US Alcoholic Beverages Market by Distribution Channel and Product - Forecast and Analysis 2023-2027

Published: Jul 2023

Pages: 134

SKU: IRTNTR43902

Snapshot

US Alcoholic Beverages Market Analysis Report 2023-2027:

The US alcoholic beverages market size is projected to increase by USD 52.82 billion and the market size is estimated to grow at a CAGR of 2.95% between 2022 and 2027.This US alcoholic beverages market report extensively covers market segmentation by distribution channel (off-trade and on-trade) and product (beer, wine, spirits, RTD, and others). It also includes an in-depth analysis of drivers, trends, and challenges.

One of the key factors driving the US alcoholic beverages market growth is the increased demand for craft drinks. There is an increasing preference for craft drinks among the consumer segment as it offers more varieties than traditional beer. One of the main features of craft beer is that they are locally brewed beers that have a unique taste compared with regular beers and are available in different ingredients and flavors. There is a significant demand for these craft beers and are available in fresh bottles, cans, and kegs. Furthermore, there is also high demand for other types of craft segments such as craft cocktails and craft liquor segments. It is estimated that more than 500 craft distilleries are in the US which is expected to drive the US alcoholic beverages market growth.

Alcoholic Beverages Market in US : Overview

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Trends

A key factor shaping the US alcoholic beverages market growth is the new packaging formats. Several vendors in the US alcoholic beverages market are launching new and distinctive packaging labels in various formats. These kinds of luxury and unique packaging helps to attract the consumer segment as well as it improves the shelf life of the products.

There is an increasing demand for certain kinds of packaged products among millennials such as tetra packs, PET bottles, bag-in-box, and metal cans. One of the main reasons driving the high demand for these packaged products is the ease of on-the-go consumption and the lightweight nature of these packaging formats, Hence, such trends are expected to drive the US alcoholic beverages market growth during the forecast period.

Challenge

Campaigns against alcohol consumption are one of the key challenges hindering the US alcoholic beverages market growth. Factors such as the rising incidence of alcohol abuse and alcohol-related accidents, mainly among the younger population have resulted in several regulatory and social organizations launching campaigns against alcohol consumption. Additionally, various governments and health organizations are promoting such campaigns by spreading among people the harmful impacts of consuming alcoholic beverages.

As a result, it can negatively impact the growth of the alcoholic beverages market in the region. For example, in November 2021, the Pan-American Health Organization (PAHO) launched a new awareness campaign, Live Better, Drink Less, to spread awareness of the harmful effect of alcohol consumption as well as the negative impacts of alcohol consumption such as liver diseases and cancer, cardiovascular problems, and tuberculosis. Hence, such factors are expected to hinder the US alcoholic beverages market growth during the forecast period.

Alcoholic Beverages Market in US Segmentation by Product

The increasing number of pubs is expected to boost the beer segment in the US alcoholic beverages market during the forecast period. Although, the segment growth rate is slowing down owing to the rising preference for wine and spirits among millennials and Gen-X consumers. Thus, several beer companies are innovating new varieties of drinks and introducing new flavors to existing products to sustain as well as expand their market. For instance, in April 2022, Diageo Plc rolled out cold brew coffee beer globally.

Moreover, the Biscuit Bar, a US-based company, which serves a wide range of alcoholic beverages, including beer, announced the opening of five outlets across North Texas In 2020. One of the major factors which is expected to fuel the growth of this segment is the increasing number of bars, pubs, and restaurants that promote the sales of new beer varieties through on-trade distribution channels is expected to drive the growth of this segment which turn will fuel the US alcoholic beverages market growth during the forecast period.

The spirits segment is the second-largest segment of the US Alcoholic beverages market. This segment includes whiskey, gin, rum, tequila, scotch, cognac, brandy liqueur, and others. Rising health awareness among consumers is the key factor driving the demand for low-calorie spirits. Moreover, market players are encouraging off-trade sales of the product by offering gluten-free, unflavored vodkas. Smirnoff, Absolut, Khortytsa, Khlibnyi Dar, and Svedka are some of the highest-selling vodka brands in the US in 2020. These developments are expected to fuel the growth of the spirits segment, which is expected to boost the growth of the market in focus during the forecast period.

