Advanced Baby Monitor Market by Product, Distribution Channel, and Geography - Forecast and Analysis 2023-2027

 Advanced Baby Monitor Market Forecast 2023-2027

The global advanced baby monitor market share was valued at USD 597.60 million in 2020 and showed positive growth during the forecast period. The market size is estimated to increase by USD 480.9 million between 2023 and 2027 at a CAGR of 10.75% . The market is propelled by several factors, including technological innovation and product design improvements leading to premiumization, heightened awareness of Sudden Infant Death Syndrome (SIDS) in developed markets, and extensive branding, advertising, and promotional efforts for advanced monitors. However, challenges persist due to the lack of awareness and the high price of advanced monitors, as well as the associated risks with sensors and signals of smart monitors. Moreover, declining fertility rates and limited penetration in developing countries further hinder market growth.

To know more about the market research report, Request Free Sample in PDF

Market Segmentation

It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.

By Distribution Channel

The market share growth by the offline segment will be significant during the forecast period. The offline distribution channel refers to the sales of products through specialty stores (including baby product stores, home improvement stores, and consumer electronics stores), department stores, hypermarkets, supermarkets, clubhouse stores, and drugstores and pharmacies.

Get a glance at the market contribution of various segments View the PDF Sample

The offline segment showed a gradual increase in the market share of USD 316.80 million in 2017 and continued to grow until 2021. To fuel offline sales, players are managing their sales through local retail entities. These companies sell their products through specialized baby product stores and through other different retailing modes such as home improvement stores, consumer electronics stores, and hundreds of small independent retailers. This further intensifies the market competition. To sustain in such a competitive market, where the preference for offline shopping is declining, companies are evolving with new business and retail strategies that include product offerings and pricing strategies. Factors such as business expansion and a rise in the number of hypermarkets, supermarkets, convenience stores, and warehouse clubs of major retailers add to the sales of these retail formats and significantly contribute to the market. The popularity of these retail stores helps manufacturers reach out to more customers. Shopping from these retail stores is helpful due to the attractive discounts and schemes they offer. Thus, various types of products offered by the companies operating in the market will drive the market during the forecast period.

By Region

For more insights on the market share of various regions Download PDF Sample now!

Europe is estimated to contribute 32% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

Western Europe currently leads in the use of these products, but Eastern Europe, an emerging region, shows great potential. This potential stems from improved living standards, urbanization, and increased internet and smartphone adoption. Urban households are particularly interested in this due to rising awareness of Sudden Infant Death Syndrome (SIDS) and evolving lifestyles. Key markets in Europe include the US, Germany, France, Italy, the UAE, and South Africa, benefiting from robust internet access and a thriving e-commerce sector. companies, like Angelcare, expand their presence both online and offline. The trend of dual-income households in Europe contributes to higher spending, with the UK leading the market. However, declining birth rates in the region are expected to negatively affect the market during the forecast period. According to Eurostat, the EU's birth rate averaged 1.5 births per person in 2020, a trend of declining fertility over the past two decades.

The Russian invasion of Ukraine disrupted European industries, impacting the supply chain for electronic components due to raw material shortages and logistical challenges. This worsened the ongoing global chip shortage as Russia controls 44% of palladium supplies, and Ukraine produces 70% of the world's neon, essential for chip production. These factors negatively affected the consumer electronics industry and, consequently, the regional market since Q1 2022. However, a potential resolution of the Russia-Ukraine situation could lead to recovery during the forecast period.

Market Dynamics and Customer Landscape

The market is being propelled by the increasing integration of technology, including Internet of Things (IoT) capabilities, artificial intelligence (AI), and wireless connectivity in smart baby monitoring gadgets. These innovative devices offer real-time updates and alerts to parents, allowing them to monitor their baby's sleeping and breathing patterns, thereby mitigating health risks and ensuring the baby's well-being. With advancements in technology, such as wearable sensors and real-time monitoring solutions, these monitors provide vital signs monitoring, ensuring child safety and security. Moreover, the rising number of working parents, single-parent households, and families with busy lifestyles further drive the monitors, making them indispensable tools for modern caretakers.

Significant Market Trend

Access to distribution channels through omnichannel strategies is one of the major market trends shaping the market growth. E-commerce's rapid growth has prompted brands to enhance the sales experience. They're investing in account and supply chain management, broadening product selections, and launching informative, interactive websites. These websites not only promote products but also provide expert advice and facilitate comparisons.

