Acai Berry Market Analysis South America, Europe, North America, APAC, Middle East and Africa - US, Canada, Germany, UK, Brazil - Size and Forecast 2024-2028

Acai Berry Market Forecast 2024-2028

The Acai Berry Market size is projected to increase by USD 1.57 billion and the market size is estimated to grow at a CAGR of 6.62% between 2023 and 2028. Market growth drivers such as the increased demand for organic and plant-based ingredients are fueling market growth analysis. This surge is driven by health-conscious consumers seeking nutritional supplements and health and wellness products. Manufacturers are innovating with acai products, incorporating them into organic foods and plant-based beverages. These products, rich in antioxidants and nutritional content, support digestive health, immune system support, and skin health.

Furthermore, the food and beverage industry is witnessing a shift towards sustainable sourcing and regulatory compliance, aligning with consumer preferences for natural products. Consequently, the market anticipates significant growth, driven by superfood trends and product innovation.

Acai Berry Market Overview

The Acai Berry Market shows an accelerated CAGR during the forecast period.

To get additional information about the market, Request a Free Sample

Market Segmentation by Application

The food and beverages segment accounted for the highest share of the global market in 2023. This growth may be correlated with the increased use of salads, juices, wines, and other foods. Superfruits such as acai berries are highly nutritious and have many health benefits because they contain polysaccharides and species-specific phytonutrients. The growing demand for healthier diets has increased the demand for nutritious, healthier snack options such as acai-berries. The high nutritional value of acai berries has increased their application as an active ingredient in several food and beverage products, such as jams, juices, tarts, and cookies. Companies are increasingly emphasizing the availability of their products in the region, which will drive the global acai berry market through the food and beverages segment during the forecast period.

Market Segmentation by Distribution Channel

The market share growth by the offline segment will be significant during the forecast period. The offline segment includes supermarkets, hypermarkets, convenience stores, and others. The growth of supermarkets is attributed to the organized retail sector across the globe. The growing retail industry and the establishment of numerous retail outlets are driving sales in this segment. 

The offline segment was the largest and was valued at USD 5.31 billion in 2018

For a detailed summary of the market segments Request for Sample Report

In addition, these outlets offer consumers a wide range of products to choose from and the convenience of finding everything under a single roof. However, factors such as discounted prices and enhanced shopping experience due to the ambient store atmosphere and shelf displays encourage consumers to buy products from supermarkets. The number of supermarkets is increasing in developing countries, and this trend is expected to continue during the forecast period. Urbanization and the convenience of the supermarket retail format have led to an increase in the number of these stores, which, in turn, will drive the supermarket subsegment in the global market during the forecast period.

Key Regions for the Market 

South America is estimated to contribute 34% to the growth of the global market during the forecast period

Get a glance at the market share of various regions View the PDF Sample

Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The market in South America witnessed high growth in 2023, owing to the growing inclination of consumers in certain South American countries toward plant-based food and beverages. The inclination toward healthy food and beverage products is prominent in Brazil, Argentina, Chile, and Peru. An increase in organized retailing (online and offline) in South America is expected to drive the market in the region. Online retailing provides easy accessibility to consumers and increases the visibility of companies operating in and outside of South America.

Moreover, the country has a superabundance of superfood products that grow naturally throughout the country. The country is one of the largest exporters of superfood products, to countries such as the UK, the US, and the UAE. Therefore, all these factors have significantly contributed to an increase in the demand for acai berries in South America, which is expected to positively affect the growth of the acai berry market in South America during the forecast period.

Market Dynamics and Customer Landscape

Market growth drivers such as the increased demand for organic and plant-based ingredients are propelling market growth analysis. This demand surge is fueled by health-conscious consumers seeking antioxidant-rich foods and products that offer immune support, energy boost, and benefits for skin health and hair health.

Manufacturers are responding by incorporating acai fruit into various forms like powder, juice, and extracts into beauty products, skin care products, and hair care products, ensuring quality assurance and considering environmental impact. However, a significant market challenge lies in the shortage of acai-berries, hindering global market growth despite their potential for culinary uses and various health benefits

Key Market Drivers

The market growth analysis is being notably driven by increased demand for organic and plant-based ingredients. Health-conscious consumers are increasingly seeking products with organic and natural ingredients, leading to a surge in demand for foods containing berries.

Consumption of foods rich in plant-based ingredients is linked to effective weight management and overall health improvement. Moreover, these foods aid in digestion and help eliminate toxic chemicals from diets.

The rising trend in market forecasting of acai-berry based products reflects consumers' eagerness to incorporate more plant-based foods into their diets. With the surge in demand for organic ingredient-based foods and beverages, the demand for acai-berries is expected to rise, positively impacting market research and growth during the forecast period.

This growing demand is supported by the nutritional benefits of acai berry supplements, powders, juices, and extracts, which offer functional foods and dietary supplements rich in dietary fiber, omega fatty acids, vitamins, and antioxidant properties. These products contribute to heart health, possess anti-inflammatory properties, and aid in metabolism boost, making them natural remedies for various health concerns.

Major Market Trends

A rising trend in the market is the growing demand for plant-based beverages, which is influencing market growth and forecasting. These beverages are crafted from ingredients sourced from plants. There's been a global surge in demand for plant-based beverages due to their reputation as healthier alternatives to traditional sugary drinks. One particular category within this trend is beverages incorporating acai-berries. These beverages offer low levels of saturated fat and cholesterol, along with high concentrations of vitamins, minerals, and fibers. The abundance of fiber in most plant-based beverages is beneficial for weight management. Additionally, these beverages boast various plant compounds and antioxidants, which are believed to help stave off cognitive decline and conditions like Alzheimer's disease.

