Air Freshener Market by End-user, Product, Application, and Geography - Forecast and Analysis 2023-2027

Published: Jan 2023 Pages: 188 SKU: IRTNTR41612

Air Freshener Market Forecast 2023-2027

The air freshener market size is forecast to increase by USD 4.59 billion at a CAGR of 5.75% between 2022 and 2027. Market expansion hinges on several factors, notably product launches, the surge in online sales, and the thriving fragrance market. As companies introduce new offerings, consumers are provided with a wider array of choices, stimulating demand. The proliferation of e-commerce platforms further amplifies market reach, enabling consumers to access products conveniently. Moreover, the robust growth of the fragrance market, driven by evolving consumer preferences and lifestyle changes, contributes significantly to the overall market growth trajectory. Furthermore, the report includes historic market data from 2017 to 2021.

What will be the size of the Market During the Forecast Period?

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Market Segmentation

This report extensively covers market segmentation by application (residential, corporate office, car, and others), product (spray/aerosol, electric, and others), end-user (individual users and enterprise users), and geography (Europe, North America, APAC, South America, and Middle East and Africa). 

By Application

The market share growth by the residential segment will be significant during the forecast period. In residential applications, air fresheners are primarily used to mask unpleasant odors from halls, bedrooms, kitchens, and restrooms. Rising concerns over indoor air quality and the different odors released in indoor spaces, especially in residential units, are driving the demand for these products in residential applications. 

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The residential segment was valued at USD 3.50 billion in 2017. The rise in consumer spending on lifestyle products is propelling the demand for premium products from consumers. In addition to this, the growing popularity of aromatherapy for uplifting mood and its other therapeutic properties has led to the increasing use of and demand for essential oils and aromatic compounds in such products, especially among consumers in the residential segment. Moreover, companies operating in the global market are increasingly launching new products to address the growing demand from consumers. Therefore, such factors will drive the growth of this segment during the forecast period.

By Region

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Europe is estimated to contribute 33% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Germany, France, and the UK are some of the major countries contributing to the growth of the market in Europe. The major factor driving the growth of the market in Europe is increasing urbanization, which is leading to better living standards for people in the region and encouraging people to invest more in-home care products. 

Additionally, air fresheners with essential oils are also gaining traction among the urban population in European countries like Germany and the UK. More people living in urban areas in Europe are realizing the health benefits of essential oils like lemon essential oil, rosemary oil, and tea tree oil. As a result, there is a growing tendency among consumers to use home care products with essential oils. Thus, the abovementioned factors will significantly drive the growth of the market in Europe during the forecast period.

Market Dynamics and Customer Landscape

The market is witnessing growth due to rising concerns over indoor air quality, influenced by factors such as disposable income and evolving lifestyle & spending habits. Increased car sales and the rise in pets' ownership have also contributed to market expansion. Consumers are inclined towards premium air fresheners, despite the high cost of production, driven by a preference for a luxury lifestyle. Additionally, the market addresses the need for odor control in sensitive environments like hospitals or healthcare centers, where bacterial infections are a concern. Retail offerings include gel and spray fresheners with innovative packaging techniques, available in various formats such as hangings, stickers, and automatic options, catering to diverse settings like malls and shopping outlets. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Market Driver

Product launches is the key factor notably driving market growth. One of the major factors influencing the growth of the global market is the increasing number of product launches. By launching new products, companies not only can increase their revenue and market share but also attract customers by increasing their visibility in the market. Thus, several brands are increasingly launching different types of air freshener products, which is expected to have a positive impact on their sales and will drive the growth of the market. Further, innovative packaging techniques for air fresheners include hangings and stickers, offering versatile and visually appealing options to enhance consumer experience and convenience.

Furthermore, a few of the recent product launches in the global market include Dabur Ltd, an Indian multinational consumer goods company, that announced the expansion of its Odonil portfolio with the launch of a gel-based air freshener called Odonil gel pocket in 2022. Further, they encompass various forms such as gel air fresheners, automatic air fresheners, and innovative air fresheners types, leveraging a combination of chemicals and retail infrastructure to provide consumers with convenient and effective solutions for refreshing indoor environments. Thus, the frequent launch of products will boost the growth of the global market during the forecast period.