Online shopping offers the benefit of reviewing products and reading customer feedback before purchasing. companies are also expanding distribution channels to attract diverse customers, giving rise to omnichannel retailing. By adopting omnichannel strategies, companies can tap into physical stores, company-owned e-commerce sites, and third-party online retailers, boosting market growth in the forecast period by catering to a wider customer base.

Major Market Driver

The market is experiencing a surge driven by groundbreaking innovations in technology and product design, leading to premiumization. This trend is propelled by continuous technological advancements and the integration of cutting-edge features, elevating the quality of care products. With a rising number of women joining the workforce, there's an increasing demand for advanced monitors offering sophisticated functionalities such as adaptive night lights, high-definition video streaming, and real-time heart rate monitoring.

Furthermore, the alarming rise in cases of Sudden Infant Death Syndrome (SIDS) has heightened the need for advanced monitoring solutions capable of tracking vital signs like heart activity and oxygen levels in real-time. Innovations like the Owlet Baby Care Smart Sock 2 and the MonBaby Smart Button exemplify this trend by providing parents with comprehensive monitoring capabilities and enhanced safety features. These technological advancements not only address parental concerns but also drive the premiumization of care products, fostering market growth in the foreseeable future.

Key Market Challenge

Lack of awareness and high price is a major challenge hindering the market growth. The growth of the market faces hurdles due to low awareness and high prices. In contrast to other widely adopted care products, these have limited adoption in developing countries, where they are often perceived as luxury items. Parents in these regions often lack awareness about the benefits of such monitors. In 2017, for every 100 babies born in APAC, only four to five were sold, compared to the high penetration rate in North America and Western Europe. Manufacturers are working to increase awareness in these developing regions.

Additionally, the high cost of these, such as Owlet Baby Care's Smart Sock 2 priced at nearly USD 300, and Angelcare's AC517 Baby Breathing Monitor priced at almost USD 250, presents a barrier to adoption. These factors are expected to impede market growth during the forecast period.

Which are the major companies and key offerings of the Advanced Baby Monitor Market?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Lorex Technology Inc.- The company offers LW2400 wireless video monitor.

Technavio has detailed analyses of the competitive landscape of the market and information about 15 market companies, including: 

• Baby Control Digital
• Cubo Ai
• Dorel Industries Inc.
• Hisense Ltd.
• iBaby Labs Inc.
• JABLOTRON Group AS
• Koninklijke Philips NV
• Lorex Technology Inc.
• Motorola Mobility LLC
• Nanit
• Owlet Inc.
• Panasonic Holdings Corp.
• Safetosleep
• Samsung Electronics Co. Ltd.
• Snuza International Pty. Ltd.
• Summer Infant Inc.
• The Holding Angelcare Inc.
• VTech Holdings Ltd.
• WiFi Baby
• Withings France SA

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Segment Overview

The market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. 

• Distribution Channel Outlook 
  • Offline
  • Online
• Product Outlook 
  • Under-the-mattress
  • Diaper attachment
  • Smart wearable
  • Other formats
• Region Outlook 
  • North America
    • The U.S.
    • Canada
  • Europe
    • The U.K.
    • Germany
    • France
    • Rest of Europe
  • APAC
    • China
    • India
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa
  • South America
    • Chile
    • Argentina
    • Brazil

Market Analyst Overview

The market is witnessing rapid growth, driven by factors such as the increasing number of working professionals and their hectic life schedules. This market focuses on providing safer products with advanced features like artificial intelligence (AI), including the AI Sleep Sensor Pad for monitoring infants' sleep patterns and breathing motion detection.

Factors such as rising per capita income, changing lifestyle, and greater awareness of childcare contribute to the market's growth. The market is also bolstered by robust retailing strategies, including online marketing, branding, and building customer networks and relationships. However, the market faces challenges such as cybersecurity risks and government regulations regarding baby monitor safety. Despite this, the market is expected to expand, driven by the growing number of working parents, particularly in nuclear families, and their increased spending capacity. The market continues to innovate with products like the Owlet Cam 2 and focuses on product innovations and new product developments to meet the evolving needs of consumers in the electronics sector.

