Advertising Services Market by Type and Geography - Forecast and Analysis 2022-2026

The advertising services market share is expected to reach an estimated USD 188.92 billion value by 2026 at an accelerating CAGR of 5.18%.

This advertising services market research report extensively covers advertising services market segmentation by:

• Type - Digital advertising, TV advertising, Print advertising, OOH advertising, and Others
• Geography - North America, APAC, Europe, South America, and Middle East and Africa

The advertising services market report also offers information on several market vendors, including Alibaba Group Holding Ltd., Alphabet Inc., Amazon.com Inc., BrandBurp Digital, CommCreative, Daniel Brian Advertising, Division of Labor, Experian Plc, ITHAKA, Jacob Tyler, Mayple Marketplace Ltd., Meta Platforms Inc., Omnicom Group Inc., Plan Z Digital, Publicis Groupe SA, REQ, SmartSites, Socialiency Advertising, Spirit Adv, and WPP Plc among others.

What will the Advertising Services Market Size be During the Forecast Period?

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Which are the Key Regions for Advertising Services Market?

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35% of the market's growth will originate from APAC during the forecast period. China and Japan are the key markets for advertising services in APAC. Market growth in this region will be faster than the growth of the market in the European and North American regions.

The growing popularity of digital media is a growth potential for the digital advertising services market in the region will facilitate the advertising services market growth in APAC over the forecast period. This advertising industry report market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

In the first half of 2020, the COVID-19 pandemic adversely affected the advertising services market, but the impact was lower than in other regions. The revenue drops in 2020 were dramatic. During the pandemic, advertising revenue shifted towards digital advertising as consumers across APAC spent more time online with more streaming, ecommerce and integration of digital platforms into daily lives. Brands have been accelerating their digitalization efforts which in result increasing the role of e-commerce in advertising. 

What are the Revenue-generating Type Segments in the Advertising Services Market?

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The advertising services market share growth by the digital advertising segment will be significant during the forecast period. Global advertisement spending is expected to exhibit high growth during the forecast period. As the world population shifts toward online media, it is imperative for businesses to target online consumers. The primary drivers for the digital advertisement spending segment are the rising global Internet penetration, growing use of mobile devices, upsurge in the number of user searches, and ongoing digital transformation across industries, which is propelling businesses to expand their online presence.

This report provides an accurate prediction of the contribution of all the segments to the growth of the advertising services market size and actionable market insights on post COVID-19 impact on each segment.

Who are the Major Advertising Services Market Vendors?

The report analyzes the market's competitive landscape and offers information on several market vendors, including:

 

• Alibaba Group Holding Ltd.
• Alphabet Inc.
• Amazon.com Inc.
• BrandBurp Digital
• CommCreative
• Daniel Brian Advertising
• Division of Labor
• Experian Plc
• ITHAKA
• Jacob Tyler
• Mayple Marketplace Ltd.
• Meta Platforms Inc.
• Omnicom Group Inc.
• Plan Z Digital
• Publicis Groupe SA
• REQ
• SmartSites
• Socialiency Advertising
• Spirit Adv
• WPP Plc

 

This statistical study of the advertising services market encompasses successful business strategies deployed by the key vendors. The advertising services market is fragmented and the vendors are deploying growth strategies such as investing in planning, designing, developing, acquiring new players, and expanding existing facilities to compete in the market.

Product Insights and News

• Alibaba Group Holding Ltd. - Alibaba Group Holding Ltd. is a public company headquartered in China. It is a global company generating $109,480 million in revenues and has around 251,462 employees. Its revenue from the global advertising services market contributes to its overall revenues along with its other offerings, but it is not a key revenue stream for the company. 

• Alibaba Group Holding Ltd. - The company offers advertising services under the subsidiary Hangzhou Alibaba Advertising Co. Ltd. 

