Anime Market by Content Type, Type, and Geography - Forecast and Analysis 2023-2027

Published: Nov 2022 Pages: 161 SKU: IRTNTR71056

Anime Market: 2023-2027 

The Global Anime Market size is estimated to grow by USD 10,518.98 million accelerating at a CAGR of 7.53% between 2022 and 2027. 

Additionally, Technavio provides valuable insights through value chain analysis, parent market analysis, Porter’s Five analysis, and vendor analysi. The report also includes a thorough analysis of historical market data from 2017 to 2022.

What will be the size of the Market During the Forecast Period?

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Market Analysis and Insights

The continuous rollout of high-speed Internet is driving the popularity of video games is a major factor boosting the market growth. Approximately 66% of the global population, or 5.22 billion people, used smartphones in 2021. This number is projected to reach 8 billion by 2026, driving the demand for high-speed Internet for uninterrupted content streaming. The substantial investment in 5G network implementation is expected to further boost market growth.

Key events include OnePlus launching 5G-enabled smartphones in March 2021 and the Indian government announcing the introduction of 5G services in 12 cities on October 1, 2022. The importance of uninterrupted high-speed Internet is evident in gaming across various electronic devices, leading to increased investments in efficient internet infrastructure and consequently driving growth in the industry.

The growing advanced technologies like artificial intelligence (AI) and blockchain is a major trend shaping the market. The surge in popularity is driving the adoption of advanced technologies, with AI being a key player in this transformation. In rendering, AI enhances character-based shots by automating camera tracking, motion capturing, simulation, rendering, character animation, and image processing. Primarily utilized in post-production, AI minimizes the need for human resources.

Additionally, AI contributes to creating computer graphic characters by employing radium-colored dots on a person's face, captured by vertically aligned HD cameras. Blockchain is also making inroads into this adding commercial value by transforming illustrations into authentic artwork. This facilitates artists in raising funds, fostering market growth and related businesses. Overall, these technological advancements are expected to propel market growth in the forecast period.

The lack of skilled professionals in the industry is a major factor hindering the market growth. The market is currently facing an acute shortage of skilled animators. Companies are facing challenges in acquiring and retaining employees in the post-production process. The lack of technical skills and creative abilities is reducing the number of potential candidates for filling up vacant positions. Meanwhile, professionals with the required qualifications, work experience, and skillsets demand high salary packages. As a result, studios and post-production companies are unable to afford suitable artists for jobs.

The number of animator job vacancies is increasing, while companies are struggling to breakeven even if the films are blockbusters. Thus, companies are unable to cater to the growing demand from studios, which is hampering the growth of the global market.

Market Segmentation

The market share growth by the shows or series segment will be significant during the forecast period. The show or series segment is the fastest-growing segment of the market. Shows or series are the content types where an movie is telecast across several episodes.  

Anime Market

By Content Type

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The shows or series segment shows a gradual increase in the market share of USD 8,464.09 million in 2017 and continue to grow by 2021. The filmmakers produce many top-rated and big-budget web series, movies, and animated series, which are easily accessible through OTT services. The huge demand for OTT services globally encourages other service providers to price discounts on their services. This has resulted in increased competition, which, in turn, prompted the existing service providers to upgrade their offerings and increase investments in producing better content to gain a larger market share. Such factors are expected to drive the growth of the shows or series segment of the market during the forecast period.

APAC is estimated to contribute 75% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

Anime Market

By APAC

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The market in APAC is mainly driven by low labour costs in the region. The region attracts animation companies from Europe and the US. Layout preparation, painting, inking, and compositing are the major activities that are outsourced to APAC. Japan, South Korea, and China are the leading countries in the market in APAC.

This report forecasts the contribution of all the segments to the growth of the market. In addition, we have included the COVID-19 impact and the recovery strategies for each segment. COVID-19 led to an upsurge in the demand for APAC. Moreover, the resumption of normal economic activities, such as the reopening of movie theatres and physical distributors since Q4 2021, has driven the growth of the market. Such factors are expected to fuel the growth of the market during the forecast period.

Market Customer Landscape

The market research and growth report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria, drivers of price sensitivity, and market trends to help companies evaluate and develop their market growth analysis and strategies.

