MEA-Adult Diapers Market by Distribution Channel, Product, and Geography - Forecast and Analysis 2023-2027

Published: May 2023 Pages: 149 SKU: IRTNTR70004

Adult Diapers Market in MEA Size & Analysis

The MEA-Adult Diapers Market size is projected to increase by USD 121.66 million, and the market is estimated to grow at a CAGR of 4.19% between 2022 and 2027. In 2017, the size of the market was valued at USD 451.47 million. 

Adult Diapers Market in MEA Dynamic

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Driver- The market growth in the MEA-Adult Diapers industry is being driven by the growing awareness and adoption of adult diapers in developing countries

In countries like Yemen and Syria, the demand for adult diapers remains low due to lack of product awareness. Instead, traditional products like cloth pads are still used, leading to health concerns. Women in these countries also feel uncomfortable purchasing such products from medical shops or retail stores.

However, the prevalence of incontinence is increasing in developing nations, leading to a rise in awareness about modern-day products like adult diapers. Higher disposable incomes and improved living standards also contribute to the growing demand for adult diapers in these regions. Furthermore, technological advancements and innovative designs have led to the introduction of user-friendly diapers. Many manufacturers offer small packs of affordable diapers to cater to price-sensitive consumers in developing countries. These factors are expected to boost adult diaper sales and drive the growth of the MEA-Adult Diapers Market.

Trends-The market is witnessing a significant trend with the rise in online sales of personal hygiene products.

Online retail growth and the adoption of multichannel business models are fueling this trend. Vendors are leveraging both physical stores and online portals to increase product visibility and boost sales. Consequently, the online segment is expected to outpace offline sales during the forecast period.

Factors such as improved internet connectivity, increasing smartphone and tablet adoption, and rising consumer awareness are driving the growth of personal hygiene products through online sales. The convenience of online shopping allows consumers to easily purchase personal hygiene products, including adult diapers. The rise in employment, particularly among women, further drives the demand for these products through online retail channels. As a result, the growth of online sales is anticipated to support the expansion of the MEA-Adult Diapers Market in the forecast period.

Challenges-Volatility in raw material prices is challenging market growth

The production of adult diapers includes the use of raw materials such as fluff pulp, superabsorbent polymer, polypropylene polymer, elastic film, polypropylene fiber, polyester fiber, biocomponent fiber, rayon/lyocell fiber, and cotton. Petroleum-based raw materials, such as polyethylene plastic, are also used in manufacturing disposable diapers. However, the prices of petroleum-based raw materials depend on fluctuating petroleum prices, which further affect raw material transportation costs as well as the of intermediary and final products.

Vendors cannot afford to increase end-product prices due to the intense competition in the market, which reduces their profit margins. In the Organization of the Petroleum Exporting Countries (OPEC) countries, fuel prices have remained volatile over the past five years. Add-on costs such as transportation and other necessary services further contribute to procurement costs. Supplier constraints also challenge market growth. Therefore, fluctuating petroleum prices and challenges in raw material procurement processes are expected to negatively impact the MEA-Adult Diapers Market during the forecast period.

Adult Diapers Market in MEA Segmentation 

By Distribution Channel

The market share growth by the online segment will be significant during the forecast period. The online distribution channel offers advantages such as secured transactions and cash on delivery. Major adult diaper manufacturers are expanding their adult diaper e-retail businesses to gain a competitive edge over internet-only retailers. They are building web portals to sell adult diapers online. 

The online segment was valued at USD 213.59 million in 2017 and continued to grow until 2021. It is the fastest-growing segment, as more users are accessing personal hygiene and health content online. The sales generated from this segment are derived from the websites of vendors as well as e-commerce websites. These websites clearly define prices and offer a wider product variety than local convenience stores. Thus, online stores are likely to be a key channel for the sales of these products in the coming years. These factors will drive the growth of the online segment during the forecast period. 

