Spa Market in the US 2016-2020

  • Published: Jun 2016
  • Pages: 50
  • SKU: IRTNTR9638

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This market research report presents a detailed segmentation of the spa market in the US by spa type and includes sub-segments like day and club spas, hotel and resort spas, medical spas, destination spas, and mineral spring spas. Some of the leading vendors in the spa market are Elements, Hand and Stone, Massage Envy, Planet Beach, and The Woodhouse Day Spa.

Market outlook of spa services in the US

Technavio’s market research analyst predicts the spa market in the US to grow at a CAGR of more than 5% by 2020. The growing wellness trend among the US consumers is driving the market for spa services across the country. With the growing inclination towards a healthy lifestyle, the US consumers are increasingly opting for wellness spas. A spa service helps in maintaining physical and mental well-being through programs like weight management and nutrition consulting. Spas also provide relaxation programs as well as pain relieving massages. In the US, factors such as the growing number of working women and anti-aging spa treatments will attract many potential clients to spas over the next four years.

At present, the spa vendors are providing personalized therapies to customers for enhancing treatment results. They give several option to clients to identify specific skincare concerns or parts of the body that they want to focus on in the therapy. Some spas also offer variations of set treatments, as per the client request. They also allow clients to mix and match services. Around 90% of the players operating in the market have their own websites and also offer mobile applications that allow bookings and provide information on spa packages and spa locations.

Segmentation by spa type and analysis of the spa market in the US

  • Day and club spas
  • Hotel and resort spas
  • Medical spas
  • Destination spas
  • Mineral spring spas

Day and club spas will continue to dominate the spa market in the US during the forecast period and is expected to occupy more than 81% of the total market share by 2020. Day spa is gaining popularity because of the growing demand for saunas, pools, and steam rooms among customers. Vendors are also coming up with improved spa services like massages and facials and are focusing on the health, beauty, and relaxation requirements of customers. Such upgraded services coupled with discount offerings and exclusive packages will help vendors to retain their customers and will aid in this segment’s growth in the coming years.

Competitive landscape and key vendors

This market is highly fragmented with the presence of both key vendors and private players operating across the US. Intense competition in the market has pushed vendors to come up with innovative products and new wellness therapies to gain better market shares. Moreover, the branding of spas will increase the appeal of spas among consumers by highlighting and promoting their services. The market is also expected to witness the introduction of new spas with unique spa services, which will pose a serious threat to the established players.

Key vendors in the market are -

  • Elements
  • Hand and Stone
  • Massage Envy
  • Planet Beach
  • The Woodhouse Day Spa

Other prominent vendors in the spa market in the US include Allyu Spa, Aspira Spa, Cal-a-Vie Health Spa, Canyon Ranch, Elizabeth Arden Red Door Spa, Great Jones Spa, Lime Spa, Mandara Spa, Mii amo, Movara Fitness Resort, Spa Solage, SenSpa, Spa Montage, Spa at Eden Roc, The Spa at Travaasa Austin, Ten Thousand Waves, The Spa at Terranea, The Dragontree, and Wellhouse.

Growth drivers, challenges, and upcoming trends: Growing tie-ups between spas and cosmetic companies

Of late, several spas are developing tie-ups with cosmetic companies to enhance their product portfolio and consumer base. While cosmetic manufacturers are able to sell their products through these spas, the spas also use their products during services. This provides opportunities for cosmetics companies to market their beauty products, and for spas to enhance their product and service offerings.

This report provides a number of factors contributing to the adoption, limitations, and opportunities of the spa market in the US. It also offers an analysis of each factor and an estimation of the extent to which the factors are likely to impact the overall market growth.

Key questions answered in the report include

  • What will the spa market size and the growth rate be in 2020?
  • What are the key factors driving the spa market in the US?
  • What are the key market trends impacting the growth of the spa market in the US?
  • What are the challenges to the spa market growth?
  • Who are the key vendors in the spa market in the US?
  • What are the market opportunities and threats faced by the vendors in the spa market in the US?
  • Trending factors influencing the spa market shares of the US.
  • What are the key outcomes of the five forces analysis of the spa market in the US?

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Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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