Online Lingerie Market in APAC 2016-2020

Published: Apr 2016 Pages: 59 SKU: IRTNTR9310

Overview of the online lingerie market in APAC

Technavio’s market research analyst predicts the online lingerie market in APAC to grow impressively at a CAGR of close to 28% over the forecast period. The rising penetration of mobile phones and smartphones in the APAC region is one of the primary factors driving the growth of the online lingerie market. The analysts estimated that in 2014, nearly 80% of the population in APAC were mobile phone subscribers, of which 25% were smartphone users. The growing adoption of smartphones has significantly benefitted the e-commerce industry, especially the clothing and apparel segment.  The increasing penetration of mobile devices with internet access has presented vendors with a powerful platform to engage with consumers on the go. Moreover, consumers, especially women, get a sense of privacy while shopping for lingerie and online lingerie stores offer a broad range of products which is expected to contribute to the growth of this market in the coming years.

In this market research study, the analysts have estimated factors such as the availability of top lingerie brands and an increasing preference for omnichannel retail to impel the growth prospects of this market until the end of 2020. Furthermore, several well-established lingerie brands such as Victoria’s Secret and Calvin Klein have marked their presence online. Online stores are more attractive to the customers than physical stores as they let the customers browse and purchase products at their convenience.

Product segmentation and analysis of the online lingerie market in APAC

  • Bras
  • Daywear
  • Loungewear
  • Panties
  • Shapewear
  • Sleepwear

During 2015, the bra segment dominated the online lingerie market in APAC and accounted for more than 44% of the market share in terms of revenue. The segment constitutes the largest share of the market as bras are daily essentials in a woman's wardrobe, and they are also considered a fashion accessory.

Competitive landscape and key vendors

The global online lingerie market in APAC is highly fragmented due to the presence of several international and local players in the market. The market is highly competitive, with brands coming up with new and profitable offers regularly. However, several small vendors have a strong foothold, which affects the sales of international brands. The vendors offer products across different price ranges catering to both the premium and low-end segments.

Key vendors in this market are -

  • Baci Lingerie
  • Hanesbrands
  • Jockey
  • L Brands
  • PVH

Other prominent vendors analyzed in this report are Chantelle, Etam, Golden Lady, Lindex, Triumph, Wacoal, and Wolford.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2020?
  • What are the key factors driving the online lingerie market in APAC?
  • What are the key market trends impacting the growth of the online lingerie market in APAC?
  • What are the challenges to market growth?
  • Who are the key vendors in the online lingerie market in APAC?
  • What are the market opportunities and threats faced by the vendors in the online lingerie market in APAC?
  • Trending factors influencing the market shares of the APAC.
  • What are the key outcomes of the five forces analysis of the online lingerie market in APAC?

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Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of the report

  • Market overview
  • Top-vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Market landscape

  • Market overview
  • Online lingerie market in APAC

PART 06: Market segmentation by product

  • Segmentation of online lingerie market in APAC by product type

PART 07: Key leading countries

PART 08: Market drivers

  • Increased mobile phone and smartphone penetration
  • Growth of e-commerce industry
  • Increase in disposable income among emerging middle class
  • Price discounts and special offers
  • Changing consumer preferences

PART 09: Impact of drivers

PART 10: Market challenges

  • Difficulty in choosing product
  • Technical issues
  • Delivery and packaging issues
  • Reduced profit margins

PART 11: Impact of drivers and challenges

PART 12: Market trends

  • Availability of top brands online and preference for omni-channel retail
  • Use of location-based technology for enhancing consumer experience
  • Availability of measurement apps and related websites

PART 13: Vendor landscape

  • Competitive scenario
  • Vendor share analysis
  • Baci Lingerie
  • Hanesbrands
  • Jockey
  • L Brands
  • PVH
  • Other prominent vendors

PART 14: Explore Technavio

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

INFORMATION SOURCES

Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases

DATA ANALYSIS

Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts

REPORT WRITING

Qualitative

  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis

Quantitative

  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape

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Key Questions Answered

  • What are the key global market and the regional market share?
  • What are the revenue-generating key market segments?
  • What are the key factors driving and challenging this market’s growth?
  • Who are the key market vendors and their growth strategies?
  • What are the latest trends influencing the growth of this market?
  • What are the variables influencing the market growth in the primary regions?
  • What are the factors influencing the growth of the parent market?

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