Alcoholic Infused Sparkling Water Market Analysis North America, Europe, APAC, South America, Middle East and Africa - US, Canada, China, Germany, UK - Size and Forecast 2024-2028

Published: Feb 2024 Pages: 158 SKU: IRTNTR70121

Alcohol Infused Sparkling Water Market Forecast 2024-2028

The alcohol infused sparkling water market size is projected to increase by USD 714.39million, at a CAGR of 14.12% between 2023 and 2028

The growth rate of the North American market, particularly in the US, is driven by the increasing demand for alcohol-infused sparkling water, including hard seltzer and hard soda. This surge is fueled by shifting consumer demographics from baby boomers to millennials, heightened health awareness, and a preference for low-alcohol options. Moreover, the ease of ordering through digital direct-to-consumer channels enhances convenience for customers. This trend aligns with broader global trends favoring healthier beverage choices, contributing to optimistic forecasts for the market's expansion.

Market: Overview

The market shows an Accelerated CAGR during the forecast period.

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 Market Growth Analysis Driver 

Rising demand for low-calorie alcoholic beverages is the key factor driving market growth. Consumers' inclination toward healthier alcohol alternatives propelled by the low-carb movement and the inclusion of low or no sugar has fueled the growth of the market. Breweries and manufacturers have introduced low-calorie, low-carb, gluten-free alcohol induced sparkling water with new natural flavors, providing consumers with more varietal options to choose from. 

Consequently, the demand for lighter alcoholic options is growing due to consumer preference for healthier alcoholic beverages, increasing awareness and concern for the nutritional value of beverages, and the rising trend of drinking in moderation. The rising demand for low-calorie alcoholic beverages is expected to drive the growth of the market during the forecast period.

 Market Growth and Trends 

Increasing usage of real fruits in alcoholic seltzer is the primary trend shaping market growth. As alcohol consumers are becoming mindful of their drinks and their nutrient content, the market for alcoholic seltzers is growing due to their low-calorie and low-carb specifications. Align with market trends and analysis, apart from alcohol rating, the inclusion of new and exciting flavors is also making these drinks appealing to consumers.

However, with an increasing number of market players and rising competition, companies are introducing hard sparkling water with natural flavors and real fruits. Additionally, as consumers prefer healthier alcoholic drinks and cutting back on sugar content and artificial flavoring, market players are likely to include real fruits in alcoholic-infused sparkling water for flavor as well as health factors. This, in turn, is expected to drive market growth during the forecast period.

Market Challenge 

Campaigns against alcohol consumption is a challenge that affects market growth. Due to the increasing incidence of alcohol abuse and alcohol-related accidents, especially among youth, various social organizations are launching campaigns against alcohol consumption. In the US, for instance, the Substance Abuse and Mental Health Services Administration's (SAMHSA) national substance use prevention program encourages parents and caregivers to talk to their children about the hazards of alcohol and other substances from an early age. 

Besides, various foundations in the US, such as Mothers Against Drunk Driving (MADD), Students Against Destructive Decisions (SADD), the American Medical Association (AMA), and the National Center on Addiction and Substance Abuse (at Columbia University), discourage alcohol consumption. Thus, such prevention campaigns are expected to impede the growth of the market during the forecast period.

Market Segmentation by Packaging

The bottled segment of the market is experiencing significant growth as consumer demand for low-calorie, refreshing alcoholic beverages continues to rise. Further, the key players in the bottled segment have been quick to capitalize on this trend, introducing innovative products that combine the crispness of sparkling water with a hint of alcohol, appealing to health-conscious consumers and those looking for a more sophisticated drinking experience. Market players such as White Claw, operated by Mark Anthony Brewing Inc., and High Noon, operated by E. and J. Gallo Winery, the brand's line of alcoholic infused sparkling waters with a variety of fruit flavors. Consequently, the above-mentioned advantages are expected to increase the demand for bottled alcoholic infused sparkling water, which will propel the growth of the bottled segment of the market during the forecast period.

