Active & Intelligent Packaging in Pharmaceutical Market Analysis North America, Europe, APAC, South America, Middle East and Africa - US, Canada, China, Germany, UK - Size and Forecast 2024-2028

Active & Intelligent Packaging in Pharmaceutical Market Forecast 2024-2028

The Active & Intelligent Packaging in Pharmaceutical Market size is estimated to grow by USD 1.32 billion, at a CAGR of 8.66% between 2023 and 2028. 

The increased demand for pharmaceutical packaging in emerging economies is primarily attributed to the rising prevalence of chronic and infectious diseases, necessitating active and intelligent packaging solutions. Unbalanced lifestyles and dietary habits have contributed to a surge in conditions like diabetes, cardiovascular diseases, and respiratory ailments, driving the need for pharmaceutical products to manage these health issues.  Additionally, the growing incidence of counterfeit drugs has spurred the adoption of sophisticated packaging solutions, such as active packaging with oxygen scavengers and antimicrobial agents. Governments, like China, are promoting anti-counterfeiting technologies, leading to increased adoption of intelligent packaging like RFID tags and barcodes for supply chain visibility and product authentication. Such factors are expected to drive the market growth during the forecast period. 

What will be the Size of the Market During the Forecast Period?

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Segmentation by Product, Material, and Geography Analysis

The market is witnessing significant growth driven by factors like the increasing demand for packaged food items and pharma products with enhanced quality, safety, and shelf life. Active packaging solutions, incorporating additives and sensor technologies, ensure freshness and prevent spoilage, meeting the rising consumer demand for convenience and prevention. It includes Field Communication (NFC) and Radio-frequency Identification (RFID), offering real-time monitoring and tracking of products and addressing concerns about product authenticity and safety. The integration of smartphone users and innovative technologies like TempTrip and RFID ICs further enhances automation and efficiency in the pharmaceutical sector. As emerging technologies continue to revolutionize the food & beverage industry and pharmaceutical sectors, consumers benefit from improved access to information about ingredients and product quality through smart packing solutions. This dynamic landscape underscores the pivotal role of active and intelligent packaging in shaping the future of preventive packaging and automation in food processing industries.

Product Analysis 

The market share growth by the active packaging segment will be significant during the forecast period. Active packing systems are designed to safeguard the quality of pharmaceutical products. Active packaging is an important part of protecting pharmaceuticals and medical equipment from oxygen and moisture. Furthermore, the growing demand for moisture-control packing due to the increase in the demand for pharmaceutical drugs with high moisture sensitivity is a key factor driving the adoption of active packing. With the rise in the aging population globally, the demand for packing that can provide reminders to take medications on a timely basis is increasing. 

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The active packaging segment was the largest and was valued at USD 1.18 billion in 2018. As the demand grows in the pharmaceutical sector, the segment is estimated to occupy a greater share of the pharmaceutical active and intelligent packaging market during the forecast period. The traditional packing or enclosure for pills has evolved significantly to ensure that drugs and pills are kept in optimal atmospheric conditions, thus protecting consumers from counterfeiters. These packages also remind consumers when to take the medication. These aforementioned factors are driving the adoption of the segment in the market during the forecast period.

Material Analysis 

Solid materials like plastics, glass, and metals provide sturdy protection for pharmaceutical products against environmental factors and contamination. Plastics such as PET, PP, and HDPE are commonly used for their durability, with blister packing being a popular choice. Glass offers gas-tight packaging for sensitive products like injectables, while aluminum foil ensures protection from moisture and UV radiation. Companies like Amcor Plc and West Pharmaceutical Services Inc. offer advanced solutions for product stability and shelf-life extension. The utilization of these solid materials is expected to drive growth in the pharmaceutical active and intelligent packing market.

The liquid packaging segment within the market is rapidly evolving, driven by innovative materials and technologies to enhance product safety and integrity. Polyethylene terephthalate (PET) stands out as a prominent material, offering excellent barrier properties and chemical resistance for storing liquid formulations. Smart PET bottles embedded with sensors provide real-time monitoring of storage conditions. High-density polyethene (HDPE) is also gaining popularity for its durability and recyclability, especially for liquid medications like syrups. Smart HDPE packing with RFID tags enhances traceability, reducing the risk of falsification. Additionally, nanotechnology advancements enable the development of active packing materials with antimicrobial properties, extending the shelf life of liquid pharmaceuticals. These trends will drive growth in the market.