Alcoholic Beverages Market in US Segmentation by Distribution Channel

The off-trade segment is estimated to witness significant growth during the forecast period. The off-trade segment mainly comprises supermarkets, hypermarkets, specialty stores, and other retail formats such as online sales. These supermarkets and hypermarkets have special sections for or storing alcoholic beverages as well as huge stocks of various brands are available in these stores as well.

The off-trade segment was the largest segment and was valued at USD 200.75 billion in 2017.

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There is a growing preference for these off-trade channel segments as it provides convenience to consumers by offering a wide range of options to choose from. Furthermore, with the opening of new supermarkets and hypermarkets, it is expected to boost the sale of alcohol through these off-trade channels. For instance, Aldi plans to open nearly 2,500 stores in the US by 2022. Tesco Plc (Tesco), Carrefour SA (Carrefour), and Target Brands Inc. (Target) are some of the major hypermarkets and supermarkets that offer various brands of alcoholic beverages in the US. Hence, the rising number of vodka manufacturers that offer their products through supermarkets and hypermarkets, is expected to drive the growth of this segment which in turn will drive the US alcoholic beverages market growth during the forecast period.

The growing preference of the on-trade segment among millennials is expected to fuel the US alcoholic beverages market growth during the forecast period. One of the main features of the on-trade segment is that it allows consumers to drink at the place of purchase. This segment mainly comprises hotels, pubs, bars, and restaurants. Factors such as the rising consumption of alcoholic beverages at bars and pubs, particularly by the millennial population, the growing popularity of pubbing and nightlife, prefer consuming alcoholic beverages in the form of cocktails are expected to drive the growth of this segment which in turn will fuel the US alcoholic beverages market growth during the forecast period.

Company Overview

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Key Offering - Asahi Group Holdings Ltd: The company offers alcoholic beverages such as Asahi Super Dry beer, Peroni Nastro Azzurro beer, and Pilsner Urquell beer.
Key Offering - Bacardi Ltd: The company offers alcoholic beverages such as Bacardi Rum, Grey Goose Vodka, and Martini.
Key Offering - Brown Forman Corp: The company offers alcoholic beverages such as Jack Daniel's Tennessee whiskey, Finlandia vodka, and Southern Comfort liqueur

The alcoholic beverages market in US report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Segment Overview

The alcoholic beverages market in US report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.

Distribution Channel Outlook (USD Billion, 2017 - 2027)
- Off-trade
- On-trade
Product Outlook (USD Billion, 2017 - 2027)
- Beer
- Wine
- Spirits
- RTD
- Others

Alcoholic Beverages Market In US Scope
Report Coverage	Details
Page number	134
Base year	2022
Historic period	2017-2021
Forecast period	2023-2027
Growth momentum & CAGR	Accelerate at a CAGR of 2.95%
Market growth 2023-2027	USD 52.82 billion
Market structure	USD Fragmented
YoY growth 2022-2023(%)	2.0
Regional analysis	US
Performing market contribution	North America at 100%
Key countries	US and North America
Competitive landscape	Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks
Key companies profiled	Anheuser Busch InBev SA NV, Asahi Group Holdings Ltd., Bacardi Ltd., Bronco Wine Co., Brown Forman Corp., Constellation Brands Inc., Diageo Plc, E. and J. Gallo Winery, Fifth Generation Inc., Heaven Hill Sales Co., Heineken NV, Molson Coors Beverage Co., Pernod Ricard SA, Sapporo Holdings Ltd., Sazerac Co. Inc., Suntory Holdings Ltd., The Boston Beer Co. Inc., The Edrington Group Ltd., The Mark Anthony Group of Companies, and The Wine Group LLC
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Alcoholic Beverages Market In US In Country Research Report?

