Air Freshener Dispenser Market by Distribution Channel, Application, and Geography- Forecast and Analysis 2023-2027

Published: May 2023

Pages: 153

SKU: IRTNTR75322

Snapshot

Air Freshener Dispenser Market Analysis Report 2023-2027:

The air freshener dispenser market size is estimated to grow at a CAGR of 5.85% between 2022 and 2027. The market size is forecast to increase by USD 4,914.9 million. The growth of the market depends on several factors, including increasing demand from commercial end-user, increased spending by consumers on homecare products, and innovative air freshener dispenser design launch.

This air freshener dispenser market report extensively covers market segmentation by distribution channel (offline and online), application (household and commercial), and geography (Europe, North America, APAC, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.

What will be the Size of the Air Freshener Dispenser Market During the Forecast Period?

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Air Freshener Dispenser Market: Key Drivers, Trends, Challenges, and Customer Landscape

Increasing demand from commercial end-user is notably driving the market growth, although factors such as reducing demand for plastic products may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Air Freshener Dispenser Market Driver

Increasing demand from commercial end-user industries is driving the air freshener dispenser market. Air freshener dispensers are gaining popularity in commercial sectors such as hotels, restaurants, corporate spaces, hospitals, spas, and other public areas. Hospitality businesses, including hotels, restaurants, and bars, rely on creating a positive customer experience by using air freshener dispensers. By eliminating unpleasant odors and leaving a fresh scent, air freshener dispensers can help create a clean and pleasant environment. Moreover, with the COVID-19 pandemic, many businesses, such as hotels, restaurants, and spas, are taking extra precautions, such as cleanliness and hygiene, to ensure the safety of their customers and employees. Furthermore, air freshener dispensers that contain disinfectant or antibacterial properties can help reduce the spread of germs and viruses.

Significant Air Freshener Dispenser Market Trends

The adoption of smart air freshener dispensers is a major trend influencing the market. Smart air freshener dispensers are increasingly popular due to their convenience and effectiveness in keeping indoor spaces smelling fresh and clean. Smart air freshener dispensers are a relatively new product in the market. And their demand has increased in recent years, with these devices offering several advantages over traditional air fresheners dispensers, such as controlling the scent and frequency of dispensing remotely via a mobile app or voice commands, providing users with a more personalized and convenient experience. Hence, such trends boost market growth for air freshener dispensers during the forecast period.

Major Air Freshener Dispenser Challenge

Reducing demand for plastic products is a major challenge impeding the growth of the market growth during the forecast period. Reducing plastic demand can impact the sale of air freshener dispensers, as many of these products are plastic. Due to the significant reduction in plastic demand, manufacturers need to find alternative materials to use in the manufacturing of air freshener dispensers, which could increase the cost of production and potentially lead to higher consumer prices. Furthermore, there is a shift towards more sustainable and eco-friendly alternatives, such as refillable or biodegradable air freshener dispensers.

Key Air Freshener Dispenser Market Customer Landscape

The market report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global Air Freshener Dispenser Market Customer Landscape

Who are the Major Air Freshener Dispenser Market Vendors?

Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Novatech Automatic Systems - The company offers multi-phasing air freshener dispensers such as V Air dispensers, V Air SOLID Evolution, and Marine Musk air dispensers.

The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:

Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.

What is the Fastest-Growing Segment in the Air Freshener Dispenser Market?

The market share growth by the offline segment will be significant during the forecast period. This type of distribution channel accounted for the largest share of the global air freshener dispenser market in 2022. The segment includes hypermarket supermarkets, discount stores, and other retailers.

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The offline segment was valued at USD 8,131.89 million in 2017 and continued to grow until 2021. Hypermarket supermarkets usually attract many customers, increasing the chances of selling more products, including air freshener dispensers. Air freshener dispensers are a convenient solution to keep the indoor environment smelling fresh and clean. And with hypermarket supermarkets offering a one-stop shop for customers to purchase all their household needs, it makes it easy to pick up an air freshener dispenser while purchasing other household items. Hypermarket supermarkets usually offer various air freshener dispensers with different fragrances, styles, and price points.

