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The yerba mate market share is expected to increase by USD 290.24 million from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 3.97%.
This yerba mate market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers yerba mate market segmentation by distribution channel (offline and online) and geography (South America, Middle East and Africa, North America, APAC, and Europe). The yerba mate market report also offers information on several market vendors, including A. Holliday and Company Inc., Aguantadora, ArtfulTea, Coco Tea Co., Cooperativa Agricola De La Colonia Liebig Ltda., Cooperativa Agricola Mixta De Monte Carlo Ltda., Fusion Teas, GEMYNO SAS, Guayaki Sustainable Rainforest Products Inc., HRENUK SA, Kraus SA, Las Marias Establishment, PepsiCo Inc., RDV Products, Tango Foods SA, The coca cola co., Triunfo do Brasil Ltda., and Wisdom Natural Brands among others.
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The growing consumer awareness about health benefits of yerba mate is notably driving the yerba mate market growth, although factors such as the impact of overconsumption may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the ye rba mate industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Yerba Mate Market Driver
One of the key factors driving growth in the yerba mate market is the growing consumer awareness about health benefits of yerba mate. Yerba mate contains phytochemicals, such as chlorogenic acid and caffeoyl derivatives that provide several antioxidant benefits. Yerba mate also minimizes the risk of heart damage induced by oxidative stress, improves cognition, attention, and focus, and reduces the risk of osteoporosis. Moreover, the consumption of yerba mate is known to be beneficial for digestion, reducing obesity, and improving fertility, hormonal balance, and reproductive health. These health benefits have encouraged consumers to choose yerba mate as a viable alternative to tea and coffee.
Key Yerba Mate Market Trend
The increasing on-premise sales of yerba mate beverages in North America is a yerba mate market trend that is expected to have a positve impact in the coming years. There has been a rapid surge in the popularity of ambiance-based hangouts, such as cafes and coffee shops, globally over the last few years. Yerba mate drinks are witnessing increased adoption as premium, exotic beverages, particularly in the US and Western European countries. Cafes and coffee shop chains have evolved from simple purchase points for coffee for consumers to social hangout destinations over the past few years. Growing consumer concerns regarding the long-term health implications of milk-based beverages and sugar-sweetened beverages and the rising demand for alternative caffeine sources have aided the popularity of yerba mate drinks over the last few years. The steady rise in on-trade sales of yerba mate beverages in the US and Canada is expected to continue driving the growth of the global yerba mate market.
Key Yerba Mate Market Challenge
The impact of overconsumption will be a major challenge for the yerba mate market. The overconsumption of yerba mate can lead to several negative side effects. Although yerba mate is known to possess several anti-cancer benefits, the overconsumption of yerba mate increases the risk of cancer of the upper intestinal tract, specifically in the mouth, throat, and esophagus. When consumed in large amounts, the high caffeine content in yerba mate poses risks, such as anxiety disorders, a surge in blood pressure and heart rate, irritable bowel syndrome (IBS), glaucoma, diarrhea, and complications related to the control of diabetes and low blood sugar. The overconsumption of yerba mate over a prolonged period may increase the risk of liver diseases. Overall, the negative side effects related to the overconsumption of yerba mate are expected to challenge its adoption among consumers and, thus, hamper market growth during the forecast period.
This yerba mate market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
Technavio categorizes the global yerba mate as a part of the global packaged foods and meats under the global food products segment of the global food, beverage, and tobacco market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the yerba mate market during the forecast period.
The report analyzes the market's competitive landscape and offers information on several market vendors, including:
This statistical study of the yerba mate market encompasses successful business strategies deployed by the key vendors. The yerba mate market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.
artfultea.com - The company offers yerba mate as loose leaf tea that is carefully blended and packaged by hand in a reusable tin or a resealable kraft bag.
artfultea.com - Under this segment, the company offers a collection of teas, teawares, gifts and samplers.
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The yerba mate market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Our report provides extensive information on the value chain analysis for the yerba mate market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
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77% of the market's growth will originate from South America during the forecast period. Argentina, Chile, and Brazil are the key markets for yerba mate in South America. Market growth in this region will be faster than the growth of the market in other regions.
The innovations in product packaging and delivery by several global and local players will facilitate the yerba mate market growth in South America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
COVID Impact and Recovery Analysis
The outbreak of COVID-19 moderately impacted the market in focus in this region in 2020. The governments of various countries in South America introduced emergency legislation that imposed restrictions on business activities and traveling. However, consumers in this region started adopting alternative sources of natural and nutritional health drinks owing to the increase in awareness about health and the rise in preference for lactose-free/vegan/plant-based foods and beverages (F&B). This surged the demand for yerba mate in this region in 2020.
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The yerba mate market share growth by the offline segment will be significant during the forecast period. Offline distribution channels include traditional brick-and-mortar retail outlets, such as specialty health food stores, hypermarkets and supermarkets, grocery stores, and convenience stores. Offline distribution channels remain the primary distribution channels in the global yerba mate market. Globalization has spurred investments in traditional commerce and, subsequently, increased the number of offline retail outlets for F&B products. Rising awareness about the health benefits of yerba mate among consumers across the world and increased consumer willingness to spend on organic, plant-based healthy beverages have been key drivers for the growth in demand for yerba mate through offline channels over the last few years.
This report provides an accurate prediction of the contribution of all the segments to the growth of the yerba mate market size and actionable market insights on post COVID-19 impact on each segment.
Freeze Dried Coffee market - The market share is expected to increase by USD 4.13 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 5.95%.
Functional Tea market - The market share is expected to increase to USD 3.13 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 6.27%.
Yerba Mate Market Scope |
|
Report Coverage |
Details |
Page number |
120 |
Base year |
2021 |
Forecast period |
2022-2026 |
Growth momentum & CAGR |
Accelerate at a CAGR of 3.97% |
Market growth 2022-2026 |
$ 290.24 million |
Market structure |
Fragmented |
YoY growth (%) |
3.62 |
Regional analysis |
South America, Middle East and Africa, North America, APAC, and Europe |
Performing market contribution |
South America at 77% |
Key consumer countries |
US, Syria, Lebanon, Argentina, Chile, and Brazil |
Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
Key companies profiled |
A. Holliday and Company Inc., Aguantadora, ArtfulTea, Coco Tea Co., Cooperativa Agricola De La Colonia Liebig Ltda., Cooperativa Agricola Mixta De Monte Carlo Ltda., Fusion Teas, GEMYNO SAS, Guayaki Sustainable Rainforest Products Inc., HRENUK SA, Kraus SA, Las Marias Establishment, PepsiCo Inc., RDV Products, Tango Foods SA, The coca cola co., Triunfo do Brasil Ltda., and Wisdom Natural Brands |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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