Regional Analysis

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North America is estimated to contribute 33% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional pharmaceutical active and intelligent packaging market trends and drivers will shape the market during the forecast period. The US dominates the North American active and intelligent packaging in the pharmaceutical market, driven by major players like Johnson & Johnson, Pfizer, Abbot Laboratories, and Bristol Myers Squibb. Factors such as increasing pharmaceutical exports, healthcare spending, and an aging population propel market growth.

In addition, government healthcare programs and a robust intellectual property system further boost sales of patented drugs, attracting venture capital investments. Despite competition from emerging markets, stringent regulations and a rising elderly population drive demand for innovative packing solutions, including value-added caps and closures. Regulatory standards mandating senior-friendly security features and child-resistant closures contribute to demand growth. Additionally, a shift towards tin and steel plating and alternatives to plastic packaging further stimulates market expansion.

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Key Market Players 

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market. The report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:

Amcor plc - The company offers active and intelligent packaging solutions for a broad range of medical device applications such as Thermoformed Trays including PETG, APET, PP, and more.

Amcor plc, August Faller GmbH and CO. KG, Avery Dennison Corp., Bormioli Pharma Spa, Carl Zeiss AG, Centre for Process Innovation Ltd., CVC Technologies Inc., DuPont de Nemours Inc., Graphic Packaging Holding Co., Honeywell International Inc., Koerber AG, LOG Pharma Packaging, Nolato AB, Optel Group, Origin Pharma Packaging, PAXXUS Inc., Preston Sp z oo, ProAmpac Holdings Inc., Shanghai Industrial Holdings Ltd., and West Pharmaceutical Services Inc.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Market Dynamics and Customer Landscape

The market is driven by rising consumer demand for product safety, quality, and convenience. Trends include the integration of sensor technologies, such as Near Field Communication (NFC) and Radio-frequency Identification (RFID), to enhance traceability and freshness. Time-temperature indicators (TTI) and smart packaging solutions like TempTrip are gaining traction, particularly in the food and beverage industry. However, challenges such as the high cost of RFID implementation and the need for standardized regulations pose obstacles to market growth. Meeting consumer expectations while navigating emerging technologies remains a key challenge. Our researchers analyzed the market research and growth data with 2023  as the base year, along with the key market growth analysis, trends, and challenges. A holistic analysis of drivers, trends, and challenges will help companies refine their marketing strategies to gain a competitive advantage. 

Key Drivers

Developing sales of pharmaceuticals globally are notably driving the market growth. The global pharmaceutical industry has been growing steadily in recent years due to an aging population, the prevalence of chronic conditions, and increasing healthcare spending. According to the International Federation of Pharmaceutical Manufacturers and Associations (IFPMA), global pharmaceutical sales are estimated to be around USD 1.5 trillion by 2023, indicating a robust market opportunity for active and intelligent packaging solutions. For instance, as per the World Bank, the percentage of the global population aged 65 years and above grew from 8% in 2015 to 10% in 2022. 

Further, OTC drug manufacturers are introducing specific medicines for treating minor ailments by understating consumer requirements. This, in turn, increases their overall sales. The growth in the sales of pharmaceutical products is expected to drive the demand for active and intelligent packing in pharmaceutical solutions, as pharmaceutical manufacturers need to introduce new smart packaging technologies. Therefore, the growing sales of pharmaceuticals globally will drive the growth of the market during the forecast period.

Significant  Trends

The rising use of near-field communication (NFC) and radio-frequency identification (RFID) technologies is an emerging trend shaping market growth. The global pharmaceutical industry has witnessed a paradigm shift in recent years, with advancements in packing technologies playing a pivotal role in ensuring product safety, authenticity, and efficiency. Among these advancements, the rising utilization of NFC and RFID technologies in active and intelligent packing stands out as a prominent market trend. This trend is reshaping the landscape of pharmaceutical packing by offering enhanced traceability, real-time monitoring, and interactive capabilities, thereby addressing critical concerns such as counterfeit drugs, supply chain inefficiencies, and medication adherence.