Which are the Key Regions for the Air Freshener Dispenser Market?

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North America is estimated to contribute 28% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

In 2022, Europe was the largest global air fresheners dispenser market. The air freshener dispenser market in the region has been growing steadily over the past few years owing to increased demand for fragranced products such as air freshener dispensers and a growing focus on hygiene. The development of the retail industry and the availability of numerous online retailers are credited with expanding the air freshener dispenser business in Europe.

In 2020, COVID-19 obstructed the procurement of raw materials such as glass, plastics, and steel for manufacturing air fresheners dispensers due to closed international trading and disruptions in transporting non-essential goods like air freshener dispensers. However, revised transportation guidelines for non-essential goods and the reopening of international trading resumed the market growth in Europe in 2021. In late 2020, vaccines were introduced in many countries of the region, which led to the removal of lockdown restrictions imposed by the governments. Consumers started going to offices, shopping malls, restaurants, and spa centers, which increased demand for air freshener dispensers in the region, increasing demand for air freshener dispensers.

Segment Overview

The air freshener dispenser market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.

Distribution Channel Outlook (USD Million, 2017 - 2027)
- Offline
- Online

Application Outlook (USD Million, 2017 - 2027)
- Household
- Commercial

Region Outlook (USD Million, 2017 - 2027)
- North America
  - The U.S.
  - Canada
- Europe
  - U.K.
  - Germany
  - France
  - Rest of Europe
- South America
  - Chile
  - Argentina
  - Brazil
- APAC
  - China
  - India
- Middle East & Africa
  - Saudi Arabia
  - South Africa
  - Rest of the Middle East & Africa

Parent Market Analysis

Technavio categorizes the global air freshener dispenser market as a part of the global household products market. The global household products market covers non-durable products, including detergents, soaps, diapers, and other tissue and household paper products. Our market research report has extensively covered external factors influencing the parent market growth during the forecast period.

Air Freshener Dispenser Market Scope
Report Coverage	Details
Page number	153
Base year	2022
Historic period	2017-2021
Forecast period	2023-2027
Growth momentum & CAGR	Accelerate at a CAGR of 5.85%
Market growth 2023-2027	USD 4,914.9 million
Market structure	Fragmented
YoY growth 2022-2023(%)	5.15
Regional analysis	Europe, North America, APAC, South America, and Middle East and Africa
Performing market contribution	North America at 28%
Key countries	US, China, India, Germany, and UK
Competitive landscape	Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks
Key companies profiled	Aspire Industries, Bright Liquid Soap, Church and Dwight Co. Inc., Dabur India Ltd., Farcent Enterprise Co. Ltd., Godrej and Boyce Manufacturing Co. Ltd., Henkel AG and Co. KGaA, Hyso LLC, Krisho Hygiene Pvt. Ltd., Newell Brands Inc., Orchids International, Padmavati Industries, PR and R Black Pty Ltd., Qingdao Anyfeel Electric Co. Ltd., Reckitt Benckiser Group Plc, S.C. Johnson and Son Inc., The Procter and Gamble Co., Tristar Engineering Industries, Vectair Systems Ltd., and Novatech Automatic Systems
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Air Freshener Dispenser Market Research Report?