Segment Overview

The market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the market forecast and growth opportunities from 2017 to 2027. 

  • Content Type Outlook ( USD Million, 2017 - 2027)
    • Shows or series
    • Movie
    • Music
    • Live entertainment 
  • Type Outlook ( USD Million, 2017 - 2027)
    • Merchandising
    • Theatrical
    • Internet
    • Others
  • Region Outlook ( USD Million, 2017 - 2027)
    • North America
      • The U.S.
      • Canada
    • Europe
      • The U.K.
      • Germany
      • France
      • Rest of Europe
    • APAC
      • China
      • India
    • South America
      • Chile
      • Argentina
      • Brazil
    • Middle East & Africa
      • Saudi Arabia
      • South Africa
      • Rest of the Middle East & Africa

Market Analyst Overview

The market is driven by Internet-based distribution, where publishers, developers, and creative agencies collaborate to deliver gaming applications and content on online platforms. This market embraces the latest technologies like Virtual Reality (VR), Augmented Reality (AR), and the Internet of Things (IoT) to enhance user experiences. With a focus on disposable income and the preferences of the young generation, the industry offers technologically advanced gadgets and products for immersive experiences in anime games and entertainment. Features like virtual surround sound and in-game communication contribute to the appeal of virtual reality gaming equipment.

The rise of Over the Top (OTT) streaming platforms has expanded access to comics, television, and animated TV programs, complemented by theatrical releases and live performances. Despite challenges such as lockdowns, the market has thrived through streaming services offering original concepts from animation studios. This growth is also fueled by entertainment conglomerates engaging in merger and acquisition (M&A) activity and adhering to regulatory guidelines and broadcasting standards to protect intellectual property rights. As entertainment services evolve on social media platforms, the market responds to the preferences and demands of the end-user through the merchandising segment and licensing and merchandising rights in the Internet distribution and online streaming platforms. Mobile applications further enhance accessibility and engagement in this dynamic market.

Anime Market Scope

Report Coverage

Details

Page number

161

Base year

2022

Historic period

 2017 - 2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 7.53%

Market growth 2023-2027

USD 10,518.98 million

Market structure

Concentrated

YoY growth 2022-2023(%)

6.96

Regional analysis

APAC, Europe, North America, South America, and Middle East and Africa

Performing market contribution

APAC at 75%

Key countries

US, Japan, China, India, and UK

Competitive landscape

 Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks

Key companies profiled

Bandai Namco Filmworks Inc., Bones Inc., Discotek Media, Kyoto Animation Co. Ltd., PA Works Co. Ltd., Pierrot Co. Ltd., Production IG Inc., Sony Group Corp., The Walt Disney Co., TOEI ANIMATION Co. Ltd., VIZ Media LLC, and Zerochan

Market dynamics

Parent market analysis, Market forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, market trends and analysis for forecast period

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Research Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the growth of the market between 2023 and 2027
  • Precise estimation of the size of the market  size and its contribution of the market in focus to the parent market
  • Accurate predictions about market growth and trends and changes in consumer behaviour
  • Growth of the market industry across APAC, Europe, North America, South America, and Middle East and Africa
  • Thorough analysis of the market growth and forecasting and detailed information about companies
  • Comprehensive market analysis and report of factors that will challenge the growth of market companies

We can help! Our analysts can customize this market research report to meet your requirements. 

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Content Type
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Type
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2022
    • 3.4 Market outlook: Forecast for 2022-2027
      • Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
      • Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
      • Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
      • Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

    4 Historic Market Size

    • 4.1 Global anime market 2017 - 2021
      • Exhibit 18: Historic Market Size – Data Table on Global anime market 2017 - 2021 ($ million)
    • 4.2 Content type Segment Analysis 2017 - 2021
      • Exhibit 19: Historic Market Size – Content type Segment 2017 - 2021 ($ million)
    • 4.3 Type Segment Analysis 2017 - 2021
      • Exhibit 20: Historic Market Size – Type Segment 2017 - 2021 ($ million)
    • 4.4 Geography Segment Analysis 2017 - 2021
      • Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)
    • 4.5 Country Segment Analysis 2017 - 2021
      • Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
    • 5.2 Bargaining power of buyers
      • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • 5.3 Bargaining power of suppliers
      • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • 5.4 Threat of new entrants
      • Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027
    • 5.5 Threat of substitutes
      • Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027
    • 5.6 Threat of rivalry
      • Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027
    • 5.7 Market condition
      • Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