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Who are the Major Adult Diapers Market in MEA Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

 

  • Key Offering - Abena UK Ltd. offers adult diapers such as Abena Nova.
  • Key Offering - Chiaus (Fujian) Industrial Development Co. Ltd. offers adult diapers such as Chiaus adult pants.
  • Key Offering - Dentsply Sirona Inc. offers adult diapers such as Wellspect adult diapers.

Some of the key players operating in the MEA-Adult Diapers Market are:

  • Domtar Corp.
  • Essity Aktiebolag
  • Hayat Kimya San AS
  • Hollister Inc.
  • Kao Corp.
  • Kimberly Clark Corp.
  • Linette
  • Medline Industries LP
  • Ontex BV
  • Paul Hartmann AG
  • Principle Business Enterprises Inc.
  • Rearz Inc.
  • Shamsan Industry Group
  • Tykables
  • TZMO SA
  • Unicharm Corp.
  • The Procter and Gamble Co.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Segment Overview

The Adult Diapers Market in MEA  report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. 

  • Distribution Channel Outlook (USD Million, 2017 - 2027)
    • Online
    • Offline
  • Product Outlook (USD Million, 2017 - 2027)
    • Pad type
    • Flat type
    • Pant type
  • Regional Outlook ((USD Million, 2017 - 2027)
    • Turkey
    •  Iran
    • Saudi Arabia
    • Egypt
    • Rest of MEA

 

Adult Diapers Market In MEA Scope

Report Coverage

Details

Page number

149

Base year

2022

Historic period

2017-2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 4.19%

Market growth 2023-2027

USD 121.66 million

Market structure

Fragmented

YoY growth 2022-2023(%)

3.78

Regional analysis

Middle East and Africa

Performing market contribution

Middle East and Africa at 100%

Key countries

Turkey, Iran, Saudi Arabia, Egypt, and Rest of MEA

Competitive landscape

 Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks

Key companies profiled

Abena UK Ltd., Chiaus (Fujian) Industrial Development Co. Ltd., Dentsply Sirona Inc., Domtar Corp., Essity Aktiebolag, Hayat Kimya San AS, Hollister Inc., Kao Corp., Kimberly Clark Corp., Linette, Medline Industries LP, Ontex BV, Paul Hartmann AG, Principle Business Enterprises Inc., Rearz Inc., Shamsan Industry Group, Tykables, TZMO SA, Unicharm Corp., and The Procter and Gamble Co.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period

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What are the Key Data Covered in this Adult Diapers Market In MEA In Regional Research Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the growth of the market between 2023 and 2027
  • Precise estimation of the size of the market  size and its contribution of the market in focus to the parent market
  • Accurate predictions about upcoming trends and changes in consumer behaviour
  • Growth of the market industry across Middle East and Africa
  • Thorough analysis of the market’s competitive landscape and detailed information about companies
  • Comprehensive analysis of factors that will challenge the growth of market companies

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Country Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Distribution Channel
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Product
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2022
    • 3.4 Market outlook: Forecast for 2022-2027
      • Exhibit 14: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Exhibit 15: Data Table on Regional - Market size and forecast 2022-2027 ($ million)
      • Exhibit 16: Chart on Middle East and Africa: Year-over-year growth 2022-2027 (%)
      • Exhibit 17: Data Table on Regional - Market size and forecast 2022-2027 ($ million)