Market Segmentation by Distribution Channel

The market share growth by the off-premises segment will be significant during the forecast period. The most common off-premise distribution channels of alcoholic-infused sparkling water include individual retailers, supermarkets, hypermarkets, and online platforms. Such distribution channels allow consumers to choose from a large variety of alcoholic-infused sparkling water products compared with those available in on-trade channels, as they have dedicated sections for different brands.

The off-premises segment was valued at USD 303.83  million in 2018.

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Moreover, the urban population prefers purchasing alcoholic infused sparkling water through various e-commerce platforms instead of visiting brick-and-mortar stores. Alcoholic infused sparkling water is widely available in hypermarkets and supermarkets. These distribution channels offer convenience and have extended hours of operation. The price of such sparkling water is higher online compared with traditional retail stores. Thus, such factors are expected to drive the off-premise distribution segment during the forecast period.

Key Regions for the Market

North America is estimated to contribute 61% to the growth of the global market during the forecast period

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Technavio's analysts have provided extensive insight into the market forecasting, detailing the regional trends and drivers influencing the market's trajectory throughout the forecast period. The growth of the market in North America will be led by the US, where the demand for alcohol-induced sparkling water such as hard seltzer and hard soda is rising owing to changing demographics of customers from baby boomers to millennials, increasing health awareness, consciousness toward the benefits of low alcohol content consumption and ease of ordering through digital direct-to-consumer channels.

Further, the presence of major brewers such as Anheuser-Busch InBev (AB InBev), Molson Coors Beverage Co. (Molson Coors), and The Boston Beer Co. Inc. (Boston Beer) has made product availability in the region easy and convenient. The rising number of product launches is also increasing awareness about and the visibility of the market. Thus, such factors are expected to significantly drive market growth in North America during the forecast period.

Company Overview

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market forecasting growth and analysis.

  • Key Offering- Anheuser Busch InBev SA NV: The company offers alcoholic infused sparkling water products such as organic hard seltzers under its brand Michelob Ultra.
  • Key Offering- Constellation Brands Inc.: The company offers alcoholic infused sparkling water under the brand name FRESCA.

The  market growth and forecasting report also includes detailed analyses of the competitive landscape of the market and information about 10 market companies, including:

Diageo Plc, E. and J. Gallo Winery, Eel River Brewing Co., Ficks and Co., Keurig Dr Pepper Inc., Lift Bridge Brewing Co., M.I.A. Beer Co., Mark Anthony Brands International Unlimited Co., Molson Coors Beverage Co., Monster Beverage Corp., Polar Beverages, San Juan Seltzer Inc., Sercy Spiked and Sparkling, Suntory Holdings Ltd., The Boston Beer Co. Inc., Wachusett Brewing Co. Inc., and XYZBEV

The market analysis and report of qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Segment Overview

The market research and growth report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028. 

  • Distribution Channel Outlook
    • Off-premises
    • On-premises
  • Packaging Outlook
    • Canned
    • Bottled
  • Region Outlook
    • North America
      • The U.S.
      • Canada
    • Europe
      • The U.K.
      • Germany
      • France
      • Rest of Europe
    • APAC
      • China
      • India
    • South America
      • Chile
      • Brazil
      • Argentina 
    • Middle East & Africa
      • Saudi Arabia
      • South Africa
      • Rest of the Middle East & Africa

Market Analyst Overview:

The market has experienced a resurgence, reclaiming pre-pandemic levels as consumer preferences shift towards healthier beverage options. This market offers a variety of choices, from genuine alcohol-infused beverages to those with fake flavors and alcohol extracts. Key players in the industry, including producers of vodka and other spirits, capitalize on the rising popularity of flavored alcoholic beverages, particularly within the fruit flavor category.

Online sales have surged, facilitated by advancements in artificial intelligence (AI) and machine learning, optimizing production and supply-chain operations. Despite initial setbacks due to lockdowns and restrictions, the market's revenue trajectory remains promising, driven by growing health consciousness and the appeal of low-calorie, low-carbohydrate options.

Seltzer water and carbonated water have gained traction among fitness enthusiasts for their potential benefits in aiding digestion, weight loss, and overall hydration. Concerns about constipation and stomach problems associated with sweetened fizzy drinks have prompted a shift towards beverages with healthier nutrient profiles.

