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The Global American Football Equipment Market in US is estimated to grow by USD 209.44 million between 2022 and 2027 accelerating at a CAGR of 4.08%.
This American football equipment market in US report extensively covers market segmentation by product (protective gear, helmets, cleats, balls, and training equipment) and retail channel (specialty and sports shops, department and discount stores, and online retail). It also includes an in-depth analysis of drivers, trends, and challenges.
Increasing youth participation is a major factor driving the American football equipment market in US. From 2014 onwards, there has been a rise in the number of children aged 6-12 years participating in sports in the US. The number of participants grew from 21.6 million in 2010 to 24.9 million in 2021, mainly due to an increase in children playing football 26 or more times a year. This increase in sports participation is recognized as a public health initiative to encourage physical activity, with six out of ten children participating in sports in 2017-2018. As a result, the US sports equipment market is growing. This growth in sports participation may be due to children dropping out of other sports like baseball, which saw a decline of one million participants between 2007 and 2014. Additionally, baseball is expensive, with a full set of equipment costing at least USD 364.37 and competitive clubs charging up to USD 2,000 per year. In contrast, American football is less expensive, with an average cost of less than USD 1,000 per year, making it popular among families with an income of less than USD 100,000 a year. This increasing participation in American football is expected to boost the demand for American football equipment and drive the growth of the market during the forecast period.
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Our researchers analyzed the data with 2022 as the base year and the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The rising popularity of sports is a major factor propelling the growth of the market. Sports play a vital role in US culture, with American football being the most popular sport in terms of viewership. The NFL, MLB, NBA, NHL, and MLS are the top professional sports leagues in terms of revenue, with the NFL being the world's most profitable sports league. American football continues to grow in popularity, with 37% of the US population supporting and following the sport. This growth has led to an increase in the number of players, contributing to market growth. Despite declining TV viewership, the NFL consistently receives the highest TV ratings among all major sports in the US. Super Bowl Sunday is the biggest annual sporting event in the US and ranks among the top TV shows of all time. The increasing popularity of American football in the US is driving demand for equipment, which will boost market growth in the forecast period.
Innovation in helmets is a major market trend. One trend in American football is the development of innovative helmets to improve concussion protection, as there are no completely concussion-proof helmets available. Vendors like Riddell Sports Group and Xenith LLC have launched new helmet platforms that incorporate advanced protection and performance technologies, such as fitting systems, energy management systems, and integrated smart helmet technology. These innovations will likely have a positive impact on the growth of the American football equipment market in the US during the forecast period.
Fear of concussions is a major concern restraining the growth of the market. American football is a full-contact sport that is considered dangerous, and injuries such as strains, sprains, fractures, dislocations, and concussions are common. The NFL recorded 187 concussions between the preseason and regular season in 2021. Concussions caused by cap-to-head impacts are particularly harmful and can lead to long-term mental health issues such as dementia, Parkinson's disease, and CTE. The debate on player safety and head damage in American football centers on CTE, which has led to numerous head injury claims against the NFL. School players are more prone to concussions than college players, which is causing concern and driving some children away from the sport. Fear of concussions is a significant challenge in American football and is expected to impede the growth of the American football equipment market during the forecast period.
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The market share growth by the protective gear segment will be significant during the forecast period. Protective gear, which has the largest product portfolio, is the biggest revenue source in the football equipment market the Protective gear includes cups and athletic supporters; elbow sleeves and arm pads; gloves; girdles; hip, knee, thigh, and tail pads; mouth guards; neck rolls; shoulder pads; and rib protectors. As per football associations such as the NFL, shoulder pads, mouth guards, cups, and athletic supporters are a must for players.
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The protective gear segment was valued at USD 292.38 million in 2017 and continue to grow by 2021. As per football associations such as the NFL, shoulder pads, mouth guards, cups, and athletic supporters are a must for players. The NFL rule in 2013 of the compulsory use of leg and thigh pads is also driving the growth of protective equipment. Such rules are expected to reduce leg injuries in American football during the forecast period. Also, the increasing use of gloves by NFL players is driving the market, as a large number of non-NFL players have also started using them. The NFL allows players to use gloves that are not necessarily made for football players and has no clear rules for gloves. Due to the lack of such clear rules, many players use products such as Nike gloves with Magnigrip technology. This basically ensures that the glove sticks to the ball, giving an advantage to players, which will increase the market growth during the forecast period.
In 2022, the American football equipment market in the US is dominated by the specialty and sports shop segment, which holds a share of 51.87%. Specialty stores offer advantages to both customers and vendors, including product expertise, a pleasant atmosphere, and a focus on high-quality products. Sports shops, such as League Outfitters and DICK Sporting Goods, also play a significant role in selling American football equipment, with a wide range of products and numerous stores across the US. Other popular sports equipment retail companies include Fleet Feet Sports, GT Players, and City Gear DC. Despite the growing popularity of online shopping, consumers still prefer to buy sports equipment in person to evaluate the quality of the equipment. These factors are expected to drive the growth of the specialty and sports shop segment of the American football equipment market in the US during the forecast period.
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the American Football Equipment Market In US. One of the major vendors in the market include:
Adidas AG - The company offers American football equipment such as air pumps and shin guards. Also, through this segment, the company offers a wide range of footwear for men, women, and children.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified. Furthermore, it is also quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The market research report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
American Football Equipment Market In US Scope |
|
Report Coverage |
Details |
Page number |
131 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 4.08% |
Market growth 2023-2027 |
USD 209.44 million |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
3.5 |
Regional analysis |
US |
Performing market contribution |
North America at 100% |
Key countries |
US and North America |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
adidas AG, ANTA Sports Products Ltd., BRG Sports Inc., Certor Sports LLC, Champro Sports, Douglas Pads, EZ GARD Industries Inc., Franklin Sports Inc., Grip Boost Inc., Nike Inc., Rawlings Sporting Goods Co. Inc., Under Armour Inc., Varsity Brands Holding Co. Inc., VOIT Corp., Xenith LLC, and XTECH Protective Equipment LLC |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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