China After-school Tutoring Market by Channel, Application and End-user - Forecast and Analysis 2024-2028

China After-school Tutoring Market Forecast 2024-2028

The China After-school Tutoring Market size is forecast to increase by USD 82.85 billion, at a CAGR of 14.32% between 2023 and 2028. The market's growth focus on outcome-based education, heightened focus on test preparation, and escalating competition among students. As educational standards rise, there's a greater demand for tutoring services that deliver tangible results. Moreover, the surge in online tutoring platforms offers students convenient access to supplementary learning resources. This emphasis on achieving academic excellence through tailored guidance and intensive preparation fuels the market's expansion. However, it also poses challenges, such as ensuring the quality and effectiveness of tutoring services amidst the competitive landscape. This report also includes an in-depth market growth analysis, market trends and analysis, and market forecasting of forecast and history.

Overview of the Market

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Key Players in the Market

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

China Distance Education Holdings Ltd.  - The company offers after school tutoring services such as online test preparation courses for self taught learners pursuing higher education diplomas and test preparation courses for university students who take the nationwide graduate school entrance exam, practical accounting training courses for college students and working professionals, as well as online language courses and third party developed online courses.

The market report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:

• ChineseHour
• EF Education First Ltd.
• Feiyang Education Center
• HKTC
• Hong Kong Mentors Association
• iFLYTEK Co. Ltd.
• Kumon Hong Kong Co. Ltd.
• Mandarin Tutor
• New Oriental Education and Technology Group Inc.
• PalFish
• PandaTree Inc.
• Shanghai Expat Tutors
• TAL Education Group
• The Unparalleled Insight

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market research and growth and players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Market Segmentation 

In China, the After-School Tutoring Market is witnessing a competitive race driven by technological advances. The O2O model, combining online and offline services, has gained prominence among publisher catering to K12 and Higher Education Applications. Intermediaries play a crucial role in creating a digital, interactive, or connected environment for students. Teachers leverage these platforms to offer homework help and deliver unique learning experiences, especially in STEM courses and other disciplines like science and engineering. With a focus on the summation of data and providing tailored study programs, the market in China continues to evolve to meet the changing demands of students and parents alike.

Market Segmentation by Channel

The market growth analysis by the online segment will be significant during the projection period. In recent years, online after-school tutoring has emerged as one of the most preferred modes of learning in China. With the advent of technology and increasing Internet penetration, online teaching has become a convenient and effective way of supplementing classroom teaching.  One of the benefits of online after-school tutoring in China is its accessibility. Students can easily log in to a tutoring platform and access different subjects and topics.

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The online segment was the largest and was valued at USD 36.60 billion in 2018. Moreover, online tutoring can foster a collaborative learning community where students from different regions can join together to learn and share their knowledge. Online after-school teaching has also become increasingly popular in China post-COVID-19 pandemic due to online learning. In conclusion, the market provides an array of benefits, including accessibility, personalization, collaborative learning, and a supportive environment. It has become a popular choice for students, especially during the pandemic, and is likely to continue to grow during the forecast period. This is expected to drive the growth of the online segment of the market in focus during the forecast period.

Market Dynamics and Landscape

In China's After-School Tutoring Market, competition intensifies as technological advances drive the shift towards online-to-offline (O2O) models. Publishers play a crucial role, leveraging digital platforms for interactive learning experiences and unique learning experience. With a focus on K12 and Higher Education Applications, intermediaries connect students with teachers for homework help and unique learning experiences, particularly in STEM courses and in other courses. However, challenges loom, including regulatory pressures and concerns over the quality of education provided. Navigating this landscape requires adapting to digital environments while maintaining educational standards and ensuring sustainable growth in the competitive race. Our researchers analyzed the data with 2023 as the base year, along with the market trends and analysis, drivers, and challenges. A holistic after-school tutoring market in China growth analysis and report of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Market Driver

An increase in competition and growing online tutoring among students is notably driving market growth. Students are not only availing of after-school teaching services for entrance examinations but also for obtaining better grades in school examinations. Students availing such services for better grades in schools majorly fall into two categories. The first category comprises students who are academically weak and require additional assistance in different subjects. The second category comprises students who are academically strong and want to excel in their classes. These students demand customized courses and classes according to their requirements. For instance, students prefer curriculums tailored according to their weaknesses in particular subjects and academic aspirations.