    6 Market Segmentation by Content Type

    • 6.1 Market segments
      • Exhibit 30: Chart on Content Type - Market share 2022-2027 (%)
      • Exhibit 31: Data Table on Content Type - Market share 2022-2027 (%)
    • 6.2 Comparison by Content Type
      • Exhibit 32: Chart on Comparison by Content Type
      • Exhibit 33: Data Table on Comparison by Content Type
    • 6.3 Shows or series - Market size and forecast 2022-2027
      • Exhibit 34: Chart on Shows or series - Market size and forecast 2022-2027 ($ million)
      • Exhibit 35: Data Table on Shows or series - Market size and forecast 2022-2027 ($ million)
      • Exhibit 36: Chart on Shows or series - Year-over-year growth 2022-2027 (%)
      • Exhibit 37: Data Table on Shows or series - Year-over-year growth 2022-2027 (%)
    • 6.4 Movie - Market size and forecast 2022-2027
      • Exhibit 38: Chart on Movie - Market size and forecast 2022-2027 ($ million)
      • Exhibit 39: Data Table on Movie - Market size and forecast 2022-2027 ($ million)
      • Exhibit 40: Chart on Movie - Year-over-year growth 2022-2027 (%)
      • Exhibit 41: Data Table on Movie - Year-over-year growth 2022-2027 (%)
    • 6.5 Music - Market size and forecast 2022-2027
      • Exhibit 42: Chart on Music - Market size and forecast 2022-2027 ($ million)
      • Exhibit 43: Data Table on Music - Market size and forecast 2022-2027 ($ million)
      • Exhibit 44: Chart on Music - Year-over-year growth 2022-2027 (%)
      • Exhibit 45: Data Table on Music - Year-over-year growth 2022-2027 (%)
    • 6.6 Live entertainment - Market size and forecast 2022-2027
      • Exhibit 46: Chart on Live entertainment - Market size and forecast 2022-2027 ($ million)
      • Exhibit 47: Data Table on Live entertainment - Market size and forecast 2022-2027 ($ million)
      • Exhibit 48: Chart on Live entertainment - Year-over-year growth 2022-2027 (%)
      • Exhibit 49: Data Table on Live entertainment - Year-over-year growth 2022-2027 (%)
    • 6.7 Market opportunity by Content Type
      • Exhibit 50: Market opportunity by Content Type ($ million)