Furthermore, the global prevalence of lactose intolerance is contributing to the uptick in demand for plant-based beverages, including those featuring acai-berries. As consumers increasingly turn to plant-based options and embrace veganism, the market for beverages made with plant-based ingredients continues to expand. With this growing adoption of plant-based beverages, the global market is poised for significant growth in the forecast period. This growth is fueled by factors such as the availability of Acai Berry Powder, Acai Berry Juice, and Acai Berry Extract, as well as the nutritional benefits they offer, including their vitamin content.

Significant Market Challenge 

Shortage in the supply of acai berries is a significant challenge hindering market growth. Acai berry production is concentrated in Brazil, and most of the acai berries produced are consumed locally and sold in domestic markets, for example, Manaus. This leads to a shortage of acai berries for international exports. Acai berries are handpicked by poor family settlers who reside on private or public land across the riverbanks. Some of them depend on middlemen to sell their products. Few initiatives have been undertaken by the government and non-government organizations to support these families by entering a partnership with the industrial production process to get long-term monetary benefits.

However, it is very minimal compared to the potential that acai berries hold in the international market. Owing to the production of acai berries being largely restricted to the Amazon rainforest, supply shortage is hindering growth opportunities in the global market, which will negatively impact the growth of the market during the forecast period.

Company Overview

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

• Key Offering- Acai-Roots: The company offers acai-berry products such as 3G organic premium acai sorbet, 3G dragon fruit premium sorbet, 3G premium mango cream sorbet, and others.
• Key Offering- AcaiExotic: The company offers acai-berry products such as superfruit bowls, superfruit pouches, superfruit powders, and others.
• Key Offering- From Great Origins: The company offers acai-berry products such as Acai Powder, which includes various flavors such as chocolate with overtones of raspberry and pomegranate.

The market report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:

• Frooty Comercio e Industria de Alimentos SA
• Ivia Beaute Pvt. Ltd.
• Kuber Impex Ltd.
• Moksha Lifestyle
• Nativo Amazon-Acai
• Navitas LLC
• Nossa Fruits
• NOW Health Group Inc.
• Organifi LLC
• Organique Inc.
• Parker Naturals LLC
• Sambazon Inc.
• Sari Foods Co
• SB Organics
• Sunfood
• Terrasoul Superfoods
• The Berry Co.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Market Analyst Overview

The acai berry market is witnessing significant growth driven by its association with weight loss and its reputation as a superfood. Acai berries, renowned for their antioxidant-rich properties, are now widely used in various acai products such as acai berry supplements, acai berry powder, and acai berry juice. These products are gaining popularity among health-conscious consumers seeking nutritional supplements and functional foods to support weight management, digestive health, and immune support.

In addition to their benefits for weight loss and health, acai berries are also finding applications in beauty products like skin care products and hair care products due to their potential to promote skin health and hair health. The market trends are being shaped by factors such as product innovation, quality assurance, and regulatory compliance, with an emphasis on sustainable sourcing and environmental impact.

Consumers are increasingly drawn to acai berries for their nutritional content, including dietary fiber, omega fatty acids, and various vitamins, which contribute to immune system support, digestive health, and heart health. As the demand for natural remedies and culinary uses of acai berries continues to rise, the market for these nutritious berries is expected to expand further.

Segment Overview

The market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028. 

• Distribution Channel Outlook
  • Offline
  • Online

• Application Outlook
  • Food and beverages
  • Nutraceuticals
  • Others

• Region Outlook
  • North America
    • The U.S.
    • Canada
  • South America
    • Chile
    • Brazil
    • Argentina
  • Europe
    • The U.K.
    • Germany
    • France
    • Rest of Europe
  • APAC
    • China
    • India
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa

Market Scope
Report Coverage	Details
Page number	156
Base year	2023
Historic period	2018-2022
Forecast period	2024-2028
Growth momentum & CAGR	Accelerate at a CAGR of 6.62%
Market Growth 2024-2028	USD 1.57 billion
Market structure	Fragmented
YoY growth 2023-2024(%)	5.96
Regional analysis	South America, Europe, North America, APAC, and Middle East and Africa
Performing market contribution	South America at 34%
Key countries	US, Canada, Germany, UK, and Brazil
Competitive landscape	Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks
Key companies profiled	Acai Roots, AcaiExotic, From Great Origins, Frooty Comercio e Industria de Alimentos SA, Ivia Beaute Pvt. Ltd., Kuber Impex Ltd., Moksha Lifestyle, Nativo Amazon Acai, Navitas LLC, Nossa Fruits, NOW Health Group Inc., Organifi LLC, Organique Inc., Parker Naturals LLC, Sambazon Inc., Sari Foods Co, SB Organics, Sunfood, Terrasoul Superfoods, and The Berry Co.
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

BUY NOW Full Report and Discover more

What are the Key Data Covered in this Acai Berry Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the market between 2024 and 2028
• Precise estimation of the acai berry market size and its contribution to the market in focus to the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the market across South America, Europe, North America, APAC, and Middle East and Africa
• A thorough analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the growth of acai berry market companies

We can help! Our analysts can customize this market research report to meet your requirements. Get in touch