CAGR of the market during the forecast period
Detailed information on factors that will drive the growth of the market between 2023 and 2027
Precise estimation of the size of the alcoholic beverages market in US size and its contribution of the market in focus to the parent market
Accurate predictions about upcoming trends and changes in consumer behavior
Growth of the market industry across US
Thorough analysis of the market’s competitive landscape and detailed information about companies
Comprehensive analysis of factors that will challenge the growth of alcoholic beverages market in US companies

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Table of Contents

1 Executive Summary

1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Country Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market Segmentation by Distribution Channel
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
- Exhibit 06: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
- Exhibit 07: Parent market
- Exhibit 08: Market Characteristics

3 Market Sizing

3.1 Market definition
- Exhibit 09: Offerings of vendors included in the market definition

3.2 Market segment analysis
- Exhibit 10: Market segments

3.3 Market size 2022

3.4 Market outlook: Forecast for 2022-2027
- Exhibit 11: Chart on US - Market size and forecast 2022-2027 ($ billion)
- Exhibit 12: Data Table on US - Market size and forecast 2022-2027 ($ billion)
- Exhibit 13: Chart on US: Year-over-year growth 2022-2027 (%)
- Exhibit 14: Data Table on US: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

4.1 Alcoholic beverages market in US 2017 - 2021
- Exhibit 15: Historic Market Size – Data Table on alcoholic beverages market in US 2017 - 2021 ($ billion)

4.2 Distribution Channel Segment Analysis 2017 - 2021
- Exhibit 16: Historic Market Size – Distribution Channel Segment 2017 - 2021 ($ billion)

4.3 Product Segment Analysis 2017 - 2021
- Exhibit 17: Historic Market Size – Product Segment 2017 - 2021 ($ billion)

4.4 Alcoholic beverages market in US by Off-trade Segment 2017 - 2022
- Exhibit 18: Market Size (value) - Data Table on Alcoholic beverages market in US by Off-trade Segment 2017 - 2022 ($ billion)

4.5 Alcoholic beverages market in US by On-trade Segment 2017 - 2022
- Exhibit 19: Market Size (value) - Data Table on Alcoholic beverages market in US by On-trade Segment 2017 - 2022 ($ billion)

5 Five Forces Analysis

5.1 Five forces summary
- Exhibit 20: Five forces analysis - Comparison between 2022 and 2027

5.2 Bargaining power of buyers
- Exhibit 21: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

5.3 Bargaining power of suppliers
- Exhibit 22: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

5.4 Threat of new entrants
- Exhibit 23: Threat of new entrants – Impact of key factors in 2022 and 2027

5.5 Threat of substitutes
- Exhibit 24: Threat of substitutes – Impact of key factors in 2022 and 2027

5.6 Threat of rivalry
- Exhibit 25: Threat of rivalry – Impact of key factors in 2022 and 2027

5.7 Market condition
- Exhibit 26: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Distribution Channel

6.1 Market segments
- Exhibit 27: Chart on Distribution Channel - Market share 2022-2027 (%)
- Exhibit 28: Data Table on Distribution Channel - Market share 2022-2027 (%)

6.2 Comparison by Distribution Channel
- Exhibit 29: Chart on Comparison by Distribution Channel
- Exhibit 30: Data Table on Comparison by Distribution Channel

6.3 Off-trade - Market size and forecast 2022-2027
- Exhibit 31: Chart on Off-trade - Market size and forecast 2022-2027 ($ billion)
- Exhibit 32: Data Table on Off-trade - Market size and forecast 2022-2027 ($ billion)
- Exhibit 33: Chart on Off-trade - Year-over-year growth 2022-2027 (%)
- Exhibit 34: Data Table on Off-trade - Year-over-year growth 2022-2027 (%)

6.4 On-trade - Market size and forecast 2022-2027
- Exhibit 35: Chart on On-trade - Market size and forecast 2022-2027 ($ billion)
- Exhibit 36: Data Table on On-trade - Market size and forecast 2022-2027 ($ billion)
- Exhibit 37: Chart on On-trade - Year-over-year growth 2022-2027 (%)
- Exhibit 38: Data Table on On-trade - Year-over-year growth 2022-2027 (%)

6.5 Market opportunity by Distribution Channel
- Exhibit 39: Market opportunity by Distribution Channel ($ billion)
- Exhibit 40: Data Table on Market opportunity by Distribution Channel ($ billion)

7 Market Segmentation by Product

7.1 Market segments
- Exhibit 41: Chart on Product - Market share 2022-2027 (%)
- Exhibit 42: Data Table on Product - Market share 2022-2027 (%)