Significant Market Trend

The growing prominence of digital media platforms is an emerging trend in the market. The proliferation of internet-enabled smartphones is a major factor contributing to the growing prominence of digital media as a key communication and marketing channel for companies operating in the market. Manufacturers are investing in various social media campaigns, particularly in developed markets, to promote their products and widen their marketing reach.

Moreover, the popularity of social media influencers in these countries has led major brands such as P&G and Godrej Consumer Products Ltd. to develop strategic partnerships with influencers, especially for household products. Micro-influencers, who generally have followers in the range of 2,000-50,000 in any particular social media channel and focus on a niche passion, topic, or market, have grown in stature as opinion leaders in the global market over the last few years. Hence, companies are increasingly roping in several micro-influencers rather than opting for expensive celebrity endorsements. Therefore, such factors will boost the growth of the global market during the forecast period.

Major Market Challenge

The threat of counterfeit products is a major challenge impeding the market growth. Counterfeit products generally have the same packaging and features as established brands and are sold at lower prices than branded products through online retail channels and unauthorized distributors, particularly in price-sensitive markets such as India. Therefore, the rise in the sales of household products through third-party online retail channels, such as Amazon, has widened the availability of counterfeit products.

Moreover, the availability of counterfeit products leads to the dilution of original brands as consumers cannot differentiate between counterfeit products and original ones. Consumers who purchase counterfeit products without being aware of product authentication put the blame on genuine brands if the duplicate products purchased malfunction, and this damages the brand reputation of genuine, reliable firms. Furthermore, the digital era has also made it possible for counterfeiters to sell their products without a prior product review or inspection. Therefore, the presence of numerous counterfeit products can lead to market fragmentation, which can lead to the lack of price standardization, an uneven competitive scenario, and the erosion of the market share of established companies. Therefore, such factors will hinder the market growth during the forecast period. 

Key Market Customer Landscape

The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the market forecasting report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Market Customer Landscape

Who are the Major Market Players?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

  • ABC Compounding Co. Inc. - The company is involved in offering the manufacturing of chemical cleaning solutions for a broad range of industries and use cases. The key offerings of the company include earth force springtime liquid air freshener.

The report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:

  • Air Delights Inc.
  • Amway Corp.
  • Aromate Industries Co. Ltd.
  • Beaumont Products Inc.
  • CAR-FRESHNER Corp.
  • Church and Dwight Co. Inc.
  • Dabur India Ltd.
  • Energizer Holdings Inc.
  • Enviroscent Inc.
  • Farcent Enterprise Co.Ltd.
  • Godrej Consumer Products Ltd.
  • Henkel AG and Co. KGaA
  • Kobayashi Pharmaceutical Co. Ltd.
  • Newell Brands Inc.
  • Reckitt Benckiser Group PLC

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Segment Overview

The market research report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.

  • Application Outlook 
    • Residential
    • Corporate Office
    • Car
    • Others
  • Product Outlook 
    • Spray/aerosol
    • Electric
    • Others
  • End-users Outlook 
    • Individual users
    • Enterprise users
  • Region Outlook 
    • North America
      • The U.S.
      • Canada
    • Europe
      • The U.K.
      • Germany
      • France
      • Rest of Europe
    • APAC
      • China
      • India
    • Middle East & Africa
      • Saudi Arabia
      • South Africa
      • Rest of the Middle East & Africa
    • South America
      • Chile
      • Brazil
      • Argentina

Market Analyst Overview:

The market encompasses a range of products aimed at improving air care through R&D activities focusing on natural and chemical-free options. With the presence of both local manufacturers and private labels, distribution channels can be unorganized, but advancements in cutting-edge technologies drive product innovation. Offerings include air freshener candles for commercial and HRI locations, available in various scents like floral and pleasant perfumes such as Febreze Air Freshener. These products combat damp odors during the rainy season, neutralizing odor molecules and leaving behind a refreshing ambiance at residential levels with options like the Febreze Air Freshener plug.