Customer preference for healthy lifestyles and gluten-free alcoholic beverages shapes production standards, while restraint factors such as bloating and stomach problems underscore the importance of low-carb and health-conscious offerings. As the market evolves, maintaining a balance between flavors and health benefits is essential to meet the diverse needs of consumers worldwide.

Alcohol Infused Sparkling Water Market Scope

Report Coverage

Details

Page number

158

Base year

2023

Historic period

2018-2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 14.12%

Market Growth 2024-2028

USD 714.39 million

Market structure

USD Fragmented

YoY growth 2023-2024(%)

12.92

Regional analysis

North America, Europe, APAC, South America, and Middle East and Africa

Performing market contribution

North America at 61%

Key countries

US, Canada, China, Germany, and UK

Competitive landscape

 Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks

Key companies profiled

Anheuser Busch InBev SA NV, Constellation Brands Inc., Diageo Plc, E. and J. Gallo Winery, Eel River Brewing Co., Ficks and Co., Keurig Dr Pepper Inc., Lift Bridge Brewing Co., M.I.A. Beer Co., Mark Anthony Brands International Unlimited Co., Molson Coors Beverage Co., Monster Beverage Corp., Polar Beverages, San Juan Seltzer Inc., Sercy Spiked and Sparkling, Suntory Holdings Ltd., The Boston Beer Co. Inc., Wachusett Brewing Co. Inc., and XYZBEV

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and market condition analysis for the forecast period. 

Customization purview

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What are the Key Data Covered in this Market Research Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the growth of the market between 2024 and 2028
  • Precise estimation of the market size and its contribution to the market in focus on the parent market
  • Accurate predictions about upcoming trends and changes in consumer behavior
  • Growth of the market across North America, Europe, APAC, South America, and Middle East and Africa
  • A thorough analysis of the market’s competitive landscape and detailed information about companies
  • Comprehensive analysis of factors that will challenge the growth of market companies

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Distribution Channel
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Packaging
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2023
    • 3.4 Market outlook: Forecast for 2023-2028
      • Exhibit 14: Chart on Global - Market size and forecast 2023-2028 ($ million)
      • Exhibit 15: Data Table on Global - Market size and forecast 2023-2028 ($ million)
      • Exhibit 16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
      • Exhibit 17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)

    4 Historic Market Size

    • 4.1 Global alcohol infused sparkling water market 2018 - 2022
      • Exhibit 18: Historic Market Size – Data Table on global alcohol infused sparkling water market 2018 - 2022 ($ million)
    • 4.2 Distribution Channel Segment Analysis 2018 - 2022
      • Exhibit 19: Historic Market Size – Distribution Channel Segment 2018 - 2022 ($ million)
    • 4.3 Packaging Segment Analysis 2018 - 2022
      • Exhibit 20: Historic Market Size – Packaging Segment 2018 - 2022 ($ million)
    • 4.4 Geography Segment Analysis 2018 - 2022
      • Exhibit 21: Historic Market Size – Geography Segment 2018 - 2022 ($ million)
    • 4.5 Country Segment Analysis 2018 - 2022
      • Exhibit 22: Historic Market Size – Country Segment 2018 - 2022 ($ million)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 23: Five forces analysis - Comparison between 2023 and 2028
    • 5.2 Bargaining power of buyers
      • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028
    • 5.3 Bargaining power of suppliers
      • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2023 and 2028
    • 5.4 Threat of new entrants
      • Exhibit 26: Threat of new entrants – Impact of key factors in 2023 and 2028
    • 5.5 Threat of substitutes
      • Exhibit 27: Threat of substitutes – Impact of key factors in 2023 and 2028
    • 5.6 Threat of rivalry
      • Exhibit 28: Threat of rivalry – Impact of key factors in 2023 and 2028
    • 5.7 Market condition
      • Exhibit 29: Chart on Market condition - Five forces 2023 and 2028