7.2 Comparison by Product
- Exhibit 43: Chart on Comparison by Product
- Exhibit 44: Data Table on Comparison by Product

7.3 Beer - Market size and forecast 2022-2027
- Exhibit 45: Chart on Beer - Market size and forecast 2022-2027 ($ billion)
- Exhibit 46: Data Table on Beer - Market size and forecast 2022-2027 ($ billion)
- Exhibit 47: Chart on Beer - Year-over-year growth 2022-2027 (%)
- Exhibit 48: Data Table on Beer - Year-over-year growth 2022-2027 (%)

7.4 Wine - Market size and forecast 2022-2027
- Exhibit 49: Chart on Wine - Market size and forecast 2022-2027 ($ billion)
- Exhibit 50: Data Table on Wine - Market size and forecast 2022-2027 ($ billion)
- Exhibit 51: Chart on Wine - Year-over-year growth 2022-2027 (%)
- Exhibit 52: Data Table on Wine - Year-over-year growth 2022-2027 (%)

7.5 Spirits - Market size and forecast 2022-2027
- Exhibit 53: Chart on Spirits - Market size and forecast 2022-2027 ($ billion)
- Exhibit 54: Data Table on Spirits - Market size and forecast 2022-2027 ($ billion)
- Exhibit 55: Chart on Spirits - Year-over-year growth 2022-2027 (%)
- Exhibit 56: Data Table on Spirits - Year-over-year growth 2022-2027 (%)

7.6 RTD - Market size and forecast 2022-2027
- Exhibit 57: Chart on RTD - Market size and forecast 2022-2027 ($ billion)
- Exhibit 58: Data Table on RTD - Market size and forecast 2022-2027 ($ billion)
- Exhibit 59: Chart on RTD - Year-over-year growth 2022-2027 (%)
- Exhibit 60: Data Table on RTD - Year-over-year growth 2022-2027 (%)

7.7 Others - Market size and forecast 2022-2027
- Exhibit 61: Chart on Others - Market size and forecast 2022-2027 ($ billion)
- Exhibit 62: Data Table on Others - Market size and forecast 2022-2027 ($ billion)
- Exhibit 63: Chart on Others - Year-over-year growth 2022-2027 (%)
- Exhibit 64: Data Table on Others - Year-over-year growth 2022-2027 (%)

7.8 Market opportunity by Product
- Exhibit 65: Market opportunity by Product ($ billion)
- Exhibit 66: Data Table on Market opportunity by Product ($ billion)

8 Customer Landscape

8.1 Customer landscape overview
- Exhibit 67: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Drivers, Challenges, and Trends

9.1 Market drivers

9.2 Market challenges

9.3 Impact of drivers and challenges
- Exhibit 68: Impact of drivers and challenges in 2022 and 2027

9.4 Market trends

10 Vendor Landscape

10.1 Overview

10.2 Vendor landscape
- Exhibit 69: Overview on Criticality of inputs and Factors of differentiation

10.3 Landscape disruption
- Exhibit 70: Overview on factors of disruption

10.4 Industry risks
- Exhibit 71: Impact of key risks on business

11 Vendor Analysis

11.1 Vendors covered
- Exhibit 72: Vendors covered

11.2 Market positioning of vendors
- Exhibit 73: Matrix on vendor position and classification

11.3 Anheuser Busch InBev SA NV
- Exhibit 74: Anheuser Busch InBev SA NV - Overview
- Exhibit 75: Anheuser Busch InBev SA NV - Product / Service
- Exhibit 76: Anheuser Busch InBev SA NV - Key offerings

11.4 Asahi Group Holdings Ltd.
- Exhibit 77: Asahi Group Holdings Ltd. - Overview
- Exhibit 78: Asahi Group Holdings Ltd. - Business segments
- Exhibit 79: Asahi Group Holdings Ltd. - Key news
- Exhibit 80: Asahi Group Holdings Ltd. - Key offerings
- Exhibit 81: Asahi Group Holdings Ltd. - Segment focus

11.5 Bacardi Ltd.
- Exhibit 82: Bacardi Ltd. - Overview
- Exhibit 83: Bacardi Ltd. - Product / Service
- Exhibit 84: Bacardi Ltd. - Key offerings

11.6 Brown Forman Corp.
- Exhibit 85: Brown Forman Corp. - Overview
- Exhibit 86: Brown Forman Corp. - Product / Service
- Exhibit 87: Brown Forman Corp. - Key offerings