    4 Historic Market Size

    • 4.1 Adult diapers market in MEA 2017 - 2021
      • Exhibit 18: Historic Market Size – Data Table on adult diapers market in MEA 2017 - 2021 ($ million)
    • 4.2 Distribution Channel Segment Analysis 2017 - 2021
      • Exhibit 19: Historic Market Size – Distribution Channel Segment 2017 - 2021 ($ million)
    • 4.3 Product Segment Analysis 2017 - 2021
      • Exhibit 20: Historic Market Size – Product Segment 2017 - 2021 ($ million)
    • 4.4 Country Segment Analysis 2017 - 2021
      • Exhibit 21: Historic Market Size – Country Segment 2017 - 2021 ($ million)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 22: Five forces analysis - Comparison between 2022 and 2027
    • 5.2 Bargaining power of buyers
      • Exhibit 23: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • 5.3 Bargaining power of suppliers
      • Exhibit 24: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • 5.4 Threat of new entrants
      • Exhibit 25: Threat of new entrants – Impact of key factors in 2022 and 2027
    • 5.5 Threat of substitutes
      • Exhibit 26: Threat of substitutes – Impact of key factors in 2022 and 2027
    • 5.6 Threat of rivalry
      • Exhibit 27: Threat of rivalry – Impact of key factors in 2022 and 2027
    • 5.7 Market condition
      • Exhibit 28: Chart on Market condition - Five forces 2022 and 2027

    6 Market Segmentation by Distribution Channel

    • 6.1 Market segments
      • Exhibit 29: Chart on Distribution Channel - Market share 2022-2027 (%)
      • Exhibit 30: Data Table on Distribution Channel - Market share 2022-2027 (%)
    • 6.2 Comparison by Distribution Channel
      • Exhibit 31: Chart on Comparison by Distribution Channel
      • Exhibit 32: Data Table on Comparison by Distribution Channel
    • 6.3 Online - Market size and forecast 2022-2027
      • Exhibit 33: Chart on Online - Market size and forecast 2022-2027 ($ million)
      • Exhibit 34: Data Table on Online - Market size and forecast 2022-2027 ($ million)
      • Exhibit 35: Chart on Online - Year-over-year growth 2022-2027 (%)
      • Exhibit 36: Data Table on Online - Year-over-year growth 2022-2027 (%)
    • 6.4 Offline - Market size and forecast 2022-2027
      • Exhibit 37: Chart on Offline - Market size and forecast 2022-2027 ($ million)
      • Exhibit 38: Data Table on Offline - Market size and forecast 2022-2027 ($ million)
      • Exhibit 39: Chart on Offline - Year-over-year growth 2022-2027 (%)
      • Exhibit 40: Data Table on Offline - Year-over-year growth 2022-2027 (%)
    • 6.5 Market opportunity by Distribution Channel
      • Exhibit 41: Market opportunity by Distribution Channel ($ million)
      • Exhibit 42: Data Table on Market opportunity by Distribution Channel ($ million)