CAGR of the market during the forecast period
Detailed information on factors that will drive the growth of the market between 2023 and 2027
Precise estimation of the market size and its contribution of the market with a focus to the parent market
Accurate predictions about upcoming trends and changes in consumer behaviour
Growth of the market across Europe, North America, APAC, South America, and Middle East and Africa
Thorough analysis of the market’s competitive landscape and detailed information about vendors
Comprehensive analysis of factors that will challenge the growth of market vendors

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Table of Contents

1 Executive Summary

1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Global Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Distribution Channel
- Exhibit 06: Executive Summary – Chart on Market Segmentation by Application
- Exhibit 07: Executive Summary – Chart on Incremental Growth
- Exhibit 08: Executive Summary – Data Table on Incremental Growth
- Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
- Exhibit 10: Parent market
- Exhibit 11: Market Characteristics

3 Market Sizing

3.1 Market definition
- Exhibit 12: Offerings of vendors included in the market definition

3.2 Market segment analysis
- Exhibit 13: Market segments

3.3 Market size 2022

3.4 Market outlook: Forecast for 2022-2027
- Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
- Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
- Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
- Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

4.1 Global air freshener dispenser market 2017 - 2021
- Exhibit 18: Historic Market Size – Data Table on global air freshener dispenser market 2017 - 2021 ($ million)

4.2 Distribution Channel Segment Analysis 2017 - 2021
- Exhibit 19: Historic Market Size – Distribution Channel Segment 2017 - 2021 ($ million)

4.3 Application Segment Analysis 2017 - 2021
- Exhibit 20: Historic Market Size – Application Segment 2017 - 2021 ($ million)

4.4 Geography Segment Analysis 2017 - 2021
- Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)

4.5 Country Segment Analysis 2017 - 2021
- Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

5 Five Forces Analysis

5.1 Five forces summary
- Exhibit 23: Five forces analysis - Comparison between 2022 and 2027

5.2 Bargaining power of buyers
- Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

5.3 Bargaining power of suppliers
- Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

5.4 Threat of new entrants
- Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

5.5 Threat of substitutes
- Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

5.6 Threat of rivalry
- Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

5.7 Market condition
- Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Distribution Channel

6.1 Market segments
- Exhibit 30: Chart on Distribution Channel - Market share 2022-2027 (%)
- Exhibit 31: Data Table on Distribution Channel - Market share 2022-2027 (%)

6.2 Comparison by Distribution Channel
- Exhibit 32: Chart on Comparison by Distribution Channel
- Exhibit 33: Data Table on Comparison by Distribution Channel

6.3 Offline - Market size and forecast 2022-2027
- Exhibit 34: Chart on Offline - Market size and forecast 2022-2027 ($ million)
- Exhibit 35: Data Table on Offline - Market size and forecast 2022-2027 ($ million)
- Exhibit 36: Chart on Offline - Year-over-year growth 2022-2027 (%)
- Exhibit 37: Data Table on Offline - Year-over-year growth 2022-2027 (%)

6.4 Online - Market size and forecast 2022-2027
- Exhibit 38: Chart on Online - Market size and forecast 2022-2027 ($ million)
- Exhibit 39: Data Table on Online - Market size and forecast 2022-2027 ($ million)
- Exhibit 40: Chart on Online - Year-over-year growth 2022-2027 (%)
- Exhibit 41: Data Table on Online - Year-over-year growth 2022-2027 (%)

6.5 Market opportunity by Distribution Channel
- Exhibit 42: Market opportunity by Distribution Channel ($ million)
- Exhibit 43: Data Table on Market opportunity by Distribution Channel ($ million)

7 Market Segmentation by Application

7.1 Market segments
- Exhibit 44: Chart on Application - Market share 2022-2027 (%)
- Exhibit 45: Data Table on Application - Market share 2022-2027 (%)

7.2 Comparison by Application
- Exhibit 46: Chart on Comparison by Application
- Exhibit 47: Data Table on Comparison by Application

7.3 Household - Market size and forecast 2022-2027
- Exhibit 48: Chart on Household - Market size and forecast 2022-2027 ($ million)
- Exhibit 49: Data Table on Household - Market size and forecast 2022-2027 ($ million)
- Exhibit 50: Chart on Household - Year-over-year growth 2022-2027 (%)
- Exhibit 51: Data Table on Household - Year-over-year growth 2022-2027 (%)