    7 Market Segmentation by Type

    • 7.1 Market segments
      • Exhibit 51: Chart on Type - Market share 2022-2027 (%)
      • Exhibit 52: Data Table on Type - Market share 2022-2027 (%)
    • 7.2 Comparison by Type
      • Exhibit 53: Chart on Comparison by Type
      • Exhibit 54: Data Table on Comparison by Type
    • 7.3 Merchandising - Market size and forecast 2022-2027
      • Exhibit 55: Chart on Merchandising - Market size and forecast 2022-2027 ($ million)
      • Exhibit 56: Data Table on Merchandising - Market size and forecast 2022-2027 ($ million)
      • Exhibit 57: Chart on Merchandising - Year-over-year growth 2022-2027 (%)
      • Exhibit 58: Data Table on Merchandising - Year-over-year growth 2022-2027 (%)
    • 7.4 Theatrical - Market size and forecast 2022-2027
      • Exhibit 59: Chart on Theatrical - Market size and forecast 2022-2027 ($ million)
      • Exhibit 60: Data Table on Theatrical - Market size and forecast 2022-2027 ($ million)
      • Exhibit 61: Chart on Theatrical - Year-over-year growth 2022-2027 (%)
      • Exhibit 62: Data Table on Theatrical - Year-over-year growth 2022-2027 (%)
    • 7.5 Internet - Market size and forecast 2022-2027
      • Exhibit 63: Chart on Internet - Market size and forecast 2022-2027 ($ million)
      • Exhibit 64: Data Table on Internet - Market size and forecast 2022-2027 ($ million)
      • Exhibit 65: Chart on Internet - Year-over-year growth 2022-2027 (%)
      • Exhibit 66: Data Table on Internet - Year-over-year growth 2022-2027 (%)
    • 7.6 Others - Market size and forecast 2022-2027
      • Exhibit 67: Chart on Others - Market size and forecast 2022-2027 ($ million)
      • Exhibit 68: Data Table on Others - Market size and forecast 2022-2027 ($ million)
      • Exhibit 69: Chart on Others - Year-over-year growth 2022-2027 (%)
      • Exhibit 70: Data Table on Others - Year-over-year growth 2022-2027 (%)
    • 7.7 Market opportunity by Type
      • Exhibit 71: Market opportunity by Type ($ million)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 72: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 73: Chart on Market share by geography 2022-2027 (%)
      • Exhibit 74: Data Table on Market share by geography 2022-2027 (%)
    • 9.2 Geographic comparison
      • Exhibit 75: Chart on Geographic comparison
      • Exhibit 76: Data Table on Geographic comparison
    • 9.3 APAC - Market size and forecast 2022-2027
      • Exhibit 77: Chart on APAC - Market size and forecast 2022-2027 ($ million)
      • Exhibit 78: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
      • Exhibit 79: Chart on APAC - Year-over-year growth 2022-2027 (%)
      • Exhibit 80: Data Table on APAC - Year-over-year growth 2022-2027 (%)
    • 9.4 Europe - Market size and forecast 2022-2027
      • Exhibit 81: Chart on Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 82: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 83: Chart on Europe - Year-over-year growth 2022-2027 (%)
      • Exhibit 84: Data Table on Europe - Year-over-year growth 2022-2027 (%)
    • 9.5 North America - Market size and forecast 2022-2027
      • Exhibit 85: Chart on North America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 86: Data Table on North America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 87: Chart on North America - Year-over-year growth 2022-2027 (%)
      • Exhibit 88: Data Table on North America - Year-over-year growth 2022-2027 (%)
    • 9.6 South America - Market size and forecast 2022-2027
      • Exhibit 89: Chart on South America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 90: Data Table on South America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 91: Chart on South America - Year-over-year growth 2022-2027 (%)
      • Exhibit 92: Data Table on South America - Year-over-year growth 2022-2027 (%)
    • 9.7 Middle East and Africa - Market size and forecast 2022-2027
      • Exhibit 93: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Exhibit 94: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Exhibit 95: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
      • Exhibit 96: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
    • 9.8 Japan - Market size and forecast 2022-2027
      • Exhibit 97: Chart on Japan - Market size and forecast 2022-2027 ($ million)
      • Exhibit 98: Data Table on Japan - Market size and forecast 2022-2027 ($ million)
      • Exhibit 99: Chart on Japan - Year-over-year growth 2022-2027 (%)
      • Exhibit 100: Data Table on Japan - Year-over-year growth 2022-2027 (%)
    • 9.9 China - Market size and forecast 2022-2027
      • Exhibit 101: Chart on China - Market size and forecast 2022-2027 ($ million)
      • Exhibit 102: Data Table on China - Market size and forecast 2022-2027 ($ million)
      • Exhibit 103: Chart on China - Year-over-year growth 2022-2027 (%)
      • Exhibit 104: Data Table on China - Year-over-year growth 2022-2027 (%)
    • 9.10 US - Market size and forecast 2022-2027
      • Exhibit 105: Chart on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 106: Data Table on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 107: Chart on US - Year-over-year growth 2022-2027 (%)