    7 Market Segmentation by Product

    • 7.1 Market segments
      • Exhibit 43: Chart on Product - Market share 2022-2027 (%)
      • Exhibit 44: Data Table on Product - Market share 2022-2027 (%)
    • 7.2 Comparison by Product
      • Exhibit 45: Chart on Comparison by Product
      • Exhibit 46: Data Table on Comparison by Product
    • 7.3 Pad type - Market size and forecast 2022-2027
      • Exhibit 47: Chart on Pad type - Market size and forecast 2022-2027 ($ million)
      • Exhibit 48: Data Table on Pad type - Market size and forecast 2022-2027 ($ million)
      • Exhibit 49: Chart on Pad type - Year-over-year growth 2022-2027 (%)
      • Exhibit 50: Data Table on Pad type - Year-over-year growth 2022-2027 (%)
    • 7.4 Flat type - Market size and forecast 2022-2027
      • Exhibit 51: Chart on Flat type - Market size and forecast 2022-2027 ($ million)
      • Exhibit 52: Data Table on Flat type - Market size and forecast 2022-2027 ($ million)
      • Exhibit 53: Chart on Flat type - Year-over-year growth 2022-2027 (%)
      • Exhibit 54: Data Table on Flat type - Year-over-year growth 2022-2027 (%)
    • 7.5 Pant type - Market size and forecast 2022-2027
      • Exhibit 55: Chart on Pant type - Market size and forecast 2022-2027 ($ million)
      • Exhibit 56: Data Table on Pant type - Market size and forecast 2022-2027 ($ million)
      • Exhibit 57: Chart on Pant type - Year-over-year growth 2022-2027 (%)
      • Exhibit 58: Data Table on Pant type - Year-over-year growth 2022-2027 (%)
    • 7.6 Market opportunity by Product
      • Exhibit 59: Market opportunity by Product ($ million)
      • Exhibit 60: Data Table on Market opportunity by Product ($ million)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 61: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 62: Chart on Market share by geography - 2022-2027 (%)
      • Exhibit 63: Data Table on Market share by geography - 2022-2027 (%)
    • 9.2 Geographic comparison
      • Exhibit 64: Chart on Geographic comparison
      • Exhibit 65: Data Table on Geographic comparison
    • 9.3 Turkey - Market size and forecast 2022-2027
      • Exhibit 66: Chart on Turkey - Market size and forecast 2022-2027 ($ million)
      • Exhibit 67: Data Table on Turkey - Market size and forecast 2022-2027 ($ million)
      • Exhibit 68: Chart on Turkey - Year-over-year growth 2022-2027 (%)
      • Exhibit 69: Data Table on Turkey - Year-over-year growth 2022-2027 (%)
    • 9.4 Iran - Market size and forecast 2022-2027
      • Exhibit 70: Chart on Iran - Market size and forecast 2022-2027 ($ million)
      • Exhibit 71: Data Table on Iran - Market size and forecast 2022-2027 ($ million)
      • Exhibit 72: Chart on Iran - Year-over-year growth 2022-2027 (%)
      • Exhibit 73: Data Table on Iran - Year-over-year growth 2022-2027 (%)
    • 9.5 Saudi Arabia - Market size and forecast 2022-2027
      • Exhibit 74: Chart on Saudi Arabia - Market size and forecast 2022-2027 ($ million)
      • Exhibit 75: Data Table on Saudi Arabia - Market size and forecast 2022-2027 ($ million)
      • Exhibit 76: Chart on Saudi Arabia - Year-over-year growth 2022-2027 (%)
      • Exhibit 77: Data Table on Saudi Arabia - Year-over-year growth 2022-2027 (%)
    • 9.6 Egypt - Market size and forecast 2022-2027
      • Exhibit 78: Chart on Egypt - Market size and forecast 2022-2027 ($ million)
      • Exhibit 79: Data Table on Egypt - Market size and forecast 2022-2027 ($ million)
      • Exhibit 80: Chart on Egypt - Year-over-year growth 2022-2027 (%)
      • Exhibit 81: Data Table on Egypt - Year-over-year growth 2022-2027 (%)
    • 9.7 Rest of MEA - Market size and forecast 2022-2027
      • Exhibit 82: Chart on Rest of MEA - Market size and forecast 2022-2027 ($ million)
      • Exhibit 83: Data Table on Rest of MEA - Market size and forecast 2022-2027 ($ million)
      • Exhibit 84: Chart on Rest of MEA - Year-over-year growth 2022-2027 (%)
      • Exhibit 85: Data Table on Rest of MEA - Year-over-year growth 2022-2027 (%)
    • 9.8 Market opportunity by geography
      • Exhibit 86: Market opportunity by geography ($ million)
      • Exhibit 87: Data Table on Market opportunity by geography ($ million)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 88: Impact of drivers and challenges in 2022 and 2027
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 89: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 90: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 91: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 92: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 93: Matrix on vendor position and classification
            • 12.3 Abena UK Ltd.