Additionally, the market is witnessing a surge in demand for natural and chemical-free air fresheners options, offering consumers a safer and eco-friendly alternative. However, the market faces challenges due to unorganized distribution channels, despite its availability in commercial locations and retail stores. Innovative features such as protective coating ensure longevity and effectiveness. With enticing scents like Cotton & Blue Jasmine, Lilac & Peony, and White Tea & Lily, air fresheners are not only used for traditional purposes but also to freshen up items like towels, shower curtains, and even footwear, catering to diverse consumer needs.

Market Scope

Report Coverage

Details

Page number

188

Base year

2022

Historic period

2017-2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 5.75%

Market growth 2023-2027

USD 4.59 billion

Market structure

Fragmented

YoY growth 2022-2023(%)

5.36

Regional analysis

Europe, North America, APAC, South America, and Middle East and Africa

Performing market contribution

Europe at 33%

Key countries

US, Canada, China, Germany, and UK

Competitive landscape

 Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks

Key companies profiled

ABC Compounding Co. Inc., Air Delights Inc., Amway Corp., Aromate Industries Co. Ltd., Beaumont Products Inc., CAR-FRESHNER Corp., Church and Dwight Co. Inc., Dabur India Ltd., Energizer Holdings Inc., Enviroscent Inc., Farcent Enterprise Co.Ltd., Godrej Consumer Products Ltd., Henkel AG and Co. KGaA, Kobayashi Pharmaceutical Co. Ltd., Newell Brands Inc., Reckitt Benckiser Group PLC, S.T. Corp., S.C. Johnson and Son Inc., The Procter and Gamble Co., and Xiaomi Inc.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the market growth and forecasting of the market between 2023 and 2027
  • Precise estimation of the market size and its contribution to the parent market
  • Accurate predictions about upcoming market trends and analysis and changes in consumer behavior
  • Growth of the market across Europe, North America, APAC, South America, and Middle East and Africa
  • Thorough market growth analysis of the market’s competitive landscape and detailed information about companies
  • Comprehensive market analysis and report on the factors that will challenge the market research and growth of market companies

We can help! Our analysts can customize this report to meet your requirements. Get in touch

1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Application
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Product
    • Exhibit 07: Executive Summary – Chart on Market Segmentation by End-user
    • Exhibit 08: Executive Summary – Chart on Incremental Growth
    • Exhibit 09: Executive Summary – Data Table on Incremental Growth
    • Exhibit 10: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 11: Parent market
    • Exhibit 12: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 13: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 14: Market segments
  • 3.3 Market size 2022
    • 3.4 Market outlook: Forecast for 2022-2027
      • Exhibit 15: Chart on Global - Market size and forecast 2022-2027 ($ million)
      • Exhibit 16: Data Table on Global - Market size and forecast 2022-2027 ($ million)
      • Exhibit 17: Chart on Global Market: Year-over-year growth 2022-2027 (%)
      • Exhibit 18: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

    4 Historic Market Size

    • 4.1 Global air freshener market 2017 - 2021
      • Exhibit 19: Historic Market Size – Data Table on Global air freshener market 2017 - 2021 ($ million)
    • 4.2 Application Segment Analysis 2017 - 2021
      • Exhibit 20: Historic Market Size – Application Segment 2017 - 2021 ($ million)
    • 4.3 Product Segment Analysis 2017 - 2021
      • Exhibit 21: Historic Market Size – Product Segment 2017 - 2021 ($ million)
    • 4.4 End User Segment Analysis 2017 - 2021
      • Exhibit 22: Historic Market Size – End User Segment 2017 - 2021 ($ million)
    • 4.5 Geography Segment Analysis 2017 - 2021
      • Exhibit 23: Historic Market Size – Geography Segment 2017 - 2021 ($ million)
    • 4.6 Country Segment Analysis 2017 - 2021
      • Exhibit 24: Historic Market Size – Country Segment 2017 - 2021 ($ million)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 25: Five forces analysis - Comparison between 2022 and 2027
    • 5.2 Bargaining power of buyers
      • Exhibit 26: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • 5.3 Bargaining power of suppliers
      • Exhibit 27: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • 5.4 Threat of new entrants
      • Exhibit 28: Threat of new entrants – Impact of key factors in 2022 and 2027
    • 5.5 Threat of substitutes
      • Exhibit 29: Threat of substitutes – Impact of key factors in 2022 and 2027
    • 5.6 Threat of rivalry
      • Exhibit 30: Threat of rivalry – Impact of key factors in 2022 and 2027
    • 5.7 Market condition
      • Exhibit 31: Chart on Market condition - Five forces 2022 and 2027