7.4 Commercial - Market size and forecast 2022-2027
- Exhibit 52: Chart on Commercial - Market size and forecast 2022-2027 ($ million)
- Exhibit 53: Data Table on Commercial - Market size and forecast 2022-2027 ($ million)
- Exhibit 54: Chart on Commercial - Year-over-year growth 2022-2027 (%)
- Exhibit 55: Data Table on Commercial - Year-over-year growth 2022-2027 (%)

7.5 Market opportunity by Application
- Exhibit 56: Market opportunity by Application ($ million)
- Exhibit 57: Data Table on Market opportunity by Application ($ million)

8 Customer Landscape

8.1 Customer landscape overview
- Exhibit 58: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

9.1 Geographic segmentation
- Exhibit 59: Chart on Market share by geography 2022-2027 (%)
- Exhibit 60: Data Table on Market share by geography 2022-2027 (%)

9.2 Geographic comparison
- Exhibit 61: Chart on Geographic comparison
- Exhibit 62: Data Table on Geographic comparison

9.3 Europe - Market size and forecast 2022-2027
- Exhibit 63: Chart on Europe - Market size and forecast 2022-2027 ($ million)
- Exhibit 64: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
- Exhibit 65: Chart on Europe - Year-over-year growth 2022-2027 (%)
- Exhibit 66: Data Table on Europe - Year-over-year growth 2022-2027 (%)

9.4 North America - Market size and forecast 2022-2027
- Exhibit 67: Chart on North America - Market size and forecast 2022-2027 ($ million)
- Exhibit 68: Data Table on North America - Market size and forecast 2022-2027 ($ million)
- Exhibit 69: Chart on North America - Year-over-year growth 2022-2027 (%)
- Exhibit 70: Data Table on North America - Year-over-year growth 2022-2027 (%)

9.5 APAC - Market size and forecast 2022-2027
- Exhibit 71: Chart on APAC - Market size and forecast 2022-2027 ($ million)
- Exhibit 72: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
- Exhibit 73: Chart on APAC - Year-over-year growth 2022-2027 (%)
- Exhibit 74: Data Table on APAC - Year-over-year growth 2022-2027 (%)

9.6 South America - Market size and forecast 2022-2027
- Exhibit 75: Chart on South America - Market size and forecast 2022-2027 ($ million)
- Exhibit 76: Data Table on South America - Market size and forecast 2022-2027 ($ million)
- Exhibit 77: Chart on South America - Year-over-year growth 2022-2027 (%)
- Exhibit 78: Data Table on South America - Year-over-year growth 2022-2027 (%)

9.7 Middle East and Africa - Market size and forecast 2022-2027
- Exhibit 79: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
- Exhibit 80: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
- Exhibit 81: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
- Exhibit 82: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

9.8 US - Market size and forecast 2022-2027
- Exhibit 83: Chart on US - Market size and forecast 2022-2027 ($ million)
- Exhibit 84: Data Table on US - Market size and forecast 2022-2027 ($ million)
- Exhibit 85: Chart on US - Year-over-year growth 2022-2027 (%)
- Exhibit 86: Data Table on US - Year-over-year growth 2022-2027 (%)

9.9 Germany - Market size and forecast 2022-2027
- Exhibit 87: Chart on Germany - Market size and forecast 2022-2027 ($ million)
- Exhibit 88: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
- Exhibit 89: Chart on Germany - Year-over-year growth 2022-2027 (%)
- Exhibit 90: Data Table on Germany - Year-over-year growth 2022-2027 (%)

9.10 UK - Market size and forecast 2022-2027
- Exhibit 91: Chart on UK - Market size and forecast 2022-2027 ($ million)
- Exhibit 92: Data Table on UK - Market size and forecast 2022-2027 ($ million)
- Exhibit 93: Chart on UK - Year-over-year growth 2022-2027 (%)
- Exhibit 94: Data Table on UK - Year-over-year growth 2022-2027 (%)