Also, online after-school tutoring is gaining popularity among students in China. Also, there is an increase in online tutoring platforms. For instance, there are 45 online tutoring service providers and 111,000 offline service providers on the platform offering academic and nonacademic training programs, according to the Chinese ministry. Similarly, in July 2023, China launched a national platform for qualified after-school tutoring services. Parents can use the platform and its mobile app to search for and purchase courses. Thus, intense competition among students to obtain better grades and increasing adoption of online tutoring channels is expected to boost the market's growth during the forecast period.

Significant Market Trends

Technological advances in after-school tutoring are an emerging trend shaping market growth. With the advancement of technology, the after-school tutoring market in China has shifted from traditional face-to-face teaching to online tutoring. One of the major trends expected to accelerate the growth of the market is the increasing investments in advanced technologies to enhance the learning experience. One of the examples of technological advancement in the China after-school tutoring market is the use of AI technology. AI is being used to personalize learning plans for students based on their unique strengths and weaknesses. 

Moreover, the implementation of VR and AR in the market is gaining traction. In conclusion, technological advancements have revolutionized the market, increasing efficiency and effectiveness in delivering quality education to students. With such innovations in the education sector, it is likely that the trend will continue to grow and will positively impact the growth of the market during the forecast period.

Major Market Challenges 

The availability of open-source education platforms is a significant challenge hindering market growth. The presence of various educational sites enables students to prepare for entrance examinations without private tutoring. For example, Coursera, a provider of online courses and services, offers materials and courses for the Hanyu Shuiping Kaoshi test from Peking University. Open educational resources are freely accessible; thus, more students prefer such online resources over after school tutoring services. After-school tutoring for English accounts for a significant share of the market. 

Moreover, China is one of the major adopters of MOOCs, and the number of open online course attendees is high. For instance, according to the World Digital Education Conference, an initiative by the Chinese Ministry of Education, the number of MOOCs present in China is more than 64,500. These MOOC courses received more than 1 billion visits by 2023. Thus, the availability of a large number of open educational resources is expected to hamper the growth of the market during the forecast period.

Market  Customer Landscape

The market development analysis report includes the adoption lifecycle of the market, from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on market penetration. Furthermore, the market research and growth report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies. 

Customer Landscape

Segment Overview

The market analysis and report forecasts market expansion by revenue and provides an analysis of the latest trends and growth opportunities from 2018 to 2028. 

• Channel Outlook
  • Online
  • Blended

• Application Outlook
  • Subject specific
  • Enrichment education
  • English language training

• End-user Outlook
  • Primary
  • Secondary

Market Analyst Overview

In China's dynamic After-school Tutoring Market, mathematics holds a prominent place alongside other subjects. Educational institutes offer private coaching with customized learning paths, fostering academic competition among students. AI-powered tutors enhance learning experiences, providing flexible scheduling and personalized support. In-service education ensures tutors stay updated with the latest teaching methods. Parental involvement features promote collaboration between parents and educators, while integration with e-learning platforms enhances accessibility. The market thrives on customized learning experiences, where students receive tailored support to excel academically. However, challenges exist, including ensuring the quality of education and navigating regulatory frameworks. Despite this, the market continues to evolve, driven by technological advancements and a growing emphasis on e-learning solutions.

Market Scope
Report Coverage	Details
Page number	136
Base year	2023
Historic period	2018 - 2022
Forecast period	2024-2028
Growth momentum & CAGR	Accelerate at a CAGR of 14.32%
Market Growth 2024-2028	USD 82.85 billion
Market structure	Fragmented
YoY growth 2023-2024(%)	13.9
Competitive landscape	Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks
Key companies profiled	China Distance Education Holdings Ltd., ChineseHour, EF Education First Ltd., Feiyang Education Center, HKTC, Hong Kong Mentors Association, iFLYTEK Co. Ltd., Kumon Hong Kong Co. Ltd., Mandarin Tutor, New Oriental Education and Technology Group Inc., PalFish, PandaTree Inc., Shanghai Expat Tutors, TAL Education Group, The Unparalleled Insight, VIPKID HK Ltd., and Yuanfudao
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, condition analysis for the market projection period
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Research Report?

• CAGR of the market  forecast
• Detailed information of market report factors that will drive the growth of the market between 2024 and 2028
• Precise estimation of the market  size and its contribution of the market in focus to the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Market growth and forecasting across China
• Thorough analysis of the market’s competitive landscape and market growth and trends
• Comprehensive analysis of factors that will challenge the growth of market companies

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