Market condition - Five forces 2021 and 2026

    5 Market Segmentation by Application

    • 5.1 Market segments
      • Exhibit 24: Chart on Application - Market share 2021-2026 (%)
      • Exhibit 25: Data Table on Application - Market share 2021-2026 (%)
    • 5.2 Comparison by Application
      • Exhibit 26: Chart on Comparison by Application
      • Exhibit 27: Data Table on Comparison by Application
    • 5.3 Transactions - Market size and forecast 2021-2026
      • Exhibit 28: Chart on Transactions - Market size and forecast 2021-2026 ($ million)
      • Exhibit 29: Data Table on Transactions - Market size and forecast 2021-2026 ($ million)
      • Exhibit 30: Chart on Transactions - Year-over-year growth 2021-2026 (%)
      • Exhibit 31: Data Table on Transactions - Year-over-year growth 2021-2026 (%)
    • 5.4 Marketing - Market size and forecast 2021-2026
      • Exhibit 32: Chart on Marketing - Market size and forecast 2021-2026 ($ million)
      • Exhibit 33: Data Table on Marketing - Market size and forecast 2021-2026 ($ million)
      • Exhibit 34: Chart on Marketing - Year-over-year growth 2021-2026 (%)
      • Exhibit 35: Data Table on Marketing - Year-over-year growth 2021-2026 (%)
    • 5.5 Market opportunity by Application
      • Exhibit 36: Market opportunity by Application ($ million)

    6 Customer Landscape

    • 6.1 Customer landscape overview
      • Exhibit 37: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    7 Geographic Landscape

    • 7.1 Geographic segmentation
      • Exhibit 38: Chart on Market share by geography 2021-2026 (%)
      • Exhibit 39: Data Table on Market share by geography 2021-2026 (%)
    • 7.2 Geographic comparison
      • Exhibit 40: Chart on Geographic comparison
      • Exhibit 41: Data Table on Geographic comparison
    • 7.3 North America - Market size and forecast 2021-2026
      • Exhibit 42: Chart on North America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 43: Data Table on North America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 44: Chart on North America - Year-over-year growth 2021-2026 (%)
      • Exhibit 45: Data Table on North America - Year-over-year growth 2021-2026 (%)
    • 7.4 Europe - Market size and forecast 2021-2026
      • Exhibit 46: Chart on Europe - Market size and forecast 2021-2026 ($ million)
      • Exhibit 47: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
      • Exhibit 48: Chart on Europe - Year-over-year growth 2021-2026 (%)
      • Exhibit 49: Data Table on Europe - Year-over-year growth 2021-2026 (%)
    • 7.5 APAC - Market size and forecast 2021-2026
      • Exhibit 50: Chart on APAC - Market size and forecast 2021-2026 ($ million)
      • Exhibit 51: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
      • Exhibit 52: Chart on APAC - Year-over-year growth 2021-2026 (%)
      • Exhibit 53: Data Table on APAC - Year-over-year growth 2021-2026 (%)
    • 7.6 South America - Market size and forecast 2021-2026
