Breakfast Cereal Market in APAC 2015-2019

Market scope of the breakfast cereal market in APAC

The breakfast cereal market in APAC is expected to reach nearly $5 billion by the end of the forecast period. The key growth drivers in this market are the influence of Western culture and increase in disposable income of the population. India, China, and Japan are predicted to be the leading markets within the region. Technavio’s analysts predict that the hot breakfast cereal segment would witness a high growth than ready-to-eat breakfast cereal within these countries.

Social media is another driver for the increased sales within this region. Nearly 45% of consumers follow brands to get rewards and discounts, especially on Twitter and Facebook. Manufacturers are making use of this opportunity and reaching out to a larger consumer base through social media advertising.

The leading players in the breakfast cereal market

The breakfast market in APAC is witnessing intense competition due to the presence of international and local vendors. Product differentiation, portfolio, and pricing are the key areas for competition. The study of the breakfast cereal market includes revenue shares, strategies, and a comprehensive analysis of the leading players including: -

• Kellogg
• Pepsi
• Nestle
• General Mills
• Sanitarium Health

The other prominent vendors in the market include Guilin Sea, Dongsuh, Carman’s Fine Foods, Freedom Foods, Family Cereal, Peace Cereal, Saffola, Pristine, Post Holdings, and ALAMBOGA INTERUSA.

Segmentation of the breakfast cereal market by product

• Ready to eat cereals
• Hot cereals

Hot cereals dominate the breakfast market in APAC and account for nearly 60% of the market share.

This segment is predicted to see twice the growth by the end of the forecast period. Porridge and instant mixes such as Quaker Instant Oats are some of the most popular hot cereals.

Segmentation of the breakfast cereal market by distribution channel

• Supermarket/Hypermarket
• Independent retailers
• Convenience stores
• Specialist retailers

The supermarkets/hypermarkets segment was the biggest revenue contributors to the breakfast cereal market in APAC, accounting for around 69% of the market. This huge growth is mainly because supermarket retailers provide consumers a large variety of choice in brands, thus triggering impulse buying activities. Independent retailers compose the second largest distribution channel but are losing their shares to the supermarket segment.

Segmentation of the breakfast cereal market in APAC by geography

The breakfast cereal market is segmented into the following regions based on their share of the market:

• Japan
• South Korea
• China
• India
• Indonesia
• Rest of APAC

Japan accounts for the largest share in terms of consumption of breakfast cereal in APAC. The cereal market in Japan is expected to witness a steady growth with a CAGR of nearly 8%. The main driver for this growth is the introduction of granola that replaced rice and bread as the preferred breakfast food choice.

South Korea is the second largest market for breakfast cereals in APAC. The market in South Korea is expected to see a slow growth during the forecast period due to the maturity of the cereal market in the region.

Other sections of the report include an analysis of the following

• Key drivers, challenges, trends and their impact on the breakfast cereal market
• Five forces analysis of the breakfast cereal market
• Vendor analysis of the leading companies in the market
• Market size and forecast of the key regions of the breakfast cereal market in APAC

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