Air Fryer Market Analysis North America, Europe, APAC, South America, Middle East and Africa - US, China, Japan, UK, Germany - Size and Forecast 2024-2028

Air Fryer Market Forecast 2024-2028 

The Air Fryer Market size is forecast to increase by USD 434.05 million at a CAGR of 7.54% between 2023 and 2028. The market's growth hinges on several key factors, including the expansion of the distribution network to reach more consumers. Moreover, the rising popularity of air fryers bearing ENERGY STAR certification reflects a growing trend towards energy-efficient appliances. Additionally, there's a heightened emphasis on safety certifications for air fryers, driving consumer trust and confidence in these products. As consumers prioritize both energy efficiency and safety, manufacturers are compelled to meet these demands, thus shaping the trajectory of the market toward sustainable and secure solutions.

What will be the Size of the Market During the Forecast Period?

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Market Dynamic and Customer Landscape

The market is driven by the rising demand for home and household appliances, especially in the residential segment, fueled by the convenience and health benefits they offer. Tech-savvy consumers prefer features like digital touchscreens and mobile app control, leading to a surge in online shopping. Healthy eating trends prompt consumers to opt for air fryers as an alternative to deep frying, reducing oil and calorie intake. However, challenges include competition from conventional ovens and addressing consumer concerns about diverse cooking capabilities. Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Market Driver

Increasing adoption of air fryers with ENERGY STAR certification is notably driving market growth. Foodservice establishments are mainly focused on using it that help improve production efficiency with minimal operating costs. This enables manufacturers to offer equipment with energy-saving features to increase the profitability of food service establishments as the air fryer cook food faster and require less preheating time, resulting in lower overall electricity consumption. Manufacturers are focusing on achieving ENERGY STAR certification through advanced burner and heat exchanger designs. Most of the end-users, such as fast-food establishments and quick service restaurants, use large-volume.

Moreover, an air fryer with ENERGY STAR certification can save up to about 25 cents per hour, with annual savings using an air fryer expected to range between USD 200 to USD 300 per year. The growing focus on ENERGY STAR-certified models encourages key vendors to include energy-saving features. Thus, all such factors increase the adoption of air fryers with ENERGY STAR certification, which, in turn, is anticipated to have a positive impact on the growth of the market during the forecast period.

Significant Market Trends

The increasing expansion of end-users in the fryer market is an emerging trend shaping market growth. The growing inclination of consumers toward fried food products is encouraging food service establishments to expand their presence across various regions. The increase in food service establishments can create opportunities for the sales of new units. The growing concept of socializing at cafes among urban youth is expected to drive the market. The growth in the influx of people to urban areas and a substantially large, white-collared demographic have increased the number of quick-service restaurants. Varied tastes and preferences for different types with experiments of different cuisines have further led to the emergence of these products in food service establishments.

As a result, leading food service establishment chains are opening their outlets in many developing economies of Asia and South America. The number of companies offering products such as air fryers has attracted the attention of the youth and is widening their reach. For instance, Restaurant Brands International Inc., one of the key players operating in the global quick service restaurants, announced its plan to open more than 100 restaurants in Ontario and Manitoba during the forecast period. Thus, a growing expansion of food service establishments is expected to drive the market during the forecast period.

Major Market Challenge

The threat of substituting gas fryers for air fryers is a significant challenge hindering market growth. The increasing availability of gas fryers is anticipated to influence the potential growth of the market during the forecast period. Gas fryers also offer applications and performance similar to those of air fryers. Gas fryers also offer a faster heating time compared with air fryers. All the key leading companies offer various models of gas fryers with features similar to those. Gas fryers have a huge market across regions where gas is cheaply available. Employees in commercial kitchens also prefer gas fryers due to easy and convenient controls. The increasing availability of commercial gas fryers with energy-efficient features offers added benefits to food service establishments.