11.7 Constellation Brands Inc.
- Exhibit 88: Constellation Brands Inc. - Overview
- Exhibit 89: Constellation Brands Inc. - Business segments
- Exhibit 90: Constellation Brands Inc. - Key offerings
- Exhibit 91: Constellation Brands Inc. - Segment focus

11.8 Diageo Plc
- Exhibit 92: Diageo Plc - Overview
- Exhibit 93: Diageo Plc - Business segments
- Exhibit 94: Diageo Plc - Key offerings
- Exhibit 95: Diageo Plc - Segment focus

11.9 E. and J. Gallo Winery
- Exhibit 96: E. and J. Gallo Winery - Overview
- Exhibit 97: E. and J. Gallo Winery - Product / Service
- Exhibit 98: E. and J. Gallo Winery - Key offerings

11.10 Heaven Hill Sales Co.
- Exhibit 99: Heaven Hill Sales Co. - Overview
- Exhibit 100: Heaven Hill Sales Co. - Product / Service
- Exhibit 101: Heaven Hill Sales Co. - Key offerings

11.11 Heineken NV
- Exhibit 102: Heineken NV - Overview
- Exhibit 103: Heineken NV - Business segments
- Exhibit 104: Heineken NV - Key offerings
- Exhibit 105: Heineken NV - Segment focus

11.12 Molson Coors Beverage Co.
- Exhibit 106: Molson Coors Beverage Co. - Overview
- Exhibit 107: Molson Coors Beverage Co. - Business segments
- Exhibit 108: Molson Coors Beverage Co. - Key offerings
- Exhibit 109: Molson Coors Beverage Co. - Segment focus

11.13 Pernod Ricard SA
- Exhibit 110: Pernod Ricard SA - Overview
- Exhibit 111: Pernod Ricard SA - Product / Service
- Exhibit 112: Pernod Ricard SA - Key offerings

11.14 Sapporo Holdings Ltd.
- Exhibit 113: Sapporo Holdings Ltd. - Overview
- Exhibit 114: Sapporo Holdings Ltd. - Business segments
- Exhibit 115: Sapporo Holdings Ltd. - Key offerings
- Exhibit 116: Sapporo Holdings Ltd. - Segment focus

11.15 Sazerac Co. Inc.
- Exhibit 117: Sazerac Co. Inc. - Overview
- Exhibit 118: Sazerac Co. Inc. - Product / Service
- Exhibit 119: Sazerac Co. Inc. - Key offerings

11.16 Suntory Holdings Ltd.
- Exhibit 120: Suntory Holdings Ltd. - Overview
- Exhibit 121: Suntory Holdings Ltd. - Business segments
- Exhibit 122: Suntory Holdings Ltd. - Key offerings
- Exhibit 123: Suntory Holdings Ltd. - Segment focus

11.17 The Mark Anthony Group of Companies
- Exhibit 124: The Mark Anthony Group of Companies - Overview
- Exhibit 125: The Mark Anthony Group of Companies - Product / Service
- Exhibit 126: The Mark Anthony Group of Companies - Key offerings

12 Appendix

12.1 Scope of the report

12.2 Inclusions and exclusions checklist
- Exhibit 127: Inclusions checklist
- Exhibit 128: Exclusions checklist

12.3 Currency conversion rates for US$
- Exhibit 129: Currency conversion rates for US$

12.4 Research methodology
- Exhibit 130: Research methodology
- Exhibit 131: Validation techniques employed for market sizing
- Exhibit 132: Information sources

12.5 List of abbreviations
- Exhibit 133: List of abbreviations

Methodology

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

INFORMATION SOURCES

Primary sources

Manufacturers and suppliers
Channel partners
Industry experts
Strategic decision makers

Secondary sources

Industry journals and periodicals
Government data
Financial reports of key industry players
Historical data
Press releases

DATA ANALYSIS

Data Synthesis

Collation of data
Estimation of key figures
Analysis of derived insights

Data Validation

Triangulation with data models
Reference against proprietary databases
Corroboration with industry experts

REPORT WRITING

Qualitative

Market drivers
Market challenges
Market trends
Five forces analysis

Quantitative

Market size and forecast
Market segmentation
Geographical insights
Competitive landscape

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Key Questions Answered

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What are the factors influencing the growth of the parent market?

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