Language Learning Development Software Market in APAC 2016-2020

Outlook of the language learning development software market in APAC

According to the language learning development software market outlook, Technavio’s market research analysts have estimated this market in the APAC will grow at an impressive CAGR of approximately 14% during the forecast period. The expanded scope for m-learning is one of the key growth drivers for this market. The widespread use of electronics and wireless technologies including smartphones, tablets, and laptops has made mobile Internet indispensable in academia and the corporate sector. Additionally, many organizations have adopted bring your device policies (BYOD) to improve productivity and boost workforce flexibility, thereby increasing the scope for m-learning. Due to the growing penetration of m-learning in many fields, language learning vendors have started offering m-learning packages and modules as part of the language learning course. For instance, many vendors like OKpanda and Rosetta Stone offer apps that enable easy access to learning content to corporate users, students, and individual users. Moreover, the use of apps is gaining ground in the market because mobile apps reduce logistical costs for students and institutes. Furthermore, m-learning facilitates flexible, self-paced learning that does not require traditional classroom sessions which aids in language learning development software market growth. 

In this research report, analysts have estimated factors like the increasing penetration of cloud computing to aid in the growth of this market until the end of 2020. In APAC, most educational institutions express strong interest in incorporating English language learning in classrooms. With the help of the several features of the language learning software, faculty can combine verbal and visual learning. Moreover, the software enables learners to retain the content as they learn different languages in a fun and engaging manner. This recent shift to a cloud-based learning platform is expected to drive the language learning development software market in APAC during the forecast period.

Segmentation by end-user and analysis of the language learning development software market

• Academic
• Corporate

During 2015, the corporate language learning development software segment dominated the market and accounted for a market share of more than 59%. With business enterprises embracing globalization, the need to build and promote cultural understanding of the local markets has become of significant importance. Moreover, enterprises actively seek bilingual talent to help bridge the cultural gap. Team members operating from different geographical locations remain in contact via online communication systems, web conferencing technologies, and virtual space creation. Furthermore, the use of mobile apps to learn languages has risen in response to employee demand for flexible learning instruction which will aid in this market segment’s growth over the forecast period.

Competitive landscape and key vendors

The language learning development software market in APAC highly fragmented owing to the presence of many international, regional, and local vendors. The language learning market is experiencing dynamic changes in the areas of product pricing. While market demand is fulfilled by both open-sourced and paid content and service providers, competition is surging among vendors to gain market share and expand their customer base.

Key vendors in this market are 

• Linguatronics
• Pimsleur
• Rosetta Stone
• Transparent Language

Other prominent vendors analyzed in this market research report are Houghton Mifflin Harcourt, OKpanda, Onwards Learning, Sanoma, and Voxy.

Key questions answered in the report include

• What will the market size and the growth rate be in 2020?

• What are the key factors driving the language learning development software market in APAC?
• What are the key market trends impacting the growth of the language learning development software market in APAC?
• What are the challenges to market growth?
• Who are the key vendors in the language learning development software market in APAC?
• What are the market opportunities and threats faced by the vendors in the language learning development software market in APAC?
• Trending factors influencing the market shares in APAC.
• What are the key outcomes of the five forces analysis of the language learning development software market in APAC?

Technavio also offers customization on reports based on specific client requirement.

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• Global Digital English Language Learning Market 2015-2019
• Global Corporate E-learning Market 2016-2020