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The advertising services market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Advertising Services Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the advertising services market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

Advertising Services Market: Key Drivers, Trends, and Challenges

The growth in in-app advertising is notably driving the advertising services market growth, although factors such as the growing adoption of ad-blocker solutions may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the advertising services industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Advertising Services Market Driver

One of the key factors driving growth in the advertising services market is the growth in in-app advertising. The growing popularity of in-app advertisements is one of the major factors driving the global advertising services market. Mobile phone users spend more than 80% of their time on dedicated apps in comparison to the 20% time spent on browsers on their mobile devices. The high amount of time spent on apps has attracted advertisers to focus on in-app advertisements for their products and services. Also, this platform helps app developers to generate revenue without having to charge the users to use their apps. In-app advertisements are not only cost-effective but also help in reaching a targeted audience based on the data collected through the apps and cache files. Many brands also engage with their target audience through multiple marketing channels and encourage them to post reviews and provide feedback about their products/services. This way, brands can reach out to their target audience more efficiently. These factors are propelling the popularity of in-app advertising.

Key Advertising Services Market Trend

The incorporation of AR in advertising is a key advertising services market trend that is expected to have a positive impact in the coming years. The incorporation of Augmented Reality (AR) in advertisements is a recent trend in the advertising industry. The use of media has changed in recent years because of advances in AR. The integration of AR makes advertising interactive, allowing marketers and advertisers to reach out to consumers in new ways. Many companies have embraced this technology. AR ads are engaging as customers can not only view but also interact with AR ads. In addition to promoting sales, AR ads help in building a company's reputation. For instance, the Arctic Home Campaign by Coca-Cola and the World Wildfire Fund, which is aimed at protecting polar bears and their natural habitat, included an AR event at the Science Museum in London. This event helped Coca-Cola engage with consumers and gain consumer loyalty. Thus, the incorporation of AR in advertising is one of the major trends in the global advertising services market.

Key Advertising Services Market Challenge

The growing adoption of ad-blocker solutions will be a major challenge for the advertising services market during the forecast period. Ad-blockers are easy-to-install browser extensions that act as gatekeepers by removing ads from websites that a user views. Facebook has repeatedly made efforts to suppress advertisement blocking. Google has even gone to great lengths to ban ad extensions, removing them completely from Chrome's Web Store and Google Play. Yet, despite concerted efforts from media giants, the growth of ad blocking remains rampant. With the increasing adoption of mobile ad-blocker solutions, the global mobile advertising services market is getting affected negatively, as advertisers and publishers are under constant pressure to better target, deliver, and track their messages to users. Many users do not prefer to view advertisements and install ad-blockers, leading to a decline in the revenue generated by the global mobile advertising services market.

This advertising services market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the global advertising services market as a part of the global interactive media and services market within the media and entertainment market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the advertising services market during the forecast period.

 

Advertising Services Market Scope
Report Coverage	Details
Page number	120
Base year	2021
Forecast period	2022-2026
Growth momentum & CAGR	Accelerate at a CAGR of 5.18%
Market growth 2022-2026	$ 188.92 billion
Market structure	Fragmented
YoY growth (%)	4.3
Regional analysis	North America, APAC, Europe, South America, and Middle East and Africa
Performing market contribution	APAC at 35%
Key consumer countries	US, China, Japan, Germany, and UK
Competitive landscape	Leading companies, Competitive strategies, Consumer engagement scope
Key companies profiled	Alibaba Group Holding Ltd., Alphabet Inc., Amazon.com Inc., BrandBurp Digital, CommCreative, Daniel Brian Advertising, Division of Labor, Experian Plc, ITHAKA, Jacob Tyler, Mayple Marketplace Ltd., Meta Platforms Inc., Omnicom Group Inc., Plan Z Digital, Publicis Groupe SA, REQ, SmartSites, Socialiency Advertising, Spirit Adv, and WPP Plc
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Advertising Services Market Report?

• CAGR of the market during the forecast period 2022-2026
• Detailed information on factors that will drive advertising services market growth during the next five years
• Precise estimation of the advertising services market size and its contribution to the parent market
• Accurate predictions on upcoming trends and changes in consumer behavior
• The growth of the advertising services industry across North America, APAC, Europe, South America, and Middle East and Africa
• A thorough analysis of the market's competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of advertising services market vendors

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