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The Video Streaming Market is projected to reach a value of USD 310.44 billion, at a CAGR of 20.36% between 2022 and 2027. The primary factors driving the market growth include the heightened demand for encoders to support multiple broadcasting formats, rising live-streamed content, and technological advances. The industry continues to witness significant growth and innovation, transforming the way content is consumed and experienced across the globe. Key elements such as brand, government regulations, consumer preferences, and the influence of sectors like tourism and gaming consoles are shaping the industry's trajectory. Factors such as heightened demand for encoders to support multiple broadcasting formats, the transition from analog to digital broadcasting, and an increasing number of smartphones and Internet users are forecasted to boost the growth of the market.
Figure 1: Video Streaming Market Share- Request Free Sample in PDF
The global market is experiencing a rapid growth rate due to the increasing popularity of on-demand entertainment. Major players in the market include Netflix, Amazon Prime Video, Hulu, and Disney+. The rising penetration of smartphones and high-speed internet and internet penetration has contributed to the growth of the services. Over 60% of internet users stream videos every week and in the new era where digital entertainment is redefining how movies and shows are accessed and enjoyed. The growing availability and accessibility of online streaming services have altered the way consumers engage with content, placing them at the forefront of this evolving entertainment industry. Moreover, the market expansion is predicted to be fueled by the quick uptake of mobile phones and Android due to the rising popularity of social media platforms and other digital channels for brands and marketing.
Technological advances are a major factor boosting the market growth. The global market is experiencing significant market growth due to the widespread use of smartphones worldwide. The surge in smartphone adoption, particularly low-cost models priced below USD 200, has led to high demand for these devices in countries like India, Vietnam, the Philippines, Sri Lanka, Pakistan, Spain, and Greece. Smartphones dominate the global mobile phone market, offering the largest platform for these applications. Manufacturers are constantly upgrading smartphones with enhanced features, including 5G capabilities, to meet growing demand. Thus, the high penetration of low-cost, affordable smartphones and the new launches of high-end smartphones will increase the potential user base for several mobile applications, including OTT applications.
Increased application of artificial intelligence (AI), deep learning (DL), and machine learning (ML) technologies is a key trend for video the market. The upcoming transformative technologies in this industry, including artificial intelligence (AI), blockchain, deep learning, and natural language processing (NLP), are expected to offer numerous opportunities for improvement and enhanced video quality during the forecast period. AI plays a crucial role in various aspects of video production, such as scoring, editing, cinematography, scriptwriting, and voice-overs, leading to improved quality.
Pay-per-view (PPV) and Rental Services in the markets refer to specific models through which viewers access media online. The PPV model allows viewers to pay for and access specific content on a one-time basis. Users pay a fee to view a particular movie, event, or program for a limited period. Rental services allow the markets to offer viewers the ability to rent movies or TV shows for a specific duration. Users pay a fee to access the content for a limited time, usually for a rental period of 24 to 48 hours the online video streaming markets offer users the ability to rent movies or TV shows for a specific duration. Users pay a fee to access the content for a limited time, usually for a rental period of 24 to 48 hours. Consumers are at the forefront of the digital revolution, shaping how media is accessed and consumed. The surge in several viewers choosing on-demand services signifies a fundamental shift, driven by the convenience of accessing a vast array of movies and shows at any time and on multiple devices.
Growing regulations on data privacy and security concerns are a major challenge restraining the market growth. The applications on smartphones utilize various access points, such as location and storage access, to gather user data and provide personalized notifications to promote it. Unfortunately, some companies resell this data, compromising smartphone users' privacy. To address these concerns, many countries have introduced strict legislation safeguarding user privacy and data. While beneficial for users, these laws also restrict access to video streaming and other service providers. The market's growth also hinges on enhancing content creation methods to combat piracy while leveraging virtual reality to create immersive experiences.
The service providers have focused on improving their service and support segments, ensuring a seamless viewing experience for consumers. One crucial factor contributing to the success is the integration of the cloud segment, it has enabled service providers to offer seamless access to a diverse array of video streams and data content, enhancing the overall ability to deliver high-quality video media to viewers. The increasing availability of gaming consoles, laptops, and desktops equipped with enhanced streaming capabilities has widened the scope of media streaming, empowering end users to engage with streaming platforms at their convenience.
The market share growth by the live segment will be significant during the forecast period. The live streaming market segment captured the highest segment in the global industry in 2020. This is attributed to the strong fan base of live sports and entertainment events. The popularity of online video platforms for education is growing as these platforms enable teachers and educators to connect, reach, and teach students.
Figure 2: Video Streaming Market by Type (2017-2027)- Get a glance at the market contribution of various segments View the PDF Sample
The live segment of the market experienced significant growth from USD 50.92 billion in 2017 until 2021. The SVOD (Subscription Video-on-Demand) model has seen a considerable increase in subscriptions globally due to its user-friendly nature and a wide range of media offerings. Services like TV+, Prime Video, and Hulu provide exclusive content libraries, attracting a large subscriber base seeking quality content. These various revenue models play a pivotal role in the streaming industry's growth, catering to the diverse needs and preferences of viewers worldwide.
These services have evolved remarkably, incorporating adaptive bitrate streaming and audience measurement to enhance user experiences. The ongoing audit of platforms helps ensure compliance with regulations and guard against copyright infringement.
