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The wine e-commerce market size is estimated to grow by USD 15.18 billion at a CAGR of 9.46% between 2023 and 2028. The growth of the market depends on several factors, including the increasing preference for online shopping, the surge in urbanization and packaging innovation, and the rising popularity of wine consumption.
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Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Increasing preference for online shopping is the key factor driving market growth. Consumers are embracing the convenience of buying online, with e-commerce platforms offering a broader selection of wines, competitive pricing, and home delivery. In 2021, more than 45% of shoppers purchased their alcoholic beverages online, compared to only 19% in 2019. This growth can be attributed to factors such as increasing demand, rising Internet penetration, and the convenience of buying wine online.
In addition, the comfort of online auctions, combined with the ability to bid from anywhere in the world, has made it an attractive option for collectors and enthusiasts. Thus, as more consumers turn to online shopping for their wine purchases, the market is expected to grow significantly during the forecast period.
An increase in purchases of alcoholic beverages by minors is the primary market trends. The sale of alcoholic beverages to minors is illegal in many countries, and the lack of physical age verification checks in the online sales process can make it difficult to prevent underage purchases. According to a report by the International Alliance for Responsible Drinking, underage drinking is a major public health issue, with over 200 million youth globally engaging in underage drinking. In addition, underage drinking is estimated to cost the global economy over USD 400 billion annually in health care and related costs.
Moreover, to address the challenge of underage purchases in the market, many wine sellers and retailers are investing in solutions such as age verification software and third-party age verification services. Nevertheless, these solutions can be costly and may not be practical for all sellers, especially smaller producers and retailers. Thus, the risk of underage purchases is a challenge that may inhibit the market growth and trends during the forecast period.
A complex regulatory environment is a challenge that affects market growth. One major regulatory issue that can hamper the growth of the market is the patchwork of different laws and regulations governing the sale and distribution across different jurisdictions. For instance, in the US, each state has its own rules and regulations around the sale and shipment, creating a complex and fragmented marketplace. In addition, the ongoing dispute between the US and the European Union over steel and aluminum tariffs might negatively impact the market.
As part of this dispute, the US imposed tariffs on certain European wines in 2019, which has led to a decline in US imports of European wine. Therefore, the complex rules and regulations restrict the transportation of wine to consumers and make logistical challenges even more of an issue, which, in turn, may impede market growth during the forecast period.
The market growth analysis report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the market growth and forecasting report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The market research and growth report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The still wine segment is estimated to witness significant growth during the forecast period. Still wines refer to wines that are not carbonated, such as red, white, and rose wine. They are the most common type of wine sold on e-commerce platforms. E-commerce platforms offer a wide range of still wines from different countries, regions, and producers. Many e-commerce companies offer subscription services, wherein consumers can sign up for regular deliveries from different regions and producers.
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The still wine segment was the largest segment which was valued at USD 15.84 billion in 2018. Still wine is one of the most popular alcoholic beverages in Europe. It is often consumed with various meals or as a cocktail. The authentic flavors and premium appeal of the still segment among customers increased their sales in the global market. Therefore, the still segment is expected to grow during the forecast period due to the increasing preference for premium and high-end still wines.
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Europe is estimated to contribute 45% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Countries such as France, Italy, and Spain are major producers. The region is the largest producer globally. The high popularity of sparkling wine in Europe is contributing to the growth of the regional market. In addition, the region has many established e-commerce platforms that specialize in wine, such as Vinatis, Wine in Black, and Wine Society. The trend of online shopping and the high demand for premium wines will fuel the growth of the market in Europe during the forecast period.
In the Wine E-commerce Market, the tradition of winemaking blends seamlessly with modern technologies, offering wine lovers and sommeliers an enhanced shopping experience. Post-pandemic, out-of-home consumption shifts towards online channels, driving the global wine market's growth. With a diverse product range and promotional offers, online retailers cater to various tastes and preferences. The market encompasses five major elements: potential, valuable information, potential risks, detailed reports, and in-depth analysis. With a 166-page report providing insights into the subject matter, businesses strategize for continued expansion in the coming years, capitalizing on the increasing demand for wine brands and varieties through e-commerce platforms.
The market forecasting report covers market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028.
Wine E-commerce Market Scope |
|
Market Report Coverage |
Details |
Page number |
166 |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 9.46% |
Market Growth 2024-2028 |
USD 15.18 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
6.81 |
Regional analysis |
Europe, North America, APAC, South America, and Middle East and Africa |
Performing market contribution |
Europe at 45% |
Key countries |
US, China, France, UK, and Italy |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Bright Cellars Inc., Costco Wholesale Corp., DRINKS Insiders LLC, E vino Comercio de Vinhos SA, Flaviar Inc., Fratelli Wines Pvt. Ltd., Gifts Inc., GoBrands Inc., IBEROWINE GOURMET S.C., Living Liquidz, Naked Wines plc, RESERVEBAR HOLDINGS CORP., Retail Services and Systems Inc., SNAP41 Inc., The Wine Emporium, Uber Technologies Inc., VINELLO retail GmbH, Vintage Wine Estates Inc., Vivino Inc., and Wine Inc. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
Customization purview |
If our market trends and analysis report has not included the data you are looking for, you can reach out to our analysts and get customized segments. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product Type
7 Market Segmentation by Flavor
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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