The market is witnessing substantial growth attributed to factors such as the increasing demand for consumer goods and services research, particularly in the baby care sector. Recent developments in smart baby monitor technology have expanded the scope of the market, making it one of the fastest-growing segments in Asia Pacific, the largest market for baby monitors. Major players in the industry are investing heavily in research and development to capitalize on lifestyle changes, including the growing number of working parents and hectic life schedules. Additionally, advancements in technology have led to the introduction of innovative features in baby monitors, offering various advantages to consumers. However, challenges such as gender biases and the female labor force participation rate impact market dynamics.

In today's dynamic world of parenting, staying connected and informed about your baby's well-being has never been easier, thanks to the remarkable advancements in baby monitoring technology. From basic audio monitors to cutting-edge smart baby monitors, the market offers a plethora of options to suit every caregiver's needs. Let's delve into the realm of baby care research and explore the transformative impact of smart baby monitors, along with the advantages they bring to the table.

For those keen on accessing comprehensive insights into the baby care industry, options like Team License and Corporate License offer convenient access to Baby Care Research and Baby Monitors Research. These licenses provide valuable data and analyses, including the scope of the report, which encompasses market trends, forecasts, and emerging opportunities within the Fastest Growing Market segment – the Baby Monitors Market. The Advantages of baby monitors extend far beyond basic surveillance. These innovative devices leverage Advanced technologies to offer parents a holistic approach to baby care. With features such as real-time video streaming, high-definition cameras, and night vision capabilities, smart baby monitors provide caregivers with unprecedented visibility into their baby's activities, even in low-light conditions.

Moreover, smart baby monitors go beyond mere observation, offering two-way communication functionalities that enable caregivers to soothe their baby with comforting words or lullabies remotely. This feature fosters a sense of security and reassurance for both parents and infants, particularly during nighttime routines or naptime. The integration of Advanced technologies also enhances the safety and security aspects of baby monitors. Motion detection sensors and temperature alerts ensure that caregivers are promptly notified of any irregularities, allowing for quick intervention in the event of potential hazards or emergencies. Additionally, smart baby monitors offer seamless connectivity with mobile devices, enabling parents to monitor their baby's activities from anywhere, at any time. This remote accessibility empowers caregivers to maintain a constant connection with their little ones, whether they're at home, at work, or on the go.

As the demand for smart baby monitors continues to rise, manufacturers are continually innovating to meet the evolving needs of modern parents. With options ranging from standalone devices to integrated smart home systems, caregivers can choose the solution that best fits their lifestyle and preferences. In conclusion, smart baby monitors represent a significant advancement in baby care technology, offering unparalleled convenience, safety, and peace of mind for caregivers. With the availability of Team License and Corporate License options for accessing comprehensive research, stakeholders can stay informed about the latest developments in the Smart Baby Monitor Market. By harnessing the power of Advanced technologies, smart baby monitors are revolutionizing the way parents care for their little ones, ensuring a safer, more connected parenting experience.

Advanced Baby Monitor Market Scope
Report Coverage	Details
Page number	167
Base year	2022
Historic period	2017-2021
Forecast period	2023-2027
Growth momentum & CAGR	Accelerate at a CAGR of 10.75%
Market growth 2023-2027	USD 480.9 million
Market structure	Fragmented
YoY growth 2022-2023(%)	10.24
Regional analysis	Europe, North America, APAC, South America, and Middle East and Africa
Performing market contribution	Europe at 32%
Key countries	US, China, Japan, UK, and Germany
Competitive landscape	Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks
Key companies profiled	Baby Control Digital, Cubo Ai, Dorel Industries Inc., Hisense Ltd., iBaby Labs Inc., JABLOTRON Group AS, Koninklijke Philips NV, Lorex Technology Inc., Motorola Mobility LLC, Nanit, Owlet Inc., Panasonic Holdings Corp., Safetosleep, Samsung Electronics Co. Ltd., Snuza International Pty. Ltd., Summer Infant Inc., The Holding Angelcare Inc., VTech Holdings Ltd., WiFi Baby, and Withings France SA
Market dynamics	Parent market analysis, Market Forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

View PDF Sample

What are the Key Data Covered in this Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the market growth and forecasting of the market between 2023 and 2027
• Precise estimation of the size of the market size and its contribution to the parent market
• Accurate predictions about upcoming market trends and analysis and changes in consumer behavior
• Growth of the market industry across Europe, North America, APAC, South America, and Middle East and Africa
• Thorough market growth analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive market analysis and report on the factors that will challenge the market research and growth of market companies

We can help! Our analysts can customize this market research report to meet your requirements. 

Get in touch