9.11 China - Market size and forecast 2022-2027
- Exhibit 95: Chart on China - Market size and forecast 2022-2027 ($ million)
- Exhibit 96: Data Table on China - Market size and forecast 2022-2027 ($ million)
- Exhibit 97: Chart on China - Year-over-year growth 2022-2027 (%)
- Exhibit 98: Data Table on China - Year-over-year growth 2022-2027 (%)

9.12 India - Market size and forecast 2022-2027
- Exhibit 99: Chart on India - Market size and forecast 2022-2027 ($ million)
- Exhibit 100: Data Table on India - Market size and forecast 2022-2027 ($ million)
- Exhibit 101: Chart on India - Year-over-year growth 2022-2027 (%)
- Exhibit 102: Data Table on India - Year-over-year growth 2022-2027 (%)

9.13 Market opportunity by geography
- Exhibit 103: Market opportunity by geography ($ million)
- Exhibit 104: Data Tables on Market opportunity by geography ($ million)

10 Drivers, Challenges, and Trends

10.1 Market drivers

10.2 Market challenges

10.3 Impact of drivers and challenges
- Exhibit 105: Impact of drivers and challenges in 2022 and 2027

10.4 Market trends

11 Vendor Landscape

11.1 Overview

11.2 Vendor landscape
- Exhibit 106: Overview on Criticality of inputs and Factors of differentiation

11.3 Landscape disruption
- Exhibit 107: Overview on factors of disruption

11.4 Industry risks
- Exhibit 108: Impact of key risks on business

12 Vendor Analysis

12.1 Vendors covered
- Exhibit 109: Vendors covered

12.2 Market positioning of vendors
- Exhibit 110: Matrix on vendor position and classification

12.3 Aspire Industries
- Exhibit 111: Aspire Industries - Overview
- Exhibit 112: Aspire Industries - Product / Service
- Exhibit 113: Aspire Industries - Key offerings

12.4 Church and Dwight Co. Inc.
- Exhibit 114: Church and Dwight Co. Inc. - Overview
- Exhibit 115: Church and Dwight Co. Inc. - Business segments
- Exhibit 116: Church and Dwight Co. Inc. - Key offerings
- Exhibit 117: Church and Dwight Co. Inc. - Segment focus

12.5 Dabur India Ltd.
- Exhibit 118: Dabur India Ltd. - Overview
- Exhibit 119: Dabur India Ltd. - Business segments
- Exhibit 120: Dabur India Ltd. - Key offerings
- Exhibit 121: Dabur India Ltd. - Segment focus

12.6 Farcent Enterprise Co. Ltd.
- Exhibit 122: Farcent Enterprise Co. Ltd. - Overview
- Exhibit 123: Farcent Enterprise Co. Ltd. - Product / Service
- Exhibit 124: Farcent Enterprise Co. Ltd. - Key offerings

12.7 Godrej and Boyce Manufacturing Co. Ltd.
- Exhibit 125: Godrej and Boyce Manufacturing Co. Ltd. - Overview
- Exhibit 126: Godrej and Boyce Manufacturing Co. Ltd. - Business segments
- Exhibit 127: Godrej and Boyce Manufacturing Co. Ltd. - Key offerings
- Exhibit 128: Godrej and Boyce Manufacturing Co. Ltd. - Segment focus

12.8 Henkel AG and Co. KGaA
- Exhibit 129: Henkel AG and Co. KGaA - Overview
- Exhibit 130: Henkel AG and Co. KGaA - Business segments
- Exhibit 131: Henkel AG and Co. KGaA - Key news
- Exhibit 132: Henkel AG and Co. KGaA - Key offerings
- Exhibit 133: Henkel AG and Co. KGaA - Segment focus

12.9 Hyso LLC
- Exhibit 134: Hyso LLC - Overview
- Exhibit 135: Hyso LLC - Product / Service
- Exhibit 136: Hyso LLC - Key offerings