              • Exhibit 94: Abena UK Ltd. - Overview
              • Exhibit 95: Abena UK Ltd. - Product / Service
              • Exhibit 96: Abena UK Ltd. - Key offerings
            • 12.4 Chiaus (Fujian) Industrial Development Co. Ltd.
              • Exhibit 97: Chiaus (Fujian) Industrial Development Co. Ltd. - Overview
              • Exhibit 98: Chiaus (Fujian) Industrial Development Co. Ltd. - Product / Service
              • Exhibit 99: Chiaus (Fujian) Industrial Development Co. Ltd. - Key offerings
            • 12.5 Dentsply Sirona Inc.
              • Exhibit 100: Dentsply Sirona Inc. - Overview
              • Exhibit 101: Dentsply Sirona Inc. - Business segments
              • Exhibit 102: Dentsply Sirona Inc. - Key news
              • Exhibit 103: Dentsply Sirona Inc. - Key offerings
              • Exhibit 104: Dentsply Sirona Inc. - Segment focus
            • 12.6 Hayat Kimya San AS
              • Exhibit 105: Hayat Kimya San AS - Overview
              • Exhibit 106: Hayat Kimya San AS - Product / Service
              • Exhibit 107: Hayat Kimya San AS - Key offerings
            • 12.7 Hollister Inc.
              • Exhibit 108: Hollister Inc. - Overview
              • Exhibit 109: Hollister Inc. - Product / Service
              • Exhibit 110: Hollister Inc. - Key offerings
            • 12.8 Kimberly Clark Corp.
              • Exhibit 111: Kimberly Clark Corp. - Overview
              • Exhibit 112: Kimberly Clark Corp. - Business segments
              • Exhibit 113: Kimberly Clark Corp. - Key news
              • Exhibit 114: Kimberly Clark Corp. - Key offerings
              • Exhibit 115: Kimberly Clark Corp. - Segment focus
            • 12.9 Linette
              • Exhibit 116: Linette - Overview
              • Exhibit 117: Linette - Product / Service
              • Exhibit 118: Linette - Key offerings
            • 12.10 Ontex BV
              • Exhibit 119: Ontex BV - Overview
              • Exhibit 120: Ontex BV - Product / Service
              • Exhibit 121: Ontex BV - Key news
              • Exhibit 122: Ontex BV - Key offerings
            • 12.11 Paul Hartmann AG
              • Exhibit 123: Paul Hartmann AG - Overview
              • Exhibit 124: Paul Hartmann AG - Business segments
              • Exhibit 125: Paul Hartmann AG - Key offerings
              • Exhibit 126: Paul Hartmann AG - Segment focus
            • 12.12 Principle Business Enterprises Inc.
              • Exhibit 127: Principle Business Enterprises Inc. - Overview
              • Exhibit 128: Principle Business Enterprises Inc. - Product / Service
              • Exhibit 129: Principle Business Enterprises Inc. - Key offerings
            • 12.13 Rearz Inc.
              • Exhibit 130: Rearz Inc. - Overview
              • Exhibit 131: Rearz Inc. - Product / Service
              • Exhibit 132: Rearz Inc. - Key offerings
            • 12.14 Shamsan Industry Group
              • Exhibit 133: Shamsan Industry Group - Overview
              • Exhibit 134: Shamsan Industry Group - Product / Service
              • Exhibit 135: Shamsan Industry Group - Key offerings
            • 12.15 The Procter and Gamble Co.
              • Exhibit 136: The Procter and Gamble Co. - Overview
              • Exhibit 137: The Procter and Gamble Co. - Business segments
              • Exhibit 138: The Procter and Gamble Co. - Key news
              • Exhibit 139: The Procter and Gamble Co. - Key offerings
              • Exhibit 140: The Procter and Gamble Co. - Segment focus
            • 12.16 Tykables
              • Exhibit 141: Tykables - Overview
              • Exhibit 142: Tykables - Product / Service
              • Exhibit 143: Tykables - Key offerings
            • 12.17 Unicharm Corp.
              • Exhibit 144: Unicharm Corp. - Overview
              • Exhibit 145: Unicharm Corp. - Business segments
              • Exhibit 146: Unicharm Corp. - Key offerings
              • Exhibit 147: Unicharm Corp. - Segment focus

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 148: Inclusions checklist
                • Exhibit 149: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 150: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 151: Research methodology
                • Exhibit 152: Validation techniques employed for market sizing
                • Exhibit 153: Information sources
              • 13.5 List of abbreviations
                • Exhibit 154: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

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              Key Questions Answered

              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

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