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The vegetable-based baking mixes market share is expected to increase by USD 75.54 million from 2020 to 2025, and the market's growth momentum will accelerate at a CAGR of 6%.
This vegetable-based baking mixes market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers vegetable-based baking mixes market segmentation by distribution channel (offline and online) and geography (North America, Europe, APAC, South America, and MEA). The vegetable-based baking mixes market report also offers information on several market vendors, including California Country Gal, Inc., Caulipower LLC, Continental Mills, Inc., General Mills Inc., Goodman Fielder Pty Ltd., King Arthur Baking Company Inc., Montana Gluten Free Processors, LLC, Pamelas Products Inc., and Williams Sonoma Inc. among others.
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Based on our research output, there has been a positive impact on the market growth during and post COVID-19 era. The increase in demand for healthy RTE products is notably driving the vegetable-based baking mixes market growth, although factors such as volatility in raw material prices may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the vegetable-based baking mixes industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Vegetable-Based Baking Mixes Market Driver
One of the key factors driving growth in the vegetable-based baking mixes market is the increase in demand for healthy RTE products. The expanding urban population base, rising demand for healthy on-the-go RTE foods, and increasing purchasing power in emerging countries are driving the growth of the global vegetable-based baking mixes market. The demand for RTE products is increasing mostly because of the hectic lifestyle, as people do not have the time to cook from scratch nowadays. In line with this, innovation from manufacturers in RTE products in terms of convenience has increased. The economic development and growing urbanization have thus resulted in a shift in consumer preference for more baked and RTE products. This transition, however, has brought about several lifestyle-related ailments and disorders, such as obesity and diabetes. Hence, consumers are becoming more mindful of the nutritional value of food products. This factor, in turn, has been propelling the demand for vegetable-based baking mixes.
Key Vegetable-Based Baking Mixes Market Trend
The emergence of Paleo and vegan diets is another factor supporting the vegetable-based baking mixes market share growth. With the growing concerns of people about foods and their nutritional content and an increasing focus on health and wellness, the demand for healthier diets has witnessed an upsurge in recent years. Diets such as Paleo and vegan are increasingly becoming popular. As the Paleo diet focuses on the consumption of fruits and vegetables, foods made from powders of vegetables such as pumpkin and carrots are expected to experience demand due to the ongoing popularity of this diet. Also, with more people opting exclusively for plant-based food, a global rise in vegan and plant-based eating patterns has been observed. More people are becoming health conscious and are yet pressed for time due to their busy lifestyles and late work hours, hence the demand for plant-based RTE food made with healthy ingredients such as organic paleo-friendly vegetable-based baking mixes will increase in the coming years.
Key Vegetable-Based Baking Mixes Market Challenge
The volatility in raw material prices will be a major challenge for the vegetable-based baking mix market during the forecast period. Vegetable-based baking mixes have many ingredients, which may differ based on flavors and varieties. However, the major raw materials include flour, salt, sugar, baking soda, vegetables (dried or powdered), vegetable oils, and flavors. Any volatility or instability in the prices of these raw materials can be a major challenge for the global vegetable-based baking mixes market. The prices of the ingredients are rising due to increasing costs of production. Any volatility in global economic conditions such as a decline in the global economic growth, diminishing production fields, negative trends in investments, or even global trade can adversely affect the prices of these materials and impact the market negatively. The growing climatic changes and the other factors leading to the volatility of raw materials are challenging the global vegetable-based baking mixes market.
This vegetable-based baking mixes market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.
Technavio categorizes the global vegetable-based baking mixes market as part of the global packaged foods and meats market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the vegetable-based baking mixes market during the forecast period.
The report analyzes the market's competitive landscape and offers information on several market vendors, including:
This statistical study of the vegetable-based baking mixes market encompasses successful business strategies deployed by the key vendors. The vegetable-based baking mixes market is concentrated and the vendors are deploying growth strategies such as expanding their geographical presence and entering into long-term partnership contracts with the end-user to compete in the market.
California Country Gal, Inc. - The company provides organic bread and baking mixes.
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The vegetable-based baking mixes market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Our report provides extensive information on the value chain analysis for the vegetable-based baking mixes market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chains is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
The value chain of the packaged foods and meats market includes the following core components:
The report has further elucidated on other innovative approaches being followed by manufacturers to ensure a sustainable market presence.
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56% of the market's growth will originate from North America during the forecast period. US and Canada are the key markets for vegetable-based baking mixes in North America. Market growth in this region will be faster than the growth of the market in the European, MEA, and South American regions.
The rising lifestyle-related health issues among consumers will facilitate the vegetable-based baking mixes market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
COVID Impact and Recovery Analysis
In 2020, the vegetable based baking mixes market was challenged by the increasing spread of COVID-19. Therefore, lockdowns were imposed across the region, which moderately affected the growth of the market in focus. In 2021, various food machinery units have managed to continue their services while following social distancing measures. Besides, some local businesses are planning to enter in producing do-it-yourself (DIY) kits in the bakery and confectionery sectors so that customers can customize their orders at home.
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The vegetable-based baking mixes market share growth by the offline segment will be significant during the forecast period. The offline channel includes specialty and convenience stores, supermarkets, hypermarkets, mom-and-pop stores, discount stores, and others. This channel's leading position can be attributable to the high penetration and growth of organized retailers around the world. With the increasing use of different marketing strategies and innovative supermarket designs, many retailers are facilitating specific consumer footfall patterns toward particular food sections. These factors provide better visibility of products. With innovative marketing strategies, trial purchasing options, and easy accessibility, supermarkets and hypermarkets are propelling the distribution of niche products such as vegetable based baking mixes.
This report provides an accurate prediction of the contribution of all the segments to the growth of the vegetable-based baking mixes market size and actionable market insights on post COVID-19 impact on each segment.
Vegetable-Based Baking Mixes Market Scope |
|
Report Coverage |
Details |
Page number |
120 |
Base year |
2020 |
Forecast period |
2021-2025 |
Growth momentum & CAGR |
Accelerate at a CAGR of 6% |
Market growth 2021-2025 |
$ 75.54 million |
Market structure |
Concentrated |
YoY growth (%) |
4.41 |
Regional analysis |
North America, Europe, APAC, South America, and MEA |
Performing market contribution |
North America at 56% |
Key consumer countries |
US, Germany, Canada, UK, and China |
Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
Key companies profiled |
California Country Gal, Inc., Caulipower LLC, Continental Mills, Inc., General Mills Inc., Goodman Fielder Pty Ltd., King Arthur Baking Company Inc., Montana Gluten Free Processors, LLC, Pamelas Products Inc., and Williams Sonoma Inc. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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