    6 Market Segmentation by Distribution Channel

    • 6.1 Market segments
      • Exhibit 30: Chart on Distribution Channel - Market share 2023-2028 (%)
      • Exhibit 31: Data Table on Distribution Channel - Market share 2023-2028 (%)
    • 6.2 Comparison by Distribution Channel
      • Exhibit 32: Chart on Comparison by Distribution Channel
      • Exhibit 33: Data Table on Comparison by Distribution Channel
    • 6.3 Off-premises - Market size and forecast 2023-2028
      • Exhibit 34: Chart on Off-premises - Market size and forecast 2023-2028 ($ million)
      • Exhibit 35: Data Table on Off-premises - Market size and forecast 2023-2028 ($ million)
      • Exhibit 36: Chart on Off-premises - Year-over-year growth 2023-2028 (%)
      • Exhibit 37: Data Table on Off-premises - Year-over-year growth 2023-2028 (%)
    • 6.4 On-premises - Market size and forecast 2023-2028
      • Exhibit 38: Chart on On-premises - Market size and forecast 2023-2028 ($ million)
      • Exhibit 39: Data Table on On-premises - Market size and forecast 2023-2028 ($ million)
      • Exhibit 40: Chart on On-premises - Year-over-year growth 2023-2028 (%)
      • Exhibit 41: Data Table on On-premises - Year-over-year growth 2023-2028 (%)
    • 6.5 Market opportunity by Distribution Channel
      • Exhibit 42: Market opportunity by Distribution Channel ($ million)
      • Exhibit 43: Data Table on Market opportunity by Distribution Channel ($ million)