Furthermore, gas fryers with ENERGY STAR certification help food service establishments save utility bills. Commercial gas fryers are also available with improved technological features to offer cost benefits to end-users. For instance, gas fryers come up with built-in filtration systems and such gas fryers are capable of extending the life of the oil to around 25 days while preparing French fries using canola oil with different capacity models. Hence, the increasing availability of gas fryers with improved features is expected to hinder the growth of the market during the forecast period.

Market Customer Landscape 

The market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the market analysis and report also include key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

 Customer Landscape

Who are the Major Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Breville Group Ltd. - The company offers air fryer products such as the Air fryer Chef Plus, Air fryer Chef, the Smart Oven Air fryer, and the Multi Oven Air fryer.

The market research and growth report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:

• Bajaj Electricals Ltd.
• Conair Corp.
• De Longhi S.p.A
• Gorenje Group
• Gourmia Inc.
• GoWISE USA
• Groupe SEB
• Havells India Ltd.
• JS Global Lifestyle Co. Ltd.
• KENT RO Systems Ltd.
• Koninklijke Philips N.V.
• Newell Brands Inc.
• CALIBER BRANDS GENERAL TRADING LLC
• Spectrum Brands Holdings Inc.
• Stanley Black and Decker Inc.
• TTK Prestige Ltd.
• Wonderchef Home Appliances Pvt. Ltd.
• Xiaomi Communications Co. Ltd.
• Solara Home
• NuWave LLC

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

What are the Largest-Growing Segments in the Market?

In the market, consumers can choose from a wide range of options to suit their needs, including home and household appliances and specialized kitchen appliance. These appliances come with various features, such as air fryer accessories and recipe books to enhance cooking experiences. Customers can opt for either a digital air fryer or an analog air fryer, catering to different preferences. The market serves both the residential segment and the commercial segment, offering convenience through online shopping platforms. With features like smart cooking presets and digital touchscreens, these appliances appeal to tech-savvy consumers seeking healthy eating alternatives to traditional deep frying methods. They utilize hot air for cooking, reducing the need for oil and calories while ensuring even cooking through air circulation technology. Further, the market offers innovative kitchen appliances, providing alternatives to conventional ovens and stovetops. With features such as hybrid cooking appliances and misty tender roasting mode, users can enjoy healthier options compared to traditional deep-frying methods. These appliances incorporate blower technology and precise temperature control parameters for optimal cooking results.

The digital air fryer segment is estimated to witness significant growth during the forecast period. This is due to the rising innovative products with improved designs, which propel the segment. This includes liquid-crystal displays (LCDs), temperature sensors, variable thermostat settings, and several cooking modes such as max crisp, air fry, roast, broil, bake, reheat, and dry. 

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The digital air fryer segment was the largest and was valued at USD 504.78 million in 2018. The manual air fryer offers grills and basic frying settings, while with the digital air fryer, consumers can fry foods such as potato chips, meat, pastries, and several others, which increases the demand. Furthermore, most companies are focusing on digital air fryers, ensuring product innovations that lead to an increase in sales globally. For instance, in May 2025, Philips announced the launch of a new digital air fryer that comes with a touch screen with seven presets for special types of cooking, a digital touch display on top, along rapid technology. Such factors are expected to fuel the growth of the segment of the market during the forecast period.

Which are the Key Regions for the Market?

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North America is estimated to contribute 36% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional market trends and analysis, and drivers that shape the market during the forecast period. The US is the largest market in the region, followed by Canada and Mexico. However, customers have a strong brand recall, which provides different growth opportunities for these vendors. The rising number of working women in the region is also a factor that influences sales. People have hectic schedules, which incline them toward cooking appliances that minimize their efforts in cooking and are time-efficient. The demand for the market in North America is expected to grow at a notable rate, driven by an expected rise in the popularity and adoption of smart homes, particularly in the US and Canada. 