Further, NFC tags and RFID chips are integrated into packaging components such as labels, caps, or blister packs, enabling them to store and transmit essential product information, including batch numbers, expiration dates, and manufacturing details. This real-time data accessibility empowers stakeholders across the supply chain, including manufacturers, distributors, pharmacists, and consumers, to verify product authenticity, track its journey from production to consumption, and ensure compliance with regulatory standards. These factors will accelerate the growth of the market during the forecast period.

Major  Challenges

The risk of counterfeiting in pharmaceutical packaging is a significant challenge hindering market growth. Pharmaceutical counterfeiting is a complex issue in the medicinal industry. It can range from innocuous placebos to harmful substances that can lead to serious harm or even fatalities. With the world's pharmaceutical market, counterfeiters see a goldmine of illegal profits. They take advantage of supply chain weaknesses, often infiltrating the supply chain at multiple stages, from manufacturing to distribution. One notable example of counterfeiting impact on the market is the case of counterfeit Altuzan (bevacizumab).

Additionally, in 2023, the FDA uncovered a counterfeit version of the cancer drug Altuzan in the United States. The fake drugs lacked the active ingredient found in genuine Avastin, putting patients at risk of ineffective treatment. This incident highlighted the vulnerabilities in the pharmaceutical supply chain and underscored the urgent need for robust anti-counterfeiting measures. These above-mentioned factors will restrict the growth of the market during the forecast period.

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Key Market Customer Landscape

The market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth and forecasting strategies.

 Customer Landscape

Segment Overview

The market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028. 

• Product Outlook
  • Active packaging
  • Intelligent packaging
• Material Outlook 
  • Solid
  • Liquid
• Region Outlook
  • North America
    • The U.S.
    • Canada
  • South America
    • Chile
    • Brazil
    • Argentina 
  • Europe
    • The U.K.
    • Germany
    • France
    • Rest of Europe
  • APAC
    • China
    • India
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa

Market Analyst Overveiw 

The market is witnessing rapid evolution driven by advancements in wireless and connected technologies, AI, and IoT. These innovations enhance product monitoring, ensuring safety and quality while meeting government norms. With rising urbanization and standards of living, consumers demand convenient, fresh products, prompting the adoption of technologies like shelf life sensing and oxygen scavenging sachets. Despite challenges such as harmful packaging components and solid waste streams, the industry benefits from tailored solutions provided by packaging solutions providers. Augmented reality technologies and custom mobile applications further enhance consumer engagement, ensuring the integrity and efficacy of pharmaceutical products in the global market.

Market Scope
Report Coverage	Details
Page number	169
Base year	2023
Historic period	2018-2022
Forecast period	2024-2028
Growth momentum & CAGR	Accelerate at a CAGR of 8.66%
Market Growth 2024-2028	USD 1.32 billion
Market structure	Fragmented
YoY growth 2023-2024(%)	8.22
Regional analysis	North America, Europe, APAC, South America, and Middle East and Africa
Performing market contribution	North America at 33%
Key countries	US, Canada, China, Germany, and UK
Competitive landscape	Leading companies, Market Positioning of companies, Competitive Strategies, and Industry Risks
Key companies profiled	Amcor plc, August Faller GmbH and CO. KG, Avery Dennison Corp., Bormioli Pharma Spa, Carl Zeiss AG, Centre for Process Innovation Ltd., CVC Technologies Inc., DuPont de Nemours Inc., Graphic Packaging Holding Co., Honeywell International Inc., Koerber AG, LOG Pharma Packaging, Nolato AB, Optel Group, Origin Pharma Packaging, PAXXUS Inc., Preston Sp z oo, ProAmpac Holdings Inc., Shanghai Industrial Holdings Ltd., and West Pharmaceutical Services Inc.
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the between 2024 and 2028
• Precise estimation of the size and its contribution n of the market in focus to the parent market
• Detailed analysis of customer landscape covering Diver of price sensitivity, Adoption of the lifecycle, and key purchase criteria 
• Companies landscape comparing criticality of inputs and factors of differentiation
• Exclusive Matrix on companies position and classification
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the market across North America, Europe, APAC, South America, and Middle East and Africa
• Thorough analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the growth of companies

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