    7 Market Segmentation by Packaging

    • 7.1 Market segments
      • Exhibit 44: Chart on Packaging - Market share 2023-2028 (%)
      • Exhibit 45: Data Table on Packaging - Market share 2023-2028 (%)
    • 7.2 Comparison by Packaging
      • Exhibit 46: Chart on Comparison by Packaging
      • Exhibit 47: Data Table on Comparison by Packaging
    • 7.3 Canned - Market size and forecast 2023-2028
      • Exhibit 48: Chart on Canned - Market size and forecast 2023-2028 ($ million)
      • Exhibit 49: Data Table on Canned - Market size and forecast 2023-2028 ($ million)
      • Exhibit 50: Chart on Canned - Year-over-year growth 2023-2028 (%)
      • Exhibit 51: Data Table on Canned - Year-over-year growth 2023-2028 (%)
    • 7.4 Bottled - Market size and forecast 2023-2028
      • Exhibit 52: Chart on Bottled - Market size and forecast 2023-2028 ($ million)
      • Exhibit 53: Data Table on Bottled - Market size and forecast 2023-2028 ($ million)
      • Exhibit 54: Chart on Bottled - Year-over-year growth 2023-2028 (%)
      • Exhibit 55: Data Table on Bottled - Year-over-year growth 2023-2028 (%)
    • 7.5 Market opportunity by Packaging
      • Exhibit 56: Market opportunity by Packaging ($ million)
      • Exhibit 57: Data Table on Market opportunity by Packaging ($ million)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 58: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 59: Chart on Market share by geography 2023-2028 (%)
      • Exhibit 60: Data Table on Market share by geography 2023-2028 (%)
    • 9.2 Geographic comparison
      • Exhibit 61: Chart on Geographic comparison
      • Exhibit 62: Data Table on Geographic comparison
    • 9.3 North America - Market size and forecast 2023-2028
      • Exhibit 63: Chart on North America - Market size and forecast 2023-2028 ($ million)
      • Exhibit 64: Data Table on North America - Market size and forecast 2023-2028 ($ million)
      • Exhibit 65: Chart on North America - Year-over-year growth 2023-2028 (%)
      • Exhibit 66: Data Table on North America - Year-over-year growth 2023-2028 (%)
    • 9.4 Europe - Market size and forecast 2023-2028
      • Exhibit 67: Chart on Europe - Market size and forecast 2023-2028 ($ million)
      • Exhibit 68: Data Table on Europe - Market size and forecast 2023-2028 ($ million)
      • Exhibit 69: Chart on Europe - Year-over-year growth 2023-2028 (%)
      • Exhibit 70: Data Table on Europe - Year-over-year growth 2023-2028 (%)
    • 9.5 APAC - Market size and forecast 2023-2028
      • Exhibit 71: Chart on APAC - Market size and forecast 2023-2028 ($ million)
      • Exhibit 72: Data Table on APAC - Market size and forecast 2023-2028 ($ million)
      • Exhibit 73: Chart on APAC - Year-over-year growth 2023-2028 (%)
      • Exhibit 74: Data Table on APAC - Year-over-year growth 2023-2028 (%)
    • 9.6 South America - Market size and forecast 2023-2028
      • Exhibit 75: Chart on South America - Market size and forecast 2023-2028 ($ million)
      • Exhibit 76: Data Table on South America - Market size and forecast 2023-2028 ($ million)
      • Exhibit 77: Chart on South America - Year-over-year growth 2023-2028 (%)
      • Exhibit 78: Data Table on South America - Year-over-year growth 2023-2028 (%)
    • 9.7 Middle East and Africa - Market size and forecast 2023-2028
      • Exhibit 79: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
      • Exhibit 80: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
      • Exhibit 81: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
      • Exhibit 82: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
    • 9.8 US - Market size and forecast 2023-2028
      • Exhibit 83: Chart on US - Market size and forecast 2023-2028 ($ million)
      • Exhibit 84: Data Table on US - Market size and forecast 2023-2028 ($ million)
      • Exhibit 85: Chart on US - Year-over-year growth 2023-2028 (%)
      • Exhibit 86: Data Table on US - Year-over-year growth 2023-2028 (%)
    • 9.9 Canada - Market size and forecast 2023-2028
      • Exhibit 87: Chart on Canada - Market size and forecast 2023-2028 ($ million)
      • Exhibit 88: Data Table on Canada - Market size and forecast 2023-2028 ($ million)
      • Exhibit 89: Chart on Canada - Year-over-year growth 2023-2028 (%)
      • Exhibit 90: Data Table on Canada - Year-over-year growth 2023-2028 (%)
    • 9.10 China - Market size and forecast 2023-2028
      • Exhibit 91: Chart on China - Market size and forecast 2023-2028 ($ million)
      • Exhibit 92: Data Table on China - Market size and forecast 2023-2028 ($ million)
      • Exhibit 93: Chart on China - Year-over-year growth 2023-2028 (%)
      • Exhibit 94: Data Table on China - Year-over-year growth 2023-2028 (%)
    • 9.11 Germany - Market size and forecast 2023-2028
      • Exhibit 95: Chart on Germany - Market size and forecast 2023-2028 ($ million)
      • Exhibit 96: Data Table on Germany - Market size and forecast 2023-2028 ($ million)
      • Exhibit 97: Chart on Germany - Year-over-year growth 2023-2028 (%)
      • Exhibit 98: Data Table on Germany - Year-over-year growth 2023-2028 (%)
    • 9.12 UK - Market size and forecast 2023-2028
      • Exhibit 99: Chart on UK - Market size and forecast 2023-2028 ($ million)
      • Exhibit 100: Data Table on UK - Market size and forecast 2023-2028 ($ million)
      • Exhibit 101: Chart on UK - Year-over-year growth 2023-2028 (%)
      • Exhibit 102: Data Table on UK - Year-over-year growth 2023-2028 (%)
