Air Freshener Market in the US 2014-2018
| Published: Aug 2014 | Pages: 62 | SKU: IRTNTR3870 |
About Air Fresheners
Air fresheners are predominantly aerosol sprays that mask odors and induce freshness in the atmosphere. Air fresheners are composed of formaldehyde, petroleum distillates, aerosol propellants, and p-dichlorobenzene. Apart from their primary usage, air fresheners are also used aesthetically to enhance the environment by appealing to the senses. This has given rise to specialty products that have different formats such as cones, scented candles, reed diffusers, oils, gels, wax strips, and plug-ins. While some products incorporate one aspect, others integrate both thus complementing the primary benefit of air fresheners. Air fresheners are essential and practical as they help maintain a pleasant atmosphere in households, offices, and vehicles.
TechNavio's analysts forecast the Air Freshener market in the US will grow at a CAGR of 1.37 percent over the period 2013-2018.
Covered in this Report
The Air Freshener market in the US can be divided into four segments: Spray/Aerosol Freshener, Pug-in Air Freshener, Car Air Freshener, and Others.
TechNavio's report, the Air Freshener Market in the US 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report focuses on the Air Freshener market in the US landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.
Key Vendors
• Henkel AG & Co. KGaA
• Procter & Gamble Co.
• Reckitt Benckiser Group plc
• S.C. Johnson & Son Inc.
Other Prominent Vendors
• Blyth
• Car-Freshener
• Lancaster Colony
• Limited Brands
• Auto Expressions
• The Yankee Candle Company
Key Market Driver
• Transparency in Product Specifications
• For a full, detailed list, view our report.
Key Market Challenge
• Health Implications
• For a full, detailed list, view our report.
Key Market Trend
• Demand for Premium Products
• For a full, detailed list, view our report.
Key Questions Answered in this Report
• What will the market size be in 2018 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?
01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
03.1 Market Overview
03.2 Product Offerings
04. Market Research Methodology
04.1 Market Research Process
04.2 Research Methodology
05. Introduction
06. Market Landscape
06.1 Market Overview
06.2 Global Air Freshener Market
06.2.1 Market Size and Forecast
06.3 Air Freshener Market in the US
06.3.1 Market Size and Forecast
06.4 Five Forces Analysis
07. Market Segmentation by Product
07.1 Air Freshener Market in the US by Product Segmentation
07.2 Spray/Aerosol Freshener Market in the US
07.2.1 Market Size and Forecast
07.3 Plug-in Air Freshener Market in the US
07.3.1 Market Size and Forecast
07.4 Car Air Freshener Market in the US
07.4.1 Market Size and Forecast
07.5 Market for Other Air Fresheners in the US
07.5.1 Market Size and Forecast
08. Air Freshener Market Segmentation by Distribution
08.1 Air Freshener Market in the US by Distribution Segmentation
09. Buying Criteria
10. Market Growth Drivers
11. Drivers and their Impact
12. Market Challenges
13. Impact of Drivers and Challenges
14. Market Trends
15. Trends and their Impact
16. Vendor Landscape
16.1 Competitive Scenario
16.1.1 Key News
16.1.2 Mergers and Acquisitions
16.2 Market Share Analysis 2013
16.3 Other Prominent Vendors
17. Key Vendor Analysis
17.1 Henkel
17.1.1 Business Overview
17.1.2 Business Segmentation
17.1.3 Key Information
17.1.4 SWOT Analysis
17.2 P&G
17.2.1 Business Overview
17.2.2 Business Segmentation
17.2.3 Key Information
17.2.4 SWOT Analysis
17.3 Reckitt Benckiser
17.3.1 Business Overview
17.3.2 Business Segmentation
17.3.3 Key Information
17.3.4 SWOT Analysis
17.4 S.C. Johnson & Son
17.4.1 Business Overview
17.4.2 Business Segmentation
17.4.3 Key Information
17.4.4 SWOT Analysis
18. Other Prominent Vendors
18.1 Auto Expressions
18.2 Blyth
18.3 Car-Freshener
18.4 Lancaster Colony
18.5 Limited Brands
18.6 The Yankee Candle Company
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
- Manufacturers and suppliers
- Channel partners
- Industry experts
- Strategic decision makers
Secondary sources
- Industry journals and periodicals
- Government data
- Financial reports of key industry players
- Historical data
- Press releases
DATA ANALYSIS
Data Synthesis
- Collation of data
- Estimation of key figures
- Analysis of derived insights
Data Validation
- Triangulation with data models
- Reference against proprietary databases
- Corroboration with industry experts
REPORT WRITING
Qualitative
- Market drivers
- Market challenges
- Market trends
- Five forces analysis
Quantitative
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape
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Key Questions Answered
- What are the key global market and the regional market share?
- What are the revenue-generating key market segments?
- What are the key factors driving and challenging this market’s growth?
- Who are the key market vendors and their growth strategies?
- What are the latest trends influencing the growth of this market?
- What are the variables influencing the market growth in the primary regions?
- What are the factors influencing the growth of the parent market?
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