12.10 Newell Brands Inc.
- Exhibit 137: Newell Brands Inc. - Overview
- Exhibit 138: Newell Brands Inc. - Business segments
- Exhibit 139: Newell Brands Inc. - Key news
- Exhibit 140: Newell Brands Inc. - Key offerings
- Exhibit 141: Newell Brands Inc. - Segment focus

12.11 Novatech Automatic Systems
- Exhibit 142: Novatech Automatic Systems - Overview
- Exhibit 143: Novatech Automatic Systems - Product / Service
- Exhibit 144: Novatech Automatic Systems - Key offerings

12.12 Orchids International
- Exhibit 145: Orchids International - Overview
- Exhibit 146: Orchids International - Product / Service
- Exhibit 147: Orchids International - Key offerings

12.13 PR and R Black Pty Ltd.
- Exhibit 148: PR and R Black Pty Ltd. - Overview
- Exhibit 149: PR and R Black Pty Ltd. - Product / Service
- Exhibit 150: PR and R Black Pty Ltd. - Key offerings

12.14 Reckitt Benckiser Group Plc
- Exhibit 151: Reckitt Benckiser Group Plc - Overview
- Exhibit 152: Reckitt Benckiser Group Plc - Business segments
- Exhibit 153: Reckitt Benckiser Group Plc - Key offerings
- Exhibit 154: Reckitt Benckiser Group Plc - Segment focus

12.15 S.C. Johnson and Son Inc.
- Exhibit 155: S.C. Johnson and Son Inc. - Overview
- Exhibit 156: S.C. Johnson and Son Inc. - Product / Service
- Exhibit 157: S.C. Johnson and Son Inc. - Key offerings

12.16 The Procter and Gamble Co.
- Exhibit 158: The Procter and Gamble Co. - Overview
- Exhibit 159: The Procter and Gamble Co. - Business segments
- Exhibit 160: The Procter and Gamble Co. - Key news
- Exhibit 161: The Procter and Gamble Co. - Key offerings
- Exhibit 162: The Procter and Gamble Co. - Segment focus

12.17 Vectair Systems Ltd.
- Exhibit 163: Vectair Systems Ltd. - Overview
- Exhibit 164: Vectair Systems Ltd. - Product / Service
- Exhibit 165: Vectair Systems Ltd. - Key offerings

13 Appendix

13.1 Scope of the report

13.2 Inclusions and exclusions checklist
- Exhibit 166: Inclusions checklist
- Exhibit 167: Exclusions checklist

13.3 Currency conversion rates for US$
- Exhibit 168: Currency conversion rates for US$

13.4 Research methodology
- Exhibit 169: Research methodology
- Exhibit 170: Validation techniques employed for market sizing
- Exhibit 171: Information sources

13.5 List of abbreviations
- Exhibit 172: List of abbreviations

Methodology

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

INFORMATION SOURCES

Primary sources

Manufacturers and suppliers
Channel partners
Industry experts
Strategic decision makers

Secondary sources

Industry journals and periodicals
Government data
Financial reports of key industry players
Historical data
Press releases

DATA ANALYSIS

Data Synthesis

Collation of data
Estimation of key figures
Analysis of derived insights

Data Validation

Triangulation with data models
Reference against proprietary databases
Corroboration with industry experts

REPORT WRITING

Qualitative

Market drivers
Market challenges
Market trends
Five forces analysis

Quantitative

Market size and forecast
Market segmentation
Geographical insights
Competitive landscape

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Key Questions Answered

What are the key global market and the regional market share?
What are the revenue-generating key market segments?
What are the key factors driving and challenging this market’s growth?
Who are the key market vendors and their growth strategies?
What are the latest trends influencing the growth of this market?
What are the variables influencing the market growth in the primary regions?
What are the factors influencing the growth of the parent market?

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