    6 Market Segmentation by Application

    • 6.1 Market segments
      • Exhibit 32: Chart on Application - Market share 2022-2027 (%)
      • Exhibit 33: Data Table on Application - Market share 2022-2027 (%)
    • 6.2 Comparison by Application
      • Exhibit 34: Chart on Comparison by Application
      • Exhibit 35: Data Table on Comparison by Application
    • 6.3 Residential - Market size and forecast 2022-2027
      • Exhibit 36: Chart on Residential - Market size and forecast 2022-2027 ($ million)
      • Exhibit 37: Data Table on Residential - Market size and forecast 2022-2027 ($ million)
      • Exhibit 38: Chart on Residential - Year-over-year growth 2022-2027 (%)
      • Exhibit 39: Data Table on Residential - Year-over-year growth 2022-2027 (%)
    • 6.4 Corporate office - Market size and forecast 2022-2027
      • Exhibit 40: Chart on Corporate office - Market size and forecast 2022-2027 ($ million)
      • Exhibit 41: Data Table on Corporate office - Market size and forecast 2022-2027 ($ million)
      • Exhibit 42: Chart on Corporate office - Year-over-year growth 2022-2027 (%)
      • Exhibit 43: Data Table on Corporate office - Year-over-year growth 2022-2027 (%)
    • 6.5 Car - Market size and forecast 2022-2027
      • Exhibit 44: Chart on Car - Market size and forecast 2022-2027 ($ million)
      • Exhibit 45: Data Table on Car - Market size and forecast 2022-2027 ($ million)
      • Exhibit 46: Chart on Car - Year-over-year growth 2022-2027 (%)
      • Exhibit 47: Data Table on Car - Year-over-year growth 2022-2027 (%)
    • 6.6 Others - Market size and forecast 2022-2027
      • Exhibit 48: Chart on Others - Market size and forecast 2022-2027 ($ million)
      • Exhibit 49: Data Table on Others - Market size and forecast 2022-2027 ($ million)
      • Exhibit 50: Chart on Others - Year-over-year growth 2022-2027 (%)
      • Exhibit 51: Data Table on Others - Year-over-year growth 2022-2027 (%)
    • 6.7 Market opportunity by Application
      • Exhibit 52: Market opportunity by Application ($ million)

    7 Market Segmentation by Product

    • 7.1 Market segments
      • Exhibit 53: Chart on Product - Market share 2022-2027 (%)
      • Exhibit 54: Data Table on Product - Market share 2022-2027 (%)
    • 7.2 Comparison by Product
      • Exhibit 55: Chart on Comparison by Product
      • Exhibit 56: Data Table on Comparison by Product
    • 7.3 Spray/aerosol - Market size and forecast 2022-2027
      • Exhibit 57: Chart on Spray/aerosol - Market size and forecast 2022-2027 ($ million)
      • Exhibit 58: Data Table on Spray/aerosol - Market size and forecast 2022-2027 ($ million)
      • Exhibit 59: Chart on Spray/aerosol - Year-over-year growth 2022-2027 (%)
      • Exhibit 60: Data Table on Spray/aerosol - Year-over-year growth 2022-2027 (%)
    • 7.4 Electric - Market size and forecast 2022-2027
      • Exhibit 61: Chart on Electric - Market size and forecast 2022-2027 ($ million)
      • Exhibit 62: Data Table on Electric - Market size and forecast 2022-2027 ($ million)
      • Exhibit 63: Chart on Electric - Year-over-year growth 2022-2027 (%)
      • Exhibit 64: Data Table on Electric - Year-over-year growth 2022-2027 (%)
    • 7.5 Others - Market size and forecast 2022-2027
      • Exhibit 65: Chart on Others - Market size and forecast 2022-2027 ($ million)
      • Exhibit 66: Data Table on Others - Market size and forecast 2022-2027 ($ million)
      • Exhibit 67: Chart on Others - Year-over-year growth 2022-2027 (%)
      • Exhibit 68: Data Table on Others - Year-over-year growth 2022-2027 (%)
    • 7.6 Market opportunity by Product
      • Exhibit 69: Market opportunity by Product ($ million)