These services are platforms that offer free access to video creation content supported by advertisements. These services provide a wide array of video content ranging from TV shows, movies, documentaries, and more, without requiring users to pay for a subscription. Instead, they generate revenue by displaying ads during the streaming experience. The revenue model relies on advertising, targeting viewers with commercials during breaks in the content. Ad-supported platforms offer an addition to subscription-based services, providing value by offering free access to entertainment for users who prefer not to pay for subscriptions.
In countries such as India, Mexico, Brazil, Spain, Italy, and others Asia Pacific region, live streaming has emerged as a dominant mode of entertainment, offering a diverse range of content and engagement opportunities. These platforms continue to evolve, integrating live streaming solutions as part of their comprehensive offerings, thereby enriching the overall experience for customers and solidifying their position in the market.
Furthermore, governments play a pivotal role in regulating this industry, ensuring fair competition, content moderation, and end-user data protection. Regulations and policies impact the accessibility, content diversity, and compliance standards across platforms, influencing the industry's growth and direction.
In conclusion, the industry continues to thrive due to its adaptability to changing preferences, its influence on sectors like tourism and gaming, and the role of brands and government regulations in shaping its evolution. As technology advances and content diversity increases, the future of video creation streaming holds promising opportunities for both consumers and streaming platforms alike.
Based on application, the market has been segmented into private and commerce. The private segment will account for the largest share of this segment.? The use of this and broadcasting equipment in private applications has increased owing to the ever-growing range of applications and the purpose of using equipment varies from person to person, depending on the area or reason for which it is used. Therefore, the rising number of private streaming is expected to fuel the growth of the market in focus during the forecast period.
This is basically a form of data transfer that does not require the entire file to be downloaded before playback begins. It allows users to start viewing as well as listening to content when they are still downloading it. The popularity of online video platforms for education is growing as these platforms enable teachers and educators to connect, reach, and teach students. In 2020, the number of hours streamed on video platforms increased by 40% compared to the previous year. Additionally, the role of video streaming in colleges and educational institutions has expanded significantly. Through webinars, education videos, and interactive content, these institutions have leveraged these platforms to disseminate edge effectively to a wide audience and audience potential. The influence of educational technology and learning management systems has expanded the horizons of full-motion video consumption. Platforms like Instagram and YouTube have diversified learning content, while Microsoft services like Microsoft 365, Microsoft Excel, and Microsoft Teams have integrated with streaming, providing wider access and functionality.
The surge in content creation and knowledge sharing among institutions and content creators has further amplified the diversity and quality of available content. The integration of technology and the support of service providers have contributed to a remarkable 31% increase in the consumption of video streams, shaping the landscape of data content and video editing.
Figure 3: Market by Region- For more insights on the market share of various regions Download PDF Sample now!
North America is estimated to contribute 35% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
Cloud-based services dominated the North American market in 2020, holding the greatest market share of 40.12%. The rapid proliferation of cloud-operated services contributed significantly to this trend. The computing, advancements in cloud storage have revolutionized the storage and accessibility of digital media. Data compression technologies and proxy servers play crucial roles in optimizing network traffic for smoother streaming. The region's steady growth is attributed to the high disposable income of the population, driving increased spending on the platforms. As a result, North America has become a target for investments, with numerous new OTT platforms being launched. The growth of the regional market during the forecast period will be propelled by the increasing investments and business strategies adopted by these platform companies.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, outsourcing, geographical expansion, product/service launches and Porter's five forces analysis, to enhance their presence of the market growth and trends.
Amazon- The company offers video streaming such as Prime Video.
The market report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies and aiding in formulating a strategic market forecast:
AgileContent SA, Akamai Technologies Inc., Alphabet Inc., Amazon.com Inc., Apple Inc., Brightcove Inc., Cisco Systems Inc., Dacast Inc., Haivision Systems Inc., International Business Machines Corp., Kaltura Inc., MediaPlatform Inc., Netflix Inc., Panopto Inc., Qumu Corp., Sonic Foundry Inc., SproutVideo LLC, The Walt Disney Co., VBrick Systems Inc., and Wowza Media Systems LLC
Qualitative research and quantitative analysis of companies have been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. The market analysis and report include data that is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The video streaming market continues to grow rapidly, driven by advancements in cache technologies and computer networks that enhance the streaming experience. Chief Information Officers play a crucial role in deploying robust infrastructures to support seamless services. Businesses rely on dashboards for real-time insights into consumer consumption patterns, aiding in strategic decision-making and market forecasting. As the demand for high-quality video content surges, efficient cache mechanisms ensure smooth playback and reduced buffering times. This dynamic ecosystem fosters innovation in computer networks and consumption models, driving further expansion of the market.
Video Streaming Market Scope |
|
Report Coverage |
Details |
Page number |
159 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 20.36% |
Market growth 2023-2027 |
USD 310.44 billion |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
19.86 |
Regional analysis |
North America, APAC, Europe, South America, and Middle East and Africa |
Performing market contribution |
North America at 35% |
Key countries |
US, China, Japan, UK, and Germany |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
AgileContent SA, Akamai Technologies Inc., Alphabet Inc., Amazon.com Inc., Apple Inc., Brightcove Inc., Cisco Systems Inc., Dacast Inc., Haivision Systems Inc., International Business Machines Corp., Kaltura Inc., MediaPlatform Inc., Netflix Inc., Panopto Inc., Qumu Corp., Sonic Foundry Inc., SproutVideo LLC, The Walt Disney Co., VBrick Systems Inc., and Wowza Media Systems LLC |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by Deployment
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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