      • Exhibit 54: Chart on South America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 55: Data Table on South America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 56: Chart on South America - Year-over-year growth 2021-2026 (%)
      • Exhibit 57: Data Table on South America - Year-over-year growth 2021-2026 (%)
    • 7.7 Middle East and Africa - Market size and forecast 2021-2026
      • Exhibit 58: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
      • Exhibit 59: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
      • Exhibit 60: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
      • Exhibit 61: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)
    • 7.8 US - Market size and forecast 2021-2026
      • Exhibit 62: Chart on US - Market size and forecast 2021-2026 ($ million)
      • Exhibit 63: Data Table on US - Market size and forecast 2021-2026 ($ million)
      • Exhibit 64: Chart on US - Year-over-year growth 2021-2026 (%)
      • Exhibit 65: Data Table on US - Year-over-year growth 2021-2026 (%)
    • 7.9 China - Market size and forecast 2021-2026
      • Exhibit 66: Chart on China - Market size and forecast 2021-2026 ($ million)
      • Exhibit 67: Data Table on China - Market size and forecast 2021-2026 ($ million)
      • Exhibit 68: Chart on China - Year-over-year growth 2021-2026 (%)
      • Exhibit 69: Data Table on China - Year-over-year growth 2021-2026 (%)
    • 7.10 UK - Market size and forecast 2021-2026
      • Exhibit 70: Chart on UK - Market size and forecast 2021-2026 ($ million)
      • Exhibit 71: Data Table on UK - Market size and forecast 2021-2026 ($ million)
      • Exhibit 72: Chart on UK - Year-over-year growth 2021-2026 (%)
      • Exhibit 73: Data Table on UK - Year-over-year growth 2021-2026 (%)
    • 7.11 Germany - Market size and forecast 2021-2026
      • Exhibit 74: Chart on Germany - Market size and forecast 2021-2026 ($ million)
      • Exhibit 75: Data Table on Germany - Market size and forecast 2021-2026 ($ million)
      • Exhibit 76: Chart on Germany - Year-over-year growth 2021-2026 (%)
      • Exhibit 77: Data Table on Germany - Year-over-year growth 2021-2026 (%)
    • 7.12 Japan - Market size and forecast 2021-2026
      • Exhibit 78: Chart on Japan - Market size and forecast 2021-2026 ($ million)
      • Exhibit 79: Data Table on Japan - Market size and forecast 2021-2026 ($ million)
      • Exhibit 80: Chart on Japan - Year-over-year growth 2021-2026 (%)
      • Exhibit 81: Data Table on Japan - Year-over-year growth 2021-2026 (%)
    • 7.13 France - Market size and forecast 2021-2026
      • Exhibit 82: Chart on France - Market size and forecast 2021-2026 ($ million)
      • Exhibit 83: Data Table on France - Market size and forecast 2021-2026 ($ million)
      • Exhibit 84: Chart on France - Year-over-year growth 2021-2026 (%)
      • Exhibit 85: Data Table on France - Year-over-year growth 2021-2026 (%)
    • 7.14 Market opportunity by geography
      • Exhibit 86: Market opportunity by geography ($ million)

    8 Drivers, Challenges, and Trends

    • 8.1 Market drivers
      • 8.2 Market challenges
        • 8.3 Impact of drivers and challenges
          • Exhibit 87: Impact of drivers and challenges in 2021 and 2026
        • 8.4 Market trends

          9 Vendor Landscape

          • 9.1 Overview
            • 9.2 Vendor landscape
              • Exhibit 88: Overview on Criticality of inputs and Factors of differentiation
            • 9.3 Landscape disruption
              • Exhibit 89: Overview on factors of disruption
            • 9.4 Industry risks
              • Exhibit 90: Impact of key risks on business

            10 Vendor Analysis

            • 10.1 Vendors covered
              • Exhibit 91: Vendors covered
            • 10.2 Market positioning of vendors
              • Exhibit 92: Matrix on vendor position and classification
            • 10.3 Amazon.com Inc.
              • Exhibit 93: Amazon.com Inc. - Overview
              • Exhibit 94: Amazon.com Inc. - Business segments
              • Exhibit 95: Amazon.com Inc. - Key news
              • Exhibit 96: Amazon.com Inc. - Key offerings
              • Exhibit 97: Amazon.com Inc. - Segment focus
            • 10.4 Constant Contact Inc.
              • Exhibit 98: Constant Contact Inc. - Overview
              • Exhibit 99: Constant Contact Inc. - Product / Service
              • Exhibit 100: Constant Contact Inc. - Key offerings
            • 10.5 Inbox Army LLC
              • Exhibit 101: Inbox Army LLC - Overview
              • Exhibit 102: Inbox Army LLC - Product / Service
              • Exhibit 103: Inbox Army LLC - Key offerings
            • 10.6 Intuit Inc.
              • Exhibit 104: Intuit Inc. - Overview
              • Exhibit 105: Intuit Inc. - Business segments
              • Exhibit 106: Intuit Inc. - Key offerings
              • Exhibit 107: Intuit Inc. - Segment focus
            • 10.7 Mailgun Technologies Inc.
              • Exhibit 108: Mailgun Technologies Inc. - Overview
              • Exhibit 109: Mailgun Technologies Inc. - Product / Service
              • Exhibit 110: Mailgun Technologies Inc. - Key offerings
            • 10.8 Netcore Cloud Pvt. Ltd.
              • Exhibit 111: Netcore Cloud Pvt. Ltd. - Overview
              • Exhibit 112: Netcore Cloud Pvt. Ltd. - Product / Service
              • Exhibit 113: Netcore Cloud Pvt. Ltd. - Key offerings
            • 10.9 Oracle Corp.
              • Exhibit 114: Oracle Corp. - Overview
              • Exhibit 115: Oracle Corp. - Business segments
              • Exhibit 116: Oracle Corp. - Key news
              • Exhibit 117: Oracle Corp. - Key offerings
              • Exhibit 118: Oracle Corp. - Segment focus
            • 10.10 SAP SE
              • Exhibit 119: SAP SE - Overview
              • Exhibit 120: SAP SE - Business segments
              • Exhibit 121: SAP SE - Key news
              • Exhibit 122: SAP SE - Key offerings
              • Exhibit 123: SAP SE - Segment focus
            • 10.11 Sendinblue SAS
              • Exhibit 124: Sendinblue SAS - Overview
              • Exhibit 125: Sendinblue SAS - Product / Service
              • Exhibit 126: Sendinblue SAS - Key offerings
            • 10.12 Twilio Inc.
              • Exhibit 127: Twilio Inc. - Overview
              • Exhibit 128: Twilio Inc. - Product / Service
              • Exhibit 129: Twilio Inc. - Key offerings

            11 Appendix

            • 11.1 Scope of the report
              • 11.2 Inclusions and exclusions checklist
                • Exhibit 130: Inclusions checklist
                • Exhibit 131: Exclusions checklist
              • 11.3 Currency conversion rates for US$
                • Exhibit 132: Currency conversion rates for US$
              • 11.4 Research methodology
                • Exhibit 133: Research methodology
                • Exhibit 134: Validation techniques employed for market sizing
                • Exhibit 135: Information sources
              • 11.5 List of abbreviations
                • Exhibit 136: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              TechnavioINFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases
              Technavio

              TechnavioDATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts
              Technavio

              TechnavioREPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape
              Interested in this report?
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              The transactional and marketing emails market market growth will increase by $$ 10.11 bn during 2023-2026.
              The transactional and marketing emails market market is expected to grow at a CAGR of 10.37% during 2023-2026.
              Technavio has segmented the transactional and marketing emails market market by application (Transactions and Marketing) and geography (North America, Europe, APAC, South America, Middle East and Africa, North America, Europe, APAC, South America, and MEA).
              AC PM LLC, Amazon.com Inc., Constant Contact Inc., DMi Partners Inc., Elastic Email Inc., Ignite Visibility LLC, Inbox Army LLC, Intuit Inc., MailerSend Inc., Mailgun Technologies Inc., MH Digital Consulting Group LLC, Netcore Cloud Pvt. Ltd., Oracle Corp., Pepipost, SAP SE, Sendinblue SAS, Sinch AB, SmartMail, Technetto Email Marketing, Twilio Inc. are a few of the key vendors in the transactional and marketing emails market market.
              APAC will register the highest growth rate of 32% among the other regions. Therefore, the transactional and marketing emails market market in APAC is expected to garner significant business opportunities for the vendors during the forecast period.
              The key factors driving the transactional and marketing emails market market growth are:
              • Growing focus on engaging the audience through email marketing
              • Growing use of interactive elements in marketing emails
              The transactional and marketing emails market market vendors should focus on grabbing business opportunities from the transactions segment as it accounted for the largest market share in the base year.
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