LBS Market in APAC 2016-2020

Published: Apr 2016

Pages: 79

SKU: IRTNTR8379

Snapshot

Outlook of the LBS market in APAC

Technavio’s market research analyst predicts the location-based services (LBS) market in APAC to grow at an impressive CAGR of around 29% during the forecast period. Eminent factors such as the augmented demand for smartphones, especially in the APAC region, will significantly affect the prospects for growth in the LBS market. Since LBS apps allow users to enjoy services like location-based gaming and location-based tracking and navigation, an increase in the installation of LBS apps among the smartphone users will result in market growth during the forecast period.

Furthermore, with the advent of location-based services like search and advertising, and analytics, the market for LBS in APAC will have a positive outlook until 2020.

Segmentation by usage and analysis of the LBS market in APAC

Indoor LBS
Outdoor LBS

In this market research, analysts have estimated the indoor LBS segment to grow at an impressive CAGR of approximately 51% during the forecast period. Factors like the growing utilization of LBS in indoor locations, such as shopping malls, airports, auditoriums, convention centers, and hospitals, will foster the prospects for growth in this market segment until 2020.

Competitive landscape and key vendors

The LBS market in APAC is highly competitive and consists of various stakeholders like LBS device providers, map providers, location-based advertisers, platform providers, application developers, navigation providers, mobile operators, location-aware application and media providers, proximity marketing providers, location-based content providers, and mobile search providers. Since LBS applications are mainly popular among the youth, a large number of LBS providers are entering the market through M&A to tap this large customer base.

Leading vendors in the market are -

Other prominent vendors in the market include Advanced Info Service, Apple, Bafang, Baidu, Bharti Airtel, Bing, Burpple, Celcom Mobile, DbyDx Software (Kellton Tech), Dialme 24, Digi Telecommunication, Esri, Facebook, GETIT Infoservices , Globe Telecom, Hungry Go Where (SingTel), IndoorAtlas, Insiteo, Micello, Kaikai.com, LocationGuru, Mobango, MyCityWay, NetEase, Picky, PT, Indosat, Qualcomm IZat, Ruckus Wireless, Spime, Scanpoint Geomatics, Syniverse Technologies, SatNav Technology, Sifang, Sina, TELiBrahma Technologie, Tata Teleservices, Tata DoCoMo, Taxiforsure.com (Ola Cabs), Tencent Holdings, Weibo.com, XL Axiata , Yahoo, Yelp, and Yoose.com.

Key questions answered in the report include

What will the market size and the growth rate be in 2020?
What are the key factors driving the LBS market in APAC?
What are the key market trends impacting the growth of the LBS market in APAC?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by the vendors in the LBS market in APAC?
What are the key outcomes of the five forces analysis of the LBS market in APAC?

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Table of Contents

PART 01: Executive summary

Highlights

PART 02: Scope of the report

Market overview
Top-vendor offerings

PART 03: Market research methodology

Research methodology
Economic indicators

PART 04: Introduction

Key market highlights

PART 05: Market landscape

Market overview
Digital snapshot of major countries in APAC
Market size and forecast
Five forces analysis

PART 06: Market segmentation by usage

Outdoor LBS market in APAC
Indoor LBS market in APAC

PART 07: Outdoor LBS market in APAC: Segmentation by service

Outdoor location-based navigation market in APAC
Outdoor location-based search and advertising market in APAC
Outdoor location-based infotainment and analytics market in APAC
Outdoor location-based tracking market in APAC

PART 08: Segmentation by end-user

LBS market in APAC by enterprises
LBS market in APAC by individual consumers
LBS market in APAC by government organizations

PART 09: Market drivers

PART 10: Impact of drivers

PART 11: Market challenges

PART 12: Impact of drivers and challenges

PART 13: Market trends

PART 14: Vendor landscape

PART 15: Appendix

List of abbreviations

PART 16: Explore Technavio

Methodology

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

INFORMATION SOURCES

Primary sources

Manufacturers and suppliers
Channel partners
Industry experts
Strategic decision makers

Secondary sources

Industry journals and periodicals
Government data
Financial reports of key industry players
Historical data
Press releases

DATA ANALYSIS

Data Synthesis

Collation of data
Estimation of key figures
Analysis of derived insights

Data Validation

Triangulation with data models
Reference against proprietary databases
Corroboration with industry experts

REPORT WRITING

Qualitative

Market drivers
Market challenges
Market trends
Five forces analysis

Quantitative

Market size and forecast
Market segmentation
Geographical insights
Competitive landscape

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Key Questions Answered

What are the key global market and the regional market share?
What are the revenue-generating key market segments?
What are the key factors driving and challenging this market’s growth?
Who are the key market vendors and their growth strategies?
What are the latest trends influencing the growth of this market?
What are the variables influencing the market growth in the primary regions?
What are the factors influencing the growth of the parent market?

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