    • 9.13 Market opportunity by geography
      • Exhibit 103: Market opportunity by geography ($ million)
      • Exhibit 104: Data Tables on Market opportunity by geography ($ million)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 105: Impact of drivers and challenges in 2023 and 2028
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 106: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 107: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 108: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 109: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 110: Matrix on vendor position and classification
            • 12.3 Anheuser Busch InBev SA NV
              • Exhibit 111: Anheuser Busch InBev SA NV - Overview
              • Exhibit 112: Anheuser Busch InBev SA NV - Product / Service
              • Exhibit 113: Anheuser Busch InBev SA NV - Key offerings
            • 12.4 Constellation Brands Inc.
              • Exhibit 114: Constellation Brands Inc. - Overview
              • Exhibit 115: Constellation Brands Inc. - Business segments
              • Exhibit 116: Constellation Brands Inc. - Key news
              • Exhibit 117: Constellation Brands Inc. - Key offerings
              • Exhibit 118: Constellation Brands Inc. - Segment focus
            • 12.5 E. and J. Gallo Winery
              • Exhibit 119: E. and J. Gallo Winery - Overview
              • Exhibit 120: E. and J. Gallo Winery - Product / Service
              • Exhibit 121: E. and J. Gallo Winery - Key offerings
            • 12.6 Eel River Brewing Co.
              • Exhibit 122: Eel River Brewing Co. - Overview
              • Exhibit 123: Eel River Brewing Co. - Product / Service
              • Exhibit 124: Eel River Brewing Co. - Key offerings
            • 12.7 Ficks and Co.
              • Exhibit 125: Ficks and Co. - Overview
              • Exhibit 126: Ficks and Co. - Product / Service
              • Exhibit 127: Ficks and Co. - Key offerings
            • 12.8 M.I.A. Beer Co.
              • Exhibit 128: M.I.A. Beer Co. - Overview
              • Exhibit 129: M.I.A. Beer Co. - Product / Service
              • Exhibit 130: M.I.A. Beer Co. - Key offerings
            • 12.9 Mark Anthony Brands International Unlimited Co.
              • Exhibit 131: Mark Anthony Brands International Unlimited Co. - Overview
              • Exhibit 132: Mark Anthony Brands International Unlimited Co. - Product / Service
              • Exhibit 133: Mark Anthony Brands International Unlimited Co. - Key offerings
            • 12.10 Molson Coors Beverage Co.
              • Exhibit 134: Molson Coors Beverage Co. - Overview
              • Exhibit 135: Molson Coors Beverage Co. - Business segments
              • Exhibit 136: Molson Coors Beverage Co. - Key offerings
              • Exhibit 137: Molson Coors Beverage Co. - Segment focus
            • 12.11 Monster Beverage Corp.
              • Exhibit 138: Monster Beverage Corp. - Overview
              • Exhibit 139: Monster Beverage Corp. - Business segments
              • Exhibit 140: Monster Beverage Corp. - Key offerings
              • Exhibit 141: Monster Beverage Corp. - Segment focus
            • 12.12 Polar Beverages
              • Exhibit 142: Polar Beverages - Overview
              • Exhibit 143: Polar Beverages - Product / Service
              • Exhibit 144: Polar Beverages - Key offerings
            • 12.13 San Juan Seltzer Inc.
              • Exhibit 145: San Juan Seltzer Inc. - Overview
              • Exhibit 146: San Juan Seltzer Inc. - Product / Service
              • Exhibit 147: San Juan Seltzer Inc. - Key offerings
            • 12.14 Sercy Spiked and Sparkling
              • Exhibit 148: Sercy Spiked and Sparkling - Overview
              • Exhibit 149: Sercy Spiked and Sparkling - Product / Service
              • Exhibit 150: Sercy Spiked and Sparkling - Key offerings
            • 12.15 Suntory Holdings Ltd.
              • Exhibit 151: Suntory Holdings Ltd. - Overview
              • Exhibit 152: Suntory Holdings Ltd. - Business segments
              • Exhibit 153: Suntory Holdings Ltd. - Key news
              • Exhibit 154: Suntory Holdings Ltd. - Key offerings
              • Exhibit 155: Suntory Holdings Ltd. - Segment focus
            • 12.16 The Boston Beer Co. Inc.
              • Exhibit 156: The Boston Beer Co. Inc. - Overview
              • Exhibit 157: The Boston Beer Co. Inc. - Product / Service
              • Exhibit 158: The Boston Beer Co. Inc. - Key offerings
            • 12.17 Wachusett Brewing Co. Inc.
              • Exhibit 159: Wachusett Brewing Co. Inc. - Overview
              • Exhibit 160: Wachusett Brewing Co. Inc. - Product / Service
              • Exhibit 161: Wachusett Brewing Co. Inc. - Key offerings

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 162: Inclusions checklist
                • Exhibit 163: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 164: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 165: Research methodology
                • Exhibit 166: Validation techniques employed for market sizing
                • Exhibit 167: Information sources
              • 13.5 List of abbreviations
                • Exhibit 168: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

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              Key Questions Answered

              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

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