In addition, the demand is expected to grow due to the convenience offered by such appliances to cook multiple dishes. Therefore, vendors are continuously innovating and introducing new products in the market. Foodservice establishments in North America are increasingly focusing on cooking solutions that help reduce energy and labor costs. Hence, prospective end-users in the region prefer advanced models of commercial fryers, such as electric fryers. This includes fryers that are integrated with automated controls and features such as the programmable cooking function. Thus, the increasing adoption of electric fryers with improved control options is expected to propel the regional market growth during the forecast period. 

Segment Overview

The market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028. 

• Product Outlook 
  • Digital air fryer
  • Manual air fryer

• Distribution Channel Outlook 
  • Offline
  • Online

• Region Outlook 
  • North America
    • The U.S.
    • Canada
  • South America
    • Chile
    • Brazil
    • Argentina 
  • Europe
    • The U.K.
    • Germany
    • France
    • Rest of Europe
  • APAC
    • China
    • India
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa

Market Analyst Overview 

The market has revolutionized kitchen appliances, offering a healthier alternative to conventional ovens and stovetops. With advanced features like hybrid cooking appliances and misty tender roasting mode, users can savor delicious meals with reduced oil usage, mitigating concerns associated with traditional deep-frying methods. These appliances integrate blower technology for efficient air circulation within the cooking chamber, ensuring even cooking and crispy textures. Moreover, precise temperature control parameters and timing control parameters enable users to customize cooking settings according to their preferences. Catering to tech-savvy consumers, some models feature digital touchscreens and smart cooking presets, enhancing convenience and ease of use. With rising awareness of healthy eating and the popularity of the accessories, the market for these innovative kitchen gadgets is expected to witness substantial growth.

Also, the market is witnessing a surge in demand as consumers seek innovative kitchen appliances offering healthier cooking options. With features like WiFi connectivity and cooking precision, modern air fryers like the Hafele NOIL Air Fryer allow for minimal oil usage and personalized cooking experiences. Equipped with aerodynamic fry baskets and smartphone compatibility, these appliances offer home cooking enthusiasts guilt-free alternatives to traditional deep-frying procedures. By promoting less oil consumption, they address concerns related to obesity and heart diseases, offering guilt-free indulgence with dishes like baked chicken and guilt-free french fries. Available through various channels, including hypermarkets, online channels, and home delivery services, these versatile kitchen appliances are shaping the future of healthy home cooking.

Market Scope
Report Coverage	Details
Page number	162
Base year	2023
Historic period	2018-2022
Forecast period	2024-2028
Growth momentum & CAGR	Accelerate at a CAGR of 7.54%
Market Growth 2024-2028	USD 434.05 million
Market structure	Fragmented
YoY growth 2023-2024(%)	6.92
Regional analysis	North America, Europe, APAC, South America, and Middle East and Africa
Performing market contribution	North America at 36%
Key countries	US, China, Japan, UK, and Germany
Competitive landscape	Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks
Key companies profiled	Bajaj Electricals Ltd., Breville Group Ltd., Conair Corp., De Longhi S.p.A, Gorenje Group, Gourmia Inc., GoWISE USA, Groupe SEB, Havells India Ltd., JS Global Lifestyle Co. Ltd., KENT RO Systems Ltd., Koninklijke Philips N.V., Newell Brands Inc., CALIBER BRANDS GENERAL TRADING LLC, Spectrum Brands Holdings Inc., Stanley Black and Decker Inc., TTK Prestige Ltd., Wonderchef Home Appliances Pvt. Ltd., Xiaomi Communications Co. Ltd., Solara Home, and NuWave LLC
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the market growth and forecasting between 2024 and 2028
• Precise estimation of the market  size and its contribution to the market in focus on the parent market
• Accurate predictions about upcoming market growth and trends and changes in consumer behaviour
• Growth of the market across North America, Europe, APAC, South America, and Middle East and Africa
• A thorough analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the growth of market companies

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