    8 Market Segmentation by End-user

    • 8.1 Market segments
      • Exhibit 70: Chart on End-user - Market share 2022-2027 (%)
      • Exhibit 71: Data Table on End-user - Market share 2022-2027 (%)
    • 8.2 Comparison by End-user
      • Exhibit 72: Chart on Comparison by End-user
      • Exhibit 73: Data Table on Comparison by End-user
    • 8.3 Individual users - Market size and forecast 2022-2027
      • Exhibit 74: Chart on Individual users - Market size and forecast 2022-2027 ($ million)
      • Exhibit 75: Data Table on Individual users - Market size and forecast 2022-2027 ($ million)
      • Exhibit 76: Chart on Individual users - Year-over-year growth 2022-2027 (%)
      • Exhibit 77: Data Table on Individual users - Year-over-year growth 2022-2027 (%)
    • 8.4 Enterprise users - Market size and forecast 2022-2027
      • Exhibit 78: Chart on Enterprise users - Market size and forecast 2022-2027 ($ million)
      • Exhibit 79: Data Table on Enterprise users - Market size and forecast 2022-2027 ($ million)
      • Exhibit 80: Chart on Enterprise users - Year-over-year growth 2022-2027 (%)
      • Exhibit 81: Data Table on Enterprise users - Year-over-year growth 2022-2027 (%)
    • 8.5 Market opportunity by End-user
      • Exhibit 82: Market opportunity by End-user ($ million)

    9 Customer Landscape

    • 9.1 Customer landscape overview
      • Exhibit 83: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    10 Geographic Landscape

    • 10.1 Geographic segmentation
      • Exhibit 84: Chart on Market share by geography 2022-2027 (%)
      • Exhibit 85: Data Table on Market share by geography 2022-2027 (%)
    • 10.2 Geographic comparison
      • Exhibit 86: Chart on Geographic comparison
      • Exhibit 87: Data Table on Geographic comparison
    • 10.3 Europe - Market size and forecast 2022-2027
      • Exhibit 88: Chart on Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 89: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 90: Chart on Europe - Year-over-year growth 2022-2027 (%)
      • Exhibit 91: Data Table on Europe - Year-over-year growth 2022-2027 (%)
    • 10.4 North America - Market size and forecast 2022-2027
      • Exhibit 92: Chart on North America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 93: Data Table on North America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 94: Chart on North America - Year-over-year growth 2022-2027 (%)
      • Exhibit 95: Data Table on North America - Year-over-year growth 2022-2027 (%)
    • 10.5 APAC - Market size and forecast 2022-2027
      • Exhibit 96: Chart on APAC - Market size and forecast 2022-2027 ($ million)
      • Exhibit 97: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
      • Exhibit 98: Chart on APAC - Year-over-year growth 2022-2027 (%)
      • Exhibit 99: Data Table on APAC - Year-over-year growth 2022-2027 (%)
    • 10.6 South America - Market size and forecast 2022-2027
      • Exhibit 100: Chart on South America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 101: Data Table on South America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 102: Chart on South America - Year-over-year growth 2022-2027 (%)
      • Exhibit 103: Data Table on South America - Year-over-year growth 2022-2027 (%)
    • 10.7 Middle East and Africa - Market size and forecast 2022-2027
      • Exhibit 104: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Exhibit 105: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Exhibit 106: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
      • Exhibit 107: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
    • 10.8 US - Market size and forecast 2022-2027
      • Exhibit 108: Chart on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 109: Data Table on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 110: Chart on US - Year-over-year growth 2022-2027 (%)
      • Exhibit 111: Data Table on US - Year-over-year growth 2022-2027 (%)
    • 10.9 Germany - Market size and forecast 2022-2027
      • Exhibit 112: Chart on Germany - Market size and forecast 2022-2027 ($ million)
      • Exhibit 113: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
      • Exhibit 114: Chart on Germany - Year-over-year growth 2022-2027 (%)
      • Exhibit 115: Data Table on Germany - Year-over-year growth 2022-2027 (%)
    • 10.10 China - Market size and forecast 2022-2027
      • Exhibit 116: Chart on China - Market size and forecast 2022-2027 ($ million)
      • Exhibit 117: Data Table on China - Market size and forecast 2022-2027 ($ million)
      • Exhibit 118: Chart on China - Year-over-year growth 2022-2027 (%)
      • Exhibit 119: Data Table on China - Year-over-year growth 2022-2027 (%)
    • 10.11 UK - Market size and forecast 2022-2027
      • Exhibit 120: Chart on UK - Market size and forecast 2022-2027 ($ million)
      • Exhibit 121: Data Table on UK - Market size and forecast 2022-2027 ($ million)
      • Exhibit 122: Chart on UK - Year-over-year growth 2022-2027 (%)
      • Exhibit 123: Data Table on UK - Year-over-year growth 2022-2027 (%)
    • 10.12 Canada - Market size and forecast 2022-2027
      • Exhibit 124: Chart on Canada - Market size and forecast 2022-2027 ($ million)
      • Exhibit 125: Data Table on Canada - Market size and forecast 2022-2027 ($ million)
      • Exhibit 126: Chart on Canada - Year-over-year growth 2022-2027 (%)
      • Exhibit 127: Data Table on Canada - Year-over-year growth 2022-2027 (%)
    • 10.13 Market opportunity by geography
      • Exhibit 128: Market opportunity by geography ($ million)