      • Exhibit 108: Data Table on US - Year-over-year growth 2022-2027 (%)
    • 9.11 India - Market size and forecast 2022-2027
      • Exhibit 109: Chart on India - Market size and forecast 2022-2027 ($ million)
      • Exhibit 110: Data Table on India - Market size and forecast 2022-2027 ($ million)
      • Exhibit 111: Chart on India - Year-over-year growth 2022-2027 (%)
      • Exhibit 112: Data Table on India - Year-over-year growth 2022-2027 (%)
    • 9.12 UK - Market size and forecast 2022-2027
      • Exhibit 113: Chart on UK - Market size and forecast 2022-2027 ($ million)
      • Exhibit 114: Data Table on UK - Market size and forecast 2022-2027 ($ million)
      • Exhibit 115: Chart on UK - Year-over-year growth 2022-2027 (%)
      • Exhibit 116: Data Table on UK - Year-over-year growth 2022-2027 (%)
    • 9.13 Market opportunity by geography
      • Exhibit 117: Market opportunity by geography ($ million)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 118: Impact of drivers and challenges in 2022 and 2027
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 119: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 120: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 121: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 122: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 123: Matrix on vendor position and classification
            • 12.3 Bandai Namco Filmworks Inc.
              • Exhibit 124: Bandai Namco Filmworks Inc. - Overview
              • Exhibit 125: Bandai Namco Filmworks Inc. - Product / Service
              • Exhibit 126: Bandai Namco Filmworks Inc. - Key offerings
            • 12.4 Bones Inc.
              • Exhibit 127: Bones Inc. - Overview
              • Exhibit 128: Bones Inc. - Product / Service
              • Exhibit 129: Bones Inc. - Key offerings
            • 12.5 Discotek Media
              • Exhibit 130: Discotek Media - Overview
              • Exhibit 131: Discotek Media - Product / Service
              • Exhibit 132: Discotek Media - Key offerings
            • 12.6 Kyoto Animation Co. Ltd.
              • Exhibit 133: Kyoto Animation Co. Ltd. - Overview
              • Exhibit 134: Kyoto Animation Co. Ltd. - Product / Service
              • Exhibit 135: Kyoto Animation Co. Ltd. - Key offerings
            • 12.7 PA Works Co. Ltd.
              • Exhibit 136: PA Works Co. Ltd. - Overview
              • Exhibit 137: PA Works Co. Ltd. - Product / Service
              • Exhibit 138: PA Works Co. Ltd. - Key offerings
            • 12.8 Pierrot Co. Ltd.
              • Exhibit 139: Pierrot Co. Ltd. - Overview
              • Exhibit 140: Pierrot Co. Ltd. - Product / Service
              • Exhibit 141: Pierrot Co. Ltd. - Key news
              • Exhibit 142: Pierrot Co. Ltd. - Key offerings
            • 12.9 Production IG Inc.
              • Exhibit 143: Production IG Inc. - Overview
              • Exhibit 144: Production IG Inc. - Product / Service
              • Exhibit 145: Production IG Inc. - Key offerings
            • 12.10 Sony Group Corp.
              • Exhibit 146: Sony Group Corp. - Overview
              • Exhibit 147: Sony Group Corp. - Business segments
              • Exhibit 148: Sony Group Corp. - Key news
              • Exhibit 149: Sony Group Corp. - Key offerings
              • Exhibit 150: Sony Group Corp. - Segment focus
            • 12.11 The Walt Disney Co.
              • Exhibit 151: The Walt Disney Co. - Overview
              • Exhibit 152: The Walt Disney Co. - Business segments
              • Exhibit 153: The Walt Disney Co. - Key offerings
              • Exhibit 154: The Walt Disney Co. - Segment focus
            • 12.12 TOEI ANIMATION Co. Ltd.
              • Exhibit 155: TOEI ANIMATION Co. Ltd. - Overview
              • Exhibit 156: TOEI ANIMATION Co. Ltd. - Business segments
              • Exhibit 157: TOEI ANIMATION Co. Ltd. - Key offerings
              • Exhibit 158: TOEI ANIMATION Co. Ltd. - Segment focus
            • 12.13 VIZ Media LLC
              • Exhibit 159: VIZ Media LLC - Overview
              • Exhibit 160: VIZ Media LLC - Product / Service
              • Exhibit 161: VIZ Media LLC - Key offerings
            • 12.14 Zerochan
              • Exhibit 162: Zerochan - Overview
              • Exhibit 163: Zerochan - Product / Service
              • Exhibit 164: Zerochan - Key offerings

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 165: Inclusions checklist
                • Exhibit 166: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 167: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 168: Research methodology
                • Exhibit 169: Validation techniques employed for market sizing
                • Exhibit 170: Information sources
              • 13.5 List of abbreviations
                • Exhibit 171: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

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              Key Questions Answered

              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

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