    11 Drivers, Challenges, and Trends

    • 11.1 Market drivers
      • 11.2 Market challenges
        • 11.3 Impact of drivers and challenges
          • Exhibit 129: Impact of drivers and challenges in 2022 and 2027
        • 11.4 Market trends

          12 Vendor Landscape

          • 12.1 Overview
            • 12.2 Vendor landscape
              • Exhibit 130: Overview on Criticality of inputs and Factors of differentiation
            • 12.3 Landscape disruption
              • Exhibit 131: Overview on factors of disruption
            • 12.4 Industry risks
              • Exhibit 132: Impact of key risks on business

            13 Vendor Analysis

            • 13.1 Vendors covered
              • Exhibit 133: Vendors covered
            • 13.2 Market positioning of vendors
              • Exhibit 134: Matrix on vendor position and classification
            • 13.3 ABC Compounding Co. Inc.
              • Exhibit 135: ABC Compounding Co. Inc. - Overview
              • Exhibit 136: ABC Compounding Co. Inc. - Product / Service
              • Exhibit 137: ABC Compounding Co. Inc. - Key offerings
            • 13.4 Air Delights Inc.
              • Exhibit 138: Air Delights Inc. - Overview
              • Exhibit 139: Air Delights Inc. - Product / Service
              • Exhibit 140: Air Delights Inc. - Key offerings
            • 13.5 Amway Corp.
              • Exhibit 141: Amway Corp. - Overview
              • Exhibit 142: Amway Corp. - Product / Service
              • Exhibit 143: Amway Corp. - Key news
              • Exhibit 144: Amway Corp. - Key offerings
            • 13.6 Aromate Industries Co. Ltd.
              • Exhibit 145: Aromate Industries Co. Ltd. - Overview
              • Exhibit 146: Aromate Industries Co. Ltd. - Product / Service
              • Exhibit 147: Aromate Industries Co. Ltd. - Key offerings
            • 13.7 Beaumont Products Inc.
              • Exhibit 148: Beaumont Products Inc. - Overview
              • Exhibit 149: Beaumont Products Inc. - Product / Service
              • Exhibit 150: Beaumont Products Inc. - Key offerings
            • 13.8 CAR-FRESHNER Corp.
              • Exhibit 151: CAR-FRESHNER Corp. - Overview
              • Exhibit 152: CAR-FRESHNER Corp. - Product / Service
              • Exhibit 153: CAR-FRESHNER Corp. - Key offerings
            • 13.9 Church and Dwight Co. Inc.
              • Exhibit 154: Church and Dwight Co. Inc. - Overview
              • Exhibit 155: Church and Dwight Co. Inc. - Business segments
              • Exhibit 156: Church and Dwight Co. Inc. - Key news
              • Exhibit 157: Church and Dwight Co. Inc. - Key offerings
              • Exhibit 158: Church and Dwight Co. Inc. - Segment focus
            • 13.10 Farcent Enterprise Co.Ltd.
              • Exhibit 159: Farcent Enterprise Co.Ltd. - Overview
              • Exhibit 160: Farcent Enterprise Co.Ltd. - Product / Service
              • Exhibit 161: Farcent Enterprise Co.Ltd. - Key offerings
            • 13.11 Godrej Consumer Products Ltd.
              • Exhibit 162: Godrej Consumer Products Ltd. - Overview
              • Exhibit 163: Godrej Consumer Products Ltd. - Business segments
              • Exhibit 164: Godrej Consumer Products Ltd. - Key news
              • Exhibit 165: Godrej Consumer Products Ltd. - Key offerings
              • Exhibit 166: Godrej Consumer Products Ltd. - Segment focus
            • 13.12 Henkel AG and Co. KGaA
              • Exhibit 167: Henkel AG and Co. KGaA - Overview
              • Exhibit 168: Henkel AG and Co. KGaA - Business segments
              • Exhibit 169: Henkel AG and Co. KGaA - Key news
              • Exhibit 170: Henkel AG and Co. KGaA - Key offerings
              • Exhibit 171: Henkel AG and Co. KGaA - Segment focus
            • 13.13 Kobayashi Pharmaceutical Co. Ltd.
              • Exhibit 172: Kobayashi Pharmaceutical Co. Ltd. - Overview
              • Exhibit 173: Kobayashi Pharmaceutical Co. Ltd. - Business segments
              • Exhibit 174: Kobayashi Pharmaceutical Co. Ltd. - Key offerings
              • Exhibit 175: Kobayashi Pharmaceutical Co. Ltd. - Segment focus
            • 13.14 Newell Brands Inc.
              • Exhibit 176: Newell Brands Inc. - Overview
              • Exhibit 177: Newell Brands Inc. - Business segments
              • Exhibit 178: Newell Brands Inc. - Key news
              • Exhibit 179: Newell Brands Inc. - Key offerings
              • Exhibit 180: Newell Brands Inc. - Segment focus
            • 13.15 Reckitt Benckiser Group PLC
              • Exhibit 181: Reckitt Benckiser Group PLC - Overview
              • Exhibit 182: Reckitt Benckiser Group PLC - Business segments
              • Exhibit 183: Reckitt Benckiser Group PLC - Key offerings
              • Exhibit 184: Reckitt Benckiser Group PLC - Segment focus
            • 13.16 S.C. Johnson and Son Inc.
              • Exhibit 185: S.C. Johnson and Son Inc. - Overview
              • Exhibit 186: S.C. Johnson and Son Inc. - Product / Service
              • Exhibit 187: S.C. Johnson and Son Inc. - Key offerings
            • 13.17 The Procter and Gamble Co.
              • Exhibit 188: The Procter and Gamble Co. - Overview
              • Exhibit 189: The Procter and Gamble Co. - Business segments
              • Exhibit 190: The Procter and Gamble Co. - Key news
              • Exhibit 191: The Procter and Gamble Co. - Key offerings
              • Exhibit 192: The Procter and Gamble Co. - Segment focus

            14 Appendix

            • 14.1 Scope of the report
              • 14.2 Inclusions and exclusions checklist
                • Exhibit 193: Inclusions checklist
                • Exhibit 194: Exclusions checklist
              • 14.3 Currency conversion rates for US$
                • Exhibit 195: Currency conversion rates for US$
              • 14.4 Research methodology
                • Exhibit 196: Research methodology
                • Exhibit 197: Validation techniques employed for market sizing
                • Exhibit 198: Information sources
              • 14.5 List of abbreviations
                • Exhibit 199: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

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